march 2013 colorado editor

colorado Inside: Ballantine stepping down in Durango. PAGE 3

Official publication of the Colorado Press Association / coloradopressassociation.com / Vol. LXXXIV, No. 3 March 2013

editor

Whether diffusing conspiracy theories about “underground chambers” at Denver International Airport or mixing music for X Games commercials, Stephen Herrera likes to be right in the middle of “hip.”

It only takes a few minutes in the Colo-rado Press Association office to hear co-workers affectionately refer to Herrera as “Young Stephen.” A recent Metropolitan State University of Denver graduate with a B.A. in Marketing and Communications,

Herrera joined the SYNC2 Media team as Advertising Account and Network Coordi-nator.

Herrera’s primary responsibilities in-clude improvement and maintenance of statewide network programs such as COSCAN and CDAN, and the develop-ment and execution of new statewide programs such as the Impact Network – a quarter-page advertising program launched this month. Herrera will work to

match SYNC2 Media clients’ needs with audience reach solutions that produce tan-gible results.

Herrera has both public and private sector experience, most recently working as a public relations intern at Denver Inter-national Airport.

To connect with Stephen, email him at [email protected] or call 303-571-5117 x 20.

SYNC2 adds ‘hip’ Herrera as coordinator

C O L O R A D O P R E S S A S S O C I A T I O N 2 0 1 3 A N N U A L C O N V E N T I O N

NewsTrain 2013 is coming to Col-orado Springs in September.

NewsTrain is a national touring workshop serving journalists in their own states. Programs are designed to provide training in the skills, knowl-edge, and information newsroom leaders need in a rapidly changing media setting.

This two-day workshop spon-sored by Associated Press Managing Editors and hosted by the Colorado Press Association, will bring inexpen-sive world-class training for report-ers, editors and newsroom leaders to Colorado. In partnership with The Gazette, CPA will host the meetings in Colorado Springs.

“We had the great fortune of con-necting with The Gazette Editor Joe Hight, who is an APME board member and a big supporter of New-sTrain,” said CPA executive direc-tor Samantha Johnston. “Colorado Springs is large enough to accommo-date affordable air travel, and we have great resources at the Gazette to assist us in planning.”

An important area of focus in the 2013 CPA strategic plan is member training.

“We consistently hear that our members are lacking quality, af-fordable editorial training close to home,” said CPA Executive Direc-tor, Samantha Johnston. “We applied to be a NewsTrain host with that in mind. We can bring some of the best minds, trainers and topics together in our own backyard. We’re thrilled that Colorado was chosen, and we look forward to working with APME to knock this one out of the park.”

The NewsTrain planning com-mittee will meet in March to finalize dates, venues and lodging accommo-dations and the final program, speak-er line-up and full meeting details will be available no later than May.

For more information, contact Samantha Johnston at 303-571-5117 or [email protected].

Lightbox ImagesColorado Press Association President, Brenda Brandt, holds the microphone for Friend of the First Award recipient, Ron Henderson, during the annual Capitol Hill Luncheon Friday, Feb. 22 at the135th annual convention of the CPA. Henderson, a Fort Morgan resident, led the charge to prohibit voting by secret ballot in Colorado. Full story on Page 6.

Scott Stanford joined the ranks of the some of Colorado’s most success-ful and powerful newspaper people when he was awarded the Newspaper Person of the Year at the 135th annual convention of the Colorado Press As-sociation.

The award is a prestigious recog-nition given to a Colorado newspa-per professional whose commitment to and leadership within the indus-try help to shape, support and contribute in a meaningful way to the long-term success of the

industry.By all accounts, Stanford is an all-

American super star. He’s a consum-mate newspaper man first and fore-most, can generate revenue with the best of them and engages in his com-munity in a way only a truly good guy can do. Suzanne Schlicht, Chief Op-erating Officer of The World Compa-ny and former Newspaper Person of

the Year, presented the award to Stanford, who was nominated by peers, members of his man-

agement team and business people in the com-munity of Steamboat Springs where he is Gen-eral Manager of the Steamboat Pilot & Today.Following are excerpts from Schlicht’s presentation:

He is a tremendous journalist.He’s an inspiring leader.He’s a fierce advocate for local businesses.He’s an agent for change and transforma-

tion of newspapers.

Stanford named Newspaper Person of Year

CPA named NewsTrain 2013 host

STANFORD on page 8

Herrera

Info BoxDate: September 2013. Exact dates to be announced soon.Location: Colorado Springs. Venue to be announced soon.Lodging: Details to be announced soon.Cost: $75. Includes all training plus lunches, continental breakfast and snacks.Planning Committee: If you wish to participate on the NewsTrain planning committee, please contact Samantha Johnston at [email protected] or by phone at 303-571-5117 no later than Friday, March 22, 2013.Details will be announced as they are known at: http://www.apme.com/?page=ColoradoSprings

Stanford

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from the president

Reprinted with permission from durangoherald.com

Richard G. Ballantine, publisher of The Durango Herald, announced Tuesday he will step down as the head of the 132-year-old newspaper, its parent company, Ballantine Com-munications Inc., and other multi-media ventures the company owns, including three other newspapers, Directory Plus and Ballantine Digi-tal Media, which oversees Buzztown.com.

