"businesss english przy kawie" #2 personal branding
DESCRIPTION
Slides from the first "Business English by coffee" meeting in Warsaw, 10.01.2013 More info at: http://facebook.com/angielskiwbiznesieTRANSCRIPT
Prezentuje:
“Business English przy kawie”
Krzysztof Dargiewicz
#2 Personal Branding
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BRAND?
#3 creating individual value
Personal Branding ?
#1 people & their careers are brands
#2 success comes from self-packaging
Tom Peters
“Today, in the Age of the Individual, you have to be your own brand.”
“It's that simple -- and that hard. And that inescapable.”
1997
Dan Schawbel William Aruda
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1. Personal Brand
2. Discover your Brand
How we market ourselves to others; someone like me & you.
Define your identity; how you want to come across.
3. Take a niche
Be the best in sthg. for a specific audience.
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1. STAND OUTDefine what makes you - YOU.
2. BE YOUR OWN BOSSShape your future by choices/actions.
3. FORGET THE LADDERThink of your career as a ramp. Advance towards your goals.
4. BUILD YOUR BRANDBe visible, “put your mark on everything you do.”
You areYou arein the spotlightin the spotlight
Where to start?
#1 Find your passion
#2 Translate it into a brand
#3 Don’t take “No” for an answer
Creating a brand
What makes medifferent?
Define what makes you YOU
Create something useful like a blog, website, presentation
Become an email maniac
Answer these questions
Who? What?
Where? Why?
Mybrand
EUREKA?
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look for opportunities
NETWORK!
Personal Branding
In the end is about...
“Success is not the key to happiness...Happiness is the key to success.”
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“Angielski w biznesie”
Angielski w Biznesie