seo for bloggers

8
SEO for Bloggers Proven Strategies to Make Your Blog Rise to the Top of any Google Search

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This is a presentation outlining SEO basics for corporate and business bloggers.

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Page 1: Seo For Bloggers

SEO for BloggersProven Strategies to Make Your Blog Rise to the Top of any Google Search

Page 2: Seo For Bloggers

SEO … More Art Than Science

Best advice?Keep it simple.

Write quality content on specific topics.

Onsite and Offsite SearchInbound Links – How are other’s linking to your content?

“...every link to your site is seen by the search engines as being a vote of confidence in your site..” --Rowse, ProBlogger

Page 3: Seo For Bloggers

Inbound Linking

Characteristics of the best inbound linksThey are from higher ranking sites than yours.They are relevant to your topic.They link to you using relevant keywords.

Attracting quality inbound linksWrite valuable content.Notify other relevant bloggers of your content.Use directories.Inter-link your blog.Link swap.

Page 4: Seo For Bloggers

Onsite SEOWrite keyword rich content.

Questions to answer:How do I want people to find this in a search?What will they type into Google if they want information on the topic you’re writing?How would I find information on this topic in the Search Engines?What results come up when I do plug these keywords into Google?What other keywords are other sites using?

Keyword Search ToolsGoogle Adwords.WordTracker.

Page 5: Seo For Bloggers

How To Use Keywords

Titles“…when it comes to blog SEO I believe that your page and post titles are incredibly important. Google in particularly seems to value the words in your title incredibly highly.” – Darren Rowse, ProBlogger

In the Post URLPage or post URL should be a compendia of the keyword rich post title. Makes the Google gods happy.

Page 6: Seo For Bloggers

How To Use Keyword

Less is moreExperts say, keyword saturate between 5-20 percent.

You have two readers: People and Google.

Keyword saturation at or near 20 percent and you will sacrifice readability for those who matter most.

“…don’t sacrifice your readers experience of your site just for the sake of SEO.” --Darren Rowse, ProBlogger

Page 7: Seo For Bloggers

More SEO TipsWrite on a theme.

Design your blog well.TypePadWordpressBlogger

Interlink you site.

Update regularly.

Avoid duplicate content.

Write a lot of content.

Outbound links.

Choose your domain wisely.

Register your domain.

One topic, one post.

Write optimal length.

Ping.

Submit to search engines.

Page 8: Seo For Bloggers

By Rodger JohnsonContent adapted from ProBlogger and Darren

Rowse.

Contact Your PR Guy:

Weblog: www.yourprguy.com

E-mail: [email protected]