Standing atop a worn wooden crate in the Herald newsroom, Bal-lantine, 67, said he will be letting go of his titles as CEO of Ballantine Communications and as publisher of The Durango Herald.

After almost 30 years at the helm, Ballantine said he was ready to let new talent lead the company. His decision will be effective when a re-placement is found.

“These times require somebody, and a company, that is nimble, adap-tive and willing to try new things on the electronic side,” Ballantine said.

He emphasized that his decision in no way means the company is or will be for sale. He said the Ballantine family’s commitment to the Her-ald and to Durango is steadfast and won’t be changing.

Ballantine will continue to be

chairman of the board of directors of Ballantine Communications Inc., and the newspapers’ editorial board.

The transition has been in the works for a while, said Elizabeth Bal-lantine, the publisher’s sister and a member of the company’s board of directors.

Her brother will continue to be the face of the newspaper in the com-munity, she said.

The third generation of the Bal-lantine family remains fully commit-ted to and engaged in the company’s operations and to Durango, said Chris Ballantine, Richard Ballantine’s son and a member of the company’s board of directors.

A search committee composed of members of the board of directors will begin looking for a new CEO and hopes to have someone in place by mid-May. They will be looking outside the family to fill that role, said Gary Hook, a Ballantine Com-munications board member who is on the search committee and is a for-mer director of editorial operations at USA Today.

The Ballantine family has a long history of newspaper publishing.

Ballantine’s mother, Morley Bal-lantine, was a member of the Cowles family, a prominent newspaper family in the Midwest. She met and married Arthur Ballantine when he

worked for one of her family’s news-papers, the Minneapolis Morning Tribune.

After deciding to purchase a newspaper of their own, they ended up buying two, the Herald Democrat

and News in June 1952, eventually combining them under The Durango Herald masthead.

When her husband died suddenly in 1975, Morley Ballantine stepped into the publisher’s seat but found it difficult to wear all the hats she and her husband had shared for 23 years. In 1980, Richard Ballantine, the couple’s oldest son, returned to Du-rango from the Front Range to help his mother run the Herald. He was named publisher in 1983 and led the family’s efforts to purchase the other Southwest Colorado newspapers and create the Directory Plus phone books. More recently, he was the founder of Ballantine Digital Media.

When he steps down, it will be the first time in 60 years that a member of the Ballantine family will not over-see the Herald’s day-to-day business operations.

Ballantine said he is looking for-ward to traveling, reconnecting with

friends and farming on the 400 irri-gated acres the family owns on Flori-da Mesa. His decision was not based on health reasons, he said.

Ballantine’s announcement star-tled some community leaders.

“I can’t imagine you’re going to find anybody in the community that isn’t going to be surprised,” said Joel Jones, former president of Fort Lew-is College who served on the First National Bank of Durango’s board of directors with Ballantine.

But with so many years of pub-lishing experience and knowledge to draw upon, the family’s decision will be carried out well, said Ed Zink, co-founder of the Iron Horse Bicycle Classic and a former member of the Herald’s board of directors. He has known Ballantine since they were teenagers.

“However they choose to manage it, I have confidence it will be well-done, and the community will con-tinue to have an outstanding news-paper,” Zink said.

During the past two years, Bal-lantine stepped down from positions on the board of directors of First National Bank of Durango and the board of trustees of Fort Lewis Col-lege. He joined the Fort Lewis Col-lege Foundation board of directors in January.

[email protected]

I am honored to serve the Colorado newspaper industry as Colorado Press Association president. I’m excited to be part of an or-ganization that is as relevant and progressive as CPA.

During my tenure on the CPA board, I have had the privilege of serving with some of the greatest media minds in the industry. Fol-lowing Brenda Brandt will be no small feat – she’s the consummate newspaper woman with a family history of suc-cessful media endeavors. I have big shoes to fill.

In the next year, I’m committed to

continuing the good work that has already begun at CPA while driving the orga-nization forward with vision and purpose as we strive to reach lofty new heights with the our current strategic plan. CPA members should expect continued efforts in the following areas:

• Maintain open records, open government and pub-lic notices through strong lobbying work, continued legislative and government

relationship building, consumer edu-cation and newspaper education. This year, HB 1064 was defeated. This bill alone would have removed millions of

dollars in public notice revenue from Colorado newspapers and marked a big step backward in transparency and open government.

• Digitize public notices in Colo-rado and launch a new public notice website that will efficiently aggregate Colorado public notices.

• Develop more platforms and channels for member interaction and engagement. CPA currently has three committees: legislative, membership and contest. This is a great way for members to get involved and con-tribute in a meaningful way.

• Diversify the SYNC2 Media product portfolio while continuing a strong sales focus on print and news-paper.coms. SYNC2 is committed to

being experts in the newest audience engagement platforms and brining those platforms to newspaper and affiliate partners.

