october 2012 colorado editor

colorado Inside: CPA seeking nominations for prestigious individual awards. PAGE 5

Official publication of the Colorado Press Association / coloradopressassociation.com / Vol. LXXXIII, No. 10 October 2012

editor

CONTEST on page 8

While there are many important challenges and opportunities facing the industry today, perhaps two of the most critical involve preprint and classified advertising revenues. Both are under assault, whether by direct mailers and the USPS or by the efficacy of the Internet and legislative battles over where and how legal advertising can be published.

Colorado Press Association,

in partnership with Local Media Association (LMA), is offering its members significant discounts to attend two upcoming LMA trainings that will deal with these critical topics.

“Valassis: US Postal Service

Update,” will take place at 1 p.m. Thursday, Oct. 11. Presented by Larry Maynard, CEO, NGM Partners, LLC and Jim Hart, Partner, DMforNewspapers, will navigate the three-year negotiated services agreement recently authorized

between the U.S. Postal Service and Valassis, Inc. The agreement, which provides significant discounts for new saturation mail advertising preprints, can and will adversely impact the bottom line for newspapers.

Under the terms of the agreement, discounted prices would be limited to advertisements for durable and semi-durable goods by retailers with physical retail outlets in 30 or more states, in distinct markets where Valassis has and continues to maintain an existing Standard Mail Saturation mailing program. This webinar will review the details of this new agreement and its potential

Each year, the Colorado Press Association honors the best in community journalism and advertising in the Colorado Better Newspaper Contest.

The deadline for entries in this year’s contest is Oct. 16.

Newspapers in 10 circulation classes compete in more than 45 contest categories in editorial, advertising, photo & design and website.

This year’s contest includes many new categories based on feedback from contestants in the 2011 contest. New categories in editorial include: best health enterprise story, best health feature story, best environmental story, best business feature story and best investigative story package. Categories added in photo and design are new photography portfolio, and best cover design. Advertising additions include best restaurant/dining ad,

In an intense political year, and in the face of ever changing political dynamics, professors at Adams State University have risen to the challenge of providing meaningful, necessary and relevant course options to mass communication students.

Prior to the 2008 election, pro-fessors at Adams State discussed the danger of an already politically apa-thetic student body combined with the wealth of information and misin-formation available for consumption.

“We realized the complementary perspectives of psychology and com-munication scholars, and developed a course that emphasized emotion, im-age, news cycles and new sociology,” said Dr. Mark Finney, professor of mass communications.

Every four years, coinciding with a presidential election, Adams State students have the unique opportu-nity to apply political psychology and mass communications to the 2012 Fall election to better understand po-litical outcomes.

Required weekly media consump-tion improves students’ contextual knowledge about issues and elections, but it also creates a student popula-tion that is inherently more in tune to the entire political process.

“Many students are surprised to learn how the Electoral College re-ally works, what research shows in-fluences voting behavior, and how candidates work to appeal to voters,” Finney said. “I think students tend to undervalue the importance of media coverage and the representation of candidates in the media.”

Perspectives on the Presidential Election, brings a unique blend of politics, psychology and mass media together to analyze elections out-

National Newspaper Week materials available to publishers

Trainings address critical challenges

Special award nominations sought, contest deadline nears

Unique elections course part of 2012 Adams State curriculum

TRAININGS on page 8

CPA is accepting nominations for the following awards to be presented during the annual convention in February. Nomination information is available on the CPA website at coloradopressassociation.com, by contacting Lisa Woodworth at 303-571-5117 or by email at [email protected] or by contacting Samantha Johnston at 303-571-5117 or by email at [email protected].

• Newspaper Person of the Year• Rising Star Award• Service to the First• Friend of the First• Advertising Innovation Award• Editorial Innovation Award• Media Innovation Award

See story on Page 5

Individual awards

CPA/LMA partnership offering webinar, multimedia conference to discuss preprint, classified ad revenues

National Newspaper Week is October 7 – 13 and Colorado Press Association has again partnered with Newspaper Association Managers to bring newspaper week content to CPA members free of charge.

NNW is the only annual industry observance of newspapers. In observance, NAM president, Dean Ridings of Florida Press Association and NNW Chairman, Michael MacLaren, of Michigan Press Association lead the creation of the NNW promotional package.

The package includes NNW logos and a Facebook Timeline Cover image, crossword puzzle and word search, editorial cartoon and four guest columns, all of which may abe used by CPA member newspapers, at no charge to the newspaper, during National Newspaper Week.

Materials are available now at www.nationalnewspaperweek.com/nnw. The entire promotional package is available online only.

COURSE on page 7

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The Holyoke Enterprise [email protected]

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Craig Daily Press [email protected]

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The Pagosa Springs SUN [email protected]

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Alamosa Valley Courier [email protected]

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Cortez Journal [email protected]

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There’s a word endlessly thrown around, often without much thought or action to the concepts behind it, in this wonderful but struggling industry of ours.

Change.I hear it

every day from publishers of newspapers and media companies from each corner of the state, their intentions often right in its use but the follow-through usually lacking, and sometimes sorely so.

This word, I don’t believe, does justice to what’s happening in our state and beyond when it comes to melding the consumer’s digital desires with our traditional print-first emphasis.

Change, to me, is too pedestrian, too simple a description to accurately account for the struggles and uncertainties in our professional world.

What we must decide isn’t so much to change — that’s happening whether we want it or not — but how we’re going to evolve and adapt.

It’s not easy, reading the industry landscape, building a creative plan that fits the market, and tailoring our staff and operations to fit that plan.

Sometimes we lack vision.Sometimes we’re simply out of

fresh ideas.Sometimes we need only to

look within, to our own industry colleagues and organizations, for those new ideas and designs.

I’ve always been a big believer in our industry professionals unifying, and that belief was recently reinforced when I attended the Local Media Association Fall Publishers’ and Advertising Directors’ Conference last month in Atlanta. I participated in a panel presentation about email marketing.

It’s easy to sometimes doubt the importance of industry conferences, particularly today when time is a commodity unto itself, but the Atlanta conference reminded me of one very important fact: it takes just one significant idea, new insight or connection to justify the time and money trips like these entail, and that new bit of knowledge can make

all the difference in the product delivered to readers and advertisers, not to mention the bottom line.

The Atlanta trip reinforced to me how critical it is, especially today as we try to navigate uncertain waters and evolve and adapt, that we invest in our own professional development.

And, we can lean on each other, that is our colleagues, to help with that development to enhance our organizations.

I left Atlanta with a dozen ideas to implement in 2013; at least five industry contacts who helped me think about a situation or issue differently; and a handful of professionals who will be speaking at our own Colorado Press Association annual convention in February.

As economic times tighten and newspaper resources thin, we often cut training and development first. We skip conventions and seminars because we can’t justify the time and money.

