may 2015 colorado editor

colorado We’re coming to see youRegional Trainings is eight towns getting ready to beginPAGE 5

Offi cial publication of the Colorado Press Association / coloradopressassociation.com / Vol. LXXXVI, No. 5 May 2015

editorWhat do you think of the CPA?Tell us what you think and be entered into a drawing

Staff report

What is your view of the Colo-rado Press Association? Do you know all of its services? Do you fi nd those services valuable?

Th ese are just some of the ques-tions being asked in a new online survey the CPA is putting out with a focus on how better to serve members.

In addition, by taking the survey you will be entered into a drawing for $250.

Th e link to the survey is https://www.surveymonkey.com/r/CPA-Member. Th e survey will remain open until June 12.

“While we are trying to do more and more outreach,” said Jerry Rae-hal, CEO of the CPA, “we think surveys like this can give us great insight into where we are at and where we need to go.”

Th is is the third survey the CPA has done this year, and Raehel said the goal has been to make surveys both quick for users to take but eff ective at pulling information. Th e membership survey is the longest so far — with 15 questions, some of which are tiered — and should take 5 to 15 minutes to complete.

“Th e time it takes for members to conduct the survey will have a much longer and greater impact on how the CPA operates in the future,” said Raehal. “So we are hopeful members will take time out to do so.”

Th e survey also has questions about the CPA’s for-profi t affi liate, SYNC2 Media.

“We understand how important revenue generation is for our mem-ber newspapers,” Raehal said, “and we want to ensure we understand their needs. We also want to fi nd out if they know about all of the services we have that they can use.”

If you have questions about the survey, contact Raehal at [email protected] or at 720-274-7171.

Th e CPA recently fi nished a survey on the annual contest and convention.

See next month’s Colorado Edi-tor for results.

That’s a wrapGridlock, but some movement during General Assembly

By Greg RombergCPA Lobbyist

Th e Colorado General Assembly has adjourned after a session that was highlighted by the gridlock that occurs with split control of the Legislature, but with some notable bipartisan successes.

Among the bills that passed the House and failed in the Senate were family leave, increased minimum wage, aff ordable housing, changes in utility regulations, scholarships for pre-school teachers, elder abuse and allowing collection of water in rain barrels.

Conversely, the Senate passed bills to scale back renewable energy standards, repeal gun control mea-sures, loosen reporting requirements in issue elections, allow parents more latitude to reject governmen-tal requirements, repeal civil rights enforcement, exercise more control of the health benefi t exchange, take over federal responsibilities for land and water and penalize communi-ties that limit fracking that died in House committees.

Th e reality of a Legislature where Republicans control the Senate 18-17 and Democrats rule the House 34-31 is that neither party will be able to pass measures that are overly partisan or divisive.

And while a major story line of the session has to be the discord and ability of each party to block each other’s partisan priorities, it would be a mistake to suggest that nothing could be accomplished.

After years of trying, the Leg-islature found the money to pass a felony DUI bill. Additionally, bi-partisan packages of bills to address work force development and police accountability were passed and an urban renewal bill that allows counties, school districts and special districts input on how their tax revenues will be used won legisla-tive approval. Th e Legislature also referred a measure to allow the state to keep $58 million of marijuana tax revenues to voters in November.

Perhaps most impressively, legis-lation to reduce the number of state mandated assessments for K-12 students was crafted and passed in the waning days of the session.

Competing versions of bills to address the TABOR surplus failed

The ‘native’ is

As I begin to wind down my native advertis-ing fellowship with the Donald W. Reynolds Journalism Institute (but by no means my blogging here), I’ve turned my attention to the ethics involved in creating a successful program at a newspaper.

At the Dissecting Engagement conference held by RJI last month at the Missouri School of Journalism, I gave a presentation on how editorial staff ers could ethically create native advertising. Th is is what we’ve been doing at the Faribault (Minn.) Daily News for the past eight months.

Before I won the fellowship to create and implement the native advertising program at this 5,000 circulation, fi ve-days-a-week paper in Southern Minnesota, I was its managing editor.

As anyone who has ever worked at a small-town paper knows, the ME is more than just an ME. You’re also a coach, copy editor,

photographer, reporter, editorial page editor and page designer when it calls for it. I was

no diff erent; my fi ngerprints were all over our paper.

To disengage with the newsroom was a necessity as I began creating native advertis-ing, but to what degree? Th e task force we convened to implement our program agreed there were certain lines that couldn’t be crossed. I couldn’t assign stories or set the budget for the next day’s print edition, for example. I also couldn’t line edit stories when they came in. Th ose became the duties of another managing editor at a sister paper.

RESTLESSNewsrooms and native advertising: Why not?

Analysis Jaci Smith, RJI Fellowship

See NATIVE, Page 7 See RECAP, Page 8

iStock photo

2 colorado editor May 2015

Newspaper digital numbers get mobile boost

In a new report, Jim Conaghan, News-paper Association of America’s (NAA) vice president of research and industry analysis, says that the “digital audience engaged with newspaper content” hit a new high in March of this year, with 176 million adult unique visitors. The new numbers reflect a 10 percent increase from the 161 million measured by comScore in March 2014.

What’s new: At 92 percent for each group, newspaper digital content net reach is highest for women ages 25-34 and 35-44; digital audience is slightly younger for newspapers than for overall Internet, with 56 percent of unique visitors under age 45, versus 53 per-cent for the Internet; and among those who use only mobile devices for newspaper digital content, use increased 53 percent in March 2015 versus a year ago, to 71 million adult unique visitors.

