INTRODUCING LIVE IDTVA tour of business plan features

Internet TV

integrating internet TV and ecommerce channels

Emerging online TV revenue business models(New advertising formats, ecommerce and media approaches) Achieve 7.21m hits a day and 2.6bn hits a year

producing 5 ongoing serials and 20 themed shows processing 26.34m transactions - 0.25 to 5% charge

Live TV

Venues & Events Fashion & Design

Travel &

Tourism Music & Artists Cinema & Arts eLive & Club Causes

Live iDTV

(Content shown is figurative)

eB

ePay

eL

Live TV

Venues & Events

Fashion & Design

Travel & Tourism Music & Artists

Cinema & Arts eLive & Club Causes

Live iDTV

(Content shown is figurative)

eBePayeL

Integrated Applications:

Live TV Venues & Events

Fashion & Design

Causes

eLive & Club

Cinema & Arts

Music & Artists

Travel & Tourism

eBookings

Live iDTV

(Content shown is figurative)

eB

ePayeL

lifestyle and ecommerce TV channels

Internet TV

Innovation in ecommerce and media

reality shows and direct online sales

Live TV

Media productions supporting ecommerce

FREE VIEW

SUSTAINED ON CONSUMPTION

GRADUAL GROWTH ON DEMAND

SCALING QUALITY ON REVENUE

Internet TV

7 Channels

Live Webcasting and VoD

Channel Development Pace

In-house to studio productions

• VENUES & EVENTS CHANNEL »• TRAVEL & TOURISM CHANNEL »• FASHION & DESIGN CHANNEL »• MUSIC & ARTISTS CHANNEL »• CINEMA & ARTS CHANNEL » • ELIVE & CLUB CHANNEL  »• CAUSES CHANNEL »

7 CHANNELS WEBCASTING AND VOD ECOMMERCE AND MEDIA

Live TV

• VENUES & EVENTS CHANNEL »

LIVE WEBCASTINGEVENTS ORGANIZATION

EBOOKINGS AND ETICKETING

Internet TV

Live TV

• TRAVEL & TOURISM CHANNEL »

LIVE VIDEO TOURSTOURS ORGANIZATION

VIRTUAL TRAVEL AGENCY

Internet TV

Live TV

• FASHION & DESIGN CHANNEL »LIVE FASHION SHOWS

FASHION SHOWS ORGANIZATION

VIRTUAL STORES AND SHOWROOMS

Internet TV

Live TV

• MUSIC & ARTISTS CHANNEL » LIVE PERFORMANCES

RELEASES AND MUSIC EVENTSVIRTUAL STORES AND

ETICKETING

Internet TV

Live TV

• CINEMA & ARTS CHANNEL »PREMIERES AND TRAILERSVIRTUAL ARTS AND

EXHIBITIONSVENUES EBOOKINGS AND

ETICKETING

Internet TV

Live TV

• ELIVE & CLUB CHANNEL  »

LIVE CLUB EVENTSACTIVITIES ORGANIZATION

VIRTUAL CLUB AND EBOOKING

Internet TV

Live TV

• CAUSES CHANNEL » LIVE CAUSES WEBCASTING

SOCIAL CONSCIENCE VIDEOSCAUSES EVENTS ORGANIZATION

Internet TV

Live TV

Live iDTV – Internet TV (Content) ePay – Payments and Transfers

eBooking – Reservations eLive and LiveMC – Social Networks

Live Cause – Social Conscience

LiveiDTV

ePay

eBookings

eLive

LiveCausesLive iDTVPlatform

LiveiDTV.com

Internet TV – eCommerce

Social ConsciencePayments

Reservations

Social Network

eL

ePay

eB

Live Dynamic PlatformLive iDTV is an internet TV and ecommerce platform integrating social media networks and virtualizing businesses installing IPv cameras and realizing low-cost media productions.

Live Entertainment

Social Media

Virtual Adventure

Events Organization

eCommerceInternet TV

Live iDTV Mission and Purpose

Live iDTV mission and purpose is to produce TV entertainment, virtual adventures, real-time video streaming and organize dynamics to achieve a satisfactory and repetitive user experience (UX).

