#MarketTheMobile

www.mms-conference.com

Hear how these companies as well as many many more have leveraged the unique and multi-faceted mobile

marketing channel to engage with their consumers and optimise their revenue.

Effectively leveraging the mobile channel to engage your audience

20-21 November 2012Millennium Gloucester, London

From the organisers of:

Internet World is proud to bring you Mobile Marketing Strategies which will provide you with all the information you need to make sure that you get a slice of the £4.5 billion expected to be spent via mobile devices by UK consumers in 2012.

Hear from cross-industry experts who are using the multi-faceted mobile marketing channel effectively, discuss what can be expected to make your consumers tick in the coming months as well as years and network with your peers over the course of these jam-packed two days.

Register online today, visit www.mms-conference.com

5 ReASonS To ATTenD

Here are the top 5 reasons why mobile marketing moguls will be meeting in London this November:

1 Hear how globally successful brands including Waitrose, Clarks, Savills, Amnesty International and Visa UK are leveraging this unique and multi- faceted channel to drive customer engagement and optimise revenue

2 find out about new and emerging technologies and the impact that these will have on the strategies that you have in place including new generation handset devices and the availability of 4G

3 Gain the know-how needed to develop an effective business plan around mobile marketing including the tricky topic of measuring ROI

4 Hear cutting-edge case studies from experts who have savoured the success of using this marketing channel effectively including how VoucherCodes.co.uk developed and launched their iPhone app which grew to 1.6 million downloads in under a year

5 Discover how to bring in real money via the mobile channel; keep up with the trends in mobile payments; encourage repeat usage and multi- purchases via mobile; integrate mobile into your overall marketing strategy and track and evaluate the impact of your mobile marketing

From the organisers of:

Supported by:Brought to you by:

Register online today, visit www.mms-conference.com

ConfeRenCe PRoGRAMMe

DAY one - Tuesday 20 November 2012

08:00 Registration and welcome refreshments

08:50 Chairman’s opening remarks

09:00 Keynote Address Integrating mobile into the multi-channel strategy

This session will set the scene for the two days ahead. It will provide you with an overview of the different ways in which mobile marketing can help you engage with your target audience and how you can build a brand in the mobile channel that can be integrated into your overall marketing strategy.

09:45 Predicting future consumer trends and understanding how to prepare for these

n Understanding how consumers will use mobile to interact with companies in the future in terms of • Money and payments • Buying habits and shopping on and off-line • e-commercen forecasting the role that social media will playn Comparing current versus predicted social, digital and mobile engagementn Assessing company strategies and evaluating their effectivenessn Determining what changes will need to be made both in terms of strategies as well as systems

10:40 Morning refreshments

11:10 Managing changing technology n Predicting where we are heading in terms of technology • new generation handset devices • 4G and its availability • new platforms – what is the next big thing? n Understanding how you can deliver and manage rich media across the different platforms and how you can ensure that your product always looks the samen Determining what new technologies will mean for the future of shoppingn examining what companies are doing to keep up with changing technology

11:50 Measuring the ROI of your mobile marketing strategy and its impact on your businesses bottom-line

n Understanding how to measure the RoI of your strategyn Determining how to track and report your successn overcoming the technical issues of monitoring and measuring campaign effectiveness

12:40 Lunch

14:00 Understanding mobile analytics and optimising CRM through your mobile channel

n Identifying how to integrate both social and business data to get a complete picture of the customer from across all touch pointsn Collating, feeding back and leveraging information such as open rates and click throughsn Assessing the value of social media and whether it can be measured tangiblyn evaluating different analytics systems and CRM systems n Determining how to effectively use what you are seeing in your analytics

14:40 Optimising your mobile website and mobile SEOn Understanding what makes an effective mobile websiten Developing compelling content for your websiten Determining how to effectively leverage responsive web designn optimising your mobile Seon Justifying the expenditure

15:10 Afternoon refreshments

15:40 Mobile payment solutions – evaluating the options

n Identifying and evaluating the solutions on offern exploring their platform functionalityn Understanding their frameworks and modelsn Assessing the verification requirementsn Determining how to provide a secure environment

16:20 Understanding the European Cookie Law and its impact on mobile marketing

n Understanding the new e-Privacy guidelines and what they mean for your mobile marketing strategyn evaluating the impact that these new guidelines could have on the consumer experience and consumer engagementn Identifying how to effectively implement these new guidelines across • Mobile messaging and SMS • Mobile websites • Apps • QR and barcode scanning • nfC and contactless payment

17:00 Chairman’s closing remarks

17:10 Close of Day One

for more information visit www.mms-conference.com

www.mms-conference.com

ConfeRenCe PRoGRAMMe

DAY TWo - Wednesday 21 November 2012

08:30 Welcome refreshments

09:00 Chairman’s opening remarks

09:10 Panel Discussion

Evaluating different mobile marketing channels and their pros and cons with regards to engaging effectively with your target audience

n Discussing the pros and cons of different mobile marketing channels with regards to what you need to achieve • Apps • Mobile social media • Websites • Texts • Location Based Services • QR codesn Analysing consumer trends and determining what type of consumers use the different channelsn Understanding how to determine the best channel for youn Measuring the challenges and benefi ts of working across all the different channels and developing an integrated solution

09:50 Case Study

Leveraging a mobile website to engage more effectively with your consumers

Hear two exciting new case studies from the experts behind Clarks’ highly successful m-commerce site and British Gas’s mobile website.