Denver Post a Pulitzer finalist, CU prof wins for history book

John Ingold, Joe Amon, Lindsay Pierce, Severiano Galvan and editor Larry Ryckman of The Denver Post nearly won a Pulitzer Prize for 2015 Journalism – Explanatory Reporting. The team turned in “Desperate Journey,” termed “an intimate and troubling portrayal of how Colorado’s relaxed mari-juana laws have drawn hundreds of parents to the state to seek miracle cures for desper-ately ill children.” The entry was one of three finalists for the prize in that category; the winning entry came from Bloomberg News.

Meanwhile, in the Letters, Drama and Music – History category, Elizabeth A. Fenn won the Pulitzer for her book, “Encounters at the Heart of the World: A History of the Mandan People,” detailing the Midwest Na-tive American tribe. She earned $10,000 for her first-place win.

Fenn is a Longmont resident and an associate professor and chair of the history department at CU-Boulder. Judges called her book “ an engrossing, original narrative show-ing the Mandans, a Native American tribe in the Dakotas, as a people with a history.” She has written other books about smallpox and the history of North Carolina, and is working on a biography of Sacagawea.

Montrose Daily Press reveals redesign

The Montrose Daily Press last month gave its readers a whole new look. The process took more than a year to complete and used input from focus groups, surveys and indi-vidual subscriber requests. As reported on the newspaper’s front page, Publisher Vincent Laboy said: “We had to take an honest look at what our readers wanted and what we were doing well versus what we could improve on. Then the hard work started.” Once the print changes are done, the newspaper will begin work on its website as well.

The number-one request from readers was for more local news. The newspaper even changed its logo to “take the focus off the word ‘daily’ and put it on ‘Montrose.’”

All departments did thorough evaluations of certain procedures, with some making minor changes and others major proce-dural changes “in order to implement new features.” Changes include: a more modern design for the logo and headline fonts; improved flow of pages; higher visibility for obituaries, a highly read section of the news-paper; more color and coverage for sports; an improved comics page, including the ad-dition of Sudoku; a new History page and a Celebrations page (for good news); and new, exclusive color opportunities for advertisers.

Fort Morgan Times names Martinez new managing editor

Thomas R. Martinez has been named managing editor of the Fort Morgan Times. Martinez has industry experi-ence spanning more than 20 years, including stints as reporter, sports editor, as-sistant managing editor, managing editor and editor at various publica-tions. He has done extensive digital work as well.

“I’m excited to be in Fort Morgan, and I look forward to getting to know the faces and places of such a great community,” said Martinez. “At the heart of any great community is a strong newspaper. I want the Times to continue to be the glue that binds the community together.”

Martinez has worked for the North Platte (Neb.) Daily Telegraph, The Coolidge (Ariz.) Examiner, the Rawlins (Wyo.) Daily Times, the Victoria (Texas) Advocate, The Tribune in Greeley, and the Glenwood Springs Post-

Independent. He was named a fellow in the Breakthrough Class of 2000, which paired industry leaders with promising young man-agers, and was a fellow in industry diversity programs, attending a leadership course at the Poynter Institute, a leading newspaper training organization.

Martinez is a U.S. Army veteran who served in the Persian Gulf War. With his wife, Shari, he has a son, Myles, and a step-son, Taylor.

On his Linked In page, Martinez describes his most recent experience as Roving/Digital Editor for Colorado Community Media (be-ginning in November 2014) and four years of work with his own Martinez Media Consul-tants, which included work with Colorado Press Association. He attended the Universi-ty of Northern Colorado from 1992 to 1995, majoring in the School of Communication / Journalism & Mass Communications, with a minor in English.

NNA books writer Ron Powers as keynote for 129th convention

Pulitzer Prize-winning writer Ron Powers will keynote the National Newspaper Asso-ciation’s (NNA) annual convention, Oct. 1-3 in St. Charles, Mo. Powers shares the home-town of Samuel Clemens, aka Mark Twain, and has written a book about that legendary author, “Mark Twain: a Life,” which won the 2006 National Book Critics Circle Award. Powers will speak on the American political and cultural scene from Clemens’ viewpoint, with the presentation: “Sam Clemens Got Me My Job. He Got You Yours, Too.”

Powers is a 1963 graduate of the University of Missouri School of Journalism. At age 31, he won a Pulitzer for TV critiques for the Chicago Sun-Times.

He collaborated on the late Sen. Edward M. Kennedy’s memoir, “True Compass” in 2009, and with James Bradley, son of one of the six flag-raisers on Iwo Jima, on “Flags of Our Fathers.” He was also media commenta-tor for CBS News Sunday Morning from 1983 to 1988.

The Colorado Editor wants to hear from you. We’re on the lookout for news about your staff, publications and businesses for our all-new columns and features in the Colorado Editor – your monthly membership newspaper from Colorado Press Association.

What’s new in Colorado news?

Colorado Newspapers

In the News

Send us your “breaking news” on:• New Hires• Promotions• People Moving On• Anniversaries• Retirements• Contest or Staff Awards & Honors

• New Building or Equipment Projects or Updates• Meetings, Seminars and Training• Community Projects• College-Related News and Events• Industry news that affects you• And any other personal news your staff members might want to share

Send your news items of 150 words or fewer (photo also welcome) to Cheryl Ghrist – [email protected] – using subject line “Colorado Editor News.”

