my trm pepar on hcl

8/3/2019 my trm pepar on hcl

1/48

TERM PAPER

ON

TO STUDY THE CONSUMER BUYING BEHAVIOR FOR HCL

PRODUCTS

Submitted in partial fulfillment for the award of

Degree of

Master of Business Administration,IIIrdSemester

(2011-2012)

Department of Management Studies

Jai Narain Vyas University, Jodhpur

Under the supervision of: Submitted by:

Dr. Meeta Nihalani Girish kumar

Dept. of Management studies MBA Semester IIIrd


2/48

CERTIFICATE

DEPARTMENT OF MANAGEMENT STUDIES

JAI NARAIN VYAS UNIVERSITY , JODHPUR

This is to certify that Term Paper entitled

To Stu dy The Consumer Buying Behavior For Hcl Products

Is submitted by Girish kumar of first semester in partial fulfillment of MBA degree course. The student has

sincerely completed the Term Paper in our institute. This work was prepared under my guidance and

supervision.

Date: Dr- Meeta Nihalani

Place: Jodhpur


3/48


4/48

PREFACE

The M.B.A programme is well structured and integrated course of business studies. The main objective of

practical training at M.B.A level is to develop skill in student by supplement to the theoretical study of

business management in general. Industrial training helps to gain real life knowledge about the industrial

environment and business practices. The M..B.A programme provides student with a fundamental

knowledge of business and organizational functions and activities, as well as an exposure to strategic

thinking of management.

In every professional course, training is an important factor. Professors give us theoretical knowledge of

various subjects in the college but we are practically exposed of such subjects when we get the training in

the organization. It is only the training through which I come to know that what an industry is and how it

works. I can learn about various departmental operations being performed in the industry, which would, in

return, help me in the future when I will enter the practical field.

Training is an integral part of M.B.A and each and every student has to undergo the training for in a

company and then prepare a project report on the same after the completion of training. During this whole

training I got a lot of experience and came to know about the management practices in real that how it

differs from those of theoretical knowledge and the practically in the real life. In todays globalize world,

where cut throat competition is prevailing in the market, theoretical knowledge is not sufficient.

ACKNOWLEDGEMENT


5/48

I take this opportunity to express my indebtedness and convey my sincere thanks and gratitude to all those

who have directly or indirectly helped and contributed towards the completion of this project.

First and foremost, I would like to thank my Dr. Meeta Nihalani Department of Management Studies,

J.N.V University, Jodhpur, for providing me this opportunity.

Last but least, I would like to thank all the respondents who invested their valuable time in my study and my

family and friends for their valuable suggestions and cooperation in doing the work on this term paper.

Girish kumar

MBA IIIrd Sem.

INDEX

CHAPTER-1


6/48

INDUSTRY PROFILE COMPANY PROFILE

CHAPTER-2

INTRODUCTION OF RESEARCH METHODOLOGY OBJECTIVE OF THE STUDY RESEARCH DESIGN TOOLS AND METHODS OF DATA COLLECTION

CHAPTER-3

DATA ANALYSIS & INTERPRETATION

CHAPTER-4

FINDINGS Limitation of the study CONCLUSIONS RECOMMENDATIONS BIBLIOGRAPHY QUESTIONNAIRE

INDUSTRY PROFILE COMPANY PROFILE

Information Technology (IT) industry in India is one of the fastest growing industries. Indian IT industry

has built up valuable brand equity for itself in the global markets. IT industry in India comprises of software

industry and information technology enabled services (ITES), which also includes business process

outsourcing (BPO) industry. India is considered as a pioneer in software development and a favorite

destination for IT-enabled services.


7/48

The origin of IT industry in India can be traced to 1974, when the mainframe manufacturer, Burroughs,

asked its India sales agent, Tata Consultancy Services (TCS), to export programmers for installing system

software for a U.S. client. The IT industry originated under unfavorable conditions. Local markets were

absent and government policy toward private enterprise was hostile. The industry was begun by Bombay-

based conglomerates which entered the business by supplying programmers to global IT firms located

overseas.

During that time Indian economy was state-controlled and the state remained hostile to the software industry

through the 1970s. Import tariffs were high (135% on hardware and 100% on software) and software was

not considered an "industry", so that exporters were ineligible for bank finance. Government policy towards

IT sector changed when Rajiv Gandhi became Prime Minister in 1984. His New Computer Policy (NCP-

1984) consisted of a package of reduced import tariffs on hardware and software (reduced to 60%),

recognition of software exports as a "delicensed industry", i.e., henceforth eligible for bank finance and

freed from license-permit raj, permission for foreign firms to set up wholly-owned, export-dedicated units

and a project to set up a chain of software parks that would offer infrastructure at below-market costs. These

policies laid the foundation for the development of a world-class IT industry in India.

The Indian Information Technology Industry accounts for a 5.19% of the country's GDP and export

earnings as of 2009, while providing employment to a significant number of its tertiary sector workforce.

More than 2.5 million people are employed in the sector either directly or indirectly, making it one of the

biggest job creators in India and a mainstay of the national economy. In 2010-11, annual revenues from IT-

BPO sector is estimated to have grown over US$76 billion compared to China with $35.76 billion and

Philippines with $8.85 billion. India's outsourcing industry is expected to increase to US$225 billion by

2020. The most prominent IT hub is Bangalore. The other emerging destinations are Chennai, Hyderabad

Coimbatore, Kolkata, Kochi, Pune, Mumbai, Ahmadabad, NCR. Technically proficient immigrants from

India sought jobs in the western world from the 1950s onwards as India's education system produced more

engineers than its industry could absorb. India's growing stature in the Information Age enabled it to form

close ties with both the United States of America and the European Union. However, the recent global

financial crises have deeply impacted the Indian IT companies as well as global companies. As a resulthiring has dropped sharply and employees are looking at different sectors like the financial service,

telecommunications, and manufacturing industries, which have been growing phenomenally over the last

few years.

India's IT Services industry was born in Mumbai in 1967 with the establishment of Tata Group in

partnership with Burroughs. The first software export zone SEEPZ was set up here way back in 1973, the

old avatar of the modern day IT Park. More than 80 percent of the country's software exports happened out

of SEEPZ, Mumbai in 80s.

Each year India produces roughly 500,000 engineers in the country, out of them only 25% to 30% possessed

both technical competency and English language skills, although 12% of India's population can speak in


8/48

English India developed a number of outsourcing companies specializing in customer support via Internet or

telephone connections. By 2009, India also has a total of 37,160,000 telephone lines in use, a total of

506,040,000 mobile phone connections, a total of 81,000,000 Internet userscomprising 7.0% of the

country's population and 7,570,000 people in the country have access to broadband Internet making it the

12th largest country in the world in terms of broadband Internet users. Total fixed-line and wireless

subscribers reached 543.20 million as of November, 2009.

