mobile telephony and youth's perception

8/14/2019 Mobile Telephony and Youth's Perception

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MOBILE

TELEPHONY ANDYOUTH'S

PERCEPTION

Presented by,Avijit KeshDolly Patra

Animesh Dey

Dipanjan Sen

Atanu Chakrabarty


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INTRODUCTIONINTRODUCTION

YouthYouthOver the years, service providers haveOver the years, service providers havestarted giving greater attention to thisstarted giving greater attention to this

segment, as it has emerged as one of thesegment, as it has emerged as one of thebiggest users of mobile phones. For the youth,biggest users of mobile phones. For the youth,mobile phones are not just a necessity, butmobile phones are not just a necessity, but

rather an indispensable accessory. Thisrather an indispensable accessory. Thissegment particularly values prepaid schemessegment particularly values prepaid schemeswith free SMS services. It is furtherwith free SMS services. It is furtherdifferentiated into various micro-segmentsdifferentiated into various micro-segmentsbased on age and gender. For instance,based on age and gender. For instance,

youngsters in the age group of 19 to 23 yearsyoungsters in the age group of 19 to 23 yearsgenerally have a large circle of friends andgenerally have a large circle of friends andmore access to money. Companies thus focusmore access to money. Companies thus focuson providing services like group talk and groupon providing services like group talk and groupSMS to these people.SMS to these people.


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BACKGROUNDBACKGROUND OF THE INDIANOF THE INDIAN

MOBILE SERVICES SECTORMOBILE SERVICES SECTOR

Indian Telecommunications Industry has enteredIndian Telecommunications Industry has enteredthe age of deregulated market competition whichthe age of deregulated market competition whichwas once regulated by the Department ofwas once regulated by the Department of

Telecommunications (DoT). The attractiveness ofTelecommunications (DoT). The attractiveness ofthe Indian market due to it low tele-density, highthe Indian market due to it low tele-density, highlatent demand and burgeoning middle class,latent demand and burgeoning middle class,brought in some of the largest global telecombrought in some of the largest global telecomplayers, foreign institutional investors and majorplayers, foreign institutional investors and major

Indian industrial houses to invest in telecom,Indian industrial houses to invest in telecom,especially in the Indian cellular industryespecially in the Indian cellular industry..


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OBJECTIVEOBJECTIVE Basically our objective was to knowBasically our objective was to know

the mind set of the young peoplethe mind set of the young peopleand their choice about mobileand their choice about mobile

connection.connection.


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METHODOLOGYMETHODOLOGY

First we had taken a sample of 58 youths age btwn 19 toFirst we had taken a sample of 58 youths age btwn 19 to23.23.

Then we prepared a QUESTIONAIR.Then we prepared a QUESTIONAIR.

We have made a survey in BURDWAN about theWe have made a survey in BURDWAN about the

perception of mobile telephony on youth.perception of mobile telephony on youth. We then took their interview according to ourWe then took their interview according to our

questionnaire and on the basis of their answers wequestionnaire and on the basis of their answers we

prepared the data.prepared the data.

From the data we have drawn the graph and made theFrom the data we have drawn the graph and made the

analysis and came to the conclusion.analysis and came to the conclusion.


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KEY PLAYERS IN THE INDIANKEY PLAYERS IN THE INDIAN

TELECOM INDUSTRYTELECOM INDUSTRY

Airtel GroupAirtel Group

Vodafone GroupVodafone Group

Reliance Infocomm LtdReliance Infocomm Ltd

Tata Teleservices LtdTata Teleservices Ltd

Bharat sanchar nigam ltdBharat sanchar nigam ltd

Aircel ltdAircel ltd


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QUESTIONAIRQUESTIONAIR Do u have any mobile :A)YES B)NODo u have any mobile :A)YES B)NO

NameName

AgeAge

DesignationDesignation

What mobile connection u have?What mobile connection u have?

What are reasons behind for UR choice among of these?What are reasons behind for UR choice among of these?

Good networkGood network Various kind of easy recharge facility.Various kind of easy recharge facility. Call & SMS rates.Call & SMS rates. Update new facility- Sports, news, horoscope,Update new facility- Sports, news, horoscope,

caller tune & ring tones.caller tune & ring tones. Indifferent (?No specific reasons)Indifferent (?No specific reasons)


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OBTAINED INFORMATION INOBTAINED INFORMATION IN

TABULAR FORMTABULAR FORM

NAME OF MOBILENAME OF MOBILECONNECTIONCONNECTION

NO OF SAMPLENO OF SAMPLE

VODAFONE GROUPVODAFONE GROUP 77

RELIANCE INFOCOMM LTDRELIANCE INFOCOMM LTD 1010

TATA TELESERVICES LTDTATA TELESERVICES LTD 1010

BHARAT SANCHAR NIGAMBHARAT SANCHAR NIGAMLTDLTD 99

AIRCEL LTDAIRCEL LTD 99

AIRTELAIRTEL 1313


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GRAFHICAL PRESENTATIONGRAFHICAL PRESENTATION

0

2

4

6

8

10

12

14

NO OF YOUNGSTE

VODAFONE RELIANCE TATA BSNL AIRCEL AIRTEL

Name of mobile connecti


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FACTORS AFFECTING THEFACTORS AFFECTING THE

STUDENTS ABT MOBILESTUDENTS ABT MOBILE

SERVICESERVICEFACTORSFACTORS ATTRIBUTES COMPRISING THE FACTORSATTRIBUTES COMPRISING THE FACTORS

ECONOMYECONOMY Call charges, SMS rates, Talk time, RoamingCall charges, SMS rates, Talk time, Roamingchargescharges

PERFORMANCEPERFORMANCE Network, Voice clarity, Timely SMS delivery,Network, Voice clarity, Timely SMS delivery,Customer careCustomer care

VALUE-ADDEDVALUE-ADDEDSERVICESSERVICES

Free SMS offer, Ring-tones & Downloads,Free SMS offer, Ring-tones & Downloads,News/sports updates, horoscope etcNews/sports updates, horoscope etc


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ANALYSISANALYSIS

From the above graph we are finding thatFrom the above graph we are finding thatyoungsters mostly prefer Airtel connectionyoungsters mostly prefer Airtel connectionas it is a) more economically suitable, b)as it is a) more economically suitable, b)

having wonderful and strong networkhaving wonderful and strong networkconnections, c) striking features like ringconnections, c) striking features like ringtones, caller tune, various kind of easytones, caller tune, various kind of easyrecharge facility and d) low call rates.recharge facility and d) low call rates.

Beside it ,Airtel also is in moreBeside it ,Airtel also is in moreadvantageous stage in case of providingadvantageous stage in case of providingservices and value addition.services and value addition.


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CONCLUSIONCONCLUSION

From the above analysis we are coming toFrom the above analysis we are coming tothis conclusion that BURDWAN YOUTHSthis conclusion that BURDWAN YOUTHSmostly prefer AIRTEL as it provide bettermostly prefer AIRTEL as it provide better

facilities than other connections.facilities than other connections. Still other connections also have some ofStill other connections also have some of

the mkt- share i.e., they have also gotthe mkt- share i.e., they have also got

success in attracting the youths.success in attracting the youths.

So we are coming to the ultimate solutionSo we are coming to the ultimate solutionthat youths are getting more attracted.that youths are getting more attracted.


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mobile telephony and youth's perception

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