off-page seo for bloggers and small websites
Post on 21-Oct-2014
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DESCRIPTION
The basics of SEO metrics and terminology, as well as how to use off-page SEO tactics to increase rankings for your blog or small website.TRANSCRIPT
SEO and PR for Bloggers
WE BIG TRAFFIC
SEO 102
Alyssa James@aaljames
#TugSEO
AgendaWhat is SEO?
How can I affect where my site appears in the SERPs? Should I?
How SEO works
SEO Metrics and Measuring Them for Your Site
Alyssa James@aaljames
#TugSEO
What do you think SEO is?
Alyssa James@aaljames
#TugSEO
Search Engine Optimisation relates to the optimisation of organic/ natural search results.
Paid search (PPC)
Natural search (SEO)
SEO is...
#TugSEO
How can I affect where my blog appears in the SERPs?
#TugSEO
1. In order to drive visitors to your blog your content needs to be found.
2. In order to be found in natural search, a site needs to rank highly in
the search engine results pages (SERPs) for relevant & searched for queries.
3. In order to rank highly in the SERPs a site needs to have been deemed
relevant by a search engine algorithm
So how do you ensure your site is seen as relevant?
How does SEO work?
#TugSEO
It isn’t simply good enough to have a website about travel or jobs.
Your site needs to be understood by the algorithm as being relevant to someone looking for content about travel or jobs.
The way your site is built needs to clearly define what you sell.
SEO helps sites ensure relevance, helping make your site & content visible
#TugSEO
But doesn’t Google frown upon SEO, or trying to influence rankings?
#TugSEO
Well…there’s something you should know:
“Google doesn’t want to make websites popular, they want to rank popular websites. ”
- Rae Hoffmanhttp://sugarrae.com/rants-in-bitchland/google-propaganda-marketers-wake-up/
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BUT…
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On-page SEO Technical considerations Structure Content optimization Continual monitoring of the above
Off-page SEO Outreach Core link building & citations Distributed & owned content
…You can help Google – and people - find you.
#TugSEO
Off-Page SEO Off-page SEO refers to techniques that can be
used to improve the position of a website in the SERPs
The #1 way for bloggers to do this is:
Create awesome content so people link naturally
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Off-Page SEO
Of course, there are white hat ways to influence your SERP results: Guest Blogging Adding value to blog posts by commenting Social Bookmarking
In the “industry” this is called link-building
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SEO Metrics
Google’s algorithm measures the AUTHORITY and RELEVANCE of a website to choose where
in the SERPs to display it.
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Open Site Explorer
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What do those numbers mean?
Domain Authority Established Links
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Follow vs. No-Follow Google only uses “Do-Follow” links to
measure authority
It shows that people trust your content.
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Follow vs. No-FollowNo-follow link
Follow link
• A follow link is the default link in a blog post• A no-follow tag must be added manually or with a program