how to really do seo for bloggers
DESCRIPTION
Presentation from SNAP Conference 2014. Everything about how to do SEO, focused specifically on bloggers.TRANSCRIPT
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HOW TO
reallydo SEOreallydo SEO
FOR BLOGGERS
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INTRODUCTION
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2009
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2013
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Buying Junk Cars
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“All traffic sources are not created equal.”
-SOMEONE, SOMEWHERE
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BASICS OF SEO
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How Search Engines Work
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TITLE TAGS
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IMAGES
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INTERLINKING
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EXTERNAL LINKS
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Case Study
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Overall Organic Traffic
Before
After
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Yellow Armpit Stains
Before
After
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Finding The Keywords
via Google Webmaster Tools
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Google Keyword Tool
how to remove armpit stains
1,000 MONTHLY SEARCHES
how to remove underarm stains480 monthly searches
Other keywords: remove underarm stains, remove armpit stains, armpit stain remover, etc
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Find Rankings
ProRankTracker.com
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Fixing The On-Page SEO
• Adjust the title tags to contain the keywords
• Make sure variations of the keyword show up in the content
• Rename any images and change the alt text
• Link to from relevant articles on your blog
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Get External Links
via ahrefs.com
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Results
100-150 visits a dayIncrease in organic versus other traffic sources
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Overall Organic Traffic
Before
After
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The Importance of the Long Tail
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TO BOOSTING YOUR SEO
STEPS5
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FIND YOUR TOP POSTS1
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Landing Pages
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Source: Google
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IDENTIFY YOUR KEYWORDS2
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Google Webmaster Tools
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Google Analytics
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Google Analytics
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FIX YOUR ON-PAGE SEO3
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Post Titles
• Change title
• Change URL
• Make sure to 301 redirect if you change the URL
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Content
• Variations of your keywords
• Keep it natural
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Images
• File name
• Alt text
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Internal Links
• Relevant posts
• Alternate anchor text
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BUILD EXTERNAL LINKS4
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Guest Blogging
via Clark’s Condensed
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Roundups
via Humbled Homemaker
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Image Links
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Image Links
Google.com/searchbyimage
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MONITOR YOUR RESULTS5
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Google Analytics
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Rank Tracker
via ProRankTracker.com
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QUESTIONS?