PowerPoint Presentation

ObjectivesStrengthen local community engagement with store eventsIncrease sales in store by driving return customersKeep marketing costs low

A specialty toy store that is an extension of the neighborhood, that knows what the other parents are getting Oliver for his birthday. A toy store that strives to make fun memories for every child in its hood.

Social Media Audit

Oodles4Kids Visual Audit

Oodles Audit Scoreboard

ScorecardChannel Presence2Some channels have a strong presence while others are majorly neglected.Quality Content4Where there is a presence content is visual and engaging, could utilize video more.Frequency2Facebook is the only one with decent frequency, others need more attention.Calls to Action2CTAs are for events which is great, should draw back to website and other social sites too.Engagement4Engagement is great, but I want to see it expand further.Reach2Reach is minimal on neglected channels, but great on Facebook.Score16

53%

Other Toy Stores on Social

Social Media OpportunitiesLeverage Visuals to drive further engagement and sharesChoose social channels wisely and utilize fullyDrive traffic to the website and other social platforms through cross promotion

It is All About Sharing Childrens Memories

StrategyBuild Community engagement online by sharing the magic behind memories that children make at Oodles4kids and creating toy guru content.

Delighted Customers Drive Word of Mouth Marketing

AudienceMiddle Class Moms Age 24-45 Grandparents 45+

Where to Reach Them On Social

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FacebookKeep up amazing visual contentLink back to content on websiteUtilize Calls to Actions (Read this Blog, Subscribe to our newsletter to find out about the next awesome event first)Use videosConstant Contact Sign Up

Facebook Advertising NotesBoost posts to page fans most often, they want to see the content so get it to them.Otherwise think local with target market, consider what you are boosting and who itd mean the most to.Use email list to target anyone on who used that email for Facebook.Pay attention to Insights Page to see what is working best

Google +Add cover photo and profile photoRepost Facebook on Google + posts to build credibility with google search engine

PinterestHelp solve customers problems or provide endearing content by having themed boards like:Gift IdeasBirthday Party IdeasPictures from the HoodChildren of Oodles4KidsAwesome New ToysGifts for Different AgesExamples: Toys R Us, Quinns Toys

YouTubeDocument the Oodles community with smart phoneInterviews with ChildrenVideos from the neighborhoodVideos from Events

Website ContentCreate blogs that captivate by:Telling stories about Kids at OodlesHelping guide parents on which gifts to get their childrenReporting on Oodles EventsEmbed videos and photos to increase engagement

Manage Social Media EasilyAlthough posts should tailored specifically for many social media platforms; there are some tools out there to make it easier.

HootSuiteFree for limited number of social platformsCan schedule post from anywhere on the web.Can schedule posts in advance.Can Monitor Multiple Feeds in One Location

BufferFree for limited number of social platformsCan schedule post from anywhere on the web.Can schedule posts in advance.Can customize posts for each channel easily.Will let you manage Pinterest for a price.

Make Engagement Fun; Make it a Game

Video CompetitionParents film their childs best reaction to opening a giftUploads to Oodles4Kids websiteOnce submissions are complete, videos are uploaded to YouTubeAudience Votes for best reaction on FacebookWinner receives a new toy from Oodles4Kids

Examples

https://www.youtube.com/watch?v=gWcI08ZSMGUhttps://www.youtube.com/watch?v=gWcI08ZSMGU

Lets Use Social Media to Help Document these Memories

Optimize Web Presence so it is Search Engine Friendly

To Consider When PostingAsk external sources to link back to your website if they reference you in an article or list.Make sure you link between your social and website often and have share buttons on your website.Use keywords that are relevant to customer pain points in content you create on the web.Post to Google+ to gain google cred.Website Call to Action with Coupon?

More Technical StuffSet up Google Webmaster ToolsUtilize Met-Tags, Alt-Tags XML SitemapSocial Outs Above the Fold

Pay Per Click Advertising

Google AdWordsAdvertise on Google search results pageWhen people search keywords you pay for your ad comes upCan be targeted geographically

Let me know if you might be interestedI can do some Keyword Research

Key Takeaways

Keep it visual, but dont forget text

Link back to your website often in social and emailCheck in with metrics often

Its About the children and the memories they make at Oodles.