The newspaper industry is being disrupted in ways we never imagined. We are on the brink of a revolution. We are in a position to not only com-municate with our readers in digital spaces on a variety of screens across dozens of channels, but we have the longevity, credibility and durability of time-tested products such as print.

There are dozens of examples of noble and innovative work in our state. The Denver Post did a very thorough report on the child welfare system in Colorado. Investigative reports, multimedia stories, social

media engagement, editorials and a call for systematic change prompted newspapers across the state to get involved in the discussion, which gave county commissioners pause and the impetus they needed to de-mand a thorough review of the child welfare investigation process, and finally, lawmakers took notice. This is just the first step in a long process and we’re far from a solution, but the power of media to affect positive change should never be underesti-mated. We have a big social responsi-bility to our audiences.

In keeping with the theme of this year’s annual convention, I ask you all to “Engage 2013.” Make it a great year.

brycejacobson

cpa president

Leading CPA into an engaging 2013

After 30 years, Durango’s Ballantine stepping down

Colorado Press Association Past PresidentsNumerous past presidents of the Colorado Press Association gathered at the 2013 Colorado Press Association convention in February.

From left back: Richard Ballantine, Tom Bredehoft, Denny Dressman, Bob Sweeney, Barclay Jameson, Wilbur Flachman, Steve Haynes, Merle Baranczyk, Dean Lehman, Steve Henson, Ken Johnson.

From left front: Ken Amundson, Jean Gray, Suzy Meyer, Brenda Brandt, Kay Turnbaugh, Percy Connarroe, Ed Lehman.

Lightbox Images

Many times during his 30 years as publisher of The Durango Her-ald, Richard Ballantine used an old wooden orange crate to stand on while making important announce-ments to the company. He used it again Tuesday when he told the company staff members he is step-ping down as CEO and publisher.

JERRY McBRIDE/Durango Herald



Author, public speaker, broadcast journalist and professor Judy Muller presented the Capitol Hill Luncheon keynote about the state of affairs of community newspapers. Muller referenced CPA member newspaper The Johnstown Breeze.

Covering Communities in Crisis Panel from left: Evergreen Newspapers editor, Doug Bell; Aurora Sentinel editor, Dave Perry; Associated Press news editor, Jim Anderson; Fort Collins Coloradoan executive editor, Josh Awtry and Denver Post City Editor, Larry Ryckman.

Digital First Media Editor-in-Chief Jim Brady speaks to convention attendees about Project Thunderdome and digital first as a strategy, not a slogan.

Dream Local Founder Shannon Kinney and technology guru Kevin Slimp take a break in between presentations.

U.S. Congressman Ed Perlmutter poses with Colorado Press Association lobbyist Greg Romberg, center, and Colorado Community Media Publisher Jerry Healey, right during the 2013 Capitol Hill Luncheon.

Mike Blinder, The Blinder Group, speaks about making digital dollars during one of his two digital advertising presentations during the annual convention.

All photos by Lightbox Images



The Colorado Chapter of the Society of Professional Journalists partnered with CPA to bring Colorado editors together for an ethics panel. From left: Associated Press Colorado news editor, Jim Anderson; Evergreen Newspapers editor, Doug Bell; Evergreen Newspapers editor and reporter, Deb Hurley Brobst; and retired Denver Post government and politics reporter, Fred Brown.

CPA board member and The Denver Post editorial page editor, Curtis Hubbard, Salida Mountain Mail publisher and NNA President, Merle Baranczyk and CPA president and Holyoke Enterprise publisher Brenda Brandt catch up after the CPA Annual Meeting Friday, Feb. 22.

Representatve Carol Murray and Colorado Community Media publisher Jerry Healey visit during the Capitol Hill Luncheon.

Chattanooga Times Free Press President Jason Taylor kicked off the annual convention with his innovative approach to non-traditional revenue streams.

From left: CPA President Brenda Brandt, U.S. Congressman Cory Garnder, CPA Vice President Bryce Jacobson and U.S. Congressman Ed Perlmutter laugh at Capitol Hill Luncheon keynote Judy Muller’s stories about small-town newspapers.

I-News Network investigative reporters teach a session on data organization and source development. From left: Burt Hubbard, Laura Frank and Jim Trotter. I-News Network was awarded a $5,000 grant from the Colorado Press Philanthropic Advisory Committee (formerly the CPA Foundation) to further investigative journalism in Colorado.


Advertising Innovation Award Steamboat Pilot & Today

This award recognizes an advertising or creative department or individual for the implementation of an idea that employs creative concepts in design and execution, and demonstrates a new or significantly improved revenue stream. Winning entries can be a new idea or an old idea made relevant. Preference is given to entries that demonstrate collaboration, use of new technology in addition to print and the use of alternative and emerging media.

Editorial Innovation Award – Fort Collins Coloradoan

This award recognizes innovation in newsrooms, content development and audience engagement. Winning submissions could include improved use of social media, incorporation of digital analytics to drive daily practices, innovative audience engagements programs, revolutionary print ideas, process improvement, business model impacts, collaboration, use of technology and internal cultural shifts.

Winners were chosen based on the ability of the entry to communicate its message, idea or appeal. Winners must have demonstrated a clear and tangible outcome to innovative practices.

