mime: mobile integrated media enhancement

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Consumers want it all. Now you can give it to them in one location: The palm of their hands.

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MIME is a mobile marketing tool we've developed at Media Thirty Seven to help your brand utilize new mobile landscapes in the most effective, cost-efficient way.

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Page 1: MIME: Mobile Integrated Media Enhancement

Consumers want it all. Now you can give it to them in one location:

The palm of their hands.

Page 2: MIME: Mobile Integrated Media Enhancement

What is a QR code?Quick Response codes work a lot like UPC codes you see on nearly all retail products. To make the QR code work, all consumers need is free decoding software that can be found in all app stores and online. When the QR code is scanned with a Smartphone camera, it directs the Smartphone to designated Internet locations. Your consumer doesn’t have to type anything; they simply scan the code and end up exactly where you want them.

What if you could put all of your marketing content in one

handy location where your consumers could access it instantly?

At Media Thirty Seven, we focus on bringing new, relevant marketing

options to our clients. We are excited to announce a new marketing tool

we call our Mobile Integrated Media Enhancement (MIME™).

MIME™ is an extremely dynamic mobile marketing service that

will allow you to connect with your consumers in an innovative and

inexpensive way by utilizing eco-friendly QR code technology.

Now you can with MIME™

MIMETM

MOBILE INTEGRATEDMEDIA ENHANCEMENT

powered by Springboard TechnologyTM

It’s time to get familiar with QR codes.

Page 3: MIME: Mobile Integrated Media Enhancement

Most of your marketing campaigns are being conducted in different places, thus weakening their impact. If you’re lucky, your consumers are willing to go out onto the Web and search for you. Unfortunately, most consumers aren’t going to go to your Facebook page, then your Twitter page, then your website, then your blog and then try to find your ad in a magazine. You spend valuable time and money creating content that your consumers might not be viewing.

MIME™ can improve your odds tremendously by putting all of your marketing content in one convenient location.

Why does this matter?

By the end of 2010, there were over one billion mobile devices accessing the

Internet, which is closing in on the 1.3 billion PCs accessing the Internet.

In 2010, nearly 1.3 billion mobile phones were shipped globally and almost 20 percent (250 million) were Internet-capable Smartphones.

Mobile Internet access is growing 2.5x faster

than the rate of PC Internet access.

Starting in July 2010, there were more Smartphone code

scans in a single month than in all of 2009 combined.

Frost & Sullivan, Trendspotting Market Research Report, 2010

Page 4: MIME: Mobile Integrated Media Enhancement

MIME™ connects users to your brand by linking all of your marketing efforts together on a Springboard™ application.

A Springboard™ application is essentially an online directory of all your web-based content that has been optimized for mobile viewing and customized to complement your brand image. The application can be accessed by typing in a URL or by scanning a QR code.

Consumer scans your QR codeYour unique Springboard™ application displays on their screenYour consumer decides which of your links they want to explore on their screen

Once the Springboard™ application has been launched on a user’s Smartphone, it can be saved directly to their phone for instant use and interaction with your brand.

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Page 5: MIME: Mobile Integrated Media Enhancement

Reach a much larger audienceGive consumers the ability to access all of your marketing content in one convenient locationTap into a rapidly growing pool of consumers using mobile devices to search the WebUtilize new, innovative and effective marketing techniquesIncrease the effectiveness of your social media, mobile and print marketingMake it easier for consumers to interact with your companyInstantly monitor the success of your mobile marketing efforts

Here’s what your business can do with MIME™:

MIME™ is only available through Media Thirty Seven.

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Page 6: MIME: Mobile Integrated Media Enhancement

Sell Real Estate?Media Thirty Seven has special MIMETM packages available for real estate brokers and agents to help spotlight listings with virtual tours and spec sheets that are optimized for mobile devices.

This is how we work.

MIMETM custom SpringboardTM designReal-Time MIMETM analytics

Custom QR codesDirect connect to website

Direct connect call function

Instant mobile launch

Unlimited code scans

Social media feed(s)

Consumer direct requests

E-mail capture

Monthly revision(s)

Unique domain hosting

Priority e-mail supportBanner ad creation

Package 1 Package 2 Package 3

$99 + 1stmonth FREE

$149 + 1stmonth FREE

$299 + 1stmonth FREE

Page 7: MIME: Mobile Integrated Media Enhancement

Schedule appointmentsMake reservationsWatch your videos

Read an excerpt from your bookTake a virtual tourBuy your productsVisit your website

Listen to your new songBuy tickets to your event

Here are a few of the things your consumers can do with MIME™.

Page 8: MIME: Mobile Integrated Media Enhancement

When Casey Cid (Founder, Media Thirty Seven) joined WV LIVING magazine, she quickly became an important part of the rapid growth and success of WV LIVING and WV WEDDINGS magazines. Her marketing efforts helped grow their circulation and distribution. Her dedication, professional approach and creative vision were incredible assets. She understands the needs and challenges of small businesses and the importance of marketing and brand building.--Nikki Bowman, Editor/Publisher WV LIVING and WV WEDDINGS

Casey is delightful to work with and offers a high level of enthusiasm, professionalism and creativity. --Brian Bell, Vice President, Global Science and Technology Innovation Lab, Fairmont, West Virginia

Over the last two years, Casey Cid has proven that she is timely, professional and innovative in her approach to planning special events to aid in my professional advancement. I find myself utilizing her services repeatedly because she makes things happen to completion and with little to no effort from me. With the fast-pace of my office, that is a valuable asset.--Diana Oliver Frum, DDS, Morgantown, West Virginia

Please contact our office if you would like to learn more about Media Thirty Seven’s services and how you can use MIMETM:

Media Thirty Seven201 High Street, Ste. 2Morgantown, WV 26505

[email protected]

(304) 276-5136

Media Thirty Seven provides integrated marketing and event planning services to businesses in metro Morgantown and the surrounding areas.