10:40 Morning refreshments

11:00 Case Study

Making an app work for you find out how VoucherCodes.co.uk developed and launched their iPhone app which grew to 1.6 million downloads in just under a year.

11:40 Case Study

Integrating mobile into the Museum of London’s marketing strategy

Hear how the Museum of London has used apps and augmented reality to engage potential visitors and re-position the brand.

12:00 Case Study

Texting to ensure successfind out how to target your customers and

effectively increase your reach by listening to an expert share their story on using an SMS campaign.

12:20 Lunch

14:00 Case Study

Developing an app with QR codes and augmented reality find out about Kew Garden’s app and its use of augmented reality and a QR reader to optimise the customer experience.

14:30 Case Study

QR Codes Usage – A success story Hear how a leading brand are using AR tags to optimise their marketing strategy and extend their reach.

15:00 Afternoon refreshments

15:30 Case Study

Using augmented reality and reaping the benefi ts Augmented reality has taken over the mobile space. Hear why from this inspiring case study.

16:00 Case Study

Near Field Communication Technology: Best Practice find out how to maximise your sales and generate new business through the use of near field Communication Technology.

16:30 Chairman’s closing remarks

16:40 Close of Conference

“If you’re not active in creating mobile experiences and campaigns, you can bet your more agile competitors are. The arguments for increased investment in mobile marketing have been won in many companies, so it’s great to be involved in the discussions now they’re turning to strategy and emerging best practices for mobile marketing.”

Dr. Dave Chaffey, Digital Marketing Author, Consultant and Trainer, CEO, Smart Insight

“By 2015, companies will generate 50% of web sales via their social presence and mobile applications” Gartner

“As mobile usage continues to rise an effective mobile marketing strategy will be vital to anyone hoping to take advantage of the space. At Mobile Marketing Strategies we will discuss practical ways you can use mobile marketing effectively, including how we achieved 1.6 million app downloads in under a year.”

Daniel Bower, Director of Product, Vouchercodes.co.uk

www.mms-conference.com

InDUSTRY eXPeRT SPeAKeRS InCLUDe:

Full conference £795 + 20% VAT One day only £340 + 20% VAT

Missed our early bird rate but would like to hear about how you can save? Contact us on +44 (0) 20 7291 8039 today. The saving offers are limited so don’t hesitate to get in touch!

Please note up until 30 days before the conference takes place, payment can be made by credit card or invoice then payable by credit card or bank transfer. After 30 days before the conference, all bookings must be paid by credit card.

WAYS To ReGISTeR

online: www.mms-conference.com

Tel: +44 (0) 20 7291 8039

email: conferences@ubm.com

DeLeGATe RATeS

PLUS

Group booking rates are also available – please contact us on +44 (0) 20 7921 8039 to fi nd out more.

Dr. Dave ChaffeyDigital Marketing Author,

Consultant and Trainer, Ceo Smart Insight

@DaveChaffey

Neil SwanstonMobile experience Manager

British Gas

@BritishGas

Daniel BowerDirector of Product

VoucherCodes.co.uk

@danielbower

Orla CarrollHead of Marketing and

eBusiness, Fáilte Ireland

@Failte_Ireland

Hilary LargeHead of Marketing Betfred.com

@Betfred

Jonathan VauxSenior Vice President, Market Strategy Visa UK

@VisaEuropeNews

Nick Farrington-Daym-Commerce Manager Clarks MCR

@clarksshoes

Owen PringleDirector, Digital Communications Amnesty International

@amnesty

Stuart MagowenHead of MobileBetfred.com

@Betfred

Natasha WatersonSenior Producer, Mobile Services, Kew Gardens

@kewgardens

Antony RobbinsDirector of Communications Museum of London

@MuseumofLondon

Mark ChallinorDirector of Mobile Platforms

Telegraph Media Group

@challinor

Alex MurrayWeb and Multichannel

Development, Waitrose

@waitrose

Rupert LevyHead of Corporate online

Marketing, Savills

@Savills

Miles LewisVP Advertising Sales

Shazam Entertainment

@Shazam