4 things today's b2b buyers want to experience
TRANSCRIPT
WE CALL THIS: “OMNI-CHANNEL”
AND TODAY’S B2B BUYERS WANT THE SAME OMNI-CHANNEL EXPERIENCE THEY GET AS CONSUMERS
E-COMMERCE
CALL CENTER
MOBILE
ONLINE
BRICK AND
MORTAR
IN THE NOT-SO-LITTLE MIND OF YOUR CUSTOMER, CONSISTENCY IS ABSOLUTELY
ESSENTIAL FOR DELIVERING A WORLD-CLASS CUSTOMER EXPERIENCE
- GALLUP.COM
”
WHETHER THEY BUY VIA TRADITIONAL OR
E-COMMERCE CHANNELS, TODAY’S B2B BUYERS
WANT AN EXPERIENCE THAT’S...
…CONSISTENT WITH THE SAME INFORMATION
AND CAPABILITIES ON PRICING, PROMOTION,
PRODUCTS, INVENTORY – ACROSS ALL CHANNELS
“
FLEXIBLE WITH THE OPTION TO BEGIN A TRANSACTION
IN ONE CHANNEL AND CONTINUE OR COMPLETE IT IN ANOTHER
CALL CENTER
ONLINE/ E-COMMERCE
AND PERSONALIZED WHERE THE SUPPLIER A HAS
KNOWLEDGE OF BUYER ORDER HISTORIES, SERVICE REQUIREMENTS,
AND PRODUCT PREFERENCES
WHY SHOULD B2B SUPPLIERS CARE? FORRESTER RESEARCH ESTIMATES REVENUE FROM
B2B ONLINE TRANSACTIONS= $550+ BILLION WHICH WAS DOUBLE B2C ONLINE SALES
(TRANSLATION: “HUGE OPPORTUNITY”)
BUT FOR MID-MARKET COMPANIES BECOMING AN OMNI-CHANNEL ENTERPRISE CAN BE
MORE CHALLENGING THAN IT SOUNDS DUE TO
THE COMPLEXITY OF TRANSLATING B2B ENGAGEMENT MODELS INTO
ONLINE EQUIVALENTS . . .
B2B ENGAGEMENT ONLINE EQUIVALENTS
SAP’S HYBRIS COMMERCE PLATFORM CAN HELP MID-MARKET COMPANIES MAKE A
SUCCESSFUL LEAP TO E-COMMERCE AND OMNI-CHANNEL ENGAGEMENT
WITH A TURNKEY SOLUTION THAT ...KEEPS COSTS IN CHECK
HAVE TEAMED UP TO HELP MID-MARKET
COMPANIES ACCELERATE THEIR HYBRIS IMPLEMENTATIONS
AND
WANT TO FIND OUT MORE?
DOWNLOAD OUR WHITE PAPER B2B OMNI-CHANNEL ENGAGEMENT: CHALLENGES AND SOLUTIONS FROM THE MID-MARKET PERSPECTIVE
OR VISIT US ONLINE AT WWW.ITELLIGENCEGROUP.COM