logicclassroom mobile brokerage strategies
DESCRIPTION
It is becoming increasingly important for real estate companies to have mobile-optimized sites, especially as smartphone growth continues to rise. This LogicClassroom will discuss mobile strategies companies should take in order to stay ahead of the technology game. More specifically, learn how to strengthen real estate mobile SEO by improving site architecture, targeting local searches, and taking advantage of location-based services.TRANSCRIPT
MOBILE BROKERAGE STRATEGIES: WHAT’S WORKING AND WHY?
Presented by:Yen LeCommunity Management AssociateBoston Logic Technology Partners, Inc
T: 617.266.9166www.bostonlogic.com
AGENDA
• Rise in Mobile Phone Use• Effect of Mobile Search on Real Estate
Importance of Mobile Sites
• Local Search• Keywords• Mobile Blogs• Site Architecture
Maximize Mobile SEO
• Fully Integrated Mobile Site
Boston Logic Solution
T: 617.266.9166www.bostonlogic.com
RISE IN MOBILE PHONE USE
U.S. has 321.7 million mobile phone subscribers
17% of mobile phone subscribers use the Internet on their phone more than computers or tablets
31% of mobile phone subscribers primary use of phone is the Internet
Population Mobile Phones
050000000
100000000150000000200000000250000000300000000350000000
U.S. Population Compared to Mobile Phone Sub-
scribers
T: 617.266.9166www.bostonlogic.com
SEARCH VOLUME ON PHONES TO SURPASS THAT OF DESKTOPS, LAPTOPS AND TABLETS BY 2014
Source: Google
T: 617.266.9166www.bostonlogic.com
MOBILE PHONE GROWTH IMPACTING REAL ESTATE INDUSTRY
Prominence of Mobile
Phones
Over 6 million mobile
searches a month with
keyword “real estate”
77% users have
contacted a business after
mobile research Smartphone
users 300% more likely to contact real estate agent
T: 617.266.9166www.bostonlogic.com
90% OF MOBILE SEARCHES LEAD TO A FORM OF ACTION
Mobile Search
Purchase Product
Visit Business
Call Business
Research More
Mobile search is more focused and task oriented than desktop search
Users can call or email a business quickly after a search
T: 617.266.9166www.bostonlogic.com
MOBILE SEARCH: MORE FOCUSED AND LOCAL
94% of Mobile Users Search Local Information
Accessing local information and finding local services are 2 of the top 5 activities for smartphone users
Search engines are including location as a factor for page ranking and search relevance
Access Local
Information
Search General
Information
Engage in Social Media
Read News
Find Local Services
T: 617.266.9166www.bostonlogic.com
CREATE LOCAL-FOCUSED KEYWORDS
Research Community
Understand Demographic
Determine Product
Keywords used for desktops may not be optimal for mobile
Mobile keywords should be short and concise
Google Keyword tool helps you see how often specific terms have be used in searches
T: 617.266.9166www.bostonlogic.com
CREATE NEW CONTENT
Regularly publish blogs
Link back to existing content
Attract search engine
crawlers
Connect with potential clients
Mobile-optimize your blog page Easy navigation and fast load speed
Listings of blog posts in reverse chronological order Users can click on links of articles they would like to
read
T: 617.266.9166www.bostonlogic.com
FOCUS ON SITE ARCHITECTURE
Best to fully integrate mobile site
If not ready to fully integrate, Google Reader mobile blog page is a good place to start
Important to keep search prominent
Optimize structural page elements: titles, URLs, metatags
T: 617.266.9166www.bostonlogic.com
THE BOSTON LOGIC SOLUTION
Mobile-optimized version of Sequoia
Fully integrated website, CRM, content management, and IDX property search
Contact us for a Sequoia mobile option package!