Live iDTV Infrastructure and PlatformLive iDTV technological infrastructure and platform is designed to build and develop integrated internet TV and ecommerce channels, social media applications and virtualize e-businesses placing IPv digital cameras for interactivity.

Live EntertainmentSocial Media

e-CommerceEvents Organization

Virtual Adventures

Internet TV

Live Sites and Social Media

www.LiveiDTV.comOur main site is LiveiDTV.com. It will contain 7 lifestyle and ecommerce TV channels and will be integrated with LiveMemberClub.com and LiveCauses.org.

e-Commerce

LiveiDTVLive Entertainment

Virtual Adventure

Live Sites and Social Media

www.LiveMemberClub.comLive Member Club, “Live MC”, is our Social Media Network. Its purpose is to promote social dynamics among users and members supporting e-commerce and loyalty programs for business customers.

Events OrganizationLiveMC

Member Club

Live Sites and Social Media

www.LiveCauses.org“Live Causes” is our social responsibility area focused on supporting social causes. Its purpose is to promote social conscience and awareness by organizing events and other activities.

LiveCausesSocial Conscience

Live Functions and Social Media Appswww.eLive.*“eLive” (eL), button and function, is our integrated social network application (i.e. subdomain). It will support “LiveMC” with a club events agenda and groups video conferencing for real-time interaction.

eLive TV Channel

eLive - eLSocial Network

Video Conferencing

eL

ePay

Live Functions and Ecommerce Appswww.ePay.*“ePay” (eP), button and function, is our integrated payments and transfers system application (i.e. subdomain). It will be integrated with the sites to support ecommerce transactions acting as a wallet.

e-Commerce

ePay - ePPayments

Transfers

Live Functions and Ecommerce Appswww.eBookings.*“eBookings” (eB), button and function, is our integrated bookings and reservations system application (i.e. subdomain). It will be integrated with the sites to support ecommerce operations.

e-Commerce

eBookings - eBBookings

Reservations

eB

Live Users, Content and Locations

Social Conscience

200.000 to 1m users in UK & Spain

1.8m to 8m users in Europe & America

1m to 6m users in Asia & Africa

3m to 15m users Worldwide

LiveiDTV

LiveMC

LiveCauses

Live Users

Live UsersOccupation students and professionals

User level social media and internet savvy

Access from home, mobile phones and work

Activity use entertainment and marketing

User type consumers and businesses

Live Content

Live ContentLive Shows and Events

Live Tours and Adventures

Live Fashion and Designers

Live Members and Social Media

Live Music and Artists Profiling

Live Content Live Content and TV Shows Production The main content sources are of four different types: In-house programmed feeding system.

Users content, video and home media productions.

Business customers content and media productions. Live iDTV low-cost media productions.

Live Content

Live Content and TV Shows ProductionIn-house programmed feeding system:

Video/Live feeding and RSS from sites, channels, youtube, etc.

Users share content: Content, video and home-made media productions. (In-house and users home production)

Live Content Live Content and TV Shows Production

Business customers low-cost media productions:

In-house marketing productions. Live events streaming. Real-time shows production.

Live iDTV low-cost media productions:

PR and publicity for business customers.

Live events streaming and video shows.

Ongoing serial programs and shows.

Reality shows focused on lifestyle activities.

(Reality shows focused on lifestyle and business activities)

• VENUES & EVENTS CHANNEL »Live serials and shows worldwide, mainly promoting venues

CHEFS IN THE WORLD

BARMEN IN THE WORLD

VENUES IN THE WORLD

EVENTS IN THE WORLD

Live cuisine shows from the best chefs

Live cocktail and wine shows

Live restaurants, bars and clubs shows

Live music, arts and fashion events shows

Live TV

• TRAVEL & TOURISM CHANNEL » Live serials and shows worldwide, mainly promoting

destinations TRAVEL IN THE WORLD

ADVENTURE IN THE WORLD

NATURAL RESERVES IN THE WORLD

NEW DESTINATIONS IN THE WORLD

Live travel shows from travelers worldwide

Live tours with tour guides worldwide

Live travel from natural reserves

Live travel from new destinations

Live TV

• FASHION & DESIGN CHANNEL »Live serials and shows worldwide, mainly promoting brands

