Social Media Profiles, Posts and Updates: How to Engage an Audience

and Tie It All Together

Virtual Options Coaching & TrainingSocial Media Managed Services Technology Training

Dawn Jensen

Social Media Speaker,

Digital Marketing Diva, Technology Trainer

Email: speaker@virtualoptions.netWeb: www.virtualoptions.netTwitter: @virtualoptionsFan: www.fb.me/virtualoptions

What you Need to Know:

• Lots of Social Networks• Foundation: Start Small

(Facebook, Twitter, & Linkedin)• Build Deliberately• Be Consistent• Work Smarter, Not Harder

Social media is the use of technology combined with social interaction to create or co-create value.

It’s a conversation.

SOCIAL MEDIA PROFILES

F a n s F r i e n d s F o l l o w e r s

Facebook

Personal/Profile Page• Represent real people• Limit of 5,000 friends• Personal use• You control who is

confirmed or ignored as a friend

• Facebook can shut down your profile if in violation

Fan/Business Page• Visible to everyone on

the Internet by default• Represent entities:

Only the official representatives of a public figure, business or organization

• Unlimited Fans

Facebook Fan Page

Creating Your Fan Page

Create a Page

http://www.facebook.com/pages

Welcome Page

Facebook Fan Page Wall

Why Your FIRST 25 Fans are VITAL!By the way, just as soon as you have your

first 25 fans, be sure to register your own unique username (sometimes called a “vanity URL”) for your Facebook page at

http://facebook.com/username

About Fan pages• are tied to your personal

profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.• an unlimited number of

Facebook pages.

About Fan pages…• Pages are public—anyone can find

and view your page.• All content posted on your page

gets indexed on .• Target your posts by location and

language.

What can you do on a Fan Page?• Post: events, videos, photos, specials, promos • Encourage your fans to ‘like’ you• Solicit testimonials • Ask & answer questions• Provide customer service• Help spread the word about your business

stories

Inform Educate Entertain

SOCIAL MEDIA PROFILE: LINKEDINF a n s F r i e n d s F o l l o w e r s

What is Linkedin?

What is LinkedIn?• LinkedIn is the world’s largest professional

network with over 100 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals

Or as we like to call it..

Probably the biggest difference between Facebook and LinkedIn is the focus on introductions.

Good Reasons to UseFind Clients, Promote Relationships

Build Your Buzz

Hire Professionals/Network

Get Feedback and Research

Linkedin homepage: Your Dashboard

What to do on LinkedIn Manage your information that’s publicly available about you Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problemsDiscover inside connections that can help you land jobs and close dealsGain new insights from discussions with like-minded professionals in private group settings

LinkedIn Public Profile

LinkedIn Public Profile

LinkedIn Public Profile

LinkedIn Company Profile

http://www.linkedin.com/companies

Let’s Get Started..

Feature BiographyMini BiographyHeadshotCompany LogoResumeTagline/Motto/Mission StatementKeywords, Tags, Specialties

What You Need..

From your NotesChecklist

Posting Tips

Be Strategic, not just experiment

Post with Purpose (Inform, Educate, Entertain)

Post like a friend, not like a brand

Use good content to drive conversation

“It’s the Indian… not

the arrow”

Note: Dawn’s attempt at pun humor

Is it measured like this?

Put your Social Media tools in place:

• to use in the right way • for the right reason• at the right time

“It’s the

Indian… not

the arrow”

Social Media Mgmt: Postling ($)

Social Media Mgmt: Hootsuite

Social Media Mgmt: Digsby

Social Media Mgmt: SproutSocial

Sharing on Steroids: Amplify

Research first. Know Three Things:

• Where you’re headed

• What You’re Targeting

• What You’re measuring

Common Social Goals & Ways to Measure• Fan base growth:

Hitting 1,000 fans or followers over a set period of time

• Customer acquisition: Getting 50 redemptions per campaign on social media offers

• Support of events and increased program attendance

• Engagement: Achieving 20% participation by your fan base (e.g. Facebook “likes” and comments)

8 Success Criteria for Facebook Marketing

Remember to get a strategy in place

• Lots of Social Networks• Foundation: Start Small

(Facebook & Linkedin)• Build Deliberately. Think of it a

layer cake. • Be Consistent in what and when

you post. Get on a schedule.• Use Tools to work smarter, not

harder

Facebook and Linkedin

www.fb.me/virtualoptions

Questions?

No need to go it alone… Resources:Delicious.com/virtualoptions