•Within the music video using Goodwins theory there is a connection between the music video and lyrics. For example the the song is about the distress of having ADHD and so we wanted to portray the madness and unpredictable extremity using irregular props.

•There is also a strong connection between the passé of the song and the way in which it is edited to the beat of the song. There is a very fast edit toward the end of the song in a instrumental

•For the video I used a style taken from one of the cold play videos where there band members appear then diapear then reaper in a different spot on the same bit of background scenery to the beat of the music just like cold plays Violet hill music video.

As you can see there is a 2second gap.

•The combination of my music video and my digipak I wanted to keep in the same style using the same theme, colour as well as the vibe in which it emits to its target audience so that they would want to purchase the product because it stood out from the rest with it great resemblance to the music video.

• But I still wanted a hint of individuality for each product such as the font for the poster which I obtained off of the website dafont.com. The poster I wanted to be in a way kind of basic but eye-catching so that the message with all of the detail on it got be easily emitted to the target audience.

Front Cover

Inside

• Survey Monkey/Face Book

• I have learnt from various audience feedback that my music video was a success with people realising that the genre of the music was a cross between indie punk.

• And that the colour schemes portrayed this even more so with parts that were dark and mysterious to outrageously shocking aluminous colour.

•For the construction of the music video I used Adobe Premire

•For the research of the video I used social networking sites such as:

-Facebook-MySpace-Ning

-The planning of the music video was done in stages to ensure the best possibleVideo that I could produce that would be different.

Twitter was used to keep everything up to date

Researched into the music video of music director Chris Milk. His video with Knarls Barkley called Who's gonna save my soul, which had a strong narrative and unique touch with the lips.