FASHION TRENDS IN THE WORLD

FASHION DESIGNERS IN THE WORLD

FASHION WEEKS IN THE WORLD

FASHION SHOWROOMS IN THE WORLD

Live shows from fashion gurus

Live shows from best designers

Live fashion weeks worldwide

Live shows at best showrooms

Live TV

• MUSIC & ARTISTS CHANNEL » Live serials and shows worldwide, mainly promoting artists

MUSIC TRENDS IN THE WORLD

DJS IN THE WORLD

NEW BANDS IN THE WORLD

SINGERS AND MUSICIANS IN THE WORLD

Live shows from music gurus and artists

Live shows from best DJs worldwide

Live shows from best new bands

Live shows from solos and groups

Live TV

• CINEMA & ARTS CHANNEL » Live serials and shows worldwide, mainly promoting films and

artsFILMS IN THE WORLD

FILMMAKERS AND STUDIOS IN THE WORLD

ARTS IN THE WORLD

EXHIBITIONS IN THE WORLD

Premieres and trailers from films worldwide

Live shows from filmmakers and studios

Live shows from art gurus and artists

Live shows from venues and exhibitions

Live TV

• ELIVE & CLUB CHANNEL  » Live events from members worldwide promoting club and

lifestyle VENUE EVENTS IN THE WORLD

TRAVEL EVENTS IN THE WORLD

FASHION EVENTS IN THE WORLD

MUSIC EVENTS IN THE WORLD

Live parties events for members

Live travel events for members

Live fashion events for members

Live music events for members

Live TV

• CAUSES CHANNEL » Live serials and shows worldwide promoting social conscience and causes

CAUSES AND MOVEMENTS IN THE

WORLD

VOLUNTEERING IN THE WORLD

LIVE CAUSES EVENTS IN THE WORLD

MOVEMENTS THAT HAVE CHANGED THE WORLD

Live shows from organizers

Live shows from volunteers

Live events supporting causes

Live shows and videos

Live TV

Live Locations

Live LocationsStarting-Up: London and Madrid

Growth: Berlin, Paris, Milan, NY, LA, Miami, Buenos Aires, Sao Paulo, Mexico DF, Moscow and others

Expansion: Beijing, Shanghai, Hong Kong, Delhi, Mumbai, Tokyo, Yokohama, Osaka, Bangkok, Singapore and Dubai

Business Planning Internet TVWithin a fast working pace in a 60-month period it projects to generate £25.6m by direct online sales, franchising and licensing.It aims to reach 15m users and consumers within 21 countries establishing operational bases in main cities.

Business Strategy:Fast Growth & High Returns

Technology:Infrastructure & Platform

Financials: 5 Year Results & Ratios

BUSINESS STRATEGY:FAST GROWTH & HIGH RETURN

Fast Growth and High ReturnOur fast growth and high return business strategy aims to develop a considerable number of business opportunities.

We will develop revenue streams creating business models partnering established firms (JV and M&A) and on our own.

Businesses models as eFashion, eDesign, eEvents, eVenues, eTravel, eTours, eArtists, eMusic, eCinema, eArts, eClub and many others.

Fast Growth & High Return

eFashion

eEvents

eTravel

eArtists

Live Brands and Trade Marks

LiveiDTV

Brands

Live Fashion

™

Live Travel™

Live Cinema

™

Live Club™

Live Artists

™

Live Music™

Live Venues

™

Live Fashion™ Live Venues™ Live Travel™

Live Music™ Live Cinema™

Live Artists™ Live Club™

Live Branding Development Strategy

Brands to develop gradually Partnering specialized firms as customers-investors and as Joint Ventures

Live iDTV includes several main revenue streams and brands to develop widely: 1- Live iDTV – VoD / Live TV –

lnternet TV.2- ePay – Real-time online payments.3- eBookings – Direct bookings system. 4- eLive – Social network and social club. 5- Live Member Club (LiveMC). 6- Live Causes/ eCauses.7- Live Productions/ Live Media/ eMedia. 8- Live Factory/ eFactory – SaaS & Web. 9- Live Artistic/ eArtistic – Artists Rep.