The Rising Star award is intended to recognize, celebrate and encourage the next generation of leadership in our industry and in the State of Colo-rado. Candidates are recognized for their commitment to the newspaper, passion for the industry and contri-bution to the future success of the industry.

The award recognizes an individu-al who is curious, innovative, progres-sive and stands out as a future leader.

Following are excerpts from Holy-oke Enterprise publisher and Ris-ing Star Award nominator, Brenda Brandt:

This year’s Rising Star Award win-ner is never satisfied to sit idly and put out a mediocre newspaper. If it¹s a slow week, she looks for a creative slant for news or an advertising pro-motion. If it¹s a heavy week for news and ads, she steps up the pace so the quality of her effort remains high. It’s her enthusiasm for going the extra mile, exploring new trails and encour-aging staff and community around her that make her a Rising Star.

She has multiple roles as a designer, news reporter, photographer, paginator, webpage updater and gen-eral computer file organizer.

This Rising Star recently designed a mobile website for her newspaper and put together promotional ma-terials, print ads, web ads, Facebook blurbs and more to promote the mobile web world. She designed test sites for four businesses, including the school and hospital, presented those to the business reps and is plowing forward to see who is next on the list for the “new” technology. When she gets be-hind a new concept, it’s remarkable to watch where she lets it take her.

She is an intelligent reporter,

willing to tackle any topic including coverage of County Commission-ers, sports, play reviews, historic re-search pieces and human interest fea-tures. She’s a News Editor¹s dream, as she finds a relevant story if not two or three if the story count is low for the week. The stories usually come with photos and/or graphics and have even

been the start of a series that she¹s suggesting.

Her ad design abilities continue to escalate, and she¹s been rewarded in both Colorado Press Association and National Newspaper Association contests. Ad-vertisers have confidence in her, which enhances sales immensely. She approaches page design with the same

creative flair and definitely makes a difference.

She has a bachelor¹s degrees in media production, advertising and public relations and in music and piano performance from Hastings College in Hastings, Neb. She is a four-year staff member of The Holy-oke Enterprise.


The Friend of the First award rec-ognizes a person in a community, or in the state of Colorado, who is a passionate advocate of First Amend-ment rights, freedom of the press, and open government.

Awareness of First Amendment issues isn’t limited to efforts by the press; it is strengthened by the ac-tions of people in local communities, in public or private organizations,

and in local or state government.In January 2010, Ron Hender-

son, a 20-year veteran of the United States Navy and Fort Morgan busi-nessman asked the City of Fort Mor-gan to provide him with copies of the ballots used in an open meeting to nominate Stuart Crespin as mu-nicipal court judge. He received the ballots, which were not signed. Hen-derson asked the City Clerk how the

two council members from his ward had voted, and he was informed that the city would not release that infor-mation.

Henderson believed that citizens should have the right to know how their elected officials vote on mat-ters of importance. He subsequently sued the City of Fort Morgan to find out how each councilor voted. He lost in district court. And again

on appeal. And the Supreme Court would not hear his case.

After more than two years of court cases and roadblocks, the Colorado General Assembly passed HB 12-1169 last year, which revises Colorado Revised Statute 24-6-402 prohibiting the use of secret ballots.

As Henderson said in his accep-tance speech, “Every time someone questioned my lawsuit or my mo-

tives, I reminded that I didn’t fight for my country for 20 years so gov-ernment would be less open.”

“Ron Henderson is a citizen who took a stand and fought for govern-ment transparency. He was relentless in his pursuit of prohibiting the use of secret ballots and his tireless ef-forts were a huge win for Colorado,” said CPA Executive Director Saman-tha Johnston.

Veteran Henderson took stand for open government

Advertising Innovation – Steamboat Pilot & TodayCPA Vice President Bryce Jacobson presents Steamboat Pilot & Today Advertising Director Meg Boyer with the 2012 Advertising Innovation Award.

Editorial Innovation – Fort Collins ColoradoanCPA President Brenda Brandt presents Fort Collins Coloradoan Executive Editor Josh Awtry with the 2012 Editorial Innovation Award.

Innovation awards

Rising Star

Lightbox ImagesCPA President Brenda Brandt, right, presents the 2013 Rising Star award to Darci Tomky of The Holyoke Enterprise.

Lightbox Images

Kim Wilson: she enthusiastically does a little bit of everything, not a common characteristic of newcomers to our industry.

Emily Walsh Perry: I’m sorry, but she wins hands down. One of the key aspects of succeeding in the newspaper business I knowing every aspect of it. This lady is an ad designer, web developer, mobile developer, reporter and photographer folded all into one. And it looks like she succeeds in every aspect. Go girl!

Eric Bright: A tip of the hat to the designers still flourishing in the media. But also great to see someone wearing so many hats in an organization. She’ll be one of those up and comers who one day will be receiving the Newspaper Person of the Year award.

Rising Star Judges’ Comments

Judges’ CommentsAdvertising:

Editorial:

Darci Tomky, The Holyoke Enterprise

Tomky

Kim Wilson: This year’s winner’s innovation focused on growing deeper advertiser relationships and penetration throughout the market. This is a tough task in our current economic environment, and one they succeeded at. There are ideas in this nomination that I will be stealing!

