neflin: creating digital ads
TRANSCRIPT
Agenda Images 101 Basic Tips Colors Fonts Creation Tools Images Creating Ads on your own: GIMP/PowerPoint & more
Why visual?
Posts with an image every 75-100 words
attracted on average 30 more shares than those
without.
Source: http://goo.gl/9thm5l
Graphics leave a lasting
impression“Your mind only retains
about 20% of the written information it takes in, compared to the 80% it
retains from what you see and do, because visual
information is processed 60,000 times quicker
than written information.”
Source: http://goo.gl/9thm5l
Types of Images
jpgGood for photosCompressing can cause you to lose detail
pngGood for photos * fine linesDoesn’t lose detailCan be transparent
gifNot good for pictures line art, like logos, with solid areas of the same color.Can be transparent
Gifs can be animated***use sparingly***
Image: http://goo.gl/bWLpSc
Picture Sizing
DimensionsPlugin: page ruler
File Size The larger the file size: Increases Resolution Increases Load Time
“large high quality images should be kept between 100K and 60K.
Smaller images should be closer to 30K and lower.”
Source: https://goo.gl/M2aUI6
Pixlr Edit Image Size Edit Image Compression
Open Graph ImagesOpen graph images are the images that automatically appear when you share a link to a blog post on social media.Tags in this image are important: title, description, preview image, WordPress – Featured Image
Creating images with words
Keep It SimpleoWhite space is goodoFocus on the message
Image: https://goo.gl/kKiSCf
Watch your background
Flower Arrangements
Flower Arrangements
Use emotions
Late Night HoursFor Finals
Late Night HoursFor Finals
ColorsoRed, Purple and
Pink promote sharingoGreen, Black, Blue and
Yellow all stop people from sharing
Image & Source: https://goo.gl/osH4bW
Full Infographic: http://brandongaille.com/psychology-colors-marketing/
considerationso Emotiono Designo Audienceo Readabili
ty
Can you read it? Do you want to?Can you read it? Do you want to?Can you read it? Do you want to?
Can you read it? Do you want to?
Serif v sans serif
Ultimate Infographic: http://goo.gl/BGQi9
Font sourcesDafont.comFont SquirrelFont SpringGoogle Fonts
General Guidelines
5 Golden Rules Pull me in and then be engaging Give me something Be relevant Keep it simple Be shareable
Source: http://goo.gl/Tlgmy4
Creation tools
Canva
BeFunky
PicMonkey
PlaceIt
Make your own lnfographicsVenngageInfo.gramPicktochart.com
image
Before Thursday Try out one of the sites we discussed today, share images with me Download GIMP if possible: https://www.gimp.org/
Review Questions about Part 1? What did you try?
Finding images
Free Stock Photos
Pixabay.comStock UpUnsplashFreeforCommercialUsePexelsMore
Digital Ads: Considerations
Create multiple ads for single events/resources.- Fresh Content- Different Audiences
“The best online display creative relies on a single image, a provocative headline and brief copy.” Quote: LinkedIn Article https://goo.gl/XACxxw
Images: http://goo.gl/6glVoK; http://goo.gl/rTmYnmhttp://goo.gl/tim3be
Make sure the ad
destination page is clear
Include aCall to ActionLikeSubscribeCome inVisitDownloadWhat other words should we use?
Creating Your Own Ads
What size?
Using PowerPoint1. Create Custom Size2. Add Background image3. Add Text & Additional
Graphics4. Compress5. Save as JPG
Photoshop
Elements
PhotoshopDiscounts @TechSoupTeachers/Students get a 60% discount
Checklist to Success
Keep it CleanMessage should be
specificUse proper sizing
Stand OutCopy must entice &
explainClear Call to action
Target a specific audience
Checklist created from: http://goo.gl/2laoHv
What is success?• Use Google Analytic “Campaigns” to measure
Use different referring URL to track clicks
Additional tips/resources can you add? Facebook and Twitter (hootsuite) offer great feedback
Additional Resources
Creative Market
https://creativemarket.com/
Continue Learning iab.com/ readwrite.com/ pammarketingnut.com/ intechnic.com/ socialmediatoday.com/ jeffalytics.com (table)
