you are what you wear - is there a future in wearable tech?' mobile monday manchester talk by...
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'You are what you wear - is there a future in wearable tech?' on October 13th sponsored by UK Fast and Apadmi as part of MoMoMcr. Talk and slides by @dansodergren aka @ukmarketinghelp about his take on wearables and where we are now. Panel discussion afterwards included @MartinSFP from The Next Web @PiersRidyard from Nifty @MadewithGlove CEO Michelle Hua @ImranYounis a UX expert working on wearablesTRANSCRIPT
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So WHO am I? Dan Sodergren:
Motivational, marketing, man.Working mainly in SOCIAL /MOBILE.
I consult for and do trainings for large organisations.
And smaller start ups too.
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I speak to different sized crowds…
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All sorts of talks
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I help start up’s grow…
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Usually go against ‘bigger’ companies.
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Some you may have heard of…
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Some you may not have heard of …
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Usually in mobile and high tech.
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Been in it for years…
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Even when it was rubbish ;)
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When ever year was:
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Been an evangelist for…
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Be “wear”
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Beware The Hype Cycle.
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We are at peak with wearables.• Wearable Technology - hailed “The Next Big Thing” by Credit Suisse, who predict
the market will ramp up from $3B to $50B in the next few years.
• “By the year 2018, the wearable technology market will be worth $8.36 billion.” Forbes.
• “There are already 100 million wearable devices connected to the Internet – and
that number will grow to half a billion in the next few years.” Matt Johnston, Chief Marketing & Strategy Officer, Applause
• “Roughly 50 million wearable units will be sold in 2014, and more than 180
million are predicted to sell in 2018.” From the IHS white paper titled Wearable Technology - Market Assessment.
• BUT….. This is what is said at the peak moments.
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It happened with AR
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It’s Just like ordinary reality
Flickr: wvs
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Only more so
Flickr: wvs
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BUT…How many people really…?
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“Wear” be next - for wearables?
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As in mobile… so it will be in wearable.
• The “usual” mobile suspects.
• Fashion.• Retail.• Automotive.• High end B2C.• Moments…
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As we are on to Every Minute Marketing. Moments of Joy.
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With hardware – we begin with ourselves.
• Deloitte predicted that 10 million wearable devices will ship globally in 2014, and most of these are likely to be fitness bands.
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How many might be in here by March 2015….?
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Me Ware:
• Best people. • Fitness freaks. • Obsessed with
tech. • With themselves. • With me and
being mobile. • Perfect.
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Great Wearables..
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Or paying, or playing.
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Or starting your car…
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But I think the real opportunity is..
Not B2C
But Me2B
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Here are some problems that could slow down the wearable tech trend and something to think about:
• Battery Life:• We can overcome some cool stuff with solar. • Size: • We will overcome this with ‘moore’s law’• But: You still have … • The Bluetooth Conundrum.• The Dork Factor.
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The Bluetooth Conundrum.
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The high dork factor…
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What is the Value Add? This is the real bummer.
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A more serious one… About data.
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Who really becomes empowered?
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Who also becomes empowered?
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In conclusion… kinda… • A fad is something that comes along and is fashionable for a short period of
time before it disappears without a trace. Meanwhile, a trend is a discernible shift in habits that is here to stay.
• Tristan Ramus Managing Director and Founder of Hamilton Bradshaw Private Equity
• A nicer way to put it is… • “A Wave is a fad, the Tide is the trend” • Steve Milton Director, Global Communications at eBay • We only on the first wave of wearables
• But I do not believe this is the way the tide is going.
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Mobile phones will win out.
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What will get really interesting is when “wearables” are no longer worn…
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Cheers folks at #momomcr
• Huge thanks to everyone else on the panel. • @MartinSFP • @PiersRidyard • @MadewithGlove• @ImranYounis• And the organisors @MoMoMcr • And main sponsors @apadmi and @ukfast.• For a blog summary of the event go to:• http://www.orchard.co.uk/Blog/Liveblog-Mobile-Monday-
--You-Are-What-You-Wear-8611.aspx
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