social networking / web 2.0 revolution
DESCRIPTION
My presentation on May 6, 2010 at the Association of Legal Administrators Annual ConferenceTRANSCRIPT
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Social Networking Web 2.0
Revolution
Doug CorneliusComplianceBuilding.com
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Doug
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Agenda• Me• The Revolution• Blogs• Facebook• Twitter• LinkedIn• Risks and Polices
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SharePoint 2007
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Excited Utterances
Strategic Legal Technology
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Social Media Risks and Rewards
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Doug:•Lawyer•Client•Legal Administrator•Blogger
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It's Not that Different
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Social Networking
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Social Networking
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Social Media
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Social Media
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EvolutionNot
Revolution
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Web 1.0
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Web 1.5
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Web 2.0
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What's Different?Easy No html or code
Interactive Web pages are no longer read only
Proactive Web pages will notify you when there is new information
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Why Use Web 2.0?1. Web Presence
2. Monitor and Guard your Brand
3. Connect with Peers and Clients
4. Knowledge Sharing
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Types of Web 2.0
Communication:
Social Networking:
Collaboration:
User-Generated:
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Audience Poll
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Adoption Curve
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http://bokardo.com/archives/weak-ties-and-diversity-in-social-networks/
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http://andrewmcafee.org/2007/11/how_to_hit_the_enterprise_20_bullseye/
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Metcalfe's Law
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Metcalfe's Law
Reed's Law
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Adoption Curve
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Adoption Curve
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Why Use Web 2.0?1. Web Presence
2. Monitor and Guard your Brand
3. Connect with Peers and Clients
4. Knowledge Sharing
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307 Million
400 Million users
1,176 Million
1,335 Million
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Adoption Curve
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Adoption Curve
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Why Use Web 2.0?1. Web Presence
2. Monitor and Guard your Brand
3. Connect with Peers and Clients
4. Knowledge Sharing
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http://mashable.com/2010/03/18/twitter-infographic/
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What hath God wrought? Samuel Morse: 22 characters
Mr. Watson, come here, I want to see you. Alexander Graham Bell: 41 characters
That's one small step for man, one giant leap for mankind. Neil Armstrong: 58 characters
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Adoption Curve
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"Mr. Watson-- come here. I want to see you."
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Why Use Web 2.0?1. Web Presence
2. Monitor and Guard your Brand
3. Connect with Peers and Clients
4. Knowledge Sharing
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Adoption Curve
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Why Use Web 2.0?1. Web Presence
2. Monitor and Guard your Brand
3. Connect with Peers and Clients
4. Knowledge Sharing
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Monitor
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Ability to Damage
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Facebook with your Boss
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Viruses
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Confidential
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Confidential
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Policies for Web 2.0• Maintain Confidentiality• Securities laws • Financial Performance• Identify yourself• Disclaimers• Be respectful • Anonymous Contributions• Use of logos or service marks• Copyright
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Monitor Web 2.0
• Employees must register blogs
• Employees must register twitter
• Subscribe to employee blogs
• Monitor your name and
company
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Where to Find Doug• ComplianceBuilding.com
• LinkedIn.com/in/dougcornelius
• Twitter.com/DougCornelius
• DougCornelius.com
• flickr.com/photos/dougcornelius
• LibraryThing.com/catalog/dougcornelius
• delicious.com/dougcornelius
• Wired.com/GeekDad