mobile monday manchester
TRANSCRIPT
Barriers to
greater
mobile
advertising
adoptionRob Weatherhead
Head of Digital Operations
@robweatherhead
What’s all the fuss about?
PayPal expects to see $7 billion in mobile payments
in 2012
More than 55m iPads sold worldwide, and around
5m in the UK
5.9 billion mobile subscribers
(87% of the world population)
1.2 billion mobile Web
users worldwide
Mobile devices account for 8.49% of global
Website hits.
Mobile broadband
outnumbers fixed
broadband 2:1
M-commerce is
predicted to
reach US$119
billion in 2015
Opportunity or mirage?
$20B?
It’s still early days
How do mobile consumers
want to be engaged?
Where do you prioritise you
time/spend/resources?
8.49%
91.51%
Lack of investment in the
future
We always do what we’ve
always done
Media Brief
Media Plan
Sales Target
Media
Strategy
Where do we send them?
Understanding of the Options
The mobile perception
Lack of Innovation
[The new thing] is like [the old thing] only
[smaller | bigger]
[Mobile ads] are like [online ads] only [smaller]
Watch this space……
Rob Weatherhead
Head of Digital Operations
@robweatherhead
Thank You
Resourceshttp://www.guardian.co.uk/technology/2012/jun/12/mobile-advertising-smartphones?CMP=twt_fd
http://www.jamaicaobserver.com/business/Why-are-businesses-ignoring-the-mobile-opportunity-_11949851
http://www.theatlantic.com/business/archive/2012/06/why-mobile-will-dominate-the-future-of-media-and-
advertising/258069/
http://www.theatlantic.com/business/archive/2012/05/this-graph-is-disastrous-for-print-and-great-for-
facebook-or-the-opposite/257857/
http://www.mobilephoneemulator.com/