mediatracks presentation

8/6/2019 MediaTracks Presentation

1/31

Radio and

Digital Mediafor Public Relations


2/31

Introduction

WHY MEDIATRACKS?

Specialists in on-air & online placement

Proprietary radio services

Arbitron-based results reporting

WHY RADIO?

Listenership

Consistency

In-car advantages

Integral media component

Online listening complements on-air

Cost-effectiveness


3/31

Radios Weekly Listenership

Radio reaches more than241.6 million persons 12+each week

93.1% of all consumers12+ listen to standard

AM/FM radio during thecourse of a week

Radios weekly reachremains consistent acrossall age groups and bothsexes

Radio listeners tune in anaverage of 16.35 hourseach week

Source: RADAR 103, December 2010Copyright Arbitron (Monday-Sunday 24-Hour Weekly Cume Estimate)

Persons12+ 93.1%

Teens12-17 90.1%

Men18+ 93.1%18-34 91.9%25-54 94.7%35-64 95.0%65+ 89.1%

Women18+ 92.8%18-34 93.7%25-54 95.1%35-64 94.6%65+ 86.4%

% of Listeners 12+

87.5

94.8

95.0

93.7

93.0

93.1

80 85 90 95 100

65+

35-64

25-54

18-34

18+

12+


4/31

Who Is Listening?

Listenership Among Target Demographics

LISTENERSHIP

Upscale Consumers 96.00% 19:57 (Income $75,000+)

College Graduates 94.40% 19:02

African-Americans 93.10% 18:14

Hispanics 93.80% 16:36

Persons 18+ Weekly Reach Weekly Time Spent Listening(Hrs:Min)

Source: Source: RADAR 103, December 2010Copyright Arbitron (Monday-Sunday 24-Hour Weekly Cume Estimate)


5/31

Radio Has Widespread Usage


6/31


7/31


8/31

Radio is Here to Stay

CONSISTENCY

92.3

92.7

93.1

93.5

93.8

29.4

46.0

55.2

66.2

18.1

30.2

36.2

43.5

52.2

14.0

16.8

19.8

23.8

32.9

39.5

45.5

51.8

58.6

6.1

6.0

5.9

5.9

6.1

38.3

12.8

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Radio Social Networking Internet Radio (last 30 days) Podcasting MP3 Players Satelite Radio

Majority of Digital Radio Audience Expect to Listen to Same Amount of AM/FMRadio in the Future

Source: Bridge Rating LLC Nov. Bridge Ratings, The Bridge Ratings First Look: The Future of Radio


9/31

Online Radio and On-Air Radio

Complement Each Other


10/31

1 in 5 Use Radio on their

Computers While Working


11/31

Radio & InternetComplement Each Other

% who say radio influences them to makea purchase

Read: On a daily basis, Radio and Internet together reach about 83% of the18-54 population

Both Radio & Internet reachoccasional users of other media.

They connect with the sameconsumers in different ways.

Radio drives traffic to websites.

Up to 1/3 of Internet usage isaccompanied by radio listeningduring some time of the day.

Radio and Internet have uniquereach patterns that can makethem work powerfully incombination. (See chart.)

EFFECTIVENESS

Source: Harris Interactive, Inc. & Radio Ad Lab, Radio and the Internet: Powerful Complements for Advertisers

13.9%

29.1%

39.9%

39.1%

8.6%

14.6%

29.7%

15.6%

24.1%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

AvgD

R

hP

ct,M-Su

6AM-Mid

Internet + Radio Internet +

Magazines

Internet +

Newspaper

Combin d-Media Daily Reach Adults 18-54

Internet only Only Other Media Both Media


12/31

Radio Reigns In-Car

Nearly 60% of adults 18+listen to the radio between 6am and 10 am (morningdrive) everyday

75% of commuters say theyuse radio all or most of thetime while in-car

2/3 of consumers listen toradio prior to shopping

Arbitrons In-Car Study Findings

Read: Among persons 12+, 73% of all radiolistening takes place in-car.

IN-CAR ADVANTAGES

Source: Arbitron & Edison Media Research, In-Car Study (national US random sample of 1,505 telephone interviews)

istening y ocation

73.0%

16.2% 2 . %

At ork At omeIn-Car


13/31


14/31

Radio Wont Break the Bank

Television placement costs 7 times that of radio placement

(Given :30 of air time where consumers 16-44 are concerned)

Radio is 60% - 90% as potent as television in measuring recall

(For a single exposure of an average spot)

Radios ROI is 50% - 80% higher than televisions

COST EFFECTIVENESS

Cost Comparisons Estimates

Radio versus Television:

Source: 2010 Radio Advertising Bureau, RAEL - Radios ROI Advantage


15/31

It Pays to Put Radio in the Mix

COST EFFECTIVENESS

Radio Multiplier Effect:The cost-effectiveness advantage means that Radio has a multiplier effect when added to a TV schedule. If 10% ofa given TV budget is re-deployed into Radio, the efficiency of the campaign in building awareness increases onaverage by 15%.

Estimating the Benefits of Adding Radio

Budget Allocated % Gain in Awareness

$30,000 80%-10% +15%

TV

RADIO Budget Re-Allocated % Increase in Awareness

($3,000) 95%

Source: 2010 Radio Advertising Bureau, RAEL - Radios ROI Advantage


16/31

Measurement of Radio Listenership

Arbitron Defines

Weekly Listenership - The total number of different people who tune to a radio station during the course of adaypart for at least 5 minutes.