Stay up to date at coloradopressassociation.com

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Vol. LXXXVI, Issue 5 May 2015

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StaffJerry Raehal

Chief Executive [email protected]

Board of DirectorsOFFICERS

ChairTerri House

The Pagosa Springs [email protected]

PresidentKeith Cerny

Alamosa Valley [email protected]

Vice PresidentBart Smith

The [email protected]

TreasurerMatt Lubich

The Johnstown [email protected]

SecretaryLarry Ryckman

The Denver [email protected]

DIRECTORS

Mike WigginsGrand Junction Daily [email protected]

Beecher ThreattOuray County [email protected]

Lisa SchlichtmanSteamboat Pilot & Today

[email protected]

Jason Woodside Aurora Media Group

[email protected]

Bob Hudson The Pueblo Chieftain

[email protected]

Matt Sandberg The Summit Daily [email protected]

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THOMAS MARTINEZ

colorado editor 3May 2015

QA&

10 questions with

By Cheryl GhristContributing Editor

This issue, “10 Questions” checked in with Scott Andrews, production/marketing man-ager at Colorado Community Media (CCM). A Colorado native, he oversees the publica-tion of 20 community newspapers serving the suburbs of metro Denver and Colorado Springs. Somehow, he manages to work in a healthy dose of high-country recreation, a love of music, and travel to warm beaches. Here’s how he got in the industry and how he manages an expansive workload.

Q: You’re a native, from Highlands Ranch, and a 2003 grad of Colorado State University in Fine Art/Graphic Design. Are you an artist who added graphic design to your work credentials, or a designer who dabbles in producing art in your free time?

A: I have had a love for the arts since a very early age. I originally wanted to pursue architecture, but decided math wasn’t my strong suit and decided to explore other op-tions. At age 16 my art teacher recommended me for a part-time job with an area awards and promotions shop. It was here I had my first taste of graphic design and I have never looked back. While I consider myself a fine artist at heart, the computer has really allowed me to take those fine-art skills to another level.

Q: You’re noted at various times and places as production manager, creative services manager and marketing manager for CCM. Does your current job still have some elements of each, and how do you split up your time?

A: I am lucky enough to have a very dedi-cated and talented staff to help me with the day-to-day production of the papers. While I oversee the team and help out as needed, I find myself focusing on the design/production of special sections/projects, oversee all internal and external marketing efforts, and am in the process of a redesign of our publications, as well as building the framework for our in-house agency, capable of helping clients with all print and digital marketing needs.

Q: You and your coworkers must work hard. You came home from this year’s Colo-rado Press Association newspaper contest with three Advertising Sweepstakes awards (Golden Transcript, Parker Chronicle and Tri-Lakes Tribune) and a General Excel-lence Winner award for Tri-Lakes. What contributed to such a great year?

A: When you have an incredibly tal-ented staff to support you, the rest just falls into place! Each artist comes with a strong background in the arts and we are able to feed off of each other’s strengths to produce

some amazing ads and special sections. As a company, we came home with 74 individual awards in this year’s contest, each of which played a part in taking home advertising sweepstakes and general excellence.

Q: You worked for a Littleton design firm doing promotional material, T-shirts and coffee mugs in the 1990s. You were a graphic designer for Mile High Newspapers in 2005, then creative coordinator at CCM from 2006-2011. In August 2012 you be-came Creative Services Manager overseeing the ad design team at CCM, restructuring the department and its work. What made you make the initial jump to the newspaper industry, and how rewarding has it been to

see the improvements take shape at CCM?

A: A friend of mine was a reporter with Mile High Newspapers and was my inside track to my first real job out of college. I started out as a graphic artist and eventually (over several years) worked my way up to production/marketing manager. It has been interesting to see how community newspa-pers have evolved and adapted in the ever-changing economic conditions. It has forced new thinking and has been very rewarding to watch CCM grow as a media company, while at the same time staying true to its historical newspaper roots.

Q: Most community newspaper people

oversee a few products. Your group has 20 community pubs across several counties (metro Denver and beyond) from North-glenn to Elbert, Golden to Cripple Creek. Your media kit lists extensive demograph-ics and services including print, preprint, impact note and digital advertising in nine zones, even free design services. What tricks or tools do you use to organize and track all of the everyday and also long-term work projects it must generate?

A: We are more than a newspaper produc-tion department; we aim to be a full-service design agency capable of serving all print and digital marketing needs from ad design and email blasts to site and search retarget-ing. With such a large footprint across seven Front Range counties, we handle everything from main-street mom and pops looking for a small ad in their local community publica-tion, to large national advertisers looking to saturate the entire market with print, digital, preprint, etc. It gives the design team a chance to work with a broad spectrum of media and definitely keeps things interesting.

Q: You’ve been doing graphic design freelance work since 2003 and worked on Drew Litton’s 2015 Sports Cartoon Cal-endar. How much fun was that, and do you dream about having your own cartoon strip someday?

A: The layout of Drew Litton’s Sports Cal-endar was one of the best projects I’ve had to date. He is a wonderful person and so full of imagination and personality. It was an abso-lute privilege to work with him on the project. While I consider myself a fine artist at heart, I will definitely leave the actual cartoon work up to the professionals (like Drew).

Scott Andrews

Courtesy photo

Scott Andrews (front) takes a selfie with his family at a beach front restaurant in Placencia, Belize.

Courtesy photo

Scott Andrews and his dog, Sonny.

See 10 QUESTIONS, Page 7

‘We are more than a newspaper production department'


Photo courtesy of Johnson Publications

Elna Johnson (second from right) accepts the Master Editor-Publisher award at the Nebraska Press Association convention April 17. Also pictured (from left) are Johnson’s daughters, Brenda Brandt and Lori Pankonin, and Nebraska Gov. Pete Ricketts, who made the presentation.

Former Holyoke owner earns Nebraska Press’ highest honorElna Johnson – longtime co-publisher of The

Holyoke Enterprise – recently received the Ne-braska Press Association’s highest honor when she was named Master Editor-Publisher on April 17 at the organization’s annual convention in Lincoln.