We’ve gotten it wrong.We can’t afford not to invest in

ourselves.Isn’t it hypocritical for us to

advise advertisers marketing is most

critical when revenues are short and not follow that same advice? To me, this only ensures we’re caught on our heels when the industry dramatically shifts again, which will most assuredly happen when we’re not looking.

To stay fresh, sharp and relevant, or as I call it, the bleeding edge, we have to network, generate ideas, partner when and where it makes sense and be bold and willing enough to experiment. How can that happen when we’re cowered in our office, noses to the keyboard, thinking ahead only as far as the next day’s paper?

The annual convention is Feb. 21-23 at the Westin Denver Downtown.

It’s my sincere hope to see all of you there to capitalize on what I believe is a wonderful lineup of speakers and presentations.

This hope is second only to what I believe can happen for those of you who come — exploring the convention and information enough that a new idea or strategy finds you, the lightbulb flashes, and you return home knowing the time and expense was a priceless investment indeed.

Investing in ourselves is the path to industry evolution

A Bright Future lies ahead for papersBy Caroline H. Little

There’s an excessive amount of gloom and doom being spread around these days when the talk turns to the future of newspapers. In fact, the mere mention of the future of newspapers suggests that there might not be one. There is no question that the newspaper business has been disrupted. And yet, what the doomsayers fail to see is that newspapers are well on their way to ensuring that a bright future lies ahead.

It has been painful to bring costs in line with revenue and recast the product to reflect the realities of the new media world. But one thing that has not changed is our historic mission of informing and enlightening, agitating and entertaining, protecting and defending the public’s right to know.

Without question, the newspaper of tomorrow will not be the newspaper of yesterday or even the newspaper of today. Change and innovation are pointing us toward a very different future, one that cements our unique role in the communities we serve.

Just a few years ago, we were a print business with digital on the side. Today, we are bringing together print, web and mobile, and opening the possibilities for even greater advancements that now may be only dreams in a young innovator’s mind.

Our digital products are growing fast, and our websites have taken the market lead. Indeed, newspapers are the Internet, or at least a vital and sought-after part of it. Aggregators such as Google News rely on newspaper journalism as their primary source for content. Search engines frequently refer people looking for content back to

newspaper websites. Among adults 18-plus, our web audience exceeds those of Yahoo/ABC, MSNBC (now NBCNews.com), The Huffington Post, CNN and CBS.

Newspapers reach more than 100 million adults – nearly 6 in 10 of the U.S. adult Internet population – during a typical month.

Consumers age 25 and above still are the core audience for our print product, but newspapers also reach nearly 60 percent of the critical 18-to-34 demographic in print and online during an average week.

In an era where anyone can say anything and call it news, it is newspaper content that consistently gets it right and keeps it in context. And a critical part of the industry evolution is the recognition that if you want to separate the serious from the sludge, it might cost you a little money.

Newspapers have proven they can function in print, on websites, in digital partnerships and as part of the social media scene. But they also can do what no one else can do. We are at the heart of our communities. We generate the information and track the local developments that are vital for an informed, engaged citizenry. We offer clarity and perspective, and we provide content that our readers can trust.

Getting to the point we are at now has not been easy. Genuine change is never easy. But we are far closer to our future than our past, and that future is bright.

Caroline H. Little is president and CEO of the Newspaper Association of America in Arlington, Va.

Big stories from small towns is the focus of award-winning journalist Judy Muller’s book, Emus Loose in Egnar. Her grassroots tour of rural American newspapers, including some right here in Colorado, spoke to my heart as I read the book published just last year. “Filled with characters both quirky and courageous, the book is a heartening reminder that there is a different kind of ‘bottom line’ in the hearts of journalists who keep churning out good stories, week after week, for the corniest of reasons: that our freedoms depend on it,” cites the cover-flap synopsis of her book.

I laughed until I cried, thoroughly enjoying Muller’s book, and I look forward to meeting her at the 2013 CPA convention. She will serve as the speaker at the legislative luncheon Friday noon at the convention. Having started her career at a weekly newspaper in New Jersey, she is now an associate professor in the communication and journalism school at the University of Southern California. Muller is also a National Public Radio commentator and has worked as a correspondent for ABC, CBS and PBS. She’s won numerous Emmy awards and the prestigious Peabody Award.

Muller’s presentation is just one good reason to attend this year’s convention. The legislative luncheon is not only a chance to hear what she has to say, but to connect with our legislators, as well.

The line-up of speakers feature some of the industry’s brightest and most innovative thinkers who are devoted digital experts with a passion for print who believe the future of our industry depends

on our ability to be agile. Jim Brady, Editor-in-Chief of Digital First Media will kick off the Saturday morning general session with a message about editorial content in a digital future. And this isn’t just for writers – it’s for everyone who believes that digital is an important part of our industry tomorrow.

This year, the convention will feature training tracks designed to maximize the time of attendees and to eliminate like-topic sessions overlapping. From social media and technology to circulation and advanced reporting, there is a session for anyone, in any newspaper, large or small.In a change from the norm, Saturday’s luncheon will feature a roundtable best practices set-up.

Attendees will be seated at tables for advertising, editorial, social, technical or circulation. Moderators will direct that discussion for another chance to pick up tips for your own newspaper and your own work situation.

Responding to input from last year’s convention survey, the Better Newspaper Contest Awards Ceremony will return to an afternoon event rather than a luncheon this year. It’s the chance to honor Colorado’s best and to be inspired by the award-winning efforts. Just a reminder—you have until Oct. 16 to submit your entries.

Put this year’s convention in your budget planning and highlight it on your calendar. There will certainly be something for everyone.

Convention information will be out in October. For more information, contact Samantha Johnston at 303-571-5117 or by email at [email protected].

The Holyoke Enterprise

Community Newspapercovering Phillips County in NE Colorado

Full-Service Commercial Printing970-854-2811•holyokeenterprise.com

samanthajohnston

cpa executive director

from the director from the president obituary

guest column

Convention promises something for everyone

brendabrandt

cpa president

By Jennifer [email protected]

Reprinted with permission from the Thursday, Sept. 6, 2012 edition of the La Junta Tribune-Democrat

The La Junta Tribune-Democrat welcomes Bob Price in the position of student reporter. Price will do many different duties around the Tribune office as he gets experiences and offers a helping hand.

Price, 17, is a junior at La Junta Jr./Sr. High School.

He was born in DeRidder, La., but he likes the La Junta area.

The son of a railroad man, Jim (and Shelly) Price moved where the railroad took them, including Alaska for several years before making a stop in La Junta.

After an injury, the family moved back to Louisiana where they’ve made their home for the past couple years.

When asked why he chose La Junta, he simply replied, “I like it here.” To elaborate on that a bit, Price likes the town, the environment and the people. He wanted to move back to be a part of this.