Eric Bright: Picking a winner for this one was pretty easy for me. Two of the executions on their submission were so great I immediately forwarded them on to our team here at Deseret Digital Media for review and ideas on implementation. We’ve struggled so much with legacy sellers selling digital and I’m just amazed by the 100% success rate – and the tear sheet tracking system was super smart. Awesome.

Emily Walsh Perry: In little words, this winner’s editorial shift is simply inspiring. I am in awe of the effort they undertook to get the best grasp on what their readers wanted, and then they really delivered it. In an industry that needs a new business model, this newspaper is doing it right.

Eric Bright said: It’s so awesome to see a newspaper going to the root of their problem through deep customer engagement and research. It not only shows their passion for the community, but shows they are reaching into other successful industries for insight into how they can evolve and thrive as an organization. The work they are doing in the newsroom made this category not even close – these guys are killing it.

Kim Wilson said: Their approach to changing how the news in their community is gathered and presented is spot on with what other community newspapers should be doing. I was especially impressed by the concept of fewer stories on the front page, allowing for more depth around a ‘passion topic.’ The visual presentation of the content is also more engaging that what we see in a traditional newspaper.


A reader questions your policy for reporting suicides. A local retailer challenges your staff to pro-duce timely and relevant business news. A reporter is confronted for printing a press release charging a candidate with unfair campaign practices without contacting the accused for a response.

All of these scenarios are excellent topics for newsroom discussion. And most editors will likely respond directly to the individuals who raise the questions.

But how many newsrooms take the time to explain their policies and operations to their readers on a regular basis? A column by the edi-tor or publisher should be a fixture on the editorial page if you want to connect with your readers. Even more effective are timely communi-cations through a blog.

Columns on an array of topics serve a variety of purposes. Educat-ing readers on newspaper policies should be a priority. What are the guidelines for letters to the editor – why are some rejected? Why, or why not, does a newspaper report the salaries of public officials? Reader comments and questions provide a neverending stream of issues to address.

A newspaper’s role as a govern-ment watchdog provides ample opportunities for initiating conver-sation with readers as well. Why should readers care about changes in a state’s open meeting law? Why does a newspaper demand the names of the superintendent finalists? How does a proposed privacy law threaten the disclosure of information vital to citizens’ everyday lives?

Columns from publishers and editors should be standard proce-dure in previewing or explaining coverage. Newspapers devote a great deal of time and talent to reporting on local governing bodies; a column might educate readers why your staff cannot be everywhere and an advance can be more important than coverage of a meeting. Crime and courts coverage, by its nature, draws a chorus of detractors; the hows and whys of your reporting process are ready-made content for connecting with readers.

Three points are impor-tant in the explanation of all newspaper policies and operations:

Have the same person – preferably the editor – communicate policies. It’s OK to acknowledge differ-ences of opinion among staff, but one person should be the liaison to readers. And be certain to share policies with all newspaper employees. Re-member the people on the front line – no one is more

important than the receptionist – who will likely be the first to field a question or complaint. Reception-ists should know that policies are in place and direct inquiries to the appropriate person.

Be open to feedback and criti-cism. Policies, to be effective, must have a foundation of principles. They also should be subject to review depending on specific cir-cumstances.

Don’t be afraid to accept mistakes or errors in judgment. Saying “we erred” will go a long way toward earning respect and trust from readers.

Newspapers should tailor poli-cies to suit their operations and then communicate them with readers. Talking with people – individuals inside and outside the newspaper – is an important aspect of develop-ing policies. Connecting with as many people as possible guarantees thorough examination of the vari-ous perspectives on policies. The more opinions that are received, the stronger the policies will be.

Editors and publishers still must make the final decision. But readers will appreciate that policies are not made on a whim.

Jim Pumarlo writes, speaks and provides training on community newsroom success strategies. His newest book is “Journalism Primer: A Guide to Community News Cover-age.” He also is author of “Votes and Quotes: A Guide to Outstand-ing Election Coverage” and “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers.” He can be reached at www.pumarlo.com and welcomes comments and questions at [email protected].

With experience on both the ad agency and media sides of the business, I’ve learned some lessons about relationships between the two.

There are often clashes between agencies and the media. In most case, the friction between these two key players in the marketing world comes down to two things: control and money. Both want more control of advertisers’ media placement decisions. And both are in business to make money.

Friction doesn’t help either side. And it certainly doesn’t help advertisers.

Here are a few things that media representatives can do to strengthen relationships with ad agencies:

1. Encourage open communication all around. No doubt, things are simpler when the media can communicate directly with a local advertiser. But once that advertiser employs an ad agency, things change.

An ad agency is a lot like a sports agent. Just like an athlete does not deal alone with a team, an ad agency’s client wants the agency to be part of discussions with the media.

Work to build rapport with the agency. Keep them in the loop.

After all, you have the same goal: to generate customers for the advertiser.