Formative years (Till 1991)

The Indian Government acquired the EVS EM computers from the Soviet Union, which were used in large

companies and research laboratories. In 1968 Tata Consultancy Servicesestablished in SEEPZ, Mumbai

by the Tata Groupwere the country's largest software producers during the 1960s. As an outcome of the

various policies of Jawaharlal Nehru (office: 15 August 1947 27 May 1964) the economically beleaguered

country was able to build a large scientific workforce, third in numbers only to that of the United States of

America and the Soviet Union. On 18 August 1951 the minister of education Maulana Abul Kalam Azad,

inaugurated the Indian Institute of Technology at Kharagpur in West Bengal. Possibly modeled after the

Massachusetts Institute of Technology these institutions were conceived by a 22 member committee of

scholars and entrepreneurs under the chairmanship of N. R. Sarkar.

Relaxed immigration laws in the United States of America (1965) attracted a number of skilled Indian

professionals aiming for research. By 1960 as many as 10,000 Indians were estimated to have settled in the

US. By the 1980s a number of engineers from India were seeking employment in other countries. In

response, the Indian companies realigned wages to retain their experienced staff. In the Encyclopedia of

India, Kamdar (2006) reports on the role of Indian immigrants (1980 - early 1990s) in promoting

technology-driven growth:

The National Informatics Centre was established in March 1975. The inception of The Computer

Maintenance Company (CMC) followed in October 1976. Between 1977-1980 the country's Information

Technology companies Tata Infotech, Patni Computer Systems and Wipro had become visible. The

'microchip revolution' of the 1980s had convinced both Indira Gandhi and her successor Rajiv Gandhi that

electronics and telecommunications were vital to India's growth and development. MTNL underwent

technological improvements. Between 1986-1987, the Indian government embarked upon the creation of

three wide-area computer networking schemes: INDONET (intended to serve the IBM mainframes in India),

NICNET (the network for India's National Informatics Centre), and the academic research oriented

Education and Research Network (ERNET).

19912001

Regulated VSAT links became visible in 1985. Desai (2006) describes the steps taken to relax regulationson linking in 1991:

In 1991 the Department of Electronics broke this impasse, creating a corporation called Software Technology


9/48

Parks of India (STPI) that, being owned by the government, could provide VSAT communications without

breaching its monopoly. STPI set up software technology parks in different cities, each of which provided

satellite links to be used by firms; the local link was a wireless radio link. In 1993 the government began to

allow individual companies their own dedicated links, which allowed work done in India to be transmitted

abroad directly. Indian firms soon convinced their American customers that a satellite link was as reliable as

a team of programmers working in the clients office.

Videsh Sanchar Nigam Limited (VSNL) introduced Gateway Electronic Mail Service in 1991, he 64 kbit/s

leased line service in 1992, and commercial Internet access on a visible scale in 1992. Election results were

displayed via National Informatics Centre's NICNET.

The Indian economy underwent economic reforms in 1991, leading to a new era of globalization and

international economic integration. Economic growth of over 6% annually was seen between 1993-2002.

The economic reforms were driven in part by significant the internet usage in the country. The newadministration under Atal Bihari Vajpayeewhich placed the development of Information Technology

among its top five priorities formed the Indian National Task Force on Information Technology and

Software Development.

Wolcott & Goodman (2003) report on the role of the Indian National Task Force on Information

Technology and Software Development

Within 90 days of its establishment, the Task Force produced an extensive background report on the state of

technology in India and an IT Action Plan with 108 recommendations. The Task Force could act quicklybecause it built upon the experience and frustrations of state governments, central government agencies,

universities, and the software industry. Much of what it proposed was also consistent with the thinking and

recommendations of international bodies like the

The New Telecommunications Policy, 1999 (NTP 1999) helped further liberalize India's

telecommunications sector. The Information Technology Act 2000 created legal procedures for electronic

transactions and e-commerce.

Throughout the 1990s, another wave of Indian professionals entered the United States. The number of

Indian Americans reached 1.7 million by 2000. This immigration consisted largely of highly educated

technologically proficient workers. Within the United States, Indians fared well in science, engineering, and

management. Graduates from the Indian Institutes of Technology (IIT) became known for their technical

skills. Thus GOI planned to establish new Institutes especially for Information Technology to enhance this

field. In 1998 India got the first IT institute name Indian Institute of Information Technology at Gwalior.

The success of Information Technology in India not only had economic repercussions but also had far-

reaching political consequences. India's reputation both as a source and a destination for skilled workforcehelped it improve its relations with a number of world economies. The relationship between economy and


10/48

technologyvalued in the western worldfacilitated the growth of an entrepreneurial class of immigrant

Indians, which further helped aid in promoting technology-driven growth

Infosys Media Centre in Electronic City, Bangalore.

Millennium Tower in Kolkata, Salt Lake Sector-5, a major IT hub in the city.

Tidel Parkone of the largest software parks in Asiawas set up on the July 4, 2000 in Chennai, to aid the

growth of Information Technology in Tamil Nadu.
http://en.wikipedia.org/wiki/File:Tidel_Park.jpghttp://en.wikipedia.org/wiki/File:Millenium_tower_kolkata.jpghttp://en.wikipedia.org/wiki/File:BangaloreInfosys.jpg


11/48

Cyber Towers at Hi-tech City in Hyderabad.

Patni Knowledge Park, Airoli, Navi Mumbai.

Cognizant's Delivery Center in Pune.

India is now one of the biggest IT capitals in the modern world.

The economic effect of the technologically inclined services sector in Indiaaccounting for 40% of the

country's GDP and 30% of export earnings as of 2006, while employing only 25% of its workforceis

summarized by Sharma (2006):

Top 10 IT Hub in India
http://en.wikipedia.org/wiki/File:Cognizant-Pune.jpghttp://en.wikipedia.org/wiki/File:Patni_Knowledge_Park_Airoli.jpghttp://en.wikipedia.org/wiki/File:Cyber_Towers_Madhapur_Hyderabad.jpg


12/48

The share of IT (mainly software) in total exports increased from 1 percent in 1990 to 18 percent in 2001. IT-

enabled services such as back office operations, remote maintenance, accounting, public call centers medical

transcription, insurance claims, and other bulk processing are rapidly expanding. Indian companies such as

HCL, TCS, Wipro, and Infosys may yet become household names around the world.

Today, Bangalore is known as the Silicon Valley of India and contributes 33% of Indian IT Exports. India's

second and third largest software companies are head-quartered in Bangalore, as are many of the global SEI-

Ranking City Description

1 BangalorePopularly known as the capital of the Silicon Valley of India is

currently leading in Information Technology Industries in India.

2 Hyderabad

Hyderabad which has good infrastructure and good government

support is also a good technology base in India.The Government ofAP Has built a separate township for IT Industry called the HITEC

City.

