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MEMBERSHIPRecruitment

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WHO?• Consulting design engineers

• Design build and architectural professionals

• Manufacturers

• Environmental health professionals

• Indoor air quality professionals

• Energy professionals

• Food technologists

• Construction management

• Students

• Contractors

• Instructors/professors/university physical plant staff

• Building owners, operators and developers

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WHY?

• Networking with the industry’s leaders

• Access to publications

• Support the industry that provides their livelihood

• To receive the ASHRAE Journal and Handbook

• Access to the latest in technological advancements

• Continuing education credits – PDHs and CEUs

• Member benefits

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CHAPTER COMPOSITION

• It is important the chapter has a balanced membership of industry representation

• An imbalanced chapter can lead to apathy amongst underrepresented groups

• Determine where you need to recruit more members and set goals to grow that area – anyone recruiting for the chapter should focus on this goal

• Recruiters should have an enthusiastic/positive testimonial about why they are members, and be prepared to share that with recruits on a whim

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RECRUITMENT TOOLS

• Tailor chapter programs (meet with CTTC early to help identify these needs) to meet the needs of your target audience

• Have BOG members from your target audience and even chapter officers/chairs when possible

• Encourage joint meetings with target audiences (e.g. USGBC, AIA, ASME)

• Promote company support of membership - every chance you get!

• Reward companies who support their employees’ participation (e.g. a slide on your PPT, your newsletter, a special reception)

• Schedule two membership promotion nights and get them on the chapter calendar (slide 9)

• Have your toolkit (slides 7-8)

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REMEMBER WHAT MOTIVATES• Money – it truly does talk. How does ASHRAE membership help people make

more money?

• Jobs – how does ASHRAE membership help people keep or get a job?

• Technical resources – how does ASHRAE bring technology to their members?

• Education – how does ASHRAE help members build their knowledge platform?

• Networking – how does ASHRAE help members build their professional network?

• Fun – though not top on anyone’s list, how does ASHRAE make being a part of the industry fun?

• Recognition – members want to be recognized for their presence, their volunteer efforts and their commitment to the industry – it’s so easy to provide this in ASHRAE, and it goes such a long way

These are all questions anyone recruiting should be able to answer!

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YOUR TOOLKIT

Tangible toolkit items:

• Always have your display of membership materials and even a computer for helping people join – you need to be sure you know how to join online…or at least the person who is helping people

• Buy member pins and pin your new members quickly

• Create a chapter incentive for your current members who recruit a new member (gift card to Starbuck’s, ASHRAE logo item)

• Don’t forget about needed chapter supplies

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YOUR TOOLKIT

Intangible toolkit items (the most important):

• Be prepared to promote membership at every meeting

• Be prepared to sell membership to employers – usually people want to join, but finances are an issue…they need support

• Don’t be the chapter where members only speak to their friends! Be prepared with a welcoming smile, a handshake and recognize your new members and visitors - if people aren’t comfortable, they won’t come back!

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MEMBERSHIP PROMOTION NIGHT• Hold the first membership promotion night no later than November

• Offer an incentive for new members

• Offer recognition for existing members

• Offer recognition for companies who support membership

• Have your toolkit

• Show Sustaining Momentum video and PPT available online

• Recognize guests and have a recruitment goal prepared

• Deliver informal awards for members who have done something special, accomplished something

• Follow up within two days with all visitors and those who join for the first time

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SPECIAL MEMBERSHIP PROGRAMS

• ASHRAE offers a special dues rate for members residing in countries with developing economies per the World Bank List of Economies

• Former members who want to reinstate their membership to retain their original election date – all requests should go to membership@ashrae.org

• Former members who wish to rejoin and use the same member number, but who are not concerned with original election date, should log on and click Join ASHRAE

• Student membership is pivotal in building the future of the industry, Society and your local chapter – most chapters support student membership at some level and it is a best practice

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• Any Affiliate, Associate or Member age 35 and younger

• Provides educational and leadership opportunities specifically for ASHRAE’s young professional members

• YEA has a wealth of resources including:

– Member spotlights– Mentoring programs– Recommended chapter programs– Facebook presence with regular updates– Society conference events– Leadership weekend– LeadershipU– New Faces of Engineering for ASHRAE (an EWeek Activity)

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THEY JOINED…WHAT’S NEXT?• If they apply online, they should indicate your chapter as their preferred

chapter – if they don’t , our system is set to default by postal code (US and Canada and some international countries) or in some cases by country to your chapter

• MP chairs should always check their master roster and follow up on any new members not appearing on the roster

• Applications for Member grade and current members who wish to advance, can only do so by updating their member bio with relevant education, work experience and licenses

• There is a slight delay in processing full Member applications because they must be reviewed – information about the review process is available online

• New members receive a new member newsletter from the Society president via email

• New members receive a new member packet with membership card and certificate in no more than six weeks

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Q&A

• What questions do you have about membership recruitment?

GROUP DISCUSSION