EFFECTIVE MEMBERSHIP RECRUITMENT TECHNIQUES

Mike Godwin

Director of Membership - VASHRM

WHO IS THIS DUDE?

Years of experience in medical staffing/recruitment industry

Former VP of Membership for TCHRMA (Tri-County Human Resource Management Association in Charleston, SC)

Former President for Hampton Roads SHRM (13% increase in membership in 2012)

Current Director of Membership for the State Council

FIRST, USE WHAT SHRM PROVIDES!

Ask Shelly Trent or Crystal Adair (or your regional person) for a list of those people in your area that are not affiliated with a chapter but have a SHRM membership

• Look specifically for those with PHR/SPHR/GPHR credentials and target them!

Send out a mailer – inviting them to a free “check out the chapter” event

PLAN AND EXECUTE THE EVENT

Location, location, location… and reputation• Plan an event that represents what you want potential

members to think of your chapter (and one that is close to your target audience)

Make the event FUN… REALLY FUN. • Board member interaction• Free appetizers/food for those who come - discounted

drinks? Perhaps plan it at a Happy Hour time frame.

Involve SHRM national or VASHRM if you can! (maybe Shelly or I can visit?)

GET Y OU R HOU SE READY FOR GU ESTS!

Recruitment Committee idea/Greeters

No board member can sit at the same table• Perhaps bring in a recruiter or manager of a staffing firm to talk

with your Board about effective recruitment techniques for when they sit next to potential new members

Announce those who are at their first or second meeting in your chapter announcements (make it fun!!)

• Differentiate these individuals from others (Blue Sticker idea)

At the end of meeting, always PUSH designation forms! It never hurts to ASK someone to JOIN.

RETAIN YOUR NEW MEMBERS

Focus on what our core competency is – providing great speakers/educational opportunities/instructors/etc for HR professionals

Think outside the normal parameters of programming… look for more progressive programs that may attract new members

QUESTIONS?