mva yt version

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Creative, Contents and Engagements

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Page 1: Mva yt version

Creative, Contents and Engagements

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We are an International group operating in United Arab Emirates, Saudi Arabia,

and India

We do Advertising, Communication solutions and

Brand Activations

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Our services are • Strategy Development• Brand Development• Contents Marketing & Social

Engagement• Customer Experience Management• Communication (ATL & BTL)• Brand Activations• Creative• Production • Media

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Strategy Development Develop a comprehensive Advertising and

Communication strategy using market, customer and

competitive analysis Enable the business to handle any market

challenges Regular, programmatic & tactical (70+20+10)

Brand Development - E2

Equity Consistency in delivery & presence Customer’s personality & own by them

Evolution Grow with market

Beyond generations Extension

Variants

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Customer Experience Management Experiential Advertising

Capture the structured, unstructured, direct and

indirect comments using the web based

listening system Contextual analysis

Positive, negative and neutral

Join them in their communication In their language, time and location (user

generated contents

Listen what they have to say Identify the influencers Integrate the Social Media

Constant engagements (24/7)

Integrate with CRM (Manual and Automation)

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Communication (ATL & BTL) Unleash the campaign through carefully

developed advertising strategy and execution Engage them in their popular mass media

Television Radio Print Outdoor Online

Entertain them with direct promotion Encourage them to reach your door Use local media and traditional promotions to

compliment the campaigns Interactive excitement through Social Media

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Brand Activations Reach through entertainment and

engagement Engage them in their locality and popular

destinations Entertain them with direct promotion

Thematic brand activations Using their own language, culture and

sports Encourage them to call for action Use local and social media to compliment

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Creative The art of message Simplicity Stay on top Create connectivity People awards

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Media Analysis Planning Buying Innovative Placements Monitoring Reporting PR Services

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Production Television Commercials 3D / 2D animation and special effects Radio Commercials & Programs Outdoor Print Media Electronic Media Digital productions and adaptations Exhibition & Promotion Stands

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TVC Productions Concept development Story board Model / Castings Scripting Pre-production arrangements Shooting Editing Music Voice Over Post production (special effects, 2D and 3D)

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3D / 2D Cartoon, Animation & Character Films

Concept development Story board Character development Scripting Pre-production arrangements Shooting Editing Music Voice Over Post production (special effects)

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Our approach

Comprehensive Advertising & Branding

Solution

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Including

Contents Marketing & Social Engagements

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The emerging Media is your own Website

Social Media sites are only Notice boards

Use Social Media to drive traffic to your Landing Page

Capture the Big Data Use all other Traditional Media

to support your Communication

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www is not a web address. Your communication media vehicle.

Own! Reliable!

Permanent!Direct communication!

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The way of communication

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Contents marketing

Traditional marketing talks at people.

Content marketing talks with them.- Doug Kessler

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Contents engagementContents developed and posted by real peopleplays a vital role in influencing the purchase

behavior

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• The old way of marketing – TV spots, full page insertions and banners ads - are out of sync with today’s mobile – digital – social customer.

• The carefully crafted campaigns are instantly superseded by real people sharing the good, bad and ugly experiences they have had with the brand and products.

• So, the company with best story contents behind the products wins the market.

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We develop your brand, products, company, and success stories with internal and external collaboration.

We make the real story that is exciting and inviting readers to call for action

We make the content that is unique, interesting, remarkable, helpful and optimized for search engines

We make your website as marketing, advertising, media and user friendly

What we do

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• Publish in your own website– Article– Blog posts– White papers– E Brochure– E book– How to videos

• Other high traffic sites (ads)• News sites• All has been driven to a carefully designed

landing page– People would share your contents and

spread across in no time• Connect with SM sites on regular basis

What we do

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What we doStudy existing

advertising activities

Develop a strategy and action plan

Develop necessary tools and resources

for contents

Engagement with customers and

community

Measure the performances

(ROE)

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• 25 years of advertising, brand development and marketing experiences

• 5 years of social media and contents marketing experience.

• Developed a pioneering social media system to connect you with your target audience at the right place, at the right time and with the right message including utilization of traditional media.

• Achieving goals and objectives of our clients.

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• Technology expertise– Planning, development and analytics

• Software, tool box and service support– Constantly updated

• Third party perspective– Independent analysis on content responds

• Have a pool of independent content developers and writers

• Graphic and production support

• Website builders and developers

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• Brand Awareness• Brand equity development• Sales• Promotion• Event activation• Customer experience management• Reputation & Crises management• Public and media relation

Interactive Contents and Media Services

We train, consult and manage contents marketing and social media strategies for brands aiming to achieve the followings

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• We converse – In your language– In your zone– In your time– In your networks

• Our expertise in contents marketing offers a direct link between you and your consumers and potentials

Every Strategy is tailor-made and entirely depends on your needs and objectives

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• Brand development• Marketing Strategy• Advertising• Creative• Production• Media plan, buy and booking• Web development • Apps • Software (social, sales, business,

marketing, customer service & government)

• Sports marketing and advertising• Training and consulting

Marketing, Advertising, Software, Sports & Consulting