Cleveland HUG - Apps Over Apps

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Presentation from May 21, 2012 Cleveland HubSpot User Group meeting Apps Over Apps. Slides include overview of HubSpot App Marketplace, analysis of four apps currently available and a Q&A with Steve Lazuka, the developer of Zerys Content Marketplace, HubSpot's App of the Year.


<ul><li> 1. HubSpot Apps Over AppsApp Marketplace Review &amp; Feedback Cleveland HUG May 21, 2012Twitter: #CleHUG</li></ul> <p> 2. Cleveland HUG Updates May 15, 2012: Launch of new Email System and Leads Database HubSpot Launches Brand New Email Software and Marketing Database PR 20/20 Blog Post: HubSpot Pages Update Pages: New HubSpot Analytics Inbound 2012 August 27-30, 2012 Early-bird special 10% off until June 1 #CleHUG 3. App MarketplaceTwitter: #CleHUG 4. App Marketplace The HubSpot App Marketplace features nearly 50 third-party applications that integrate external marketing tools with HubSpots marketing suite. Apps are classified under categories including: Content Online Advertising Analytics Collaboration CRM Ecommerce Social Media Email SEO Mobile External Website 5. App Marketplace Todays event will cover the following apps: Zerys Content Marketplace Eventbrite Integration Highrise CRM Integration Like to Download Each app will be reviewed by: Marketplace description How it works Whats noteworthy about the apps functionality Suggestions for improvementsTwitter: #CleHUG 6. Zerys Content Marketplace Awarded App of the Year by HubSpot. Connects businesses with quality, custom content, written by experienced writers with expert knowledge in your industry. How it works: Identify the content type youre looking for. Zerys helps you identify andselect the best topics/titles to write about. Post your opportunity to the writer job board using SmartPost. SmartPostis a reverse bid technology that guarantees you get the highest-ratedwriter, at the lowest possible price. If youve used the service before, youcan share the opportunity with a writer on your Favorites List. Writers submit content for your review, which you can then approve,request revisions or reject. Export or auto-publish your content.Twitter: #CleHUG 7. Zerys Content Marketplace Select the content youre looking for. Post it to the job board. Review submitted content. Approve, request edits or reject.Twitter: #CleHUG 8. Zerys Content Marketplace Select content youd like to purchase. Export content or publish directly to your blog through HubSpot integration.Twitter: #CleHUG 9. Zerys Content Marketplace Whats noteworthy: You only pay if youre 100% satisfied. After youve used the marketplace, you can select favorite writers to usein the future. Suggested improvements: The most frequent feedback received from the marketplace is the initialdifficulty in finding a high-quality writer during first use. With more than 20,000 writers available, its recommended that usersstart with 10-20 writers initially, and take time to build relationships todetermine the best fit for your company, or your go-to writer.Twitter: #CleHUG 10. Zerys Content Marketplace Q&amp;A with Steve Lazuka What drove you to participate in the App Marketplace? What was your experience integrating Zerys with HubSpots software? Where there any major challenges with coding, integration of portal or pricing? What has feedback been like from customers? Are there any challenges youve seen, or foreseen changes to the content marketplace that will improve user experience?Twitter: #CleHUG 11. Eventbrite Integration App allows you to connect your Eventbrite Account with your HubSpot Account. Youll be able bring your event attendees into HubSpot and then use HubSpots CRM tools in order to nurture them. How it works: Connect your Eventbrite account to connect event attendee informationwith contacts in HubSpot marketing database. Analyze event success by attendees and revenue. Nurture contacts for future events.Twitter: #CleHUG 12. Eventbrite Integration Connect with Eventbrite account to see all events. Select event to add attendees to HubSpot database.Twitter: #CleHUG 13. Eventbrite IntegrationTwitter: #CleHUG 14. Eventbrite Integration Whats noteworthy: Ability to analyze events and load contacts into HubSpot portal. Nurture leads loaded from Eventbrite to improve the success of futureevents. Suggested improvements: Integration doesnt enable you to track attendees that purchase multipletickets if they are free. You can see the revenue associated with ticketsthat include a price value.Twitter: #CleHUG 15. Highrise CRM Automatically copies leads, lead intelligence, reconversion events and website visits to Highrise for use by sales team. Also copies won deals from Highrise into HubSpot, enabling closed-looped analysis in sources. How it works: Connect HubSpot portal with Highrise account. Select settings for Post to Highrise when leads reconvert via thewebsite, and Post to Highrise when leads visit the website.Twitter: #CleHUG 16. Highrise CRMTwitter: #CleHUG 17. Highrise CRM Whats noteworthy: Enables closed-loop marketing analytics, and is a great solution forsmall businesses that do not use Salesforce. Suggested improvements: Reviews of the app suggest adding automatic tagging and leadnurturing/email integration. The ability to nurture leads throughHubSpots email tool and copy that information into Highrise would be agreat advantage.Twitter: #CleHUG 18. Like to Download App enables marketers to gate content behind Likes on your site or Facebook Fan Page. How it works: Create content available for download i.e. ebook or white paper. Select the page URL or Facebook Fan Page youd like to gate behind aLike button. Select the Thank you page URL. Input the width of the button youd like, as well as the color scheme.Twitter: #CleHUG 19. Like to Download Create and select content to gate behind button. Create Like button with page URL. Copy and paste embed code on site.Twitter: #CleHUG 20. Like to Download Whats noteworthy: Placing content behind a like button helps boost the number of peoplewho like your website of Facebook Page. People may be more likely toLike a page than they would be to offer personal information. Helps drive social media traffic. Suggested improvements: Inflated social media likes from gated content might not be an accuratereflection of brand or fan loyalty. From a marketing to sales perspective, gating content behind a Likebutton does not provide you with lead information needed for nurturingthat individual through the sales process the way completing a formwould.Twitter: #CleHUG 21. Thank You! Dia DalskySteve Lazuka (216) 812-3955 (440) @DiaDalsky</p>