10- Live Fashion/ eFashion.11- Live Travel/ eTravel. 12- Live Events/ eEvents / Venues / eVenues.13- Live Music/ eMusic. 14- Live Editions/ eEditions. 15- Live Radio/ eRadio. 16- Live Conferences/ eConferences. 17- Live Talk/ eTalk.18- Live Market / eMarket.

Live Branding Development Strategy

Live iDTV has 4 main core brands :

Main LiveiD

TV Brands

Live iDTV™

eL™ eLive

ePay™

ePayments

eB™ eBooking

s

Live iDTV™ eB™ - eBookings

eL™ - eLive

ePay™ - ePayments

Business Development Targets Users, consumers and main business

customers:

Model a 15m users and consumers base with an average expenditure of £19,4 per month and £233,3 per year.

Develop a main business customer base of 960 B2B firms, focusing mainly on SME distributors within targeted industries, and establish a final B2C business customer matrix of 35.000 firms.

 

Business Development Targets Costumer revenues, growth and market

share:

Provide an average revenue for main B2B business costumers of £44.444 per month, £533.333 per year, and for final B2C business customers of £8.333 a month, £100.000 a year.

Support continuous growth of main business customers (distributors) to reach a B2B market of £512m integrating and developing their online B2C business clients achieving a total final market of £3.5bn.

 

Business Development Targets Transactions and distribution: Process in year 5 26.337.449 transactions with an

average charge from 0.25% (payments) to 5% (distribution) operating and distributing in 21 areas (EMEA, America and Asia):

 

Year 1 – 1.309.156 transactions operating in 2 areas: UK and Spain.

Year 2 – 2.510.288 transactions operating in 6 areas: Europe and America.

Year 3 – 5.555.556 transactions operating in 12 areas: EMEA and America.

Year 4 – 14.917.695 transactions operating in 21 areas: EMEA, America and Asia.

 

Business Development Targets Communication and Media: Achieve in year 5 7.21m hits per day, 2.6bn hits per

year and 10‰ hit efficiency (10 hit-into-click/lead conversions out of 1000) producing 5 ongoing serials and 20 themed shows:

 

Year 1 - 717.246 hits per day, 261.8m hits per year and 5‰ hit

efficiency.

Year 2 - 1.203.563 hits per day, 439.3m hits per year and 6‰ hit efficiency.

Year 3 - 2.283.105 hits per day, 833.3m hits per year and 7‰ hit efficiency.

Year 4 - 5.108.800 hits per day, 1.86bn hits per year and 8‰ hit efficiency.

 

Business Strategy

Opportunity Identification

Partnerships and Alliances

Product Development

Worldwide Implementati

on

Exploiting Existing Market

New Business

Opportunities

Franchising Licensing

Business

Growth

Growth: Europe & America

Expansion: Asia & Africa

Initiation: UK & Spain

Initi

atio

n – U

K &

Spai

n

Starting-up:

London and Madrid

Grow

th –

Euro

pe &

Am

ericaGrowth:

Berlin, Paris, Milan, NY, LA, Miami, Buenos Aires, Mexico DF, Sao Paulo,

Sydney, Moscow and

others. Expa

nsio

n –

Asia

& A

fricaExpansion:

Beijing, Shanghai,

Hong Kong, Delhi, Mumbai,

Tokyo, Yokohama,

Osaka, Bangkok,

Singapore, Dubai and

others.

UK - London

Spain - Madrid

Starting-up

Europe• Berlin• Paris• Milan

North America• NY• LA• Miami

Australia• Sidney

Russia• Moscow

South America• Buenos Aires• Sao Paulo• Mexico DF

Growth

China• Beijing• Shanghai

India• Delhi• Mumba

i

Middle East• Dubai• Emirates

Japan• Tokyo• Yokoha

ma• Osaka

Others in Asia• Bangkok• Singapore

Expansion

TECHNOLOGY:INFRASTRUCTURE & PLATFORM

The i-Live PlatformOur cutting edge technological infrastructure and platform is defined as “i-Live”: integrated Social, Media and Ecommerce Technologies.

