understanding today's mobile culture -
TRANSCRIPT
Understanding Our Mobile
Culture
Brand Camp University
October 9, 2014
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A look at some NIH + Duke
Research
Experiment #1:
MRI scans shows that the pleasure side of the brain lights up when engaging on social – that same part that gets addicted to drugs
Experiment #2:
MRI scans shows that the altruism side of the brain lights up – that same part that is responsible for social interactions and sharing experiences that inspire
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Mobile has Become Part of the
Mental Memory Muscle of our Daily Lives
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Designing an Effective Mobile Program
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Focus on Strategy Before Technology
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Mobile Captures and Enhances Experiences
Brand Camp University
October 9, 2014
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Focus on Understanding the Personal Drivers of your Customers
Brand Camp University
October 9, 2014
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Where are they??
What are their needs?
What are they doing?
What is your customer’s behavior when mobile?
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The Future of Mobile is…
HELPFUL
HONEST
COLLABORTIVE
PARTICIPATORY
PERSONAL
PASSIONATE
PLAYFUL
To succeed in mobile you need to focus on
understanding, celebrating and enhancing
the human experience.
Brand Camp University
October 9, 2014
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THANK YOU
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