on the move inc. april-june 2014
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Edition 2 / April - June 2014
Quarterly
In This IssueSpring Cleaning Tips
Innovative Branding
Employee Spotlight
Classifieds
And More...
2 | On The Move
Title Name Email Chairman of the Board Maury Westerdale [email protected]
CEO/President Susan Nash [email protected]
CFO Brian Obeck [email protected]
VP of Insurance Services Joe Torrisi [email protected]
Marketing Director CJ Steen [email protected]
Director of Sales Sylvain Mallaise [email protected]
National Sales Director Brian Rashid [email protected]
Sales Associate Paul Mitchell [email protected]
Sales Associate Robert Mikalonis [email protected]
Office Manager Marcia Mattick [email protected]
Title/Registration Clerk Noemi Gonzales [email protected]
Account Executive Jacquelyn Nash [email protected]
Insurance CSR Brittany Gass [email protected]
Insurance CSR Pam Moreno [email protected]
Operations Analyst Kyle Self [email protected]
Warehouse Manager Juan Castillo [email protected]
Receptionist Karen Lunski [email protected]
Table of ContentsWelcome Letter ....................................................... 3
Employee Spotlight / On The Move News ............. 4
Innovative Branding ................................................ 5
What’s Cooking? Food Trucks ................................. 7
SecureLease and World Class Protection ................ 9
Add-A-Closet/1903 Replicar ................................. 11
Spring Cleaning Tips ............................................. 13
On The Move Classifieds ....................................... 14
On The Move Roadside Assistance ....................... 15
On The Move | 3
Spring Time! Wow! What a winter we have had! Even in San Antonio,
our schools were closed due to several occasions of inclem-
ent weather. This weather has given me the inspiration to
help our customers with tips on how to better their facility. I
discussed tips with my Chairman of the Board, Maury West-
erdale, who had facilities in the Detroit area. He enlight-
ened me with what all needs to be done after a snowstorm.
This issue also shares how one of our customers, Jay
Kinder, uses his truck and the benefits he sees from it. By
reading this article, maybe you will get some ideas for the
use of your truck. Bill Roberts of Great Value Self-Storage
tells us how he uses our tenant protection program, Secure-
Lease. He has seen some outstanding returns! We can all
learn from each other and share our experiences.
After reading this issue, you may realize that we are con-
stantly thinking of new products to better our product line
and increase revenues for our customers. Check out our
1903 Olds Replicars and food trucks. They are truly unique
and could be used in multiple industries.
We’re really excited about our new magazine and really
want it to grow. We have doubled the size from our first
issue but could really use your help. This magazine is for
you to enjoy and for you to share your experiences with
your truck, business, and anything else you would like! Any
testimonials or any articles about your business, we would
love to share with all of our customers. Please submit to me
Show Location DatesSelf-Storage Association Spring Conference Atlanta March 2-4, 2014Inside Self-Storage World Expo Las Vegas March 31-April 2, 2014Florida Self-Storage Association Orlando May 7-9, 2014Arizona Self-Storage Association Arizona May 12, 2014Midyear NAR Realtor D.C. May 15-16, 2014
Welcome New Customers!
Sincerely,
CJ SteenMarketing Director
4 | On The Move
W
Employee Spotlight
On The Move News
NameMarcia Mattick
Where are you from? Boerne, TX (5th generation to settle there)
Position at On The Move Office Manager
When and how did you start working at On The Move?I started working for On The Move in January 1998 (16 years ago) after being laid off by the FDIC. After I was laid off, I started a small business (nail salon) and Susan Nash, the CEO of On The Move was one of my customers. During one appointment in late 1997, she stated that she really needed some administration help with On The Move ASAP. At that point I needed a real job, and the rest is history!
How does your family know the CEO’s family? I was On The Move’s 1st employee and since the original offices were located in their home, our families quickly blended. My daugh-ter was a couple of years older than Susan’s daughter, CJ (who is now the Marketing Director of On The Move) and the girls quickly
6 lbs. 6 oz., 20 inches
Welcome our future CEO, Tristan John Steen!Congratulations CJ Steen on your first born.
became friends. My daughter would also babysit Susan’s youngest daughter, Jacquelyn Nash, who also works here at On The Move (Ac-count Executive).
Favorite thing about working at On The Move. I really like the work I do (accounting, etc). On The Move has always had a family atmosphere. We work hard but have always been re-warded with employee appreciation outings!
I’m happiest when...I have my children and grandchildren around me.
Favorite animalPolar Bear
HobbiesPlaying with grandkids, yard work and sewing
Funny Memory with OTMMany people don’t know this but when I first started working for OTM, the office was based out of their home. Three of us worked out of an empty bedroom turned home office. To say the least is was a little crowded in there. When their 6 year old daughter, Jacquelyn, came home from school, she would join us in the “office” and help out! Well, OTM has really grown since then!