Social Media

e-Commerce

Media Production

Virtualization

The i-Live PlatformOur purpose is the development of commercial internet TV integrating social networks and virtualizing e-commerce platforms.

Social Media

e-Commerce

Media Production

Virtualization

The i-Live PlatformIts particulars are low-cost media productions, cloud media servers, a matrix of distribution channels and networks, CMSs for developers, easy-to-use apps for users and affordable ecommerce solutions.

Social Media

e-Commerce

Media Production

Virtualization

Coding&

Implementation

Automated

Modeling&

Design

i-Live Engineering

Software and Business Engineering

eCommerce

Internet TV

i-Live Technology i-Live Technology is based on LAMP (Linux, Apache, MySQL and PHP), IPTV (Internet Protocol TV), HBBTV (Hybrid Broadcasting Broadband TV) and IPv (Internet Protocol Video) technologies integrating data- centric database architectures and layered designed interfaces.

i-Live Technology i-Live Technology aims to develop innovative applications and systems, social networks, low-cost TV and ecommerce channels producing media serials and shows, state of the art business architectures, integrated media and ecommerce platforms and other features.

i-Live Technology Our ongoing innovation and R&D program defined as i-Live R&D is focused mainly on image treat, software engineering automation and low-cost media production.

i-Live R&D Program New functionality development.

 

New ecommerce approaches.   

New media approaches.  

Low-cost video / TV and content production. 

User experience (UX) improvement. 

Distribution, logistics and production systems.

 

i-Live R&D Program New functionality development:

Video production and image treat focused on developing new ecommerce, media and marketing feasible approaches.

 

Development of hybrid programming languages based on Java, Visual Basic, Adobe, XML and other technologies.

 

Combined and integrated multi channel-server-layer features to support ajax, real-time streaming and multi casting-connectivity to enhance user experience and media-ecommerce capability.

i-Live R&D Program New ecommerce approaches:

VoD automated sales - Videophone sales and customer service - Videophone windows shopping - Virtualized markets with 3D models - Animated point of sales with virtual graphical adventures (games) - On click items purchase while watching Media productions (image treat) allowing select items on screen.

 

State of the art marketing and emailing with automated lead generation developing matrices of sites and affiliation programs.

i-Live R&D Program New media approaches:

Multimedia productions in 3D to animate virtual ecommerce with graphical adventures (games) focusing on promotion and retention programs inviting users to participate.

 

Low-cost media productions coordinating industries in-house serial shows with postproduction training staff for recording and presenting while focusing on artistic management and edition.

i-Live R&D Program Low-cost video / TV and content production:

In-house video productions at business premises with IPv6 cameras training key staff from HR customer structures to support webcasting while focusing on postproduction for quality editions to enhance marketing and ecommerce.

 

Automated content production system: programming feeding, selecting sources and controlling external uploading for quality.

i-Live R&D Program User experience (UX) improvement:

Interactivity by games and virtual graphical adventures (to influence consumption), social development by multi-conferencing, direct

purchases by real-time video connectivity and others.

i-Live R&D Program Distribution, logistics and production systems:

Systems of auto production, auto edition and similar integrated with marketing programs, improving Revenue Management and Just in Time Systems.

(state of the art in logistics and distribution)

FINANCIALS:5 YEARS RESULTS & RATIOS

Financial Highlights First 5Years

Profit and Loss Projection

Financial Highlights First 2Years Starting-up stage:

In Year 1 revenue of £1.27m with losses of £400,000.

In Year 2 revenue of £2.44m reaching break-even.

Financial Highlights Year 3 and 4 Growth stage:

In Year 3 £5.4m revenue with £1.25m profit (EBIDTA) entering new markets in Europe, USA and South America.

In Year 4 £14.5m revenue and £5.4m profit (EBIDTA) developing operations intensively in new markets and exploiting existing ones.

 

Financial Highlights Year 5

Expansion stage:

In Year 5 £25.6m revenue and £8.58m profit (EBIDTA) expanding to China and Indian markets.