Optimizely Experience - Neil Patel
Post on 10-May-2015
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DESCRIPTIONThis presentation was given by Neil Patel at the Optimizely Experience Los Angeles.
- 1.6 UNORTHODOX FUNNEL OPTIMIZATIONSTRATEGIES GUARANTEED TO DOUBLEYOUR GROWTH Neil Patel KISSmetrics
2. @neilpatel #KISSmetrics 3. DOING BUSINESS ON THE WEB FOR 11 YEARS RUN AT LEAST 4 NEW A/B TESTS A MONTH 4. IDEA #1 FLIP AROUND YOUR FUNNEL 5. Conversion optimization is like dating 6. Why does your funnel have to look like this? 7. Engage with your visitors first 8. Engage with your visitors first 9. Results 52.11% INCREASE IN SIGNUPS 10. IDEA #2 EVOKE CURIOSITY 11. People will drop off, unless 12. Give a reason to stick around 13. Give a reason to stick around 14. Give a reason to stick around 15. Results 63.5% INCREASE IN FOLLOWUP RESPONSE 16. IDEA #3 DONT FORGET TO FOLLOWUP 17. Stay top-of-mind 18. Stay top-of-mind 19. Train your users Train your visitors that need to take action in order to receive a benefit. From clicking on a link, to watching a video, to even putting in an email address. - Train people to click - Ask for micro commitments - Give before you ask - Be patient You need to train your visitors to buy. Tim Sykes 20. Results 84.7% INCREASE IN REVENUE 21. IDEA #4 QUIZ YOUR VISITORS 22. Use interactive quizzes 23. Use interactive quizzes 24. Tips on creating quizzes 1. START WITH 5 QUESTIONS 2. USE IMAGES WHEN POSSIBLE 3. LIMIT YOUR CHOICES PER QUESTION TO 4 25. Results 281% INCREASE SIGNUPS 26. IDEA #5 MAKE SIGNING UP EASY 27. People are lazy 28. People are lazy 29. Results 59.4% INCREASE SIGNUPS 30. Test your call to actions 31. Results 22% INCREASE SIGNUPS 32. IDEA #6 GET PERSONAL 33. People want to feel special 34. Use geo based data throughout your funnel 35. Use geo based data throughout your funnel 36. Use geo based data throughout your funnel 37. Results 68% INCREASE IN ENGAGEMENT 38. THANKYOU! Neil Patel kissmetrics.com firstname.lastname@example.org