MOBILE IN TODAYS ONLINE EXPERIENCE

By: Michael Hodson @GoSeeWrite

Laurence Norah @Lozula

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OverviewWhy is mobile

important?

What should you be doing about it?

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Who are weMichael Hodson

@GoSeeWrite

Laurence Norah@Lozula

First: some questions!Does anyone have a desktop PC on them

right now?Does anyone have a smartphone or other

mobile device on them right now?Is anyone connected to the internet right

now? #atm2014

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1source: Business Insider 2source: comscore

Why is mobile important? Mobile is becoming the number one way that

users access content 91% of users have their mobile device within

reaching distance 24/7 25% of world internet traffic is via mobile device There are two smartphones for every nine

people on Earth1

68% of time spent on Facebook is through the Facebook app₂

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1source: Business Insider 2source: comscore

More things to know about mobile

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85% of internet time on a smartphone is through an app

53% of Facebook revenue comes from mobile

Online purchases in US via mobile in 2013 valued at USD 31 billion

The growth of mobile in travel

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2011: mobile worth $2 billion in the US 2013: mobile worth $13 billion in the US

Forecast is for 25% of all travel bookings to be

made by mobile in 2015 - $40 billion 30% of all visits to travel sites in the US are from

a mobile device

Mobile is the driving force for the growth of the travel industry in the US

Example: Booking.com

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Sales via mobile app / device:2011: USD 1 billion 2012: USD 3 billion 2013: USD 8 billion

Launched mobile-version of site in 2009Iphone app 2010Android app early 201120 million+ installs worldwide

What Do People Do On Mobile?

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Specific apps – Foursquare, Instagram, Facebook

Research – second screen. Watch video – 40% of video watched on

Youtube is via a mobile deviceRead their guidebookBook Travel!

So... Mobile Is Important.

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What does that mean for you?

Develop a Mobile strategy:

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Put your brand into the mobile space

Address the technology so you are mobile ready

• Consider mobile payments and emerging tech

Establish your mobile presence

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Register your business on:– Foursquare– Google Places– Facebook– Yelp– Instagram

Dealing with the Technology:

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Some options:

1. Build a responsive website / theme

2. Build a mobile-only website

3. Build an app

Which is best?

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It depends!

The differences

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•Responsive – one website for all devices

•Mobile – separate website for mobile devices

•App – custom built solution for devices, not based on a website

Which should you choose?

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•Responsive– easier to maintain once implemented– better experience on newer devices

•Mobile– good for older low resolution devices. – Limited experience for end users.– Simpler to implement

•App– Depends on your business model and users.– Development cost per user 5x higher than a

responsive site1 1source: Mashable

Is your business ready?

• 36% of the Fortune 1000 websites are responsive1

•Users spend more time on a responsive website•Responsive design is more costly

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1source: Restive LLC 2source: comscore

Summary

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•Mobile is important, and becoming increasingly so• Establish your mobile presence

• Ensure your website offers a good mobile experience • Consider building an app if suitable for your

business model

Thank You! Questions

Michael Hodson: GoSeeWrite.com @GoSeeWrite

Laurence Norah: FindingtheUniverse.com @Lozula

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