Though he is enrolled in general high school studies, he is really enjoying the journalism class. He feels that by participating in journalism

class and working at the Tribune, he will be able to get a full feel for the type of work it is and decie if his passion to be a journalist will be something he wants to pursue in his life.

When asked what sparked his interest in journalism, he said it was like a light bulb just kicked on in his head. “If newspapers had sound effects, there would have been a ding,” he said.

By being in the journalism class at the school and the newspaper after school, he is hoping to be able to gain the experience to make a quality school paper, The Tiger Tale, and write a few stories about what is going on at the school so the community can read about that.

Aside from journalism, he is interested in music and guitars.

Initially, Price will be part of the Tribune atmosphere for the 2012-2013 school year, but depending on how things go, this timeline could change.

While at the Tribune, he wants to gain experience and find out if this is the right career path for him. He also wants to meet and get to know the people in La Junta. So if someone comes to you and says, “Hi, my name is Bob and I work for the paper, could I interview you?” remember that he is a good kid and needs the experience.

By John Fryar Longmont Times-Call

LONGMONT – Veteran newspaper executive Don Heath, a retired member of the Longmont Times-Call’s management team, died at home in Longmont on Monday, Sept. 10. He was 78.

Heath joined the Times-Call in 1990 as assistant general manager and was promoted to vice president of administration in 1993. He retired as a full-time employee in 1996 but later returned as a member of the newspaper’s editorial board and wrote the Johnnie St. Vrain column until Dec. 31, 2004.

“Don was a man of strong character, quiet wit and kindness,” said Times-Call editor and publisher Dean Lehman. “He brought a wide variety of life experiences to his work at the Times-Call, where he was a valuable contributor to the management of the company.”

“As an editorial writer, Don had a strong interest in local issues, including advocating for the expansion of the Boulder County campus of Front Range Community College in Longmont, the need for affordable housing and concern about the growing national debt,” Lehman said.

Lehman said Heath also helped preserve stories and memorabilia in connection with the 1996 celebration of the city of Longmont’s 125th anniversary. He said Heath’s involvement with the Healthy

Communities project and the Longmont Breakfast Optimist Club helped make Longmont a stronger community.

Fellow Breakfast Optimist Bryan Potter said, “There’s a lot of bantering and cutting up and joking in our club,”

and Heath “gave as much as he got.”

Potter said that when Heath wrote the Johnnie St. Vrain column for the Times-Call, “I enjoyed his take” on answering readers’ questions. “He always tried to inject some humor there. Sometimes he made a dry subject better.”

Heath joined the U.S. Air Force in 1952. He saw combat service in Korea in 1953 and was awarded the Air Medal.

Heath began his newspaper career in Kansas on the Wichita Eagle’s advertising staff in 1959, moving to Colorado to join the Boulder Daily Camera’s advertising staff in 1970. His experience included other newspaper management assignments in Colorado, Florida, Kansas and Nebraska. He was general manager of the Hastings, Neb., Tribune before returning to Colorado in 1990.

Heath’s survivors include his wife, Carol; his son, Michael Heath, and Michael’s wife, Chantay; two granddaughters, Julie Heath and Amy Heath; and four great-grandchildren.

A memorial service is to be held at 10 a.m. Friday at the Ahlberg Funeral Chapel, 526 Terry St., Longmont.

Reprinted with permission from the Longmont Times-Call

Classified Multimedia ConferenceNovember 7-9Sheraton Chicago O’Hare Airport Hotel, Chicago, IllinoisCPA member discount rate (for non-LMA members): $495 (first attendee); $445 (additional attendees)

Deals and Promotions One-Day SummitNovember 7Sheraton Chicago O’Hare Airport Hotel, Chicago, IllinoisCPA member discount rate (for non-LMA members): $449 per attendee

Digital Agency One-Day SummitNovember 8Sheraton Chicago O’Hare Airport Hotel, Chicago, IllinoisCPA member discount rate (for

non-LMA members): $449 per attendee

*Register for both one-day summits and receive 30% off total cost.

For webinars and more information, visit www.suburban-news.org

Inland Press AssociationFamily Owners and Next Generation Leadership ConferenceOctober 26-27Renaissance Chicago Hotel

127th Annual MeetingOctober 28- 30Renaissance Chicago Hotel

For upcoming webinars and more information, visit www.inlandpress.org/training

Heath

Don Heath

Student reporter begins new rolein brief

2012-2013 Upcoming Training CalendarLocal Media AssociationTo receive CPA discounts, choose “Colorado Press Association” when registering.

The cliche of change

10. No newspaper is too big or small to glean a great new idea.

9. Getting the industry scoop, sharing successes and failures and recruiting new talent doesn’t hap-pen anywhere else in the state like it does at our association’s largest gathering.

8. CPA provides an exclusive opportunity for newspaper personnel to lunch with state legislators. It’s an opportunity to have meaningful discussions with lawmakers who don’t share our view on important issues, and to thank those who do.

7. In past years, CPA attendance at the annual internship/job fair has waned. It is more important now than ever to show young students interested in our profession that

we care and still have passion for the industry.

6. Attendance at the new and improved Colorado Better News-paper Contest Awards Luncheon will be more than you expect. We’re returning to the theater-style, celebratory-type event of years’ past followed by a cocktail reception.

5. You won’t find a convention anywhere as affordable for the caliber of speakers and program-ming. At $150, it’s a steal. And it’s the same weekend as State Wres-tling — one travel/hotel budget covers both events.

4. Best practices roundtables are back by popular demand. Journal-ists and business employees can learn from others in similar-sized

markets across our core topic areas moderated by industry lead-ers.

3. The keynote speakers are indus-try leaders with diverse back-grounds and interesting tales to tell who will enlighten, entertain and educate.

2. The convention has been divided into “tracks” to ensure at-tendees do not have to choose be-tween like topics. Tracks include: advanced writing, revenue, social media, circulation and technology.

1. Some of the industry’s brightest journalists will share their secrets to success, tricks of the trade and visions for the future. Hear it from the horse’s mouth — these aren’t highly paid consultants, they are in the dirt getting it done.

My top 10 reasons to attend the annual CPA convention:


edhenninger

Don’t delay!The 2012 Colorado Better Newspaper

Contest deadline is Oct. 16.Get your entries together now

Reprinted with permission from DurangoHerald.com

On Friday, four new people joined the nine-member board of directors of Ballantine Communications Inc., The Durango Herald’s parent company.

The board members were introduced at a company celebration marking 60 years since the late Arthur and Morley Ballantine bought The Durango Herald.

Through the years, the Ballantine’s ownership has grown to encompass multiple ventures including the Herald, The Mancos Times, The Cortez Journal, The Dolores Star, Directory Plus and Buzztown.com. Ballantine Communications was created last summer as the umbrella organization over those affiliated companies.