3 Chennai It is the second largest exporter of Software.

4 Pune Pune, a major industrial point in India.

5 NCR

The National Capital Region of India comprising Delhi, Gurgaon,

Faridabad, Noida, Greater Noida and Ghaziabad are having ambitious

projects and are trying to do every possible thing for this purpose.

6 Trivandrum

Famously known as "Gateway of South India".Trivandrum, the

capital of kerala is a green metropolis and tier I city. GOK provides a

good platform for IT devolopment in the city with India's largest IT

park Technopark and dedicated Technocity SEZs.

7 Kolkata

Kolkata is a major IT hub in eastern India. All major IT companies

are present here. The city has tremendous potential for growth in this

sector with upcoming areas like Rajarhat.

8 Mumbai

Popularly known as the commercial, entertainment, financial capital

of India, This is one city that has seen tremendous growth in IT and

BPO industry, it recorded 63% growth in 2008. TCS, Patni, LnT

Infotech, I-Flex WNS and other companies are headquartered here.

9 Jaipur

This rapidly growing industrial hub houses a lot of IT/ITES and BPO

giants. Genpact, Connexions IT services, Deutsche Bank and EXL

BPO, Infosyss, Tech Mahindra, and Wipro are here. There are plans

to build the largest IT SEZ in India by Mahindra under the Mahindra

World City.

10 Ahmedabad Fastest growing center of IT/IT-enabled services, BPO & KPO.


13/48

Future of Indian IT Industry

The current scenario in the IT industry of India and the tremendous growth registered in recent years has

generated much optimism about the future of the Indian Information technology industry. Analysts areupbeat about the huge potential of growth in the Information Technology industry in India. The major areas

of benefit that the future growth in the IT industry can generate for the Indian economy are

Exports - The IT industry accounts for a major share in the exports from India. This is expected to grow

further in coming years. The information technology industry is one of the major sources of foreign currency

or India.

Employment - The biggest benefit of the IT industry is the huge employment it generates. For a

developing country like India, with a huge population, the high rate of employment in the IT sector is a big

advantage. The IT industry is expected to generate employment of 2.2 million by the end of 2008 which is

expected to increase significantly in coming years.

FDI (Foreign Direct Investment) - High inflow of FDI in the IT sector is expected to continue in coming

years. The inflow of huge volumes of FDI in the IT industry of India has not only boosted the industry but

the entire Indian economy in recent years.

The Nasscom- McKinsey report on the IT industry of India projects that the Indian IT industry will reach 87

billion US Dollars by the end of 2008. 2.2 million Employment is expected to be created in the IT industry

according to this report. The report also projects 50 billion US Dollars of IT exports from India by the end of

2008.

Software exports from India are expected to grow in coming years. New markets for software exports from

India have opened up in the Middle East, South and Southeast Asia, Africa, and Eastern Europe. The

reputation that India has earned as a major destination for IT outsourcing has opened further possibilities.

Many developing countries are now using the Indian model for growth in the IT sector.

Another important area of future growth for the IT industry of India is the domestic market. While exports

dominate the IT industry at present, there is huge scope of growth in the domestic market which can be

tapped in the future.

The US recession has had its share of negative impacts on the Indian IT industry. However, the industry has

faced the challenges posed by the global market and is sustaining its rate of growth. The focus for the futureis to ensure that the benefits of the IT industry percolate to the grassroot levels.


14/48

Challenges before Indian IT Industry

At present there are a number of challenges that are facing the information technology industry of India.

The experts are however of the opinion that there are certain things that need to be done in order to make

sure that India can maintain its status as one of the leading information technology destinations of the world.

The innovation needs to be done in three areas that are connected to the information technology industry of

India such as business models, ecosystems and knowledge. The information technology sector of India also

has to spread the range of its activities and also look at the opportunities in other countries.

The improvement however, also needs to be qualitative rather than just being quantitative. The skill level of

the information technology professionals is one area that needs improvement and presents a considerable

amount of challenge before the Indian information technology industry.

The Indian information technology industry also needs to co-ordinate with the academic circles as well as

other industries in India for better performance and improved productivity. The experts are of the opinion

that the business process outsourcing service providers in India need to change their operations to a way that

is more oriented to the knowledge process outsourcing.

In the recent times a bill has been passed in the state of New Jersey that allows only the citizens or legal

non-Americans to be given contracts. This legislation has also affected some other states like Missouri,

Connecticut, Wisconsin and Maryland. These states are also supposed to be considering these laws and theirimplementation. This is supposed to have an adverse effect on the outsourcing that is the source upon which

the information technology industry of India thrives. The information technology professionals who aim at

working in the country are also likely to be hindered by the legislation as a significant amount of these

professionals have been going to work in the USA for a long time.

"To provide world-class information technology solutions and services to enable our

customers to serve their customers better"


15/48

COMPANY PROFILE

HCL is an Indian group company that focuses on global technology and IT enterprise services. Today, also

known as HCL Enterprise, the company is a holding company that comprises two publicly listed India

companies, HCL Technologies and HCL Infosystems. HCL was founded in 1976 by Shiv Nadar, Ajay

Chowdhry and four of their colleagues. HCL was focused on addressing the IT hardware market in India for

the first two decades of its existence with some sporadic activity in the global market. In 1981, HCL seededa company focused on addressing the computer training industry, NIIT, though it has currently divested its

stake in the company. In 1991, HP took minority stake on the company (26%) and the company was known

as HCL HP for the five years of the joint venture. On termination of the joint venture in 1996, HCL was split

as HCL Technologies (to address the global IT services market) and HCL Infosystems (to address the Indian

and APAC IT hardware market). HCL has since then operated as a holding company.

HCL is a leading global Technology and IT enterprises with annual revenues of US$ 5.5 billion. The HCL

Enterprise comprises two companies listed in India, HCL Technologies (http:www.hcltech.com/) and HCL

Infosystems (http://www.hclinfosystems.in/).

The 30 year old enterprise, founded in 1976, is one of Indias original IT garage startups. Its range of

offerings span R&D and Technology Services, Enterprise and Applications Consulting Remote

Infrastructure Management, BPO services, IT Hardware, Systems Integration and Distribution of

Technology and Telecom products in India. The HCL team comprises 77,000 professionals of diverse

nationalities, operating across 29 countries including 500 points of presence in India. HCL has global

partnership with several leading fortune 1000 firms, including several IT and Technology majors


16/48

HCL Technologies is Indias 5th largest Indian Services Companies , providing software-led IT solutions,

remote infrastructure management sevices and BPO.Having made foray into the global IT landscape in 1999

after its IPO,HCL Technology focuses on Transformation Outsourcesing,working with clients in areas that

impact and re-define the core of their business. The company leverages an extensive global offshore

infrastructure and its global network of offices in 16 countries to deliver solutions across select verticals

including financial services, Retail & Consumer, Life Sciences Aerospace, Automotive, Semiconductors,

Telecom and MPE (Media Publishing & Entertainment) For the quarter ending 31st December 2006, HCLTechnologies, along with its subsidiaries had revenue (TTM) of US $ 1.155 billion (Rs. 5220 crore) and

employed more than 38,000 professionals.