The announcement, presented by Nebraska Gov. Pete Ricketts, came as a total surprise to Johnson, who simply said, “I had no idea,” as she was joined on stage by family and friends.

It was the first time in the 44-year history of the award that a woman publisher was hon-ored, and also the first time it was given to both members of a husband-wife publishing team.

Johnson’s late husband, Loral Johnson, received the honor in 2001. The couple was also the first husband-wife team to serve as Ne-braska Press presidents (Loral in 1981, Elna in 1993).

She was also honored by the National News-paper Association with the Emma C. McKin-

ney award in 1990 – the association’s highest award to newspaper women who have exhibited distinguished service to the community press.

Said her daughter, current Holyoke pub-lisher and Johnson Publications Inc. co-owner Brenda Johnson Brandt, “She and my dad were co-owners of the Holyoke Enterprise as part of Johnson Publications from 1977-99, when they sold the corporation to me and my sister and brother-in-law.”

The Johnsons published newspapers in Holyoke plus Imperial, Grant and Wauneta, Neb., from 1968 to 1999. Loral began working at The Imperial Republican in 1952 while Elna attended Central Business College in Denver.

They married in 1954. In her early newspaper days, Elna ran a Linotype hot lead machine.

The couple purchased their first paper, The Imperial Republican, in 1968, and Elna joined the staff to work full-time on the business man-agement side.

In 1977, within a few months Johnson Publications Inc. became a three-newspaper operation.

They purchased The Holyoke Enterprise in March from Max and Hazel Starbuck and The Grant Tribune-Sentinel in July, and in 1982, they added the Wauneta Breeze to the group.

The couple ran the organization until 1999, when children Lori and Russ Pankonin and Brandt purchased Johnson Publications Inc. from them. They raised four children: Brenda, Randy, Lori and Kurt, three of whom pursued newspaper careers.

Lori and Russ are co-publishers of The Impe-rial Republican, The Grant Tribune-Sentinel and The Wauneta Breeze, and co-owners of Johnson Publications Inc.

Kurt and his wife, Paula, own and operate the Aurora News-Register in Aurora, Neb. Randy works in the fire prevention sales and service industry in Olathe, Kan.

Master Editor-Publisher

SPJ Colorado Pro Chapter scales new(s) heights at conference

The Society of Professional Jour-nalists Colorado chapter hosted its Region 9 “Scaling New(s) Heights” conference April 24-25 on the Auraria campus in downtown Den-ver. Most attendees were college journalism students and faculty. A Mark of Excellence Awards lunch recognized outstanding work by students in newspapers, magazines, online, radio and television.

Highlights included panels on: Freedom of Information and Your Right to Know that included Jeff Roberts, formerly of the Denver Post and now executive director of the Colorado Freedom of Informa-tion Coalition; Ethics in Newsgath-ering and Reporting that included Fred Brown, former Denver Post capitol bureau chief and current co-vice chair of the SJP Ethics Committee, and Gabrielle Porter, a reporter at Evergreen Newspapers; Diversity in the Newsroom and in News Coverage; Multimedia Journalism that included Nicki Jhabvala, Denver Post sports digital editor; and Non-profit News, which included Brian Calvert, associate editor of High Country News in Paonia, and Cara DeGette, editor of Greater Park Hill News.

Other panels included: Investiga-tive Journalism, with Bob Burdick, former Rocky Mountain News editor and The Gazette publisher; What is the Future of the News Industry? with Lauren Gustus, executive editor of The Coloradoan, and Jim Anderson, news editor of The Associated Press Colorado bu-reau; Challenges Facing Collegiate Journalism; and How to Get an Internship and an Entry-Level Job, with Doug Bell, editor of Evergreen Newspapers, and Noelle Leavitt Ri-ley, editor of the Craig Daily Press.

Edward W. Estlow

Former Rocky Mountain News &

E.W. Scripps Co. executive

Edward W. Estlow, former executive with the Rocky Mountain News and E.W. Scripps Co., died May 9, 2015, at age 95. He graduated in 1942 from the University of Denver (DU). He was a reporter for the News, working his way up to vice president and general manager. In 1965, he was named vice president of business for E.W. Scripps, headquartered then in New York City. In 1976, he became chief executive of Scripps.

His long career in the newspaper industry also took him to Cincinnati and other cities. Estlow returned to Denver however in 1985 and renewed his relationship with DU, serving on its board of trustees. The Edward W. and Charlotte A. Estlow International Center for

Journalism and New Media at DU is named in their honor. Said chancellor emeritus Dan Ritchie, “He was a steady hand when DU needed a steady hand.”

As reported in a DU magazine in 2012, dur-ing his time with Scripps, Estlow helped take the company public, pushing annual revenues from $500 million to $1.1 billion. Rich Boehne, chief executive and president of Scripps since 2008, said Estlow’s “leadership skills were only surpassed by his kindness. His courageous decisions at the helm of Scripps set the stage for many years of success, and his generous mentoring had a profound impact on many of the company’s employees.”

In 1944, Estlow married Charlotte Ann Schroeder, whom he had met at DU. They were married until her death in 2013 and had four daughters, Susan Lyday, Nancy Gwin, Sally Baier and Mary Erculiani.

Estlow was also remembered by William Dean Singleton, former owner of The Denver Post and his friend for 40 years. “It’s a substan-tial loss. He was a giant in the industry,” said Singleton. “When I met him, I was 24 and he

was the CEO of E.W. Scripps. He helped guide me through the industry.”

