rh value-proposition
TRANSCRIPT
Red Hat Value Proposition
Santiago MadrugaRegional Director, Spain & PortugalOctober 2010
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What we say we deliver
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Reliable – Stable
TECHNOLOGY
What we say we deliver
1
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Reliable – Stable
TECHNOLOGY
Better
SERVICES
What we say we deliver
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2
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Reliable – Stable
TECHNOLOGY
Better
SERVICES
NO LICENCE FEES,
Lower Costs
What we say we deliver
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2
3
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Reliable – Stable
TECHNOLOGY
Better
SERVICES
NO LICENCE FEES,
Lower Costs
NO VENDOR LOCK-IN,
More Freedom & Choice
Lower cost of ownership
What we say we deliver
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2
3
4
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Reliable – Stable
TECHNOLOGY
Better
SERVICES
NO LICENCE FEES,
Lower Costs
NO VENDOR LOCK-IN,
More Freedom & Choice
Lower cost of ownership
What we say we deliver
Complete Certified
Ecosystem
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5
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And, in case that was not enough...
Clear technology road-map
Easy ways for customers to influence direction
Easy ways for customers to collaborate and contribute
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But
-is it true ?
-what does the market say ?
Red Hat Enterprise Linux March 2010 10
Red Hat is deliveringValue
Red Hat
WebEx (Cisco)
Citrix
Adobe
Microsoft
Salesforce.com
Novell
Oracle (including PeopleSoft)
SAP
CA
Rank2009
1
1
3
4
5
6
7
8
9-
10
11
Rank2008
1
2
-
3
4
7
6
5
8-
9
10
Rank2007
2
1
-
3
4
6
-
7
8-
5
9
Rank2006
-
1
-
2
-
4
-
3
6-
5
7
#1 VALUE
#1 RELIABILITY
92% LOYALTY
CIO Insight Vendor Value Study. www.Cioinsight-digital.com/cio/200910
“We needed to change the model and make compute services expand and contract automatically.”
“Red Hat gets it. In kernel virtualization, virtualization management, the application orchestration and cloud abstraction layers, Red Hat gets it. Red Hat is giving customers the opportunity to innovate [in different ways] and leverage them where it makes sense.”
- Derek Chen, Digital Operations, DreamWorks
RED HAT CLOUD CUSTOMERS
“Red Hat Enterprise Virtualization provides the high availability, reliability, security and scalability that we desired for the foundation of our new cloud offering.
We believe that Red Hat Enterprise Virtualization is the efficient virtualization technology to run the workloads that our enterprise customers will deploy on our cloud service today.”
- Masato Minamisawa, executive manager of IP Technology Department, Business Network Services Division
at NTT Communications
RED HAT CLOUD CUSTOMERS
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The customers are voting
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800 Company valued at approx $8Bn, nearly double than 2 yrs ago
NYSE quoted
Part of S&P500
+ 3.900 employees
World-Wide Reach
Evolution of Turnover:
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- Red Hat does not charge license fees
then
- What does it sell ???
- How does it deliver it ???
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Red Hat sells “subscriptions”:
Everything a company many need to use open-source technology with all the
reliability, all the confidence and all the assurances it requires as a business
in a cost-efficient manner
INTERNAL ONLY | PRESENTER NAME16
+ 7 years (up to 10) support duration for each major release of Red Hat Enterprise Linux and at least 5 years for JBoss Enterprise Software.
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We kindly call this packetized technology “enterprise open source”
and we deliver it through annual subscriptions
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- Why Red Hat ???
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Red Hat spent over $130M last year in developing and improving Linux
More than 14% of the 2.6 Linux kernel software is written by Red Hat associates
Source: Linux foundation report, Aug 2009
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Linux Kernel Development
Who is reviewing the work?
Source: Linux foundation report, Aug 2009
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Red Hat Product Portfolio
INFRASTRUCTURERed Hat Enterprise Linux - Server- Client
Red Hat Enterprise MRG
Red Hat Enterprise Virtualization
MIDDLEWAREApplication Server
Integration Platform- SOA Platform- Data Federation Services- Business Process Management- Business Rules- Portal
SERVICESRed HatGlobal Professional Services
Red HatGlobal Support Services
Red Hat Global Learning Services
MANAGEMENTDeployment Management
Application Management
SecurityVirtual Desktop Infrastructure
Red Hat Enterprise Virtualization for Desktops
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1- Better TECHNOLOGY
2- Better SERVICE
3- NO LICENCE FEES, Lower Costs
4- More Freedom & Choice, NO VENDOR LOCK-IN
5- FULL Ecosystem, FULLY CERTIFIED
from the people who invest the most on itand know it best