HCL Infosystems Ltd, a listed subsidiary of HCL is an India-based hardware and systems integrator. It

claims a presence in 170 location and 300 service centres. Its manufacturing facilities are based in Chennai,

Pondicherry and Uttarakhand and the company is headquartered in Noida.

.

HCL DNA-

The TIME magazine has referred to HCL as an "intellectual clean room where its employees could imagine

endless possibilities". The fact is, over the last thirty years that HCL has been operational; the company has

stood by its values and core philosophy.

Fueled by the entrepreneurial zeal of its founders, HCL developed the first indigenous micro-computer in

1978, at the same time as Apple. Since then, HCL has had a 3 decade rich history of inventions and

innovations. Entrepreneur is the term that best describes the HCL employees. Ever since HCL entered into

an alliance in 1970s, partnerships and HCL have been inseparable. Bonds have been forged with partners to

co - create value. Strong inorganic growth is a testimony to the spirit of partnerships.

This entrepreneurial and win-win relationship driven culture continues to guide HCL in all its endeavors.


17/48

ABOUT HCL INFOSYSTEMS-

HCL Infosystems Ltd. with annual revenues of US$ 2.7 (Rs. 11,855 crores) is Indias premier information

enabling and ICT system Integration company offering a wide spectrum of ICT products that including

computing storage, Networking, Security, Telecom, Imaging and Retail. HCL is a one- stop- shop for all the

ICT requirements of an organization.

Indias leading system Integration and Infrastructure Management Services range of Digital Lifestyle

products in partnership with leading global ICT brands, Including Nokia, Apple, Kodak, Toshiba, Bull,

Ericsson, Cisco, Microsoft, Konica Minolta and many more.

HCL today has Indias largest vertically integrated computer manufacturing facility with over three decades

of electronic manufacturing experience HCL desktops is the largest selling brand into the enterprise space.

With Indias largest ICT services network that reaches to every corner of Indias HCLs award winning

support services make it the preferred choice of enterprise and consumers alike.

HCL Infosystems, Indias premier information enabling and integration company offers its customers

technology solutions across multiple platforms. It has partnership with some leading global player like Intel,

AMD, Toshiba, Ericsson, Microsoft, Nokia, Apple and Zee among other.

HCL Infosystems has direct customer services center across 400+locations and two ISO 9001 certified

states- of -the- art manufacturing facilities. With a mission to provide world- class information technology

solutions and services to enable its customers to serve their customers better, HCL Infosystems is forever

setting new standards of IT in the country

History

HCL Infosystems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For overquarter of a century, we have developed and implemented solutions for multiple market segments, across a

range of technologies in India. We have been in the forefront in introducing new technologies and

solutions. The highlights of the HCL saga are summarized below:

Y E A R H I G H L I G H T S

1976 - Foundation of the Company laid

- Introduces microcomputer-based programmable calculators with wide acceptance in the


18/48

scientific / education community

1977

- Launch of the first microcomputer-based commercial computer with a ROM -based Basic

interpreter

- Unavailability of programming skills with customers results in HCL developing bespoke

applications for their customers

1978- Initiation of application development in diverse segments such as textiles, sugar, paper,

cement , transport

1980- Formation of Far East Computers Ltd., a pioneer in the Singapore IT market, for SI (System

Integration) solutions

1981- Software Export Division formed at Chennai to support the bespoke application

development needs of Singapore

1983

- HCL launches an aggressive advertisement campaign with the theme ' even a typist can

operate' to make the usage of computers popular in the SME (Small & Medium Enterprises)

segment. This proposition involved menu-based applications for the first time, to increase

ease of operations. The response to the advertisement was phenomenal.

- HCL develops special program generators to speed up the development of applications

1985

- Bank trade unions allow computerization in banks . However, a computer can only run one

application such as Savings Bank, Current account, Loans etc.

- HCL sets up core team to develop the required software - ALPM (Advanced Ledger Posting

Machines). The team uses reusable code to reduce development efforts and produce more

reliable code. ALPM becomes the largest selling software product in Indian banks

- HCL designs and launches Unix- based computers and IBM PC clones

- HCL promotes 3rd party PC applications nationally

1986

- Zonal offices of banks and general insurance companies adopt computerization

- Purchase specifications demand the availability of RDBMS products on the supplied

solution (Unify, Oracle). HCL arranges for such products to be ported to its platform.

- HCL assists customers to migrate from flat-file based systems to RDBMS

1991 - HCL enters into a joint venture with Hewlett Packard

- HP assists HCL to introduce new services: Systems Integration, IT consulting, packaged

support services (basic line, team line.)

- HCL establishes a Response Centre for HP products, which is connected to the HP Response

Centre in Singapore.


19/48

- There is a vertical segment focus on Telecom, Manufacturing and Financial Services

1994

- HCL acquires and executes the first offshore project from IBM Thailand

- HCL sets up core group to define software development methodologies

1995

- Starts execution of Information System Planning projects

- Execution projects for Germany and Australia

- Begins Help desk services

1996

- Sets up the STP ( Software Technology Park ) at Chennai to execute software projects for

international customers

- Becomes national integration partner for SAP

1997

- Kolkata and Noida STPs set up

- HCL buys back HP stake in HCL Hewlett Packard

1998 - Chennai and Coimbatore development facilities get ISO 9001 certification

1999- Acquires and sets up fully owned subsidiaries in USA and UK

2000

- Chennai and Coimbatore development facilities get SEI Level 4 certification

- Bags Award for Top PC Vendor In India

- Becomes the 1st IT Company to be recommended for latest version of ISO 9001 : 2000

- Bags MAIT's Award for Business Excellence

- Rated as No. 1 IT Group in India

2001

-Launched Pentium IV PCs at below Rs 40,000

-IDC rated HCL Infosystems as No. 1 Desktop PC Company of 2001

2002

-Declared as Top PC Vendor by Dataquest

-HCL Infosystems & Sun Microsystems enters into a Enterprise Distribution Agreement

- Realigns businesses, increasing focus on domestic IT, Communications & Imaging products,

solutions & related services


20/48

2003

- Became the first vendor to register sales of 50,000 PCs in a quarter

- First Indian company to be numero uno in the commercial PC market

- Enters into partnership with AMD

- Launched Home PC for Rs 19,999

- HCL Infosystems' Info Structure Services Division received ISO 9001:2000 certification

- Launches Infiniti Mobile Desktops on Intel Platform

- Launched Infiniti PCs, Workstations & Servers on AMD platform

2004

- 1st to announce PC price cut in India, post duty reduction, offers Ezeebee at Rs.17990.

- IDC India-DQ Customer Satisfaction Audit rates HCL as on No.1 Brand in Desktop PCs.