Faye JordanFormer reporter, linotype operator,

Rocky Mountain News employee

Faye Eisenhauer Alexander Jordan died April 21, 2015, in Greenwood Vil-lage, Colo. Born in Soloman, Kan., on Aug. 27, 1928 to Ray-mond and Nellie Eisenhauer, she grew up dur-ing the Great Depression in Kansas, Oklahoma and Arkansas. Her family moved frequently to find work, living on farms and in small towns. Due to her academic excellence, she graduated early at age 17 from Pratt (Kan.) High School, where she was editor of the school newspaper and yearbook.

In 1948, she married Robert C. Alexander in Pratt. They also lived in Wichita and Liberal, Kan., and had four children. Later they would divorce and she went to work first as a reporter, then as an expert linotype operator at the Lib-eral Daily Times. In 1959, she moved with her children to Denver to be closer to her parents. She was very involved with her children’s activi-ties, serving as president of the PTA and class-room mother, and helping with Cub Scouts.

She began work at the Rocky Mountain News on Aug. 1, 1959. She was employed there for more than 40 years, during which time she met William “Clair” Jordan. They married in 1971 and were together for 42 years until his death in 2014. Together they liked to travel, garden and attend Denver Broncos games as season ticket holders.

She was also an active member of the Eastside Church of the Nazarene and later the Denver First Church of the Nazarene. She was a church board member and taught Sunday school for 34 years. She is survived by three daughters, two sons, 11 grandchildren, and seven great-grandchildren.

EDWARD ESTLOW

FAYE JORDAN

obituaries


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AD - Colorado 10.25w x 6.5h copy.pdf 1 1/9/2015 8:36:57 AM

Staff report

It’s back.After a several year hiatus, the Colorado Press Associa-

tion is bringing back the Regional Trainings, with a goal of taking training across the state.

Th e Regional Trainings are scheduled to be conducted in seven towns during the span of two separate weeks — one week in June, and one week in July — on a loop around the state.

“We hoped to set up trainings so no one would have to travel too far to attend one,” said Jerry Raehal, CEO of the CPA and SYNC2 Media.

Th e meetings will have two trainings (and perhaps three), with one focused on editorial issues, and the other on advertising.

Sessions will be held starting at 1 p.m. Th ere is no charge to attend for CPA, Colorado Freedom of Infor-mation Coalition members or for government or elected offi cials.

To signup, go to http://goo.gl/forms/Vjw1Vp68Be. Please note some locations will have limited space so at-tendeance will be on a fi rst sign-up, fi rst-allowed basis.

The speakersJeff Roberts, executive director of the Colorado Free-

dom of Information Coalition, will present and be avail-able for a Q-and-A on public records and open meetings information.

Eve Byron, of the National Institute on Money in State Politics, is slated to attend three of the Regional Visits

on the Western Slope — Gypsum, Grand Junction and Durango.

Roberts and Byron’s session will run consecutively.Raehal is presenting an advertising program, “So I hear

newspapers are dead; ways to overcome objections,” which will run concurrently with the other sessions.

Most sessions will last from 1-3 p.m., while the sessions at Gypsum, Grand Junction and Durango will last from 1-4 p.m.

An important mission“It’s important for us to bring back the regional train-

ings,” Raehal said. “Last year we skipped the regional trainings because the CPA was in the middle of a move, and the year before that we replaced the regional trainings with a leadership training in Denver during the conven-tion.

“It was a goal of ours this year to reestablish the regional trainings to bring education to our membership. Not only that, but will be using the trips for outreach as we travel along the state.”

In addition to regional trainings, the CPA is looking at expanding educational opportunities through an online webinar series that is scheduled to be released later this year.

“Journalism education is just one of our missions but it’s an important one,” Raehal said. “It’s also important to thank the papers in those communities for helping set up the regional trainings. ”

If you have questions or would like to learn more, con-tact Raehal at 720-274-7171 or at [email protected].

If you go ...What: Regional Trainings are being conducted in eight towns across Colorado. When/Where: Sessions began at 1 p.m. in the follow-ing towns. The trainings in Gypsum, Grand Junction and Durango will go from 1-4 p.m., while other trainings will from 1-3 p.m.Junen Monday, June 22 — Pueblo n Wednesday, June 24 — Burlington n Thursday, June 25 — Sterling n Friday June 26 — Greeley

Julyn Monday, July 20 — Gypsum n Tuesday, July 21 — Grand Junctionn Wednesday, July 22 — Durango

Cost: Free for CPA, CFOIC members and government and elected offi cials. $25 for non-members (which would allow them to join CFOIC).To signup: Go to http://goo.gl/forms/Vjw1Vp68Be. Please note some locations will have limited space so it will be a fi rst sign-up, fi rst-allowed basis.

Bringing training across the state

Regional Trainings to hit seven towns

JEFF ROBERTS

EVE BYRON

Former Holyoke owner earns Nebraska Press’ highest honor


MANAGING EDITOR WANTEDThe Estes Park Trail Gazette, in

Estes Park, Colorado, has an opening for a high energy Managing Editor with a strong digital acumen and results. This is a full-time salaried position, requiring a journalist with experience in story planning, development and coaching. Strong use of visuals and digital elements for storytelling must be demonstrated. Knowledge of online and digital news sharing essential. Hours and days may be adjusted as work requires; periodic evening and weekend work is likely.

The successful candidate will:• Have the ability to write concisely

and accurately adhering to AP Style.• Be high energy with a willingness

to think outside of the box in regards to how the news is disseminated.

• Have a track record of meeting deadlines and displaying solid judg-ment regarding local, regional and national/world news.

• Be able to take charge of situa-tions, motivate others in the newsroom, and lead by example.

• Willingness to become familiar and involved with our dynamic and ever changing coverage area.