2. Be careful with spec ideas. I’ve lost count of the media folks who have complained about ad agencies not wanting to see their ideas for ad campaigns. But that should be no surprise. The primary product of an agency is its creativity. That’s the one thing that

differentiates Agency A from Agency B. There may not be much difference in the ways agencies crunch numbers and place ads for clients. But there’s a world of difference in their creative philosophies.

The creative product is what you see on their web sites and in their portfolio books and demos. Creativity is their bread and butter. It’s what catches the attention of potential clients. They’re not about to let outsiders take over that part of their business.

3. Don’t try to bypass the agency. Some media representatives – especially those with accounts who have recently hired ad agencies – get frustrated with the new arrangement. They don’t like having additional decision makers or longer approval times. As a result, they are often tempted to try an end run around the agency.

Bad move. It’s not worth risking rapport to meet a tight deadline.

4. Remember that media buyers are numbers people. In most agencies, the media buyers are removed from the creative team. While the copywriters and designers are hammering out ideas, testing offers and measuring concepts against marketing strategies, the media department is analyzing audience statistics and comparing cost-per-thousand figures.

Rarely the twain shall meet. Creatives are right-brainers who don’t spend time with spreadsheets and media buyers are left-brainers who don’t think much about copy.

So when you’re selling to media buyers, talk about numbers – specifics not generalities. And be sure to send updates on your readership figures.

It’s all about getting in step with customers. Whether they’re on the advertiser or the agency side, it’s important to see things from their perspective.

© Copyright 2012 by John Foust. All rights reserved.

John Foust has conducted |training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information: [email protected]

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3. Address 1:____________________

4. Address 2:____________________

Total words________________

8. Daily__________Weekly_________



Northwest Co. Pkg.___________

9. Start date:______/______/_______


8. Daily__________Weekly_________



Craig Daily PressP.O. Box 5Craig, CO 81626

Gotta have the paper!

C R A I G D A I L Y P R E S S

JOSHUA ROBERTS

TF

970.875.1791970.824.6810

[email protected]

EDITOR

466 YAMPACRAIG, COLORADO 81625



Special Services• Advertising design and copywriting available at no

additional charge. Photographs taken at no extra charge. (Must be scheduled one week prior to publication.)

• Proofs and tearsheets provided on request.Terms of Payment• Net due 30 days from statement date, 1.5% per

month (18% annum) will be charged on all past due accounts.

• New advertisers who wish to establish an account must submit a credit application with acceptable credit references.

• Advertising from accounts more than 30 days past due cannot be accepted unless cash payment is made.

• Ads that require payment in advance include those from advertisers who have not established credit privileges and advertisers who have been placed on a cash-only basis; political ads; and going-out-of-business, bankruptcy and transient ads (such as circus, carnival, etc.). These ads must be paid for by deadline.

• Advertisers billed at contract rate who fail to fulfill the contract terms will be billed at the appropriate earned rate retroactively. All contract discounts are cancelled on advertising more than 60 days past due.

• Applicant agrees to pay Steamboat Pilot & Today/Steamboat Today/Craig Daily Press for all expenses they may incur to enforce collection of any amount due for advertising placed at open or contract rates including reasonable attorney’s fees and court costs in connection therewith.

Legal Policies• The terms Steamboat Pilot & Today, Steamboat

Today, and Craig Daily Press hereafter referred to as the “company,” as used herein are meant to include the newspapers and their related publica-tions, their employees, owners, officers, agents, and contractors.

• The company reserves the right to reject or cancel any advertisement at any time.

• The company is not bound by any terms or con-ditions printed or otherwise appearing on order blanks, advertising forms or copy instructions

when in conflict with the terms and conditions on the company rate schedule.

• The Advertiser and/or advertising agency agree to defend, indemnify and hold harmless the company against any and all liability, loss, or expense arising from claims including but not limited to libel, unfair competition, unfair trade practices, infringements of trademarks, copyrights, trade names, patents, plagiarism, or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement.

• The company shall not be liable for any failure to print, publish, or circulate all or part of any issue in which advertising accepted by the company is contained if the failure is due to circumstances beyond the control of the company.

• The company shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. In the event of errors that materially affect the value of the advertisement, if at fault, the company will be responsible only for the space in which the error occurred. Liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertise-ment in any subsequent issue or the refund of any moneys paid for the advertisement. Any request for adjustment on billing that may be open to question must be made within the month following the month in which the pur-ported error occurred.

• Unfulfilled advertising contracts will be short-rated to appropriate earned level at end of contract term.

• We reserve the right to revise advertising rates at any time. In the event advertising rates increase during contract term, Company will provide 30 days written notice to Advertiser. Advertisers who do not accept new rates may elect to cancel adver-tising agreement without penalty, by providing notice in writing to Company at least 10 days prior to the effective date of the new rates.

• Advertising contracts will automatically renew for consecutive terms unless Advertiser notifies the Company in writing 10 days prior to contract expi-ration date.

466 Yampa AvenueCraig, CO 81625(970) 824-7031Fax (970) 824-6810www.craigdailypress.com

adverTiSing deadLineSCancellation deadline is the same as the order deadline. If an ad is cancelled after the deadline, there will be a charge equal to 50% of the cost of the space reservation.