On The Move | 5
W While the days of plastering your face on a park bench may be
behind us, utilizing unique advertising and innovative marketing
techniques is still one of the top ways to garner word-of-mouth.
Jay Kinder, CEO and co-founder of the National Association of
Expert Advisors and Kinder Reese Real Estate Advisors, has been in
the real estate industry for 16 years.
“To be successful in real estate,
it’s important to build a recog-
nized brand in your market,” says
Kinder, who currently has an office
in Lawton, Okla., and a soon-to-be
opened brokerage in Frisco, Texas.
“Marketing is simple. How many
impressions can you make on your
target market?” Kinder asks.
Heightened impressions and
superior branding is exactly what
drove Kinder to begin advertising
on the side of an On The Move
moving truck in 2005. The company
provides real estate firms with trucks
featuring custom graphics, turning a
vehicle into a moving billboard that
costs less than a traditional bill-
board, allowing firms to reach their
target audience by simply driving
around town.
In addition to the advanced
marketing placement, agents can also choose to offer their trucks
to clients free of charge, placing themselves above the competi-
tion and adding extra value for their clients. Exceptional customer
service, a new house and a free moving van? That’s a no-brainer
for most homebuyers.
“The clients that use our van appreciate that we have it and it’s
not an extra expense they have to deal with,” says Kinder. “We
are saving them time, money and frustration.”
Aside from garnering eyeballs, differentiating yourself from the
competition is the ultimate marketing goal.
“In the sea of similarity, you have to be focused on innovation,”
explains Kinder. “What differentiates you from the competition? You
can mail 10,000 postcards and get zero response. It doesn’t mean
postcards don’t work. It means your message wasn’t compelling.”
Kinder notes that his company’s van is used every day. When
not lending it out to
clients, Kinder donates
the use of the van to
charitable events.
“The bottom line is
I can attribute multiple
deals annually specifically to the moving van. We’re receiving
‘come list me’ calls from people wanting to list with us based on
seeing our van. It helps build top-of-mind awareness.”
Innovative BrandingCoupled with Added Value for Clients
On The Move provides winning marketing opportunity to real estate firms By Zoe Eisenberg
6 | On The Move
O
And, according to Kinder, choosing On The Move was a win-
ning decision.
“They do everything for you. They know what works. They know
we don’t have time to set up lease agreements, and we don’t
have a design team to create our wraps. They make it turnkey.
Just like we’ve sold thousands of homes, they have set up thou-
sands of real estate brokers and teams successfully.
“The moving van was just another way to further differentiate
myself from other real estate companies by offering a valuable,
relevant service to my clients and creating awareness for my busi-
ness at the same time,” concludes Kinder.
For more information, please visit www.Onthemovetrucks.com.
Reprinted with permission from RISMedia
Continued from page 5
On The Move | 7
O
“What’s Cooking?” Food Trucks
One of the fastest growing food trends in the country today are food
trucks. Food customers have swarmed to find food trucks looking to eat
something different and new. They want to try a new menu item each time
they visit. This is a lucrative business for the new age business owner.
On The Move has joined the food truck arena as the country’s first and only
total custom food truck builder. We simply start with a truck and chassis then
visit with each customer and build, from the ground up, a one of a kind truck
specifically designed to meet their needs. What are you serving? How many
do you plan to serve each day? Questions like these help us build a truck
suited specifically for the right amount of business. Our trucks are not too
large, but efficient enough to serve over 1000 meals per day.
With attractive leasing options, On The Move can make this a very low
start-up for the new Food Truck operator. Large multi-location restaurant
groups have jumped on board and use the truck as a marketing tool to find
the best demographic area for their next location or use the truck for brand-
ing at a festival or event. Major Universities are another great customer who
offer another option for their students and catering events. They also use the
truck for business or culinary students as a training tool.
Our slide out is part of the unique design that allows the servers to be at
face level with their customers unlike anything in the industry. Additionally,
the slide out provides more work space for the servers and cooks. On The
Move customizes the interior with the kitchen equipment needed to prepare
and serve the operator’s menu items. Additionally, it has a built-in generator,
water holding tanks (both fresh and grey) as well as an optional soda dispens-
er and serving counter on the outside of the truck.
Whether you are a large restaurant or an entrepreneur looking for a new
business opportunity, On The Move can offer you a custom truck to serve
your customers and grow your business.
By Robert Mikalonis, Sales Associate
O
On The Move | 9
O On December 1, 2012 World Class Capital
began to offer On The Move’s SecureLease Ten-
ant Protection Program at eight of its Great Value
Self-Storage facilities. With the success of the
initial roll out, SecureLease was soon offered at
all thirty-six Great Value locations.
