By Christina “CK” Kerley: www.CKB2B.com

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

“We are in the early innings of a

massive phenomenon.”

Mary Meeker, Kleiner Perkins Caufield & Byers

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Over Half The Planet

5 BILLION Is Mobile

5.3 Billion Mobile Subscriptions Worldwide

Source: ITU Data

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

More Mobile Devices

Than All 3… COMBINED ©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

14%

106.5 Million Viewers

34% 2%

700 Million Users

1.7 Billion

Netizens

As Compared To Mobile’s 5 BILLION Subscriptions?

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Even Barbie Has An iPhone Now.

… Does She Text Ken?

©2010 Christina “CK” Kerley/CKB2B All Rights Reserved ©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Always ON. Always WITH customers. Always CONNECTED to the Internet. Always ALERTS us to breaking information and priorities.

The 1 Media

That Is Always…

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

7

TRILLION TEXTS

Worldwide in 2011

(193,430 texts per second)

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

50 Billion Mobile Connections by 2020

Across M2M and M2P Connections

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

With all their

processing power… our phones are

now our “personal

computers”

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

And with voice-enabled

technology, they’ll also become our

Personal Digital

Assistants. ©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

And soon they’ll be our wallets, too.

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

But while these devices are innovative,

they’re not the story… ©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Far From Just A “New Media” Mobile Is IGNITING ...

A REVOLUTION New Expectations | New Preferences | New Habits | New Thresholds

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

How Mobile

Changes US

(psst: this includes your customers!)

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Source here.

We Now Spend MORE THAN HALF Our Day

Consuming Media ©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

We Simultaneously Live (and Work)

In 2 Worlds

At All Times

We Inhabit 2 Worlds!

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

You Make It Or Break It In

2 Seconds

We’re Impatient!

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Every Room Is A TV Room

We Expect

Media To

Move With

Our Every

Move!

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Multi-Tasking, Multiple Convos, Multiple Devices,

Multiple Channels

We Are Manic Multi-

Taskers!

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

More Media Use More Demanding

More Impatient More Control

More Connected More Freedom

More Tools … REVOLUTION, Anyone? M

OR

E!

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

How Marketing

Must Change

(pay attention!)

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

“This new, huge tech

market will transform almost every industry.” Dennis Woodside, Sr. VP of the Americas

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Whether B2C or B2B, connect with them

On the media they use… the MOST

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Mobile Augmented

Reality

QR/2D Barcodes

Location- Based

Services

Mobile Search/SEO

Near-Field Communication

(NFC)

Mobile Advertising

Mobile Web Sites

SMS Alerts &

Text Campaigns

Video & Audio

Mobile Social Media

Proximity Marketing

Mobile Apps,

Utilities & Extensions

A

Wealth

Of New

Tools

= NEW

Strategies ©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Smartphones Make

For MUCH

Smarter Customers

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Combines the best experience and the best deals – whether online, in-store, or online in-the-store…

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Critical Success Factors =

Better. Faster. Easier.

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Make Mobile

Essential To

Their Experience

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Deepen the experience they have with your brands

Cheese now talks to us… ©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Right message.

Right medium.

Right Time.

Right Location.

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Every physical space becomes a mobile opportunity

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

The New Frontier In Fundraising

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Produce so much value (and utility)

that your brand is always

with them.

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Turn Commodities

Into Creative Content

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

It’s not pushing messages, it’s providing valuable content

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Reality Becomes

Your New

Branding Opportunity

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Target your message to users’ MOBILE needs

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Support The

Entire Purchasing

Lifecycle

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Now, It’s

Your Turn…

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

What Part Will Your Brand Play?

MOBILE REVOLUTION ©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Mobile Augmented

Reality

QR/2D Barcodes

Location- Based

Services

Mobile Search/SEO

Near-Field Communication

(NFC)

Mobile Advertising

Mobile Web Sites

SMS Alerts &

Text Campaigns

Video & Audio

Mobile Social Media

Proximity Marketing

Mobile Apps,

Utilities & Extensions

A

Wealth

Of New

Tools

= NEW

Strategies ©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Thank You! Thank You! For Mobile Content,

Videos and More, Go To:

www.CKB2B.com