Job Duties Include:• Planning daily news budget for

both print and online products, in-

cludes placement and timing for news-print and digital products alike.

• Working with design staff to pro-duce news pages remotely in a timely manner to meet deadlines.

• Editing local content for newsprint and online platforms, including but not limited to, press releases, headlines, captions, articles, etc., and posting to those platforms.

• Promoting content via Twitter and Facebook and responding to com-ments in real time.

• Turning around stories several times during the day for web posting.

• Managing reporters, freelance writ-ers and reader submitted content.

• Writing feature stories for special sections, events and/or magazines.

• Keeping schedule of events and meetings and working independently on articles for publications while man-aging deadlines.

• Monitoring region for breaking news and reporting as required.

• Coordinating with editors at sister papers as necessary. Keeping read-ers and followers updated on breaking news. Writing, photographing and posting breaking news on all plat-forms.

• Having a beat and reporting information about such beat on all

platforms.• Contributing content ideas to en-

gage readers on all platforms. • Writing editorials and or supervis-

ing the process while reviewing with the Publisher in advance.

• Other assignments as assigned by Publisher.

We offer a competitive wage and benefits package including vacation, personal time and sick leave, man-aged short- and long-term disability, medical, dental and vision insurance, as well as life and AD&D, supplemen-tal life insurance, and a 401(k) Savings Plan.

Interested individuals should send resume to [email protected].

MANAGING EDITOR WANTEDMANAGING EDITOR for small daily

on High Plains, on I-70. Are you ready to step up?

This person will lead a full-time staff of three, plus part-timers, plan and track news coverage, coordinate photo and stories, design and lay out pages, cover some meetings and write some stories, deal with public and online/Facebook pages, generally run the newsroom.

Journalism degree preferred, at least two years’ newspaper experience. This is a good paper, hoping to get better.

Apply to Sharon Friedlander, pub-lisher, [email protected], and Steve Haynes [email protected]. Colby Free Press/Nor’West Newspapers, Colby, Kan. (785) 462-3963. EOE m/f/h/v

REPORTER/NEWS EDITOR WANTEDREPORTER/NEWS EDITOR for

award-winning weekly on High Plains. Are you up to the challenge of con-

tinuing a strong tradition? Can you do it all? Do you want to learn the news business?

This person will plan news coverage, coordinate the work of part-time staff, cover stories and features, take pho-tos, design and lay out pages, post to web pages and Facebook.

Journalism degree or some news-paper experience preferred. Will consider two years-plus experience. Pay commensurate with ability and experience. Competitive pay, benefits, location in Northwest Kansas.

Apply to [email protected] and [email protected]. The Norton Telegram/Nor’West News-papers, Oberlin, Kan. (785) 475-2206. EOE m/f/h/v

TWO POSITIONS AVAILABLE AT NEW MEXICO PUBLICATION

Two positions available at New Mexico’s second oldest continuously published community newspaper.

The El Defensor Chieftain, a weekly community newspaper in Socorro NM – continuously published since 1866 - has two vacancies in our newsroom:

Managing Editor and Staff Writer.We’re looking for a high-energy com-

munity newspaper leader; a hands-on, business savvy, newsroom manager; a person filled with passion for the role a small newspaper can play to propel a community forward; a well-rounded content creator, capable of photogra-phy, tight copy editing, page design, editorial writing, and moderator of local forums, with a can-do, problem solving attitude and a kind and supportive management style. Digital journalistic know-how is a plus. Applicants must have a bachelor’s degree in journal-ism or related field, and minimum of 5 years of progressive experience in a community newspaper newsroom.

Our staff writer position is responsi-ble for sports and general assignment reporting. Photography skills are also necessary. The preferred candidate will possess a journalism degree and a minimum of two years practical experi-ence.

The EDC is owned by Number Nine Media, Inc. – a wholly owned subsid-iary of Journal Publishing Company, the publisher of the Albuquerque Journal. NNMI offers a competitive compensation package including an employer sponsored health insurance plan.

For each position, please send cover letter, resume, and 5-8 samples of your work, including news stories, page design, editorials, and photography to:

Rockford M Hayes, VP of Community Newspapers [email protected]

SALES POSITION NEEDED FOR TOP LOCAL NEWSPAPER

The Glendale Cherry Creek Chron-icle, the largest local newspaper in Denver, mailed directly to 83,220 homes and businesses in the Denver/Cherry Creek market, is seeking a growth-motivated sales executive to drive new business to the paper.

This position is perfect for the per-son who is a self-starter and confident to knock on doors and close sales while creating unique advertising pro-grams for clients.

Requirements:• Minimum two years of sales experi-

ence is preferred.• Previous work in a media-advertis-

ing environment is preferred.• Proven sales and goal perfor-

mance required.• Must be detail oriented and under-

stand the consultative sales process.• Valid driver’s license, reliable

vehicle and good driving record are required.

Candidate must be strong with out-bound phone calling and work in a fast paced deadline oriented environment.

Interested applicants may apply by emailing a resume to [email protected]. Please include “Sales Executive Position” in subject line.

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CO2015


But that left quite a bit that I still could do. I could still coach reporters and help them improve their skills. I could still manage the paper’s website and social media platforms. I could still help reporters fi nd resources for their work. So I took on those roles not only for my paper, but for the editor of our sister paper who had taken on the duties I could not do.

As the months have passed, I have found myself wondering why newsroom staff couldn’t do native ad-vertising. A discussion with a mentor of mine who is a publisher at a much larger daily cemented my theory: Strong reporters who have clear guidelines by which to operate and who know how to say “no” can create native advertising.