- Maintains No.1 Position in Desktop PC Segment for year 2003.

- Enters into partnership with Port Wise to Support & Distribute Security & VPN Solution in

India.

- Partners with Microsoft & Intel to launch Beanstalk Neo PC.

- Becomes the 1st company to cross 1 lac unit milestone in the Indian Desktop PC Market.

- Launched RP2 System to overcome power problem for PC users.

-Registers a market Share of 13.7% to become No.1 Desktop PC company for year 2004.

-Crosses the landmark of $1 Billion in revenue in just nine months.

2005 - Launch of HCL PC for India, a fully functional PC priced at Rs.9, 990/-.

- Rated as the No.1 Desktop PC Company by IDC India -Dataquest.

- The Most Customer Responsive Company 2005.

- IT Hardware Category by the Economic Times -Avaya Global Connect.

- Top 50 fastest growing Technology Companies in India & Top 500 fastest Growing

Technology Companies in Asia Pacific by Deloitte & Touch.

- 7th IETE - Corporate Award 2005 for Performance excellence in the field of Computers &

Telecommunication Systems by IETE.

- Best Bhoomi Brand 2005 by 360 Magazines. In the PC Category. In the LCD Monitor

Category


21/48

- India's No.1 Vendor for sales of A3 size Toshiba Multi-Functional Devices for the year 04-

05 by IDC.

- Toshiba Super Award 2005 towards business excellence in Distribution of Toshiba

Multifunctional Products.

- Strategic Partner in Excellence Award by In focus Corporation for Projectors.

- Most valued Business Partner Award for projectors by In focus Corporation in 2005.

2006 - 75,000+ machines produced in a single month.

- HCL Infosystems in partnership with Toshiba expands its retail presence in India by

unveiling 'Shop Toshiba'.

- HCL Infosystems & Nokia announce a long term distribution Strategy.

- HCL the Leader in Desktop PCs unveils India's first segment specific range of notebook

brand -'HCL Laptops'.

- IDBI select HCL as SI partner for 100 branches ICT infrastructure rollout.

- HCL Infosystems showcases Computer Solution for Rural Markets in India.

- HCL Support wins the DQ Channel-2006 GOLD Award for Best After Sales Service on anational wide customer satisfaction survey conducted by IDC.

- HCL Info system first in India to Launch the New Generation of High Performance Server

Platforms Powered by Intel Dual - Core Xeon 5000 Processor.

- HCL Forms a Strategic Partnership with APPEL to provide Sales & Service Support for

iPods in India.

- HCL Infosystems rated as number one Desktop PC Company by IDC, Sixth year

Successively.

- HCL Infosystem sustains its commercial Desktop PC Leadership for fifth consecutive Year.

- HCL launches "Trusted ICT infrastructure platforms" for the BPO-ITes segment.

- HCL launches India's first High Performance Enterprise Server Platforms powered by dual

core titanium processors.

- HCL creates Dual Core Xeon Server at a price point of Rs. 43,900/-.

- HCL Completes 30 years India.

- HCL in association with The Music Academy, Madras brings 'HCL Concert Series' to


22/48

Chennai City.

- Enters into partnership with Casio.

- HCL establishes its manufacturing facility at Uttaranchal.

- HCL launches Beanstalk 2007 collection. A range of four new HCL Beanstalk Digilife-enablers,Beanstalk Nano,Beanstalk Slim, Beanstalk Lifestyle & Beanstalk Dominator.

- HCL introduces eco-efficient Notebooks PCs Complying with RoHS Directive.

- HCL unveils initiative to create industry ready ICT professionals- Launches HCL career

Development centers.

- HCL launches 'Datacenter in a Box' - a Simplified IT infrastructure solution in a 'box'

targeted at small & medium enterprises.

- HCL breaks the one terabyte storage barrier in computers-launches India's first 'One

terabyte' personal computer.

- Kodak and HCL ink agreement to distribute digital cameras in India.

- HCL launches India's first multilingual POS printer HCL star - TSP 700, Designed

exclusively for the needs of rural retailers.

- HCL unveils enterprise class 16 core servers - India's first server with 16 computing cores ina 7-inch (4u) form factor.

- Launches a new range of eco-sufficient desktop PCs, Complying with RoHC directive.

- HCL Launches NETMAX; suite of networking products and solutions expands its portfolio

for emerging enterprises.

- HCL announces '360-degrees technology refresh program'- new initiative aimed at capturing

latest trends in technology and delivering them to Indian enterprises.

- HCL announces launch of its workstation 2008 series for MCAD and DCC professionals.

HCL INFINET

HCL InfiNet is a 100% subsidiary of HCL Infosystems Ltd. Indias premier information enabling company.

HCL InfiNet focuses on the ever-growing segment in Imaging, Telecom and communication productions

and services. Now it has an exclusive sale and support partnership with Toshiba Corporation, Japan for sales

and servicing of its imaging and photocopier products. HCL InfiNets product portfolio covers a range of

other office automation and communication products through alliances with world leaders- including mobile


23/48

communication product from Nokia, Duprinters from Duplo, LCD projectors from In focus, Mass Mailing

solutions from Pitney Bowes and voice and telecommunication solution from Ericsson.

The Managed Network service offerings for corporate including VPNs ASP offerings, Co Location/hosting

CDNs security, corporate internet telephone solutions, technical and consumer help desks, 24/7 Network

Operations centre monitoring and a host of value added networking services. Consumer services includingdialup PSTN/ISDN Internet access.

HCL INFOTECH

HCL Technologies Ltd. (BSE: 532281, NSE: HCLTECH is a global IT Services company headquartered in

Noida, India. The company is led by its Vice Chairman and CEO Vineet Nayar. It is the IT services arm of

HCL Enterprise, a US$5.5 billion global Technology and IT Enterprise. HCL Technologies is fifth largest

IT Company in India and is ranked 48 in the global list of IT services providers. HCL Technologies, along

with its subsidiaries, had consolidated revenues of US$3.3 billion, as on 31st March 2011, and employs

more than 73,420 people of diverse nationalities. HCL Technologies has global network of offices in 26

countries. The company is listed on the National Stock Exchange and Bombay Stock Exchange of India.

History

HCL Technologies is one of the two businesses both of them separately listed in India falling under the

corporate umbrella of with combined annual 2010 revenues of US$ 5.7 billion. HCL Enterprise was founded

in 1976 and is one of India's original IT garage startups.

HCL Technologies is a relatively young company, formed in 1991 when HCL's R&D business was spun off

to focus on the growing IT services industry. During last 15 years, HCL has expanded its service portfolio in

IT applications (custom applications for industry solutions and package implementation), IT infrastructure

management, and business process outsourcing, while maintaining and extending its leadership in product

engineering.

Services

HCL provides services across SIX Business Lines -

Engineering and R&D Services (ERS) - It covers services in Hardware, Embedded, Mechanical

and Software Product Engineering.

