sej summit 2015: the art and science of cro by neil patel

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Page 1: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 2: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 3: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit

3TAKEAWAYS

HOW TO THINK ABOUT CONVERSION OPTIMIZATION THE RIGHT WAY. THIS WILL HELP

YOU GET MORE WINS.

1

#SEJSummit #Searchmetrics

Page 4: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit

3TAKEAWAYS

HOW TO COME UP WITH TESTS.

2

#SEJSummit #Searchmetrics

Page 5: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit

3TAKEAWAYS

SUGGESTIONS ON TESTS THAT YOU CAN RUN THAT SHOULD HELP BOOST YOUR

CONVERSION RATES.

3

#SEJSummit #Searchmetrics

Page 6: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 7: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 8: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 9: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 10: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 11: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 12: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 13: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 14: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 15: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 16: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 17: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 18: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 19: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 20: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 21: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 22: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 23: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 24: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 25: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 26: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 27: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 28: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 29: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 30: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 31: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 32: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 33: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 34: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 35: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 36: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit #Searchmetrics

Page 37: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 38: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 39: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 40: SEJ Summit 2015: The Art and Science of CRO by Neil Patel
Page 41: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit

3TAKEAWAYS

HOW TO THINK ABOUT CONVERSION OPTIMIZATION THE RIGHT WAY. THIS WILL HELP

YOU GET MORE WINS.

1

#SEJSummit #Searchmetrics

Page 42: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit

3TAKEAWAYS

HOW TO COME UP WITH TESTS.

2

#SEJSummit #Searchmetrics

Page 43: SEJ Summit 2015: The Art and Science of CRO by Neil Patel

#SEJSummit

3TAKEAWAYS

SUGGESTIONS ON TESTS THAT YOU CAN RUN THAT SHOULD HELP BOOST YOUR

CONVERSION RATES.

3

#SEJSummit #Searchmetrics

Page 44: SEJ Summit 2015: The Art and Science of CRO by Neil Patel