Here’s how:n Include your newsroom staff in the process of

integrating native advertising production into their work. Assure them that the same standards apply to native advertising as they do to any other story they’re working on.n Certain beats will lend themselves better to

writing native advertising than others. Stay away from the ones that may do stories about the clients who also seek native advertising.n Build clear guidelines on who controls the con-

tent and how changes to that content will be made. At the Faribault Daily News, we told all our native advertising clients that we owned and controlled the content. You might think clients would have a problem with that but they didn’t once they saw the content was of the same high quality as our regular news stories.n Be willing to revisit and/or challenge some

of the ethical guidelines that have been a constant in our industry but may be outdated. A big one for me is the idea that you can’t share copy with a source before publication. I share all my native advertising work with my clients before publication. Stories can be complicated and sharing them with sources before publication ensures greater accuracy. Of course with that comes the temptation of a source to ask for other changes that have nothing to do with accuracy. My clients all know that I will not change quotes, nor will I adjust any part of a native piece for any reason other than accuracy, grammar and AP style. Reporters who can stick to that rule -- and say “no” to a client when needed -- can write native advertising. Th ose who can’t, shouldn’t (and maybe they shouldn’t be a reporter, either, but that’s a blog for another time).

I am not alone in the feeling that newsrooms can ethically participate in native advertising. Recently the American Society of Magazine Editors updated its guidelines to say that editors should not work with and report on the same marketers. Common sense, really.

On April 15, Conde Nast, which owns a stable of magazines including Vanity Fair, GQ and Wired, an-nounced the creation of “23 Stories by Conde Nast,” a branded content studio where magazine editors will work with brands on sponsored content.

Others whose editorial staff s have also done native advertising work range from the UK’s Daily Mail, to Hearst Magazines to millennial enterprise news site mic.

Closer to home, at least in circulation, the South Bend Tribune in Indiana was ahead of the curve when it produced a special section more than a year ago on the Aff ordable Care Act in partnership with a local hospital. Newsroom staff ers contributed content to the section. Publisher Kim Wilson told NetNews-Check’s Michael Depp that she thinks editorial and advertising working together to explore new revenue streams is “important.”

I agree and would even go one step further. Explor-ing, defi ning and growing the editorial-advertising partnership is critical to newspapers’ future success. Reader revenue is another important area that requires an editorial-advertising partnership. I’m sure still oth-ers will arise in the future.

Soon, very soon, the old models will no longer provide our industry with the revenue it needs to thrive or survive. Native advertising is a model worth exploring.

Jaci Smith is the project leader for APG of Southern Minnesota’s institutional fellowship at the Donald W. Reynolds Journalism Institute. Reach Smith on Twitter at @FDNJaciSmith or by email at [email protected].

Q: From your Internet postings, we can see you like to ski, work out, hang out on beaches, listen to a variety of contem-porary music, and compete in league bowling. What extracur-riculars do you do the most, and what do you wish you had more time for, or want to learn?

A: I love to travel. I recently had the opportunity to travel with my family to Belize for two weeks, which was an amazing experience. On my bucket list: Italy, Greece, Crete and Spain. My day-to-day extracurriculars include the gym, weekend travel to the mountains (skiing, hiking), and time with friends and family. I hope to devote more time to creating fi ne art (in par-ticular photography).

Q: Can you name your top three mentors and how they infl uenced you?

A: I grew up watching Bob Ross on TV and imitated his art and technique until I gained the confi dence and skill to cre-ate my own unique works of art. My high school art teacher

recognized my talent at a young age and pushed me toward the path of graphic design. I wouldn’t be in the industry I am today without his guidance. My mom is a very creative infl uence … talented with needle-point and various crafts. I like to think my creative juices were genetically passed from her. My parents also recognized my love for the arts and nourished it from a young age with art supplies, music lessons, and even paid for my college education. Th ey are defi nitely the biggest infl uences in my life, and to whom I am so very grateful.

Q: Neat desk or not, and what would we see there?

A: Organized chaos. I know where everything is, but it may look like a mess to the outside visitor. Aside from my computer and desk essentials, my daily planner and headphones are always at arm’s reach. A few awards, a stuff ed mascot from my alma mater, and oddball trinkets decorate my desk.

Q: Do you have a current personal or professional goal in mind?

A: It has always been my goal to remain true to my artistic roots and devote more time to painting, photography and draw-ing. Someday I would also like to explore the culinary arts. But no matter where I end up in life, as long as I love what I do, I k now I will be happy.

NATIVE

Continued from page 1

Courtesy photo

CCM Editor/Publisher Rob Carrigan and Production Manager Scott Andrews holding General Excellence and Adver-tising Sweepstakes awards at the 2014 CPA awards presentation.

10 QUESTIONS


Denver Post to host Youth Journalism Day on June 11

In connection with Colorado NIE (Newspaper in Education) Th e Denver Post will host the annual Youth Journalism Day on Th ursday, June 11, 7:30 a.m.-5 p.m. at 101 W. Colfax Ave. in downtown Denver. Th is is a one-day, intense and fun learning experience for kids ages 8- 13, and a great chance for budding journalists, writers and photographers to spend the day with pro-fessionals learning about: what makes a good story; getting ready for an interview; asking good questions; writing; and taking good photographs. Friends and family are invited back at 4 p.m. when the kids will show and tell what they learned and produced in one day.

Students will form teams led by qualifi ed adults and partici-pate in an age-appropriate news-gathering experience. Students will post their work on the Post’s youth journalism website. Th e best articles will be published in the Colorado Kids section of

the Tuesday Denver Post, and can be used as a great start or ad-dition to a portfolio. Youth J-Day participants can also continue as a Colorado Kids youth reporter for the next school year upon request.