Enterprise Transformation Services (ETS) - It is the consulting arm of HCL. It offers services in

the areas of Process Transformation, Data Management, Integration Services, Architecture Services,

Disruptive Technology Services, IT Strategy, and Change Management.

Business Processing Outsourcing (BPO) - division of HCL Technologies Limited has delivery

offices across India, UK and USA.


24/48

Custom Application Services, - This includes customized IT Applications development, support &

maintenance.

IT Infrastructure Management - focuses on End User Computing Services, Data Center Services,

Cross Functional Services, Enterprise Network Services, Security Services, Integrated Operation

Management, and Mainframe & AS400 Services.

Enterprise Application Services (EAS) - focuses on areas like in ERP, SCM, CRM, HCM, EPM,

BI and Middleware. This group is now part of HCL AXON, subsidiary of HCL Technologies,

formed after HCL Tech in 2008

Industries

HCL serves a broad range of industries including Financial Services, Education, Hi-tech & Manufacturing,

Aerospace & Defense, Telecom, Retail & CPG, Life Sciences, Healthcare, Media & Entertainment, Travel,

Transportation & Logistics, Automotive, Government, and Energy & Utilities

Acquisitions and joint ventures

The company acquired Capital stream, a US BFSI product company for US$40 million in February 2008.

Capital streams Finance Center product is an addition to HCL's current product addressing the BFSI market

- Penstock, the product that HCL launched in 2007.

On 15 December 2008, HCLT acquired the UK based AXON Group for US$658 million, which was

renamed HCL Axon.

Why HCL?

HCL Infosystems (HCLI) draws its strength from 30 years of experience in handling the ever changing IT

scenario , strong customer relationships, ability to provide the cutting edge technology at best-value-for-money and on top of it, an excellent service & support infrastructure. Today, HCL is country's premier

information enabling company. It offers one-stop-shop convenience to its diverse customers having an

equally diverse set of requirements.

Be it a large multi-location enterprise, or a small/medium enterprise, or a small office or a home, HCLI has a

product range, sales & support capability to service the needs of the customer.

Last 30 years apart from knowledge & experience have also given us continuity in relationship with the

customers, thereby increasing the customer confidence in us. Our strengths can be summarized as:

Ability to understand customer's business and offer right technology.


25/48

Long standing relationship with customers.

Pan India support & service infrastructure.

Best-value-for-money offerings.

Technology Leadership

HCL Infosystems is known to be the harbinger of technology in the country. Right from our inception we

have attempted to pioneer the technology introductions in the country either through our R&D or through

partnerships with the world technology leaders.

Using our own R&D we have:

Created our own UNIX & RDBMS capability (in 80s).

Developed firewalls for enterprise & personal system security.

Launched our own range of enterprise storage products.

Launched our own range of networking products.

We strive to understand the technology from the view of supporting it post installation as well.

This is one of the key ingredients that go into our strategic advantage.

HCL Infosystems has to its claim several technology pioneering initiatives. Some of them are:

Country's first Desktop PC - Busy Bee in 1985.

Country's first branded home PC - Beanstalk in 1995.

Country's first Pentium 4 based PC at sub 40k price point.

Country's first Media Center PC

HCL Support & Service

Walk-in centres: Reaching out to over 4000 plus towns HCL Touch has 505 HCL owned and manned

service locations across the country. Bring HCL service convenient and close to you. Multilingual remote

support- 11 vernacular languages

All HCL Laptops come with a Standard Warranty that covers repairs or replacement of any defective part

during the warranty period in case of any genuine failure of the parts. HCL also extends the warranty to

reinstallation of all pre-loaded software.

HCL Touch 24*7*365 days support *

With HCL Touch you are just a call away; anytime, anywhere. HCL Touch 24*7 Response center provides

you a ticket number and registers your support request on HCL Laptops. HCL Touch provides you the

convenience of remotely solving your problem through an experienced team of technical experts. These

experts in the hardware and software fields will access your Laptop over secure links and remotely diagnose


26/48

and resolve the problem. This service is available 24 hours a day; further HCL Touch has the facility to

provide support in 11 vernacular languages of our country.

HCL Touch Bring-in Support/Walk-in Support *

HCL Touch caters to over 4000 towns pan India with a footprint of Company owned brick and mortar

offices in over 505 locations. These HCL Touch service centers are a direct company owned walk-in points

for customers.

HCL Touch Data Security *

Your HCL Laptop contains your precious data and personal information. With HCL touch you are assured

that you are handing over your HCL Laptop into the trusted hands of HCL employees at company owned

outlets. Robust processes implemented at HCL Touch assures you that your data is in safe hands and safely

returned to you.

HCL Touch Onsite support *

HCL Touch onsite support offers you the convenience of Onsite support at your office or at home. This

service is available pan India, where the service engineer will visit customer site for repair and maintenance

of your laptop. Option of Express service and delivery is also available with HCL Touch in select towns

HCL Touch International Warranty *

With HCL Touch you are assured of support, where ever you may be on the globe. Through HCLs

24*7*365 days support, you are just a call away where ever you may be.

HCL Touch Pick and drop facility *

HCL Touch offers customers the option of pick and drop of their HCL Leaptops for repair and maintenance

across the country

HCL Touch Data Recovery *

Depending on customers requirement, HCL Touch can

Restore deleted files

Repair corrupted files

Recover data from crashed/corrupted hard disk and corrupt partitions

Recover data loss due to Accidental formatting,

Recover data loss due to Virus corruption,

Recover data loss due to OS corruption,


27/48

Recover data loss due to Database corruption,

Repair damages due to handling and power fluctuations

HCL Touch Anti-Virus *

HCL Touch undertakes installation, cleaning and up-gradation of antivirus software. A customer care

specialist guide customers for online purchase from antivirus portals and assists them through installation.

HCL can undertake the process through physical handing over of HCL Laptops at any of the service centers

for those not very comfortable with technology

HCL Touch Tracking services *

Under this unique service offered by HCL Touch ensures that the customer is automatically updated through

an SMS/email against theft or unauthorized access of HCL Laptops

HCL Touch Health check*

HCL believes in prevention is better than cure and recommends regular checkup of HCL Laptops for

optimizing performance, and screening against security threats. This service is available both as a remote

support or onsite service. You can also undertake the health check up by physically handing over the HCL

Laptop to any of the 505 service locations.

HCL Touch Fortressing *

Under the HCL Touch fortressing services specialized HCL Touch engineers study the general condition of

the HCL Laptop of the customer - performance, fine tuning and up-gradations required for better

performances and help customers to install Anti-spam, Anti-virus and personal firewall software.

HCL Touch Operating System and software support *

HCL Touch will assist customers on re-installing, maintaining and repairing of pre-loaded licensed

OS/software in HCL Laptops at the time of purchase.