According to Bill Roberts of World Class Capi-
tal, SecureLease added 84% margins above the
program it replaced. Bill went on to say “Secure-
Lease was instrumental in World Class Capital
exceeding its revenue forecasts and meeting
its investment goals.” On The Move Insurance
Agency is proud to include Great Value Self-
Storage in its SecureLease program. SecureLease
provides insurance covering the tenant protec-
tion risk for nearly 10% of the top 100 operators.
For 2014 On The Move Insurance Agency con-
tinues its success with a 100% policy renewal rate
for its policy insuring tenant protection risk. The
policy, written by an A rated carrier, allows On
The Move Insurance Agency’s customers to offer
tenant protection at the highest reported margins
in the industry. Visit www.getsecurelease.com for
more information or call 800-645-9949.
World Class Tenant Protectionfor World Class Capital
By Joseph Torrisi, V.P. of Insurance Services
By Robert Mikalonis, Sales Associate
On The Move | 11
On The Move, Inc. has been known to create unique products since 1992 when they opened their doors. From their unique truck rental program to food trucks, On The Move has now recreated the 1903 Oldsmobile car into an affordable electric car. Maury Westerdale, Chairman of the Board for On The Move, was once a Self-Storage facility owner outside the city of Detroit, MI. He was lucky enough to have Gene Autry as a tenant at his self-storage
facility, until Gene Autry passed away. After Gene Autry passed away, his family came to empty the self-storage unit he was renting from Maury. As the family was emptying the unit, Maury noticed 2 1903 Oldsmobile Replicars, and was lucky enough to become the proud owner of these two nostalgic vehicles. Gene Autry had used them to promote his radio station in the Detroit, MI area. In 2011, the two 1903 Oldsmobile replicars were shipped to the On The Move, Inc. headquarters in Boerne, TX. On The Move, Inc. started to restored the vehicles as best as they could since parts were hard to locate. They had to engineer some parts themselves to make the project successful. The project took a little more than a year to complete. During this time, Maury had the idea to modern-ize the two replicars . He added disc brakes to the front wheels and drum brakes to the rear wheels along with a manual parking brake. Instrumentation was another critical addition to the new design. A speedometer along with an odometer and a battery monitor for the 6 eight volt batteries needed to power the replicar. The steering is tiller controlled and the suspension is made with leaf springs which allows for a nice smooth and comfortable ride. Whether you are a car enthusiast, or savvy business owner, the 1903 Oldsmobile replicar is perfect for you. The replicar is ideal for short rides, and a great business icon in front of your store or in your local parade. The 1903 will turn heads! Call On The Move today at 800-645-9949 to learn more on how you can own your personal 1903 Oldsmobile replicar.
On The Move is always looking for ways to make everyday life easier. We know that people struggle with organization and storage. After developing a box for our self-storage customers, we realized the benefits of having such a durable box and wanted to open the opportunity up to the general public. After several months of design work, we now offer three different designs to fit your personality. Are you a pink fanatic that has too many clothes to fit in your closet and drawers? We have the solution for you; our pink floral wardrobe box. This box is not only cute but practical! It is corrugated plastic which makes it moisture resistant, more durable than cardboard boxes and environmentally friendly! What’s better than that? Is pink floral not your thing? We have the box for you too! Our teal damask box is elegant and perfect for women with more refined taste. It still has all the advantages of the pink floral box but might fit your personality a little better. Don’t worry men and women who don’t fit in the above categories! We have one more box fit for you! It looks like a discrete closet so you can hide it in your room and it not draw as much attention as the other 2 boxes we offer.
These are also a solution for storing your “skinny” clothes and your maternity clothes. These plastic corrugated plastic wardrobe boxes are a pregnancy necessity. While you are growing, your closet is not! Let our boxes help you organize your “skinny” clothes. These boxes will keep your clothes safe during your pregnancy and beyond. Whether you need 1 or more, we can help organize your clothes and keep you styling in the process. Give On The Move a call at 800-645-9949 to order your Add-A-Closet today. Watch for our messiest closet contest for a change to win your own Add-A-Closet box! Find out more atwww.facebook.com/addaclosetboxes.
Add-A-Closet
1903 Oldsmobile ReplicarBy Sylvain Mallaise, Director of Sales
By Robert Mikalonis, Sales Associate
On The Move | 13
A After the recent “Polar Vortex,” now is the time to evaluate the cleanliness of your storage facility. Many facilities may not realize the havoc snow and ice may have on a facility. There are also things you should do every year to keep your facil-ity maintained. Read these tips to see how to get your facility spick and span and freshen up your image!
Outside:After the snow melts, there often is a lot of unwanted dirt left on your paved areas. Hire a sweeper to come in and professionally clean your paved areas.
Wash your office windows.
