urj mobile strategies 2013
DESCRIPTION
TRANSCRIPT
Mobile Strategies
Lisa Colton Darim Online January 16, 2013
Agenda
• Why Mobile?• Current Mobile Usage• Mobile Optimized Websites• Text Messaging• Location Based Services• Mobile Learning• QR Codes
Between a PIONEER
&a TORTOISE
Is a FAST
FOLLOWER
Source: Flickr user ucumari
Source: Flickr user smitag4
Mobile Use 2013
• 2013: smartphones will represent over half of all mobile phone use & it will continue to grow. – (Source: eMarketer, 2012)
• Currently: 55% of mobile owners access mobile web.– (Source: Pew Research Center, 2012)
• In 2013, mobile devices will pass PCs to be most common Web access tools.– (Source: Gartner Top 10 Strategic Technology Trends For 2013)
• Personal cloud computing becomes the center of digital lives, for apps, content and preferences. Mobile access for personal management becomes normative.
AJWS
Text MsgDonation
sFollowing
Haiti Earthqua
ke
Source: mcommons.com/blog
AJWS
Red Cross receiving half
of their donations by
text msg.
$27m by 1/19
http://www.smsmarketingnw.com/mobile-statistics/mobile-stats-2012/
Real Life Example: Ushahidi
Mobile Optimized Website
Group Text Messaging
Immediate, critical
Do not become spam!
Requires capturing cell phone numbers and setting up systems in advance!
e.g. eztexting.com
Location Based Services
Examples:FoursquareGowallaFacebook PlacesGeocachingSCVNGR
Facebook’s new Graph Search makes this VERY important.
LBS Connects to Social Web
And leverages networks to build your brand
Apps for Jewish Learning
“Anytime, Anywhere”
iMah Nishtanah
Pocket Torah
Mobile Learning: Pass Back Generation• http://joanganzcooneycenter.org/Press-Releases-50.html• http://www.fastcompany.com/magazine/144/a-is-for-app.html
QR Codes• Connects paper to
online, via the phone’s camera scanning the code.
• The QR code must be easier, faster, and more interesting than typing a URL into your phone’s web browser.
QR Codes: From Paper to Online
QR Codes: From Paper to Online
Easier text to read
Easier photo to
see
Easier links to click
QR Codes
Presenting student work in the hallway. QR codes link to audio or video interviews student did with family members.
Help Parents Use Mobile With Consciousness
Your Checklist
• Is your website mobile friendly?• Are people checking in on your FB page?• Do you have a Foursquare page set up?• Do you monitor FB and Twitter on a phone?• Are you integrating QR codes into materials?• Are your educators thinking about teaching
and parenting in a digital, mobile age?