The incoming board members are a new step in the company’s leadership because three of the four – Christopher Ballantine, Morley Healy and William Leavitt – are children of the Ballantine siblings on the board. The fourth appointee, Jan Burnham, is president and co-founder of a management and consulting business based in Chicago.

The presence of a younger generation of board members will add “fresh insight” into the company’s direction, Herald Publisher Richard Ballantine wrote in an email. He said his parents included him and his siblings in the board shortly after they turned 21.

The Ballantine family wants to extend the company’s leadership into the third generation, Ballantine wrote.

Christopher Ballantine, Richard and Mary Lyn Ballantine’s 26-year-old son, is pursuing a graduate degree in telecommunications at the University of Colorado at Boulder. He received his bachelor’s degree in international affairs from George Washington University, in Washington, D.C. He emphasized the importance of his family’s continued involvement in the company’s publications.

“If the family owns the company, it’s important also to be involved in the operations instead of watching from a distance,” he said. “There are certain family values we can more easily pass down.”

Morley Healy, 30, is a program manager for Via Christi Health, Kansas’ largest health-services provider. She received a bachelor’s degree in marketing and finance, and a master’s degree in health care from Trinity University in

San Antonio, Texas. She lives in Wichita. She is the daughter of Ed and Helen Healy.

“It’s going to be fun to be part of a multigenerational team,” she said. The newspaper has been “part of our DNA since we were little,” she said.

William Leavitt, 28, graduated from Columbia Law School and practices law in New York City, an experience he hopes will allow him to see the business through a “legal lens.” His focus on investment-banking law gives him a different perspective on how companies raise money, Leavitt said. He is the son of Paul Leavitt and Elizabeth Ballantine.

Burnham, the fourth new board member, works in organizational communication and change management as president and co-founder of the Chicago-based Roc Group. Her parents retired to Durango in 1983, and since then Burnham said she has made regular visits to Durango. Her family became friends with the Ballantines and she remembers many Christmases at their dinner table. Burnham, 56, describes herself as a “devoted reader” of the Herald and plans to move to the area in the future.

She said she is excited to tackle the challenge of bridging the gap between print journalism and the digital information age.

“The relationship to information in print is very different than the relationship to information digitally,” she said. “The question is how do we as a business marry those?”

Though none of the new board members is working directly in the journalism, together they have a variety of experiences in business, communications and law, all of which is a “necessary part of delivering good journalism,” Richard Ballantine wrote in his email message.

Christopher Ballantine, Healy and Leavitt also described memories of working at the Herald for brief periods when they were younger.

The new members join current members Helen Ballantine Healy, Elizabeth Ballantine and Richard Ballantine, who are siblings, and two nonfamily members, Wayne Roth who is president and general manager at KUOW Puget Sound Public Radio and Gary Hook, a former director of editorial operations at USA Today and the company’s executive-in-residence.

The board has had one vacancy since November when William Ballantine, Arthur and Morley’s younger son, resigned from the board. William Ballantine pleaded guilty to one count of tax evasion in April.

Ever find yourself unable to attend the annual Colorado Press Association convention and winter meeting but wishing you could take part in the silent auction that benefits the CPA’s charitable funds?

Plans are underway to expand access to this critical fundraiser so that all CPA member newspapers and their employees can participate – even if they don’t come to Denver in February.

The Philanthropic Advisory Committee (PAC) – the new name for what we once knew as the CPA Foundation Board – approved a two-part auction for 2013 at its August meeting.

Here’s how it will work:The Silent Auction that has been part

of the CPA convention for many years will continue. This will allow attendees to enjoy, as they have for years, the excitement of bidding against one another for a wide array of fun items the lucky winners can take home. Members of the PAC felt strongly that this was a popular feature of the annual gathering, and that it should be kept – and supplemented – rather than replaced.

So in addition, the committee agreed to launch an Online Auction that will be open to anyone with a computer, or who has access to one.

Each member of the PAC and the CPA Board of Directors has been asked to arrange at least one large item that is not generally available or easily obtained by those who might bid on such items.

“The silent auction has typically raised a few thousand dollars,” PAC chairman Denny Dressman noted. “Our goal is to preserve that aspect of fund-raising, but try to raise an additional, five-figure amount

by lining up some unique larger items and opening the bidding to a much larger group.

“If the PAC is to be able to initiate and support the lineup of beneficial programs we’ve already discussed, we need to increase the resources needed to make them possible then sustain them. Our hope is that the ease of making a bid online will result in more participation and more competition for these great items, which in turn will mean that we’ve raised more money while the bidders have taken home some great items.”

Technical details are being worked out at this time. How to place a bid and follow the status of that and other bids will be published in an upcoming issue of The Editor.

The goal is to conduct the online bidding for about six weeks, from early January to the week before the 135th annual convention, which will be held February 21-23 at the Westin Denver Downtown Hotel.

The list of Online Auction items will be announced before the end of 2012 to allow everyone to pick out their favorites and plan a strategy for landing them.

• • •

The PAC’s next regular meeting will be held November 8 at the CPA office. A half-day strategic planning retreat—to set a program agenda for 2013 and the fund-raising goal needed to support it –is in the works for early January. A report on the PAC’s organizational year will be made at the annual meeting and convention in February.

The Colorado Press Association is seeking nominations for seven prestigious awards, including five awards with a longstanding CPA history and three innovation awards new in 2012.

Annually, CPA members are asked to nominate individuals or newspapers companies that they believe are worthy of the association’s top honors. Entries should be made by anyone who wishes to make a nomination, regardless of the nominator’s position within the organization or industry.

“We are really calling on journalists and media teams to take a hard look at the leaders in their organization and to nominate those people where appropriate,” said CPA executive director, Samantha Johnston. “Traditionally, CPA has made nomination materials available to publishers, editors and advertising directors and, in many cases, these are the same people who should be receiving the awards, yet they aren’t going to nominate themselves, so the nomination forms go unsubmitted. Anyone at a newspaper who thinks they work with someone outstanding should read the submission criteria ad nominate someone worthy.”

Nominations for all awards are due Monday, November 19. Award winners will be announced during the annual Colorado Press Association Convention held Feb. 21 – 23 at The Westin Denver Downtown Hotel.

Newspaper Person of the YearThe Newspaper Person of the

Year is a prestigious award given to a Colorado newspaper professional whose commitment to and leadership within the industry help to shape, support and contribute in a meaningful way to the long-term success of the industry.

Rising Star AwardThis award is intended to

recognize, celebrate and encourage the next generation of leadership in our industry and in the State of Colorado. Candidates will be recognized for their commitment to the newspaper, passion for the industry and contribution to the future success of the industry. This award should recognize an individual who is curious, innovative, progressive and stands out as a future leader.

Service to the FirstThis award is intended to honor

a newspaper’s service to the First Amendment guarantee of a free press, including, but not limited to, fighting the threat of censorship in America, overcoming uneasiness with regard to press credibility, combating government secrecy at all levels, and instilling in the public an appreciation of its need as well as its right to know.

