The Value of Networking for Building Your Career

Peggy SchipperBusiness Director, Lubricants

Discussion

• What is Networking?• Why is it Necessary in Today’s Environment?• Use of Linked In to Network to Find a Position• Use of Linked In to Enhance Job Security

What is Networking???

networking– noun net·work·ing– Popularity: Top 30% of words

Definition of NETWORKING (MERRIAM WEBSTER)1: the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business2: the establishment or use of a computer network

Opportunities

• Here – this meeting• Conferences• Classes• Industry Meetings• Interviews• On the bus• On the elevator• Family events• Sporting events• On an airplane

Networking Nightmare

Topics of Conversation

• Where are you from?• Why are you here?• Elevator Speech - http

://www.forbes.com/sites/nextavenue/2013/02/04/the-perfect-elevator-pitch-to-land-a-job/#1bf9713d7cbd

• What are your job/career aspirations?• Where did you go to school and why?

• Plan ahead• Practice, practice, practice…..

Why Linked In?

•My Rolladex problem•My competitive intelligence problem•My job problem

You Need a Good Profile to Market Yourself!!

YOU MUST HAVE A GOOD PICTURE!!!!!

Home Page – News Feed

Who’s Looked at My Profile?

Tips on “Profile Views Matter” if you scroll down….

What is a Word Cloud & Why Do You Need One?

To Get Found!!

• Find perfect job description– Make a word cloud from the text– Determine Keywords

• Make a word cloud from your LinkedIn Profile– Determine Keywords– Match to Job Description– Adjust Profile to have Correct Keywords

How

How it works

Connect, Connect, Connect!!

• Anyone who’s looked at my profile• All headhunters/recruiters• Conference – get registration list and connect with everyone!• People who e-mail me and the cc’d list• Authors of articles or books I’ve read• People in other areas of interest• Linked In suggestions• Other people’s connections• Neighbors, friends, co-workers

Connect, Connect, Connect!!

• Groups• Companies you’re interested in• Schools• News• Influencers

Jobs

Networking Takes an Effort, But the Rewards Never End

• Make it a habit to work on it every day until it becomes second nature• Today’s technology makes it easy to do