BUSINESS PROPOSAL

Group 6Ankush Patodi (19)Deepak Choubey (45)Parul Gupta (17)Rimsha Shaikh (20)Sufiyan Shaikh (43)Vinith Nair (47)

Vivek Prasad (41) café delight- the lighter part of LIFE

FLOW OF PRESENTATION

1. Introduction

2. Company Description

3. Product & Services

4. Store Layout

5. Market Survey Summary

6. Marketing Plan

7. Operational plan

8. Estimated Financial Detail

INTRODUCTION

Kharghar, Navi Mumbai is an institutional area.

It has five big colleges and many high schools.

It has also good pool of young working professionals around.

But since there is not a single coffee house,we treated it as an opportunity.

COMPANY DESCRIPTION

Angel Beverages Ltd. was formed in September 2009 by its founder Mr. Anurag Kashyap.

Our marketing management team comprises of seven members, Ankush Patodi, Deepak Choubey, Parul Gupta, Rimsha Shaikh, Sufiyan Shaikh, Vinith Nair, Vivek Prasad. The team is headed by Mr. Vinith Nair.

MISSION STATEMENT

“To provide a friendly, comfortable ambience where customer can receive quality refreshments, services and entertainment at a reasonable price.”

COMPANY GOALS

To establish as a preferred brand-name amongst youngsters & professionals.

To explore & capitalize untapped market domains.

To grow knowledge of expertise in, the preparation & serving of specialty coffee.

Maintain consistency in serving the highest quality products.

To become a nationally competitive organization by opening more outlets in different areas of Navi Mumbai as well as Mumbai.

COMPANY OBJECTIVES

To provide wide varieties of coffee.

To provide customers a place to spend quality time.

Target to capitalize a customer base of half a million by end of 3 years.

To introduce our in house products like cookies, brownies and cakes.

COMPANY PHILOSOPHY

We, at Angel Beverages Ltd, plan to provide an unique and enjoyable experience to all our guests and make them feel comfortable and welcome. We believe in serving the finest coffee and cuisine at great value prices.

Our friendly and efficient brew masters prefer serving coffee with a smile, thus, making Café Delight 'the lighter part of LIFE'.

Our aim is to passionately deliver the highest levels of experiential services and so, we are driven by an insatiable thirst for excellence.

PRODUCT & SERVICES

Café ambience Quality light food and beverages Warm and friendly service Book Lounge Wi-Fi Internet connection for customers Plug n Play music

STORE LAYOUT

WHY MARKET SURVEY IS REQUIRED?

MARKET SURVEY SUMMARY

MARKET SURVEY SUMMARY

MARKET SURVEY SUMMARY

AVERAGE MONEY SPENT BY A CONSUMER ON

SINGLE VISIT

RS.0 - RS.100RS.100 - RS.200RS.200 - RS.300RS.300 - RS. 400More

MARKET SURVEY SUMMARY

MARKETING PLAN

Market research

Find out whether there is an existing market for our product or not

Competitor analysis

SWOT analysis

Strength

No organized player in the market

A big target segment to cater

Target segment of youth who are will to try to new things

Location

Weakness Limited capital to work with

Lack of experience in the field

Opportunity

First to enter

Threat

Number of competitors

Price difference

MARKETING MIX Product

Store layout

Services

Different variety of coffees

Price

Any where between Rs 35 -75

Place

Placed near Patel Heritage so it would be in a hub of students and professionals

Promotion – Objective – inform and persuade

Direct marketing

Radio ,news papers and magazines

Publicity

Organizing events ,promoting events

Internet

Customer service

STP Segmentation

Demographics

Age : 18 -35 ,35-60Income : 15000 +

Occupation

Students and professionals

Behavior

Occasions – regularBenefits – quality ,service ,economic

Targeting

The target segment would constitute of people with age group of 18 -60 who are either students or professionals who are earning 15000+ ,who seek benefit in terms of quality of service and product ,ambiance and a place to relax and talk

Positioning

Good ambiance

Friendly service

Fair prices

It would be positioned as a place where all the above things are found and it would be kind of a stress buster image

Positioning statement

Coffee house that offers best coffee with reasonable price ,great service and amazing ambiance.

Tagline : café delight – the lighter part of LIFE

OPERATIONAL PLAN

Stages of development:

Estimated budget for product and other Requirements required to run

The coffee house is Rs. 23.80 lacs

Steps required to run our coffee house effectively:

Place orders regarding raw materials & finished products to suppliers.

Negotiate purchase orders with local retailers

Process & deliver customer orders timely & efficiently.

Preparing & maintaining proper invoices for orders placed.

Implement advertising and promotional plan.

 

Risks involved:

The following events could pose problems in smooth operation: Irregular supply of raw materials & food imported from suppliers.

Loss of key supplier, which would result in paying higher rates for products.

Logistic problems would cause significant delays in fulfilling orders

 To avoid these problems, we will: Further develop supplier network in other parts of our country

Seek out back up suppliers in other markets

Suppliers

H & B Distributors

Bean-King Exporters

SweetBite Destination

Quality control:

We will hire a quality control manager to inspect the products.

Land and equipment requirement:

We will take shop on lease.

We will purchase a coffee brewing machine, cold storage, ovens and other equipments.

Hiring and training of employees: We have planed to hire professional and

responsible employees We have planed to conduct multiple

interviews with prospective candidate. We have planed to implement 60 or 90 days

probationary period Employee training is obviously very

important to ensure quality. Retaining employees

ESTIMATED FINANCIAL DETAIL

Capital Required:- Rs. 34 lacs

Assets:- Rs.11.80 lacs

Sales:- Rs. 45 lacs

Raw Material:- Rs. 40/ customer

ESTIMATED FINANCIAL DETAIL

Payment to Employee:- Rs. 4.03 lacs

Electricity Expenses:- Rs. 1.80 lacs

Housekeeping Expense:- Rs. 24,000

Administrative Expense:- Rs. 4.22 lacs

ESTIMATED FINANCIAL DETAIL

Entertainment:- Rs. 55,780

Advertising Expense:- Rs. 2.80 lacs

Interior Designing:- Rs. 8 lacs

Miscellaneous Expense:- Rs. 2 lacs

Queries PleaseTHANK YOU!!!