HCL Touch Peripherals Installation and Configuration services *

HCL Touch understands that hardware accessories and peripherals are a way of life as HCL Laptops have

become a very personalized product. HCL Touch assists customers in installing peripherals like

printer/scanner/MFD along with HCL Laptop.

Wireless LAN support and Internet mail *


28/48

HCL Laptop users are mobile; they are always on the go, traveling across cities pan India. Therefore it is

important that one has the system compatibility across networks, LAN, Wi-Fi and internet mail options.

HCL Touch assists customers in connecting to wireless LAN and Internet mail operations in a cloud of

various available networks.

Data card/broadband support *

To avoid any issue related to compatibility of broadband and data cad connections, HCL Touch assists

customers in configuring the system to the available broadband and data card connections

BOARD OF DIRECTORS

SHIV NADAR

Founder HCLChairman & Chief Strategy Officer-

HCL Technologies

AJAI CHOWDHRY

Founder - HCL

Chairman & CEO - HCL Infosystems


29/48

Vineet Nayar CEO, HCL Technologies

Directors

T S R Subramanian

Robin Abrams

Probir Chandra Sen

Mr. Subroto Bhattachary

OBJECTIVE OF THE STUDY

To know the perception of user about HCL Laptops/Desktops.

To know the motivational factors which influence the user to purchase the HCL

Laptops/Desktops (ME BRAND).

To know from where user get the information regarding HCL Laptops/Desktops.

To know the attributes which are sought by the user .

To know about the customer satisfaction from HCL Laptops/Desktops.


30/48

RESEARCH METHODOLOGY

After the objective of the study has been clearly stated the next step in formal research project into

determine the source of the data from where the data is required to collected for the purpose of dataefficiency. The information considered of two kinds of data.

Primary data

Secondary Data

Area of the study

Jaipur and Jodhpur

Sample size

100 users

Research Design

Descriptive Research: Descriptive research includes survey and fact - findings enquire of different

kinds. The major purpose of descriptive research is description of the state affairs, as it exists atpresent.


31/48

DATA COLLECTION

The study is based on the data collected through primary and secondary sources.

Primary data:-

The primary data was collected from the Indian Army in jodhpur city as well as from the SBI bank staffs

there only.

Secondary Data:-

The secondary was collected from the internet , some marketing Book, some marketing literature and

journals and company web site, monthly and annual journals .

Tool and techniques are used in this research:-To analyze the data that are collected from the sample size

to comment upon the total population out of which the sample size is done.The different statistical tools are

MS Excel, Graphs like pie, Bar graph to successful complete this study.

DATA ANALYSIS & INTERPRETATION

Analysis: 1

To study about what percentage of population is having laptops/ Desktops.

Interpretion

From the total sample size 56%respondents are army man and out of 56%,only 33%

army people are having laptop/Desktop that is very less percentage so this is very good emerging marker

for computers marketers. From the total respondents 25%is students out of total students respondents 42%

students are having laptop/ Desktop. This seems to average concentration of computers in students

Only19%of all respondents are employee out of them 25% employee is having laptop/desktop.

Analysis: 2

Profession No of respondents No of people having

laptops

Army people 45 12

Students 10 15

Employees 5 9

Total 60 36


32/48

To know which laptops brands and what is the percentage of preference of professionals

HP Dell HCL LENNOVO ACER SONY

Army 1 3 5 1 1 1

Students 2 6 1 3 2 1

Employees 1 2 2 2 1 1

Total 4 11 8 6 4 3

Interpretion

Dell is having highest percentage of shares in computer market that is31% fallowed by HCL technology

22% ,Lennovo17%,Acer and HP having same market shares of 11% each. Sony is having least but not the

last 8%of total market. This sample size basically confined to Army people contributing 56%of total

population.

So after looking the analysis one can predict easily that students preference is Dell, Army personnel prefers

HCL fallowed by Dell and employees prefer all brands.

Analysis: 3

To study the percentage of attributes of laptops/Desktops are preferred by the customers

Attributes No of respondents

Quality 16

Price 14

Quality/ Price 26

Gifts 4


33/48

Interpretion

From the total respondent population 43%of the population is looking for both the attributes

quality and price backed by 27%quality,23%priceand very less customers are looking for the gift and all .

Analysis: 4

To know about which types of laptops are preferred most by the customers

Attributes No of respondents

light weight 21

Colored 23

mat finish 10

not specify 6


34/48

Interpretation

If, considering the all attributes given that 38%of all population prefers coloured laptops

fallowed by the light weight35% and mat finish only10% that is given by the HCL, ACER and other laptop

brands.

So if companies want to increase their market shares in computer hardware sector so they should produce

colored, attractive, glossary looks in laptops meanwhile they should also

concentrate on light weight.

Analysis: 5

To identify the most preferable size of laptops

Size Respondent

10'' inch 14

14'' 18

15.6'' 23

More 5


35/48

Interpretation

After analyzing the data I have come to know that 39%of the total sample size prefers

15.6inches screens laptops fallowed by 30% want14inches screens laptops and 23% of

population want mini laptops.

Analysis:6

To determine the most acceptable weight for laptops by customers

Interpretation

Weight No of respondents

1 8

2 17

2.5 27

3 11


36/48

Most of the population is preferring the weight around2.5 kg that is contributing 43% of the total sample

size fallowed by the 27% of population preferring 2 kg so after considering the analysis one can predicts that

IT companies should produce laptops around 2.5 kg the increase their sales figure.

Analysis: 7

To know which of the fallowing purchasing moods is most preferable by the people

Purchasing moods no of the respondents

BY loan facility 17

By online shopping 12

By company's outlets 13

From other retailers 18

Interpretion

After looking after this interpretation we can state that 30%of the population wants to purchase from

the retail shop fallowed by 28%want to shop by loan facility and companys outlet and online shopping


37/48

comprising 22%and 20 respectively. So companies related to IT sector can enhance their sales volume by

putting their brands in multi brands out lets and also by giving finance facility to buyers.

Analysis: 8

To identify the

influential factor inpurchasing

behavior of

customers.

Influential factor No of respondents

family 22

Friends 25

Your senior officers 8

Celebrity endorsement 5


38/48

Interpretation

42% of purchasing decisions of people are based on the Friends fallowed by 37 % on the family

13%on senior officers and less percentage depend on celebrity endorsements so company do not

invest most on the celebrity endorsement .

Analysis: 9

To know about the percentage of which type of offer is most preferred by the customers

Offer No of respondents

Cash discounts 22Gift pack 23

Additional service coupons 10

others 5


39/48

From the analysis we can say that most of the respondents that is 38% accepting gift pack with accessories

fallowed by the cash discount 37% and very less people are accepting the coupons and all. So companies

should offer the accessories rather than giving the coupons for shopping and additional services. So that way

they see boost up in their balance sheets.

Interpretation


40/48

Analysis: 10

To know about best media people expose too.