Monday Ads Thursday, 4 p.m.

Wednesday Ads Monday, 4 p.m.

Friday Ads Wednesday, 4 p.m.

Saturday Ads Wednesday, 4 p.m.

Classified Ads One Day Prior, 3 p.m.

Inserts 8 days prior to insertion date

FYI

Advertisements greater than 13.5" deep will be billed at the full page depth of 14"

conTacT uS

FTP Site for ad delivery and retrieval

FTP address:ftp2.steamboatpilot.

com username: advertiser Password: up2steam!

2011 ADVERTISING RATES(Rates effective Jan. 1, 2011)

{ }Committed to a Community Partnership Since 1891 | Published Monday through Saturday.

All rates are per column inch

Open Rate

Weekly Frequency Rates 4 Weeks 13 Weeks 26 Weeks 52 WeeksSigned agreement required. Unfulfilled con-tracts will be short-rated to the appropriate earned level at the end of the contract term. Four inch minimum size. A minimum of two identical ads must run each week.

National Rate (Commissionable 15 percent to advertising agencies)

Pickup Rate Any ad that publishes at open rate in a Steamboat or Craig newspa-per — Craig Daily Press, Saturday Morning Press, Steamboat Today or Steamboat Pilot & Today — may be picked up for one or more additional days in any of those newspapers within seven days for $6.85 per inch. Annual Bulk Rates 129-388 inches 389-1249 inches 1250-3000 inches 3000+ inchesMust run contracted inches in twelve months. Signed contract agreement required. Unfulfilled contracts will be short-rated to appropriate earned level at end of contract term.

Community Service Organizations

Open Rate28 Consecutive days: 1x1.5 13 Weeks 26 Weeks 52 Weeks

Publicly Supported Legals First Insertion Subsequent InsertionsPrivately Supported Legals All Insertions

LEGAL PUBLICATION RATES

PRE-PRINTED ADVERTISING INSERTSRates are per thousand inserts

1-7 Tabloid PagesOpen Rate — $83 13 times — $7826 times — $7252 times — $67



Partial run and limited zoning available for 30% surcharge. Call for current circulation figures.

CDP $10.00 SMP $10.50

2 ads per week$7.25$6.52$6.07$5.73

$10.70

$6.85

$8.75$7.91$7.30$6.46

$6.30

$10.27$6.97

Contract Rate $9.03 $8.40 $7.78

$4.75$3.31

$10.27

Spot ColorFull Color

Spot ColorFull Color

Open$52$165

Open$3.78$12.94

4 weeks$38$120

4 weeks$2.74$9.38

13 weeks$34$108

13 weeks$2.46$8.44

26 weeks$32$100

26 weeks$2.29$7.85

52 weeks$30$95

52 weeks$2.17$7.41

COLOR RATES Large Space Color Rates (18-70 column inches)

Small Space Color Rates (1-17 column inches, per column inch)

Signed contract required. Unfulfi lled contracts will be short-rated to the appropriate earned level at the end of the contract term.

IN-COLUMN CLASSIFIED DISPLAY RATES

Our publications are the source of news in Moffat County. Our newspapers are read throughout Moffat

and Routt Counties and beyond. The Craig Daily Press is distributed Monday, Wednesday, and Friday. Press

run is 3550. Saturday Morning Press press run is 9500.

ASK ABOUT ADVERTISINGIN OUR OTHER PRODUCTS:

REALTOR CLASSIFIED DISPLAY RATES

Open Rate28 Consecutive days: 1x1.5 13 Weeks 26 Weeks 52 Weeks

$10.27$6.97

Realtor Rate $6.72 $6.25 $5.90

26 weeks

$100

26 weeks$2.29$7.85

52 weeks$30$95

52 weeks$2.17$7.41

1-17 column inches, per column inch)

Signed contract required. Unfulfi lled contracts will be short-rated to the appropriate

run is 3550. Saturday Morning Press press run is 9500.

ASK ABOUT ADVERTISINGIN OUR OTHER PRODUCTS:

$10.27

Realtor Rate $6.72 $6.25 $5.90

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STANFORD from Page 1

I introduce to you a person who has demonstrated a deep commitment to the local media industry and to the Steamboat Springs community. A person whose visionary think-ing, ability to turn ideas into successful action, and contagious enthusiasm have helped shape a company and an industry that are changing at an exciting, yet alarming, pace.

Over the past 11 years, Scott Stanford has served as Editor, Advertising Director, Director of Sales and Marketing and General Manager of the Steamboat Pilot & Today. In each role, he was relentless in his focus on quality and results. This is evidenced by the Colorado Press Association General Excellence awards achieved by the organization in nine out of 10 years under Scott’s leadership. And 7 Best of Show awards in 7 years--from editorial to advertising to circulation categories.

Scott has transformed his organization from a print-focused approach to one that seamlessly provides news and information across multiple platforms. He has relentlessly promoted an “audience first” approach that delivers content as it happens.