Friend of the FirstThis award recognizes a person

in a community, or in the state

of Colorado, who is a passionate advocate of First Amendment rights, freedom of the press, and open government.

Advertising Innovation AwardThis award recognizes an

advertising or creative department or individual for the implementation of an audience reach tool(s) that both employs creative concepts in design and execution, and demonstrate a new or significantly improved revenue stream. Winning entries can be a new idea or an old idea made relevant. Preference will be given to entries that demonstrate collaboration, use of new technology in addition to print and the use of alternative and emerging media.

Editorial Innovation AwardThis award recognizes innovation

in newsrooms, content development and audience engagement. Winning submissions could include improved use of social media, incorporation of digital analytics to drive daily practices, innovative audience engagement programs, revolutionary print ideas, process improvement, business model impacts, collaboration, use of technology and internal cultural shifts.

Winner(s) will be chosen based on the ability of the entry to communicate its message, idea or appeal. Winner(s) will demonstrate a clear and tangible outcome to innovative practices and will be able to clearly communicate the importance of the concept behind the entry and how it has impacted the organization and its audiences.

Newspaper Innovation AwardThis award will be given to a news

organization that has significantly improved its business model in one or multiple areas to reflect changes in audience, revenue streams, content dissemination and other applicable areas of change within the industry. The winning news organization will demonstrate the ability to create, foster and promote innovation, sideways thinking, cultural transformation, originality, measurable impact, a spirit of experimentation and the willingness to risk failure to achieve greatness.

Winning submissions could include innovative new business practices, known business practices or products that have been substantially improved for long-term viability, increased revenue generation, higher audience engagement with products or services or any other demonstrable practices or concepts that have revolutionized the organization and/or industry.

For a complete award nomination form and details for each category, visit the CPA website at coloradopressassociation.com, email Samantha Johnston at [email protected] or contact Lisa Woodworth at 303-571-5117 or email at [email protected]

Want to create more reader interest in your web site...and your print edition?

Then consider doing a reader poll.

Readers polls are reader grabbers, if they 1) focus on an issue readers care about, and 2) are reported in a form that’s interesting and easy for readers to follow.

And the beauty of reader polls is that they’re a great tool to get your readers to go from your print edition to your web site and then back to the print edition.

Here’s how that works: • Ask your question in the print

edition.• Have readers go to the web

site to get more information and to vote.

• Report the full results in your print edition.

Other tips:

DON’T ASK “yes” or “no” questions. Give your readers some options like: “Yes, but not this year,” or “No, I’d never vote for gay marriage,” or “The entire issue is too complex,” or “It’s a stupid question!”

SUGGEST at least four or five answers. Few polls are more boring than those with only two responses.

ALLOW other responses. Odds are that some readers will chime in with answers you just didn’t expect.

CHART IT. Don’t make your readers have to do mental gymnastics

to make sense of the numbers. Place the results in front of them in the form of a simple, clean pie chart. Have the numbers—and the specific responses, if possible—near the areas of the chart to which they correspond. And, avoid the temptation to go color crazy. Tints of the same color serve well.

INCLUDE COMMENTS from readers with the poll report. Sure, a chart is a necessary part of the report but allowing readers to add comments—and then printing those comments—makes for more interesting reading.

CREATE A FORMAT with which readers can become comfortable. It’s OK to tweak the

format now and then for special polls, but it’s a bit much to ask readers to make sense of a different format with each poll.

Readers react with high interest to polls—as long as those polls deal with an issue that’s important to them.

Take advantage of this interest to increase your web and print readership.

WANT A FREE evaluation of your newspaper’s design? Just contact Ed: [email protected] | 803-327-3322

IF THIS COLUMN has been helpful, you may be interested in Ed’s books: Henninger on Design and 101 Henninger Helpful Hints. With the help of Ed’s books, you’ll immediately have a better idea how to design for your readers. Find out more about Henninger on Design and 101 Henninger Helpful Hints by visiting Ed’s web site: www.henningerconsulting.com

ED HENNINGER is an independent newspaper consultant and the Director of Henninger

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adverTiSing deadLineSCancellation deadline is the same as the order deadline. If an ad is cancelled after the deadline, there will be a charge equal to 50% of the cost of the space reservation.

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{ }Committed to a Community Partnership Since 1891 | Published Monday through Saturday.

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Open Rate

Weekly Frequency Rates 4 Weeks 13 Weeks 26 Weeks 52 WeeksSigned agreement required. Unfulfilled con-tracts will be short-rated to the appropriate earned level at the end of the contract term. Four inch minimum size. A minimum of two identical ads must run each week.

National Rate (Commissionable 15 percent to advertising agencies)

Pickup Rate Any ad that publishes at open rate in a Steamboat or Craig newspa-per — Craig Daily Press, Saturday Morning Press, Steamboat Today or Steamboat Pilot & Today — may be picked up for one or more additional days in any of those newspapers within seven days for $6.85 per inch. Annual Bulk Rates 129-388 inches 389-1249 inches 1250-3000 inches 3000+ inchesMust run contracted inches in twelve months. Signed contract agreement required. Unfulfilled contracts will be short-rated to appropriate earned level at end of contract term.

Community Service Organizations

Open Rate28 Consecutive days: 1x1.5 13 Weeks 26 Weeks 52 Weeks

Publicly Supported Legals First Insertion Subsequent InsertionsPrivately Supported Legals All Insertions

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PRE-PRINTED ADVERTISING INSERTSRates are per thousand inserts

1-7 Tabloid PagesOpen Rate — $83 13 times — $7826 times — $7252 times — $67



Partial run and limited zoning available for 30% surcharge. Call for current circulation figures.

CDP $10.00 SMP $10.50

2 ads per week$7.25$6.52$6.07$5.73

$10.70

$6.85

$8.75$7.91$7.30$6.46

$6.30

$10.27$6.97

Contract Rate $9.03 $8.40 $7.78

$4.75$3.31

$10.27

Spot ColorFull Color

Spot ColorFull Color

Open$52$165

Open$3.78$12.94

4 weeks$38$120

4 weeks$2.74$9.38

13 weeks$34$108

13 weeks$2.46$8.44

26 weeks$32$100

26 weeks$2.29$7.85

52 weeks$30$95

52 weeks$2.17$7.41

COLOR RATES Large Space Color Rates (18-70 column inches)

Small Space Color Rates (1-17 column inches, per column inch)

Signed contract required. Unfulfi lled contracts will be short-rated to the appropriate earned level at the end of the contract term.

IN-COLUMN CLASSIFIED DISPLAY RATES

Our publications are the source of news in Moffat County. Our newspapers are read throughout Moffat

and Routt Counties and beyond. The Craig Daily Press is distributed Monday, Wednesday, and Friday. Press

run is 3550. Saturday Morning Press press run is 9500.

