Mobile apps for farmers from Jayalaxmi agrotech

Index

• Background

• Idea/ product

• Social problem we address.

• Social impact.

• Some accreditation/ Awards

• Business Model

About organization:

Jayalaxmi Agrotech is social entrepreneurship startup

from rural Karnataka.

Founders are farmers are alumni of IIM.

Use ICT to bring information closure to farmers”.

Currently reaching one new farmer every 8th minute.

Recognitions:

Chosen as finalist for international award “W20-Revolutionary solutions for local food systems“.

“Mobile for Good” award 2014 in agriculture

mBillionth award 2014 in Agriculture category

Chosen for HBR publication.

Chosen for Digital India challenge 2015

Targeted social problem (business problem…)

Input intensive Dependency Fertilizer calculation!

Information gap

Variety selection Too Complicated

Yellow invasion

Migrating towards urban

Literacy barrier

Why agronomic info more important then weather and price?

ICT IN AGRICULTURE results published by world bank: Click

Why smartphone? Why android? why not internet?

110

4.4%

Internet users

Why smartphone? Why Android?

Why not internet?

Our solution: Crop specific Apps in regional language

Banana Diary

Sugarcane

Onion Tea Arecanut

TobaccoSilk work

Coffee Fig

CoconutPapaya

Sheep

Chilly

Potato

Wheat

CornTomato

Sunflower Groundnut

Cotton Rice

Pomegranate Grape

Goat

Pigion pea

Salient features:

Reminders-POP

Audio visuals

Without internetLocal language

Empowerment

Pillar 5

Fertilizer calculator

DSS Crop protectionUsage tracking

Some snapshots:

https://www.youtube.com/watch?v=UA4_xCK0mLY

Cloud platform helps in analytics and decision making:

Extension teamJA office Farmer App usage Cloud servers capturing

App usage patters

Analytics platformInsightsDecision making

Impacted created

• 20,000 farmers using app since launched.

• Reaching ONE new farmer EVERY 8 minutes.• Agri-input cost expected to down by 14% and

productivity increased by 17%. (Yet to publish).• Partnered with NABARD & Deshpande

Foundation.• Expected to touch one farmer every minute by

end of 2015.

Agri Analytics approach : Decision support system

Sample insights from Farmer app usage analytics:

Observation: 93% of Arecanut app users in costal Karnataka looked at ‘Root grub’ more than 6 times in June which has highest correlation with rain fall

Insight: High probability that Root grub insect erupted

Observation: 68% of Pomegranate app users seems to be going for ‘crop-pruning’ in May (Brugabahar)

Insight: There is high probability of Pomegranate crop suffering from bacterial blight this year with onset of monsoon.

Observation: In north Karnataka Several horticulture app users started using Goat farming apps. Insight: There is high probability that North Karnataka farmers may start goat farming in coming years.

87%

59%

33%

31%

28%

27%

17%

10%

7%

1%

Ability work offline

Local language

Audio visuals

Ease to carry

DSS

Package of Practices

Reminders

Analytics

Size of app

Other (e.g., someoneelse asked for it)

Why do you want this app on your mobile?What are the feature you most liked in app?

52%

19%

13%

6%

5%

5%

Identify disease

Package of practices

Help others

Growth harmones

Self Learning

Free

Survey analysis results from app users: Reasons for technology adoption and intended usage

16

* Note: Number of respondents (n): Total Respondents (100)

DSS= Decision support system

Survey analysis results from pilot project: Topography of

Technology adaptors in South India:

10%

26%

33%

22%

7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Axi

s Ti

tle

12%

32%

26%

19%

11%

Axi

s Ti

tle

39%

20%

28%

7%

6%

Axi

s Ti

tle

41-50

36-40

30-35

21-30

18-20

>20 Ac

15-20 Ac

10-15 Ac

5-10 Ac

<5 Ac

Other

Both

Agri

Horti

Female

Male

Animal hus

Age Land holding Farmer type

Our Extension vehicles spreading technology in remote villages:

Jayalaxmi Agrotech Pvt LtdOld H.B.Halli, Bellary (Dt), Hagaribommanahalli Pin: 583212, Karnataka, INDIA

Ph:+91-7259508666, 9741344661anand@jayalaxmiagrotech.com

shivaprakash@jayalaxmiagrotech.com

www.jayalaxmiagrotech.com

Why Jayalaxmi Agrotech?

• Unique ability to compress huge amount of data into just few MBs to work on mobile platform.

• Cost effective Analytics platform.

• Flexible business model from Free to Paid.

• From farmers and for farmers.

• Proven platform (reaching one farmer every 8th minute)

• National and international Accreditations.

• Indinized for Indian needs.

• Ability to work offline.

• Can serve as platform to connect fragmented provider base.

FAQs:• What is “Mobile agri app platform?Ans: It comprises suite crops specific mobile applications developed exclusively for Indian farmers (supports regional language). • What is the requirement to run these applications?Ans: Any basic android touch screen phone is enough to run these apps on farmer phone.• Does these apps require INTERNET?Ans: For downloading purpose it needs internet. Once downloaded it can work without internet (offline). • How it address the language barrier?Ans: Apps are designed to support regional language (Ex: Kannada for Karnataka). • What is the cost of smartphone and its penetration in rural India?Ans: Entry level smartphone in India costs Rs1999. Smart phone penetration

is gone high. 75 % of smartphone users got net connection. (Evident from NABARD app dissemination project). • Can illiterate farmer can use this app?Ans: Our application are build to break the literacy barrier and deliver the information. Apps are full of audio visuals with graphical interphase.• What is the size of each app?Ans: Size of each app vary between 25 to 30 MB. Farmer can take app of his interest or entire set of apps on his phone.

FAQs:

• What is the mode of dissemination?

Ans: Farmer can download crops of his/her interest through online download. Farmer can transfer others just through simple blue tooth transfer/wifi transfer/flash transfer..

• Can one farmer transfer to other transfer?

Ans: YES. Farmer to farmer multiplier effect can be enabled.

• What is the impact &scalability?

Ans: Using farmer’s mobiles as tool of intervention for crop management, reduces the dependency on others. Empowerment is key.

• What is the sustainability and resource requirement?

Ans: App dissemination is not resource incentive. Farmer can download directly from playstore.

• What are the short term and long term benefit?

Ans: Short term benefit: Farmers are empowered with farming knowledge, package of practices, crops management knowledge which intern reduce the dependency on government department.

Long term benefits: Reduction in agri-input cost, increase in productivity as a result GDP growth, Digital literacy.

Instruction to download the demo app:

• Step 1: Search “Sugarcane English” in google playstore. (https://play.google.com/store/apps/details?id=com.agri.esugarcane&hl=en)

• Step 2 :Once downloaded the app, launch the app by clicking on “Open”• Step 3: Enter Name, Place & district etc in specified fields & Submit.• Step 4: You will get OTP password from our server.

• Step 5: Enter the onetime password received through SMS

• Step 6: You will be on home page of the sugarcane app.

• Step 7: Click on sub icon (ex: Disease and pest management) , click on any disease to explore how it works

Note: English version designed exclusively for demo purpose. However our apps are in regional language to bridge the language barrier. For ‘Kannada’ language you can search “Sugarcane Kannada” in playstore.