mobile monday düsseldorf
DESCRIPTION
Feb 22nd, 2010, Presentation at Mobile Monday DüsseldorfTRANSCRIPT
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Marc René GardeyaManager Quality Assurance
Photo: Marco Derksen
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Layar Reality Browser“A beautiful, fun mobile app that shows you the things that you can’t see.”
Resulting in discovery, serendipity, understanding and fun experiences
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Android iPhone 3G S Symbian
back soon2010
Supported devices
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Location & direction
CompassGPS / Cell-ID Camera
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Open platform
Everybody can create their own Augmented Reality experiences on Layar
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AR experiences
Developers
Layers
Users
Brands & Publishers
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Distribution = Reach
Campaigns & Pre-installations
Platforms &Stores
Global Distribution Agreement
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Samsung Football PubsTweeps Around Copenhagen Layer Architecture 3D
1500+ layers
Layers
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Users
1.000.000+
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Augmented Reality is an“Experience Medium”
not just a functional tool
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Life Sized Experiences
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City Marketing
Layer in development for funda (NL) by AugmentReality (UK)
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Marketing as a Service
BankInter layer developed by SignoGeo
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Album Launch
Layer developed by SystemK (Japan)
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music starts playing automatically when reached pre-defined destination
Layer developed by SystemK (Japan)
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www.augmentreality.co.uk
Tours with Props
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“Old” art
Layer developed by Hoppala (Germany)
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twitter.com/remcovroom
Sharable Treats
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Burger Radar
Layer developed by AugmentReality (UK)
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Content developers doing business
developing layers for themselves or 3rd parties
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announced on MWC Barcelona - available end Q1
Layar facilitates brands, game developers, publishers and producers to sell their AR content & experiences through the Layar Reality Browser.
Payments
Made by John Sietsema
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Brands on Layar
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3D modelers
Creative Agencies
Architects
Storytellers
Tech developers
Brands
Animators
Artists
Historians
Governments
Game designers
Educators
Ecosystem
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Funded! € 2.5 million ($3.4 million)(Sunstone Capital & Prime Technology Ventures)
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