ASK ABOUT ADVERTISINGIN OUR OTHER PRODUCTS:

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Realtor Rate $6.72 $6.25 $5.90

26 weeks

$100

26 weeks$2.29$7.85

52 weeks$30$95

52 weeks$2.17$7.41

1-17 column inches, per column inch)

Signed contract required. Unfulfi lled contracts will be short-rated to the appropriate

run is 3550. Saturday Morning Press press run is 9500.

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$10.27

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Taking the pulse of your readers

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Nominations sought for individual awards


cpa marketplaceSMALL WEEKLY FOR SALESmall weekly in Colorado moun-tain community. Grosses about $96,000. Fixed costs about $46,000. Good opportunity for young couple starting out, or older “downsized” journalists. Easy news beats. Monopoly situation. All buildings and equipment included in sale price; you can walk in on Monday and put out a paper on Tuesday. Current owner will stick around to help with transition. Beautiful location, great for fishing, hunting and outdoor recreation. Excellent schools, low crime, no traffic. Price includes office build-ing and residence. August price re-duced to $220,000 from $270,000. Call 970-723-4404.

ADVERTISING /MARKETING CONSULTANT The Craig Daily Press has an open-ing for a career-oriented news-paper/ online advertising sales consultant. This person will be responsible for establishing and maintaining marketing relation-ships with businesses. Qualifica-tions: • Proven ability to meet and exceed sales goals • Proven pros-pecting and cold calling experi-ence, or a willingness to learn • Ef-fective communication and client presentation skills • Ability to work independently on multiple tasks • Digital Media sales experience and out-bound sales experience a plus We offer a competitive salary plus commission and an excellent benefits package including health, dental, 401K and paid time off. Please email your resume to adver-tising manager, Bonnie Stewart atbstewart@craigdailypres

MANAGING EDITORThe Jackson Hole News&Guide and Jackson Hole Daily are seeking a managing editor with excellent English skills, a keen copy editing eye, and the ability to develop stories and writers. Applicants

should have experience with daily deadlines and staff organization. Candidates need experience in multi-platform storytelling, including digital and social media. Responsibilities include reporting and editing for the award-winning weekly News&Guide and sister Jackson Hole Daily. The papers are located in Teton County, Wyo. at the gateways to Grand Teton and Yellowstone national parks. They report to a vibrant and engaged readership on local governments, public lands, arts, business, rec-reation, sports, the environment and the community itself. Send resume and references to [email protected]. No phone calls please.

NEWS EDITORNEWS EDITOR for award-winning Northwest Kansas twice-weekly, near federal reservoir, hunting, fishing, farm area. Supervise part-time staff and stringers. Prefer journalism degree, one to two years’ professional experi-ence, knowledge of AP style, page design, writing and camera, news judgement. This is a do-it-all position which requires skill and leadership, focused on creat-ing the best local news possible. Reply with resume and clips to [email protected] and [email protected]. EOE/mfh Dana Paxton, general manager, The Norton Telegram, 215 S. Kan-sas, Norton, Kan. 67654.

MULTIMEDIA SALES CONSULTANTThe Durango Herald is accepting resumes for a motivated, custom-er-focused salesperson maximize print and online advertising sales potential in assigned markets through the development and maintenance of quality business relationships and promotion of new/existing advertising products. The incumbent is also responsible

for responding to customer service issues and working cooperatively with the advertising services de-partment and the business office to ensure the accurate and timely placement of advertising orders and billing. Desired Skills & Experi-ence:•Proven sales ability•Strong customer service focus•Organized, efficient, and able to meet deadlines.•Ability to work cooperatively with coworkers and managers.•Must possess a valid driver license and reliable transportation.•Good math skills and the ability to compute advertising price quotes.•Good verbal and written commu-nication skills, including spelling, punctuation, and grammar.•Understanding of optimal adver-tising lay-out (e.g., use of white space, reverses, etc.).This is a full-time position that includes a base salary plus com-mission. Generous benefit pack-age including, medical, 401(k), etc. Send cover letter, resume and salary requirements to: [email protected]. Please refer-ence “Multimedia Sales Consult ” in the subject line. EOE SPECIAL SECTIONS SALES MANAGERThe Durango Herald is accepting resumes for a motivated, custom-er-focused salesperson to work with our local business partners in the development of their advertis-ing in our award winning Maga-zines. Qualified candidates will possess: excellent verbal and writ-ten communication skills, strong presentation skills, exceptional customer-service, proven track re-cord in consultative sales, be self-motivated, have a desire to work in a fast-paced team environment and be computer literate. This is a full-time position that includes a base salary plus commission. Gen-erous benefit package including, medical, 401(k), etc. Send cover

letter, resume and salary require-ments to: [email protected]. Please reference “Special Sections Sales ” in the subject line. EOE

COLORADO REPORTERThe Cortez Journal is seeking an experienced reporter with strong reporting and writing skills, an interest in editing, and a com-mitment to community journal-ism. Candidate will be expected to cover a variety of issues and master beat coverage with limited guidance. Some photography will be expected. This is a career track positionThe ideal candidate will be a self-starter with a drive to produce quality content and the motivation to always do better.The Cortez Journal is an award-winning three-day-a-week publi-cation committed to excellence. The opportunity to do special journalism is here, and the next member of our team will be in position to make a difference in our community.Cortez is a community of around 8,500 located in Southwest Colorado, where the surroundings range from high desert country to mountain peaks rising more than 14,000 feet. Residents here enjoy hiking, mountain biking, four-wheeling, camping, fly fishing, hunting, skiing, kayaking, river rafting and other activities. Mesa Verde National Park is next door, and southern Utah’s canyon coun-try is a short drive away.Potential applicants are encour-aged to research the area online before they apply.The Journal offers a full benefit package, including medical/den-tal/vision and life insurance, paid time off and 401k plan with a generous company match.

The Journal is an equal-opportuni-ty employer. The company is com-mitted to maintaining a drug-free

workplace, and drug screening is mandatory for new employees.E-mail a cover letter with a descrip-tion of your professional skills and goals, resume, 3-5 clips and refer-ences to [email protected] or mail them to Human Re-sources, 123 N. Roger Smith Ave., Cortez, CO 81321.

GENERAL SALES MANAGERThe Daily Record in Canon City, Colorado is looking for a General Sales Manager to oversee its op-eration, publishing Monday thru Saturday. The successful candi-date must have extensive print and digital sales experience and will be expected to lead a sales team to continue growing digital revenue while maintaining and growing strong print advertising products.

This is not just a desk job. The General Manager will take an active role in helping to drive the growth of total print and digital audiences through successful implementation of growth strate-gies established for the market. Qualified candidates must have a proven track record of successful leadership, innovation and goal achievement in a multimedia company.