Interpretation

After doing this analysis we can confess that electronic media is strongest tool for spreading

out the messages in a very effective way that is contributing 55%of the total population are expose to this

media then print media is having 27% penetration in the population. So companies should increase the

number of frequencies of the advertisements in electronic media

for giving the messages to target audience. It will lead to high penetration of ads in less cost

about the holdings by these inferences we cant say that holdings are very effective media in conveying the

messages in people.

Analysis: 11

To know about the brand awareness of HCLs ME BRAND

Media No of respondents

Print media 16

Electronic media 33

Hoardings 7

Internets 4

Yes 19

No 31


41/48

Interpretion

After considering this data we can say that the brand awareness of HCLs ME BRAND is less

that is only 38% so for the highest brand awareness HCL Company should increase the ads frequencies on

electronic and print media both that will help HCL technologies to gain higher

brand awareness. But one thing is that may or may not be this analysis is correct because of the 56%of the

sample size is Army personnel.

Findings

From all Respondents (33%) people is having laptop /desktop that is very less percentage so HCL

Company can increase its association with SBI Bank for giving the loan facility on their DSP

accounts that will generate profit for company and to its stake holders.

Of total students respondents (42%) students are having laptop/ Desktop. This seems to average

concentration of computers in students so company by manufacturing stylish, light weighted, laptops

in reasonable price will lead to its profitability along with its brand image.

One third (31%) of total market is captured by the Dell fallowed by

22%HCL,17%Lennovo,11%eachAcer and HP by considering all these analysis we can say that Dell

is having very good brand image because of its quality and colors.


42/48

From total respondent (43%) of that is looking for both the attributes quality and price backed by

27%quality,23%priceand very less customers are looking for the gift and all . So IT companies

should look for both quality and price both to establish strong market.

More than one third approx. (43% )of the total sample size prefer laptops of 2.5 kg fallowed by the

27% of population preferring 2 kg so after considering the analysis one can predicts that IT

companies should produce laptops around 2.5 kg the increase their sales figure.

38% of total population prefers coloured laptops fallowed by the light weight35% and mat finish

only10% that is given by the HCL, ACER and other laptop brands.

Approx. one third (30%)of the population wants to purchase from the retail shop fallowed by

28%want to shop by loan facility and companys outlet and online shopping comprising 22%and 20respectively.

More than one third of total population, (38%) accepting gift pack with accessories fallowed by the

cash discount 37% and very less people are accepting the coupons and all.

38%of the total population knows about the HCLS ME BRAND that is very less percentage

so company should increase its expenditure on brand promotions and advertisements will help it to

enhance its sales.

Limitations:-

The duration of this IIP was 2 months. It was very short time of span to identify the market and

its customers behavior. So happening during this duration were observed, if more duration was

observed then more findings can be drawn.

This study is revolved around only Army personnel in Pune city. So, this research is based on them. They

are contributing 56% of the total population so the findings may be varying from other sources.

This research consist of the army people serving on rank of Sep, Naik, Hvl. Rarely having the Major,

L/COL, Colonel ect. May be this have the impact on findings?

People are not taking the research work seriously means they are not interested in filling the questionnaire

properly.

The HCL ME BRANDS brand awareness is very less in the market so company should increase its

advertisement and promotional tool for maximum reach of audience.


43/48

Some people are having very poor perception on Indian brands.

Long distance and traffic also created obstacle in the project.

This was non-paid project so some where it felt the need of money but I dont have.

People dont have that much time to sit with you and fill the questionnaire properly so toget better response questionnaire should be paid.

CONCLUSION AND SUGGESTION

The factors to be concede

HCL are quality, colored and light weight of the product. Consumers are found to consider these attributes

as important in making their decision. They should also give special attention to right pricing the product

after taking into consideration the price charged by the competitors.

Since significant relationship is found to exist between income and quality, the marketer must promote the

products keeping the target income group in mind.

Pricing of the product must also consider income group, as significant relationship is found to exist between

income and gift pack, cash discount. Therefore decision regarding the promotional offers should also

consider income as decisive factors.


44/48

REFERENCES/BIBLIORAPHY

BOOKS

Philip Kotler Marketing Management

Donald R Cooper & Pamela S Schindler` The McGraw-Hill Business research methods

Net:-

www.hcl.com

www.google.com

www.indiatimes.com

www.wikipedia.com

Magazines:-
http://www.indiatimes.com/http://www.wikipedia.com/http://www.wikipedia.com/http://www.indiatimes.com/


45/48

Business Today

Business World

QUESTIONNAIRE

TO STUDY THE CONSUMER BUYING BEHAVIOR FOR HCL PRODUCTS

Dear Sir /Madam.

I am the student of HCL management trainee .I am doing a survey on brand awareness and consumer

buying behavior for the laptops /desktops in jodhpur city, as a part of my project in field of

marketing research .So I need your favor for successfully completion of this survey.

Name:

Gender: Male [ ] Female [ ]

Age: Below20 [ ] 20 25 [ ] 25 30 [ ] Above [ ]

In which Income group are you fallen?

1 Less than 10,000 2 10 to 20 thousand/ month


46/48

3 21to 30 thousand/ month 4 30to 40 thousand/ month

More than that

What is your Profession/Rank plz specify

Q1: Do you have computer if yes go to Question no 2

1 Yes 2 No

Q2: Which of the fallowing brand do you have?

1 HP 2 DELL 3 HCL

4 LENNOVO 5 ACER 6 SONY

ANY OTHER ..

Q3: Which of fallowing attributes do you look most while purchasing.

1 Quality 2 Price 3 Price and Quality both

4 Any other (gifts, customer support e.c.t.)

Q4: What type of laptop/desktop do you want?

1Light weight 2 colourful 3 Mat finish

4 Not specified .

Q5: What is the size of laptops screen looks better?

1 10inch 2 14 inch 3 15.6inch

4 more than this specify

Q6: What should be the weight for laptops you feel comfortable with?


47/48

1 1.5 kg 2 2 kg

2 2.5 kg 4 3kg

Q7: Inside the laptop, which of the fallowing features you looking most while purchasing?

1 Processor 2 RAM

3 Hard Disk 4 Other Factors as stylish, Coloured

Q8: How would you like to purchase.

1 By loan facility 2 By on line shopping

3 By companys outlets 4 From other retailers

Q9: Which of the fallowing factors influence you most while purchasing laptop/desktop.

1 Family 2 Friends

3 Your senior officers 4 Celebrity endorsement

Q10: Which type of offer do you prefer most.

1 Cash discount 2 coupons for additional services

2 Gift pack (with accessories) 3 Any other specify plz..

Q11: Which type of media you expose too.

1Print media 2 Electronic media

3Holdings 4Internet

Q12:Do you know latest ME BRAND of HCL.

1Yes 2 No


48/48

Thanking you for giving your precious time

my trm pepar on hcl

Documents