mobile 2.0 & social networking 2.0
DESCRIPTION
2 minute presentation of Mobile 2.0 and Social Networking Analysis.TRANSCRIPT
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Mobile And Social Networking Proposal
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COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY.
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9Nodes
Advertising
CONSUMERS
Company
INFORMATION& INPUT
INSIGHTS & IDEAS
INNOVATION& CONTENT
BETTERBRANDS
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Mobile Applications SMS Advertising Articles about various products of
Welspun on Internet (PR-Education) Mobile Tips On various products. Instant Mobile Communication System
for Welspun Employee Network. Interviews/Social Network Marketing WAP Mobile Website.
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HOW TO USE WORD-OF-MOUTH MARKETING (WOM) TECHNIQUES AND SOCIAL MEDIA TO DRIVE GROWTH BY CREATING A POSITIOVE BUZZ AROUND YOUR PRODUCT OR SERVICE.
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LAW OF FEW
10% INFLUENCE PURCHASING OF OTHER
90%BEHAVIOR
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WHO ARE NETWORK HUBS
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AVERAGE PERSON HAS …
11 TO 12 INTIMATE CONTACTS150 SOCIAL CONTACTS500 TO 1,500 WEAK TIES
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92% PREFER WOM RECOMMENDATION
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Communities will build engagement – Generation C
“The population that is always in contact with friends and colleagues and trust them more than your branded messages “
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POSITIVE CORRELATION TO BUSINESS GROWTH
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• Buzz marketing – online promotion. – Cost per click( we charge on click basis)– Positive PR (We charge per article )– Package Offer
• Viral marketing– Branded material, websites, blogs, advergames,
widgets, bligets, videos, utilities, collaboration tools etc. that sneezers spread.
– Package offer
• Influencer marketing– Identifying and finding the influencers– Charged on Analysis(Included in Package offer)
• Evangelist marketing– Turning most loyal customers into citizen marketers– Package Offer
Word Of Mouth Marketing(WOM) Tricks
What we can do for you in WOM:
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PRODUCT
PACKAGING
DISTRIBUTION
ADVERTISING
CONSUMER
CRM
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Social Media
MethodUsed
Type of Ad Cost
Buzz Marketing
CPC Sponsored Links
Cost perClick
Buzz Marketing
Articles Articles written and submitted to PR Websites
Cost per Article
Viral Marketing
Blogs/Widgets/Videos/Collaboration Tools
Blogs/Widgets/Videos/PPTs
PackageCost
Social Network Analysis
Interviews/Reports/Analysis
Participatory Marketing/Analysis
Package Cost
What we can do in Social Media:
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Mobile web applications are the future
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What we can do inMobile Application Advertising:
Application Name
Type of Application
Minimum of No. Users
Cost of ApplicationINR/Life time
Mobile Dictionary
Information 50000 200000
Mobile Games
Games 50000 200000
Mobile Wap Site
Entertainment 50000 200000
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Clustered /segmented marketing Interests hobbies beliefs age
gender social class ethnicity religion values politics geography education occupation
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What we can do for you Mobile SMS Advertising:
Target Audience Type of Category
Quantity Price/Unit
Tax Total Cost
Women/Home makers/Income level 4+ Lakhs(WH4)
SMS 1 Crore 16.36%
WH4 SMS 50 Lakhs 16.36%
WH4 SMS 25 Lakhs 16.36%
WH4 SMS 20 Lakhs 16.36%
WH4 SMS 15 Lakhs 16.36%
WH4 SMS 10 Lakhs 16.36%
WH4 SMS <10 Lakhs
16.36%
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MO
BIL
E C
RM
RAPID CUSTOMIZATION
RAPID ROI
RAPIDCIRCULATION
HIGH CUSTOMERCONVERSION
TARGET SEGMENTACCESS & Networking
NEWSPAPER TELEVISION
ALWAYS & Customer can call you back NOT ALWAYS
BY SHOW TIMINGS ONLY
DUE TO PERMISSION BASEDMARKETING
CAN BE TRACKED :DELAYED
CANNOT BE TRACKED
INSTANTANEOUS BROADCAST
LOW-COSTHIGH RETURNS
THE WAY YOU WANT,WHENEVER YOU WANT
DEPENDS ONNEWSPAPER TIMINGS
DEPENDS ONSHOW TIMINGS
DELAY INVOLVEDDELAY INVOLVED
DELAY INVOLVED DELAY INVOLVED
Registered Office:
Plot 8,Road No 10Banjara Hills
Hyderabad – 500060AP,India
Tel: 040-65261768
Why 9nodes makes perfect business sense..
CONTACT US TODAY !Srikanth K9866667707 [email protected]