mobile ip device strategies
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Mobile IP Device Strategies. Ian Moraes, Movius Interactive Corporation. Movius Interactive Corporation. Formed by the Merger of Two Industry Leaders IP Unity & Glenayre: Dec. ’06 Messaging, Collaboration & Interactive Mobile Media - PowerPoint PPT PresentationTRANSCRIPT
Mobile IP Device StrategiesIan Moraes, Movius Interactive Corporation
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Movius Interactive Corporation• Formed by the Merger of Two Industry Leaders
– IP Unity & Glenayre: Dec. ’06
• Messaging, Collaboration & Interactive Mobile Media– Voicemail, Videomail, Unified Messaging, Conferencing, Mobile
Content Portals
• Premier, Worldwide Customer Base– 300+ Customers– 2,000+ Active Deployments– 75+ Countries
• Markets & Networks– Mobile, Fixed, Cable Carriers Worldwide– Consumer & Enterprise Solutions
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Introduction• Application providers are faced with difficult choices
for supporting interactive mobile device applications that can deliver rich compelling user experiences
• Types of device application strategies– Mobile Web Browser– Handset Industry Application Platform– On-Device Portal (ODP)
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Mobile web browsers
on device Handset industry
application platform On-device portal
(ODP)
Types of Device Application Strategies
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Mobile Web Browser•Pros
– Familiar user experience similar to PC web browsing
– Addresses broad spectrum of devices – No client application download required
•Cons– Variations in browser implementations– User experience affected by network and lack of
offline support. – Issues minimized in higher bandwidth networks
and by emerging technologies.
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Handset Industry Application Platform•Pros
– Utilizes resident handset platform to improve performance and appeal
– Issues of web browser ameliorated – Large developer community spurs innovation and
standardization
•Cons– Separate application development required for
each handset platform (BREW, Java, Windows Mobile)
– Some platforms (Android, LiMo) are nascent and not widely deployed
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On-Device Portal (ODP)•Pros
– Utilizes resident handset platform to improve performance and appeal
– Applications portable to multiple devices (BREW, Java, Windows Mobile)
– Issues of web browser ameliorated
•Cons– Nascent– Vendor-specific ODP field– More limited industry developer pool and
innovation
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Conclusion
• No clear technology winner among options• Market needs will drive device platform choice for
specific opportunity• A solution architecture that delivers rich interactive
mobile experiences must support multiple devices application platforms
– Mobile web browsers– Handset industry application platform– ODP frameworks