Clean all of your unit’s doors. To avoid damaging your tenant’s belongings, hand wash the doors with a bucket of water and light soap and a hand towel.
Bleach clean the inside of vacant units to get rid of any unwanted odors.
Update landscaping and mow lawn.
Repaint areas that may have been damaged by snow plows scraping doors and poles etc.
Make sure your truck is well maintained by keeping your graphics up to date. Check your tire pressure, windshield blades, and to see if you need an oil change. Always keep your truck clean!
Inside:Use banker’s boxes to store old files and leases.
Organize your computer desktop by creating folders.
Check all of your links to make sure you are not sending potential customers to page-not found messages.
Update your customer lists. Send customers an email or call them to verify that you have their current address.
Make sure your brochures are organized on your counters and up to date.
Spring Clean-Up TipsBy CJ Steen, Marketing Director
By following these tips, your facility will stay well maintained and one step in front of your competitor. The nicer the facility, the more likely potential customers will trust you to store their belongings and that you will retain current customers.
14 | On The Move
Year Make Model Vin Mileage Price Phone Location
2012 Kia Soul Plus KNDJT2A63C7357212 36,500 $13,999.00 800-645-9949 Boerne, TX
2012 Toyota Corolla 2T1BU4EE1CC776298 30,500 $14,599.00 800-645-9949 Boerne, TX
2012 Ford Mustang Cpe 1ZVBP8AM5C5205757 31,600 $18,799.00 800-645-9949 Boerne, TX
2010 Ford F-150 1FTEX1E89AFC63110 95,700 $18,000.00 800-645-9949 Boerne, TX
2005 Chevy 1500 2GCEK13T651170399 116,000 $13,799.00 800-645-9949 Boerne, TX
2011 GMC 1500 3GTP1VE03BG211743 51,000 $23,999.00 800-645-9949 Boerne, TX
2011 Chevrolet 1500 1GCRKPEA9BZ417174 85,000 $17,499.00 800-645-9949 Boerne, TX
2011 Ford F-250 1FT7X2B64BEA81971 94,000 $17,995.00 800-645-9949 Boerne, TX
2010 Chevrolet 1500 3GCRKSE32AG272496 109,000 $17,995.00 800-645-9949 Boerne, TX
2010 Ford F-150 1FTEW1C87AFD39641 82,000 $18,995.00 800-645-9949 Boerne, TX
2010 GMC Acadia 1GKLVMEDXAJ180184 54,255 $27,999.00 800-645-9949 Boerne, TX
2013 GMC Terrain 2GKALSEK4D6237853 17,893 $22,999.00 800-645-9949 Boerne, TX
2012 GMC Terrain 2GKALSEK7C6231740 35,027 $20,999.00 800-645-9949 Boerne, TX
2013 Chevrolet 1500 1GCRCSEA1DZ236556 18,605 $24,899.00 800-645-9949 Boerne, TX
2013 Chevrolet 1500 1GCRCSEA6DZ269455 16,402 $24,899.00 800-645-9949 Boerne, TX
2011 GMC Terrain 2CTALSEC6B6407863 20,675 $21,199.00 800-645-9949 Boerne, TX
2013 Ford Smyrna 1FDWE3FL4DDA88365 198 $36,995.00 800-645-9949 Boerne, TX
Email [email protected] for more information.
On The Move Classifieds
On The Move | 15
Roadside Assistance
Mechanical First Aid:If the vehicle is disabled due to mechanical failure, service will consist of minor me-chanical adjustments that can be performed at the scene of disablement in order to place the vehicle in a safe and operable condition.
Battery Service:If battery failure occurs, a jump-start will be applied to start the vehicle to place it in operable condition.
Tire Change:Service assistance will be provided to remove a flat or damaged tire and replace it with an inflated spare. If there is no inflated spare, the flat is on an inner rim tire or there is more than one flat tire, the vehicle will be towed in accordance with the pro-visions under Towing. Trailers up to 21 feet, while in tow, are eligible for tire change only when an inflated spare is available.
Fuel Delivery*:An emergency supply of fuel and water, when readily obtainable, will be delivered to a vehicle in immediate need. If emergency supplies are not readily available, the vehicle will be towed in accordance with the provision under Towing.
Lockout Service:Lockout service is rendered when the ignition key is locked inside the passenger compartment. Service is provided by the nearest Service Unit using conventional tools to open the passenger compartment door. If the service operator is unable to gain entry without material risk to the vehicle, the vehicle may be towed to a lock-smith in accordance with the provisions under Towing.
Towing*:If an eligible vehicle becomes disabled and cannot be started or put in safe and op-erable condition, tow service will be made available.
*Ask for On The Move’s Terms & Conditions for limitations.
800-645-9949 www.onthemovet rucks . com