Press Association seeking committee members

Th e Colorado Press Association is seeking committee mem-bers for all of its committees.

Committees include membership, fi nance, contest, conven-tion and education, philanthropic, legislative and marketing. Committees meet three to six times a year, depending on the committee. Committees go over relevant information and make recommendations to the Board of Directors.

To learn more or to sign-up, contact Jerry Raehal at [email protected] or 720-274-7171.

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and the default provision for earned income tax credits and relatively small refunds to taxpayers will come into play.

The failure of construction defects legislation that was intended to jump start moderately priced multi-family housing will likely see the issue shift to local venues.

Highlights for the Colorado Press Association in 2015 included:

• Passage of HB 1137 to streamline and simplify acquisition of mug shots from law enforcement agencies,

• Defeat of HB 1085, which would have allowed counties to publish financial information on their websites instead of as legal notices in newspapers,

• Defeat of HB 1115 after it was amended to make it a criminal of-fense to photograph or record someone without their consent when there is a reasonable expectation of privacy,

• Removing a provision in HB 1131 that would have allowed the Division of Youth Corrections to charge for its actual costs to redact information from reports,

• And passage of HB 1290 to prohibit law enforcement agencies from stopping lawful recording of their activities.

House Bill 1137 – Request for Multiple Booking Photographs

In 2014, legislation was passed to address a concern that businesses were formed for the sole purpose of plac-ing booking photographs onto private websites to require people to pay to have their picture removed. That legislation made the practice illegal and required

people requesting mug shots to affirm that they would not violate the law when requesting the photographs.

The new law disrupted prior arrange-ments between media organizations and law enforcement agencies that regularly request mug shots.

CPA supported HB 1137, sponsored by Representative KC Becker and Senator John Cooke, which allows the affirmation be made annually instead of with each request.

The bill passed the General Assembly and was signed into law by Governor John Hickenlooper.

House Bill 1085 - County Financial Information on Website

CPA successfully opposed HB 1085, sponsored by Representative Dan Thurlow. The bill would have allowed counties to place financial information on county websites instead of publishing it in newspapers. CPA argued that the bill would have made it harder for the public to see the information, would not be verified by a third party and would have removed archive benefits. The bill was defeated in the House Local Gov-ernment Committee.

House Bill 1115 – Privacy by Use of Emerging Technologies

CPA participated in meetings dur-ing the fall of 2014 concerning privacy concerns by use of drones.

As introduced, HB 1115, which was sponsored by Representative Polly Law-rence and Senators Kevin Lundberg and Linda Newell, did not cause problems, but it was amended in the House to make it a class 3 misdemeanor to make any photograph or audio recording of a person without consent when there was

a reasonable expectation of privacy. CPA opposed the amended version

and worked with the Senate sponsors to eliminate the criminal offense. Ulti-mately, the Senate sponsors concluded that the bill could not be fixed and killed the bill.

House Bill 1131 – Release Critical Incident Information

HB 1131, by Representatives Daneya Esgar and Pete Lee and Senator Kent Lambert, was introduced to address a problem of the Division of Youth Cor-rections (DYC) not releasing critical incident information. CPA supported the bill, but after the bill was amended to be allow DYC to charge its ac-tual costs to redact information, CPA objected as current law limits redaction charges to no more than $30 per hour with the first hour being free. CPA successfully worked with the sponsors to amend the bill to limit DYC to charge no more than is allowed under the Open Records Act.

House Bill 1290 – Stop Police Interference of Recordings

CPA supported HB 1290, spon-sored by Representatives Joe Salazar and Daneya Esgar and Senators Lucia Guzman and David Balmer. The bill prohibits police officers from interfering with people who lawfully record police activities. The bill passed the General Assembly and awaits action by the Governor.

In addition to the highlighted bills above, CPA was involved with a variety of other bills that were of interest to members of the Colorado Press Asso-ciation. For more information on those bills, contact CPA CEO Jerry Raehal, at 720.274.7171.

RECAP


Digital First Media stops sales talks

From the Denver Post

Digital First Media officials announced May 14 that the company — the operator of The Denver Post and 13 other newspapers in Colorado — has determined that a “sale of the company as previously speculated is not in the best interest of shareholders at this time.”

DFM in September hired investment adviser UBS Securities to review alternatives, including selling the entire company, selling regional clusters or doing nothing.

“We continue to have discussions concerning selected assets and we are looking at potential acquisition oppor-tunities. Our performance is driving our digital future and increased profitability, and our essentially debt-free struc-ture has given us a lot of options, which we will continue to explore,” DFM CEO John Paton and chief operating offi-cer Steve Rossi said in a joint statement sent to employees.

The memo also said Paton will leave DFM on June 30, the end of the fiscal year, at which time Rossi will assume leadership of the company. Rossi will remain president and chief operating officer, reporting to the executive chairman of the board. Digital First Media was formed in December 2013 with the merger of Denver-based MediaNews Group and the former Journal Register Co. It is the nation’s second-largest newspaper company, based on circulation, operating in 15 states, with 800 multi-platform news and information products, including 76 daily and Sunday newspapers and 160 weeklies. The company said it serves 75 million customers monthly. Its largest properties include The Denver Post, the San Jose Mercury News, the Los Angeles Daily News, The New Haven Register, the St. Paul Pioneer Press, and The Salt Lake Tribune.

In Colorado, the company also owns the Boulder Daily Camera, Longmont Times-Call, Loveland Reporter-Her-ald, Cañon City Daily Record, Estes Park Trail-Gazette, and seven smaller papers on the Eastern Plains.

may 2015 colorado editor

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