Scott is a master at deploying forward-reaching ideas and technology on a shoestring budget. Each project he launches has a return-on-investment component, while never losing a keen focus on the credibility of the newspa-per.

Ultimately, Scott aims to connect read-ers with the information they want on the platforms they use, and he aims to connect advertisers with their potential customers in order to help them grow their businesses.

In September, the Local Media Association presented Scott and his team with its national Innovation Award.

Innovation is the new buzzword in our

industry. What does Innovation mean? Simply a new method, idea or product. And in Scott’s world, innovation has a role across every delivery platform, including print, and in every department of the newspaper.

Scott was innovative when he:• Launched 600 Clients in 6 Months, an

initiative to meet with 600 underperforming and non-advertisers in his community.

• Launched Coffee and a Newspaper, a monthly event where the community is wel-comed into the newsroom to discuss important issues.

•Launched Hot Steamboat Deals, a daily deals program, that served 187 advertisers and generated $150K in its first year;

• Built Best of the Boat, a community survey, magazine and celebration of excellence that thousands of residents participate in.

• Launched a digital agency business that will generate $750K this year in a community of only 12K people.

Scott has laser focus when it comes to help-ing his staff succeed and relentlessly promoting and crediting their success.

Former employee Autumn Agar said this recently, “Meeting Scott Stanford changed my life. I am now the editor of a 20,000 circulation daily in Twin Falls, Idaho, but when I met Scott in 2002 I was living in a camper on the back of my Chevy Luv truck. I was by turns mouthy, suspicious of authority and generally rough around the edges, but Scott saw my potential and offered me a reporter job. He was mentor to me when I worked for him as a reporter, and he mentored me for years to follow as I grew into my role as editor. Because of his passion for this business and his ability to bring out the best in his employees, Scott Stanford remains the best boss I have ever had. The lessons he taught me inform the kind of newspaper I put out each day and the way I manage my staff.”

I’ve always respected Scott for his uncanny ability to identify talent. And for his unwaver-ing trust and belief in others. Scott has bet on many people. And on many projects. And he’s been right time and again.

Scott Stanford believes in bringing big ideas to small communities.

He believes the size of the organization does not restrict the size of possibilities for success.

Scott is big, he’s enthusiastic, he’s loud, he’s bright, and he is so terribly excited about the opportunity we all have to transform the local media industry.

Scott is a committed ambassador for com-munity journalism and he demonstrates this commitment every day of his life.


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VOLUMES

Lightbox Images2012 Colorado Newspaper Person of the Year, Scott Stanford, poses with Suzanne Schlicht (left), Chief Operating Officer of The World Company and Colorado Press Association Past President, and Brenda Brandt, president of the CPA and publisher of The Holyoke Enterprise.

Big ideas in a small community

colorado pressassociation.com

“I’m a true believer that passion starts from the top. This year’s Newspaper Person of the Year emanates that passion. You can tell he’s got them drinking the Kool-Aid. They admire, respect and want to emulate him. Winner, winner, chicken dinner!” – Emily Walsh Perry, Multimedia Publisher, The Observer Group, Inc.

“It is clear from the nomination letters included with this package that this year’s winner has a solid vision and has inspired a very talented team. I love the sentiment from the nominating team that, “he believes in bringing big ideas to small comzmunities. He believes the size of the organization does not restrict the size of

the possibilities for success. And this year’s winner is also a leader in his community. He’s the whole package.” – Kimberly Wilson, President and Publisher, Shurz Communications/The South Bend Tribune

“What great ideas and execution – a truly innovative individual and organization. On top of this, he seems like a genuinely good human. Super impressive.” – Eric Bright, Vice President of E-Commerce, Deseret Digital Media.

“This is hard. You have some real talent in Colorado.” Mark Poss, Chief Operating Officer, Red Wing Publishing.

SMALL WEEKLY FOR SALESmall weekly in Colorado mountain community. Grosses about $96,000. Fixed costs about $46,000. Good opportunity for young couple starting out, or older “downsized” journalists. Easy news beats. Monopoly situation. All buildings and equipment included in sale price; you can walk in on Monday and put out a paper on Tuesday. Current owner will stick around to help with transition. Beautiful location, great for fishing, hunting and outdoor recreation. Excellent schools, low crime, no traffic. Price includes office building and residence. Price reduced to $220,000 from $270,000. Call 970-723-4404.

ONLINE PUBLICATIONS FOR SALETwo online publications for sale--one focusing on the sport of snowshoeing and the other on river sports. 4,000 e-mail

subscribers. 2,000 to 3,000 daily visits. Grosses $35,000+ per year in advertising. No physical assets to acquire. Owner (and founder) will help with transition. Can be located anywhere. Price includes full Word-press websites, brands, access to writers, and subscriber list: $150,000. Call 303-332-4993.

CONFERENCE PRODUCER NEEDEDEUCI is a leading conference management company with over 25 years of experience in the energy industry. We are looking for a Conference Producer. The conference producer conducts market research to support the development of our training programs for energy industry profession-als. The position involves both gathering information and building engagement with energy industry professionals. Visit http://www.euci.com/employment.php# for more information.

cpa marketplace

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march 2013 colorado editor

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