The staff is small but the oppor-tunities are great. Development of digital and print revenue from metropolitan cities, Colorado Springs and Pueblo, located just minutes away, will be vital to the success of the company.

Salary plus annual MBO.

We offer a choice of medical insur-ance, dental insurance, life/AD&D, managed disability insurance and a 401(k) investment savings plan. Please submit cover letter and resume with salary requirements, to [email protected] or fax 303-449-2063. EOE

Five strategic tips for Mom and PopQ: What is your view of the

newspaper industry?A: The physical paper is simply one

of the vehicles we use to get content to audiences. I don’t believe the word “paper” should describe or define hundreds of years of quality, professional journalism in communities across the world – we are a news sources and we’re not just a newspaper anymore. As long as all of us – community publications, dailies and trade associations embrace the inevitable constant changes of the times and technology, new business models and eventually delivering our content in multiple formats as a habit, the news industry will always thrive.

Q: What is the most exciting part of the work you do at CPA?

A: I wanted to recreate and reenergize the advertising and revenue side of CPA by adding digital solutions to our product portfolio and creating audience extension tools that really meet diverse customer needs. We have rebranded our revenue arm as SYNC2 Media and our digital portfolio is strong, growing and garnering national attention.

Q: What do you do when you aren’t at work?A: I love to spend time with my daughter and

husband. We enjoy finding new places to eat, having BBQs, travel, reading, swimming, playing disc golf, hanging out with friends and family and are huge fans of the Food Network shows Chopped and Diners, Drive-Ins and Dives.

I am passionate about music, concerts and dancing. Evidenced by the drum set that we bought our future Rock and Roll Hall of Famer, Eliana.

Q: Tell us a little bit about you.A: The Colorado Bernberg clan is the

center of my world. They include:• CEO – Eliana Bernberg, 4• CFO – Troy Bernberg (my husband)• CMEO (Chief Meal and

Entertainment Officer – and that’s me)• Commanding General of Operations “Backyard

Tear Up,” and “Kid Toy Chew Up,” – Bluford Bernberg (the most adorable, yet destructive Black Lab in the history of the world)

• Mission Impossible Recruit in Training – Remy Bernberg (aka the gray cat)

• Dreadlock Rasta Sweetheart with Claws – Zucca Bernberg (aka black, fat, fluffy cat)

Q: What is one of your favorite parts of coming to work at CPA?

A: I love building relationships with clients and our member papers. It’s so much fun

getting to know so many different people who have such an active interest in the

news media.

Q: What one thing do you look most forward to in your future at CPA?

A: New ways to bring revenue to our member newspapers. It’s a fun, ever changing

time and the more creative and innovative we get, the better our chances of success.

cpa profileElizabeth BernbergVice President, Marketing and Sales

Bernberg

Most of the businesses in your town are locally owned and operated “Mom and Pop” establishments. That means that most of the advertisers – and prospective advertisers – in your market are small businesses.

When it comes to marketing, these advertisers don’t have access to ad agencies on Madison Avenue or number-crunching marketing officers in the home office. They depend on local sources for help. And your paper plays an important role.

Here are five things that Mom and Pop advertisers should keep in mind as they develop their overall strategies:

1. Differentiate. Generally speaking, local businesses have three categories of competition: national chains (including online), other local businesses, and in some instances, do-it-yourselfers. For example, if you need an oil change, you can go to a

nationally-run chain, visit your neighborhood mechanic, or change your oil in your driveway. (For do-it-yourselfers, the oil comes from – surprise! – a national chain or a locally-owned business.)

In order to succeed, a business has to stand out in the crowd. While it’s nearly impossible for Mom and Pops to compete on pricing (think Walmart), the big boxes are vulnerable in the area of customer service. When you’re searching for points of differentiation, look at customer service, convenience, caring support staff, etc. Capitalize

on local-ness.

2. Budget wisely. When I was a kid, I worked for my allowance – raking leaves, mowing the lawn, and helping with household chores. More than once, I heard, “Don’t spend it all in one place.”

Advertisers would be wise to follow that

advice and distribute advertising dollars throughout the year. Full pages or quarter pages? Four color or black and white? Take a look at the budget and analyze peak seasons for specific products and services. Don’t limit the thinking to one area; consider combinations of ROP, special pubs, inserts and online.

3. Schedule wisely. In today’s over-communicated world, an ad-by-ad approach won’t create much brand recognition. (“Quick, what can we run to promote this week’s sale?”) A strategic ad campaign is always better than a string of unrelated individual ads.

Marketing is a marathon, not a sprint. This week’s sale is more than an event; it’s a piece of the brand identity picture. How will it fit the overall perception that the business wants to create in the consumer’s mind?

4. Develop a web presence. The first step is a clean, easy-to-navigate web site. And the

second step is a link on your paper’s web site. That allows advertisers to reach consumers on a 24/7 basis, even when ads don’t appear in the current print edition.

Print vehicles must embrace the online world and its enormous opportunities for advertising revenue.

5. Take advantage of co-op ad dollars. Mom and Pop may have a rich uncle. Many manufacturers have generous co-op programs to help promote their brands on a local level. Sometimes it’s simply a matter of featuring a corporate logo in the advertising.

Co-op can make a small campaign bigger. And better.

© Copyright 2012 by John Foust.All rights reserved. John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information: [email protected]

johnfoust

COURSE from Page 1comes in the classroom. The course examines how psychologi-cal dynamics and media processes contribute to such outcomes, while giving students the chance to par-ticipate in a real life case study ex-amining characteristics of college students who identify as political independents.

“The project will help us under-stand who political independents are, why they identify the way they do, and what they really believe,” said political psychology professor, Dr. Rob Demski.

The course, co-taught by Dem-ski and Finney, guides students through the examination of the role that news, political advertis-ing, debates, press conferences, candidate speeches and campaign styles have on the electorate. Course participants also explore the psychological origins of ideo-logical orientation, the nature of political leadership and how voter decisions are actually made.

Through the course of study, students will understand the strat-egies and procedures that mass media use to cover political elec-tions, understand the psychologi-cal processes that may occur in elections, analyze mass media pre-sentations of the 2012 presidential

election, analyze events of

the election from a psychological standpoint and analyze how can-didates use the mass media during elections.

“One of the challenges of higher education is that students are not always conscious of the real-world applications of their academic work,” Finney said. “Providing context, giving students real-world examples and demonstrating the important connections between academic theory and the world outside the institution are some of our most important tasks.”

Course tied to real-world events

Providing context, giving students real-world examples and demonstrating the important connections between academic theory and the world outside the institution is one of our most important tasks.”

Dr. Mark Finney, professor of mass communications at

Adams State

8 colorado editor October 2012

It’s that time of year again. Fall means lots of road trips to conven-tions and training events. One of the things I really enjoy when speaking at a conference is the chance to lead

a workshop or two while there.

