Offering brands, agencies and media companies the world's best mobile solutions and industry expertise since 2004

Hello Everyone, We are excited to let you know that iLoop Mobile has made

the Inc. 500|5000 list of the fastest-growing private

companies in America.

We are proud to be recognized for our company's ongoing growth, which we believe is due to our commitment first and foremost to our customers, as well as to mobile marketing innovation and industry education. Read more in our press release. In this month's newsletter, we'll be covering Mobile-enabled CRM marketing and HTML5. A common understanding of CRM would be that CRM's overall goals are to find, attract, and win new clients, nurture and retain those a company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.

Mobile-enabled CRM marketing goes a step further. It represents a new opportunity for businesses to dynamically personalize content by sending the right message to the right person at the right time. Read more below and check out our mobile CRM primer presentation on our slideshare channel. We work hard to help our customers, partners and the market in general understand opportunities in mobile marketing. On that note, let us know if you'd like us to cover other specific topics.

Best regards, Virginie Glaenzer Director of Marketing

Mobile Enabled CRM Marketing

Mobile enabled CRM marketing is not advertising. It's about understanding the ever-shifting channel and content preferences of your customers, while at the same time integrating the mobile campaign with other digital and

In This Issue August 2011

Mobile Enabled CRM Marketing

Leading Thoughts: HTML5 Tip of the Month Press Releases Go green with TxtCard.net

Upcoming Webinar:

Mobile Marketing for the Hospitality Industry

When: Sept 29th Time: 11am PST

We will cover mobile marketing

strategies and tactics for the hospitality industry.

Register here

Leading Thoughts

HTML5 is a technology that will drastically reshape the Internet and consumer engagement, as we know

it today. White paper here

traditional media. Finally, a successful approach to mobile CRM includes real-time measurement and analysis of results.

Read more on mobile CRM concepts, tactics and case studies.

HTML5 and its Potential

Mobile is the driving force of future traditional and digital consumer engagement. HTML5 is a technology that will drastically reshape the Internet and consumer engagement as we know it today, with global ramifications.

Read our whitepaper on HTML5 here.

Mobile Marketing is Big... Really Big

Did you know that nearly half of the US population checks their mobile devices first thing in the morning? If they are not reading your text message, they might be reading your competitors' message! Not convinced? Here is a sampling of great data from the Mobile Marketing Resource Center:

MOBILE USAGE IMPORTANT TO MARKETERS

96% of the U.S. Population owns a wireless device (CTIA)

26.6% of U.S. households are mobile-only, meaning that they do not own a landline phone (CTIA)

78.5 million, or 33.5% of Americans own a smart phone (comScore)

52% of consumers ages 25-34 have smart phones (comScore)

By the end of this year 50% of the phones in use will be smart phones (Nielsen)

82% of smart phone users access the mobile Internet from their device (comScore)

For smart phone users, seeing a mobile ad triggers a response with 43% of consumers seeing the ad (Luth Research/MMA)

Continue reading

Tip of the Month

Don't find yourself at the end of December asking why you've let another year go by watching your

competitors brag about their mobile enabled campaigns. Be part of it!

Listen to our webinar on "Last Minute Mobile Campaigns for the Holidays".

Listen to the recording

News

8/23/2011 - iLoop Mobile is Ranked

on the 2011 Inc.500|5000 List of the

Fastest-Growing Private Companies in America

7/27/2011 - iLoop Mobile and Lenco

Mobile Partner to Deliver a Comprehensive Turnkey Solution for MMS Mobile Marketing Worldwide.

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