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Membership Recruitment Membership Recruitment ModuleModule

THIRTY-SECOND DEGREE MASONSTHIRTY-SECOND DEGREE MASONS

Ancient Accepted Scottish RiteAncient Accepted Scottish Rite

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Membership Recruitment Membership Recruitment StrategyStrategy

• Invitational (Friend to Friend)Invitational (Friend to Friend)

• Builds RelationshipBuilds Relationship

• Built on Sharing Stories Built on Sharing Stories (not a sales pitch)(not a sales pitch)

• Materials Ready to be adapted Materials Ready to be adapted for easy use for easy use ((resource listresource list))

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Commitment to the Commitment to the Program, Step by StepProgram, Step by Step

• A Recipe for SuccessA Recipe for Success

• Follow the planFollow the plan

• Make adaptations to the plan Make adaptations to the plan once you have been successfulonce you have been successful

• Edit as needed and appropriateEdit as needed and appropriate

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Gathering Names Gathering Names and Basic Informationand Basic Information

• An individual effort An individual effort or or team effortteam effort

• Set a goalSet a goal

• Build List of NamesBuild List of Names

• Use Use Prospect Information SheetProspect Information Sheet

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Gathering List of Other Gathering List of Other Members from His AreaMembers from His Area

• People that he may already knowPeople that he may already know

• AND think well ofAND think well of

• Someone he might talk toSomeone he might talk to

• For use in phone call and other For use in phone call and other discussionsdiscussions

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Creating a ‘HOT LIST’Creating a ‘HOT LIST’

• Pared down list for current focusPared down list for current focus

• What is the magic number???What is the magic number???– FacilityFacility– LettersLetters– Phone Calls !!!Phone Calls !!!– BudgetBudget

• Based on optimum performanceBased on optimum performance

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Mailing Prospects’ LettersMailing Prospects’ Letters• A friendly, invitational letterA friendly, invitational letter

• Invitation to see a video and hear Invitation to see a video and hear some informationsome information

• Does NOT seek membership Does NOT seek membership decisiondecision

• ‘‘Opens the Door’Opens the Door’

• Letter formatsLetter formats

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Making the First Phone CallMaking the First Phone Call

• Essential part of the processEssential part of the process

• Needs to be done wellNeeds to be done well

• Utilize the Utilize the outlineoutline but do NOT but do NOT read from itread from it

• Practice, practice, practicePractice, practice, practice

• Keep it invitational in toneKeep it invitational in tone

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Making the Follow-up Making the Follow-up Phone CallPhone Call

• Within an appropriate Within an appropriate window of time (3, 5, 7)window of time (3, 5, 7)

• Set prospect as easeSet prospect as ease

• Answer questionsAnswer questions

• Clarify arrangementsClarify arrangements

• Reinforce the commitmentReinforce the commitment

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The Gathering or ContactThe Gathering or Contact

• Individual, small or large groupIndividual, small or large group

• Welcoming atmosphereWelcoming atmosphere

• VERY well planned and executedVERY well planned and executed

• BriefBrief

• Story based Story based (with video)(with video)

• Make the invitation !!Make the invitation !!

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Follow-up ContactsFollow-up Contacts

• Avoid ‘buyer’s remorse’Avoid ‘buyer’s remorse’

• Answer questionsAnswer questions

• Finalize or facilitate petitionFinalize or facilitate petition

• Facilitate feesFacilitate fees

• Confirm and reinforce his Confirm and reinforce his interest and your interest in himinterest and your interest in him

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Prepare Candidates Prepare Candidates for Initiationfor Initiation

• See that he has all the See that he has all the information he needsinformation he needs

– ScheduleSchedule– LocationLocation– What he needs to know . . .What he needs to know . . .

• Refer him to AASR information Refer him to AASR information and sitesand sites

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It is NOT about It is NOT about getting new members getting new members to balance the budget.to balance the budget.

It IS about offering good It IS about offering good men the further Masonic men the further Masonic experience through the experience through the

Scottish RiteScottish Rite

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