Networking 2.0

Networking 2.0Brought to you by Défi Montréal and the MICC

Réseautage 2.0Brought to you by Défi Montréal and the MICC

Professional Networking, Job Search and Professional Image (Personal

Branding) Using Web 2.0 Technology

Networking 2.0

Networking 2.0

Some Facts to Consider

• 80% of jobs aren’t posted. • 50% of posted jobs are on Twitter.• Most employers search for job candidates on Google

and social media.• The majority of these employers have refused a

candidate because of what they found as a result of these searches.

• A minority of employers will read a candidate’s cover letter in full.

• Basic social media knowledge is often a criteria for employment (small businesses, receptionists, sales, research, communications, etc.).

Training Needs for Job-Seekers

• We’re taught basic computer skills (email, Office suite) that are required for the job market – no one wants to see a hand-written CV…

• We’re taught to write a cover letter, but not to manage our online image…

• Social media should now be considered part of the basic skillset required by job-seekers…

• Some groups have less access to computer knowledge; their needs are even more pressing…

Training the Trainers

• This is a new reality for the job market.• We’re here to help you master these new

services so that you can better teach them to your clients.

• Our material is for you and your participants.• All of our material is available online. • We can be reached by email or through social

media networks.

Which Tools for Which Ends?

Social Media

Networking in general

Professional networking

Job search Professional image

Online visibility

Facebook X

LinkedIn X X

Twitter X

Blogue X

Networking with Facebook

• A huge network: over 800 million users!• Excellent tool for networking, following up,

sharing information, organizing events, etc. • One single platform with many tools (chat,

private messages, blog, video-conference, etc.)

• A great starting-point: you probably already know people using it!

Sell Yourself with LinkedIn

• Great professional networking tool. • Excellent visibility on search engines. • Completely professional profile. • A thorough job search engine. • A mix between a CV (your profile), a Rolodex

(your contacts), a job fair and a conference (groups). Most of the work is done once your profile is complete.

• A completed profile makes a great CV (in PDF).

Search for Jobs with Twitter

• Excellent tool for diffusing information (or receiving information, media-watching)

• You can follow who you’d like: instant, democratic connections.

• Profiles virtually devoid of private information. • Access to tweets, whether you’re a member or

not. • Little time to invest, but numerous advantages. • You can learn the entire Twitter interface in just

one day.