This fall, I took it upon myself to create all new material for my work-shops. While time consuming for me, it gives people who have heard me multiple times something new to go home with. And for

me, it makes teaching that much more interesting.

One thing that I always keep in mind is that most of us can’t keep the latest version of software on our computers all the time. It can get expensive to try to stay up to date with the latest and greatest.

But every now and then, it becomes necessary to upgrade. My rule of thumb is to stay within two versions of the latest software.

That means if I’m a QuarkXPress user, I’m using version 8 or 9. For InDesign users, that would be CS5 or 6. No, I didn’t forget 5.5, but let’s stick with whole numbers.

Adobe recently released version 6 of the Creative Suite. I wrote about a few of the new tools in InDesign a while back. But what about the other CS applications that we use?

OK, here it is, in no particular order. My favorite new features in Adobe Creative Suite 6. We’ll stick with the applications most used by newspapers:

Photoshop CS6Perspective Crop Tool: Oh

geeze, I love this one. Now don’t start an email campaign against me. This tool is not for use with news photos. But for those of us who are constantly working on photos and illustrations for ad design, the Per-spective Crop Tool is going to be a favorite. It’s incredibly simple to use. Just take a pic shot in perspective. I shot a photo down a hallway in my home. On the wall was a carica-ture of my kids and me. Using the Perspective Crop Tool, I was able to select the area around the caricature and, voila, watch as it was replaced by a near perfect pic of the carica-ture as if taken directly in front of it. Incredible.

• Content Aware Patch: Adobe introduced Content Aware Fill in CS5. This allows the user to make something disappear from a photo by making a selection of the offend-ing object and clicking a couple of buttons. It’s really handy when removing a car that’s blocking a house in a realty ad. CS6 introduces Content Aware Patch, which makes it a one-step process to duplicate something from one area of a photo to another, while seemlessly editing

the surrounding pixels so the dupli-cated area looks like it belongs there.

InDesign CS6• Linked Content: Imagine being

able to change text on one page and have it automatically change to match on other pages in the same document. Now imagine changing a story in one document and having it change automatically in another document. Linked Content allows the user to do just that. Simply select the original content, select Edit>Place and Link, and you’re ready to go.

• Alternate Layouts: Wouldn’t it be nice if you could design a print version of your newspaper and an iPad version at the same time? Now it’s possible with Alternate (Liquid) Layouts. Using your Pages Panel, you can create alternate layouts for Web pages, iPads, Kindles and more. When you design the print version of your newspaper, the elements automatically are recre-ated as a separate layout that can be exported on its own.

• Arrange Documents: View two or more InDesign documents side by side while working on them. Us-ers can use this feature to drag pages from one document into another.

Flash CS6• HTML5 Export: I had no

problem deciding what my favorite new feature in Flash was. The abil-ity to export existing Flash files to HTML5 is the answer to the problem with Flash on iPhones and iPads. Move over SWF. HTML is the new king.

Illustrator CS6Most of the buzz about the latest

version of Illustrator surrounds its appearance. The interface has been rebuilt from the ground up, promis-ing a more pleasant and efficient design experience for users.

• Pattern Creation: Illustrator users will appreciate the ability to create repeated patterns from vector graphics that have been traced or created from scratch.

• Improved Tracing: Illustrator traces more quickly and with more accuracy than before.

As with any major upgrade, there are thousands of enhance-ments in Adobe Create Suite 6. These are a few of my favorites. Download a free full functioning demo version from Adobe.com and try out these and other features for yourself.

kevinslimp

Adobe version 6 offers slew of new features across suite

The new Perspective Crop Tool in Photoshop CS6 turns the pic above into the pic below.

CONTEST from Page 1best healthcare ad, best website promotion, best advertising slogan and best newspaper ad/house promotion.

The annual contest is an opportunity for newspapers of every size to showcase their best work, be judged by press association members from another state, and be recognized in front of peers at the 135th Annual CPA Convention held Feb. 21 – 23, 2013 at the Westin Denver Downtown Hotel.

“My hope is that this year will mark the biggest contest Colorado Press has had in years,” said CPA executive director Samantha Johnston. “The contest committee worked diligently to update and revamp the contest to make it competitive and relevant, which we hope encourages all of our member newspapers to participate.”

Contest revenue is used to host the annual awards ceremony and to subsidize the annual convention.

“There’s not a convention anywhere that is as inexpensive for the value as the CPA annual convention, and includes such a comprehensive awards and recognition party” Johnston said. “The awards ceremony is a

convention capstone reminder that Colorado news organizations are doing exceptional work in a challenging environment with fewer resources than ever before. It’s important that we recognize the great work our journalists do every day.”

Contest entries are submitted online using BetterBNC.com. All entries will be judged by Kansas Press Association members.

Newspapers will be notified of winners in December.

Colorado Press Association Annual Convention• Feb. 21 – 23, 2012• The Westin Denver

Downtown Hotel• Registration Fee: $150 for

the full conference• Hotel Rate: $129 (includes

complimentary in-room wireless)

• Contest Awards Ceremony: 2 p.m. Saturday, Feb. 23, 2012

Opportunity to showcase work

TRAININGS from Page 1impact on your business.

“I had the opportunity to listen to this presentation in Atlanta last month, and CPA members who are interested in truly understanding the magnitude of this challenge and how to navigate this changing landscape should make the investment in this webinar,” said CPA Executive Director, Samantha Johnston.

“I am pleased that this is another training benefit we extend to our membership at a really reasonable price point.”

In November, LMA will hold its annual Classified Multimedia Conference, a great event for anyone charged with growing classified revenue. The conference, held November 7 – 9 at the Sheraton Chicago O’Hare Airport Hotel in Chicago, Illinois, will focus on using all of the tools of

multimedia to grow this critical segment of our business.

Classified managers, ad directors, publishers, interactive managers, employment managers, real estate managers, automotive sales managers, call center managers and other senior level executives will benefit from attending.

CPA members can enjoy deep discounts on dozens of webinars, conferences and sales training programs through the LMA/CPA partnership.

CPA members who wish to enroll for additional courses and trainings should choose the “Colorado Press Association” registration option.

For more information about the partnership, or any of the LMA trainings, contact Samantha Johnston at [email protected].

Trainings to address changing landscape

Valassis: US Postal Service Update1 p.m. MST, Thursday, Oct. 11LMA Members: FreeCPA Members (do not need to be a member of LMA): $39The webinar is free to LMA members and just $39 for CPA members who are not members of LMA. You can register online at www.localmedia.org.

Classified Multimedia ConferenceNovember 7 – 9, Sheraton Chicago O’Hare Airport Hotel CPA members who are not LMA members can register online at www.localmedia.org. The registration fee is $495 for the first attendee and $445 for each attendee thereafter. Register before October 19, 2012 to receive this early bird pricing.

The trainings