Total Weekly Cumulative Listenership - The total number of different people who tune to a radio station duringthe course of a daypart for at least 5 minutes, Monday through Sunday 6 am to midnight. (The highest possiblenumber of listeners that can be reported for any station during any weekly listening period).

Listenership CUME WBLI, New York 114,900 1,406,900 KKGO, Los Angeles 111,500 1,110,400 WLS, Chicago 83,700 758,300

Examples:

REPORTING METHODOLOGY

Source: 2010 Arbitron, National Regional Database (Media Professional Plus & TAPSCAN Web)


17/31

Why MediaTracks?

Our focus is on your radio/audioproject 100% of the time

Dual practices: public relationsservices and radio syndication

Close working relationships withtop stations/networks

Experienced staff of media experts

and broadcast journalists

Arbitron reporting methodology

Exceptional customer service

We are Radio Specialists


18/31

MediaTracks SpecializedRadio Services

Guaranteed Placement Audio News Releases, English/Spanish, On Air, Online and on iTunes

Customized,Targeted English/Spanish ANRs

Public Service Announcements

Radio Media Tours

Podcasts

SERVICES


19/31

Guaranteed Placement ANRs

RADIO HEALTH JOURNAL

Reports on the latest advancements in health, medicine, breakthrough treatments, healthyliving, public health, consumerism, health economics, etc.

VIEWPOINTS

Reporting on current news issues of the day like education, crime, government, finance,technology, the environment, and more.

SYNDICATIONSTATISTICS

RHJ VP Listenership: 3.4 million 2.9 millionWeekly Cume: 56.8 million 47 millionStations: 441 420 Rated Markets: 225 232 Percent of Nation: 85.80% 86.24%Top 25 Markets: 23/25 21/25

SERVICES

We place your :60 ANR on hundreds of stations nationwide though our NationallySyndicated Programming


20/31

Radio Health Journal & ViewpointsGuaranteed Placement Advantage

Includes all writing, production, voiceover, tracking andreporting

ANRs air unedited and unaltered

Placement on top stations nationwide

Majority of the top 50 markets reached

Your ANR is streamed on the web through our affiliatestations

Your ANR is available via iTunes, Stitcher, and our onlineNews Bureau

Your ANR can be part of an ongoing radio series


21/31

La Red Conectado

Most rapidly growing segment of U.S. radio listenership

9 % of top 10 Hispanic markets penetrated

Writing, translation, voiceover, and production included

Ideal vehicle for connecting with loyal Latino listeners via

network radio

Guaranteed, verifiable results

Your :60 Spanish language ANR is placed on 64 Spanish language stations,reaching into 16 of the nations top 5 Hispanic markets


22/31

Custom Feed ANRs

Customized Options:

Local, national, and/or multi-market feeds

Demo specific targeting including African American & Hispanic

English and/or Spanish production

50 to 250 station/network feeds and upwards

Your story is crafted into an informative :45 news segment and personally pitchedand fed to your target markets for customized placement.

SERVICES


23/31

The MediaTracks CustomFeed Advantage

Stations and networks trust the quality of our content

Your ANR can air on regional, national, and/or minority networks

Skilled media experts personally pitch your ANR

Feed includes press release, script & recorded ANR

50% follow-up on all stations/networks accepting the feed

You receive comprehensive, easy to read results reports

ADVANTAGES


24/31

Radio Media Tours

RMT Options:

2-hour (8-10), 3-hour (12-15) and 4-hour (16-20) tours

In-studio or via phone line

We create multiple media alerts targeted to specific demographics

Minority targeting including Hispanic & African American

Your message is crafted into a compelling radio interview opportunity and pitched tospecific markets, regions, stations and networks, or to the top 50 marketsnationwide.

SERVICES


25/31

The MediaTracks RMT Advantage

RMTs produced from our state-of-the-art studios

We work closely with you to develop persuasive media materials

Our media specialists develop a tailored pitching approach

Close working relationships with major stations and networks

You receive 100% follow-up on all interviews completed

We offer media training sessions to prepare your spokesperson

ADVANTAGES


26/31

SERVICES

Your story is crafted into a series of audio podcasts and posted to podcastaggregation sites using RSS (syndication).

Podcasts

Podcast Options:

Lengths - 60 seconds to 10 minutes

Versions - single/multiple interview, round table, panel discussion

We can provide a professional host/narrator

Programs - awareness, education, consumer oriented,

corporate communications, news, entertainment/feature series

Music - intros, outros, sound effects, themes


27/31

The MediaTracks Podcast Advantage

We structure your podcast series as on ongoing resource for your clientsproducts or services

Listeners can tune in from their computers or download audio files to their MP3players or mobile devices for later listening

Our broadcast journalists craft compelling narration to keep audiences tuned infor each segment

MediaTracks offers a vast selection of high quality sound effects and musicalselections

ADVANTAGES


28/31

Podcast acts

% who say radio influences them to makea purchase

More Americans Are Aware of Audio Podcasts Podcasts Trends1 in 5 Americans have listened to aPodcast.

Of those, 4 in 5 regularly listen toaudio podcasts each week.

Approximately 27 million Americanshave listened to a Podcast in the last 12months.

6 in 10 podcasts listeners have beenconsuming podcasts for 2 years ormore.

More then 1/3 of podcast listenerslisten to 10 or more podcasts per week.

71% of listeners will visit a podcastsponsors web site after listening to their

podcast.

ADVANTAGES

Source: 2010 Arbitron & Edison Media Research, The Infinite Dial 2011, Radios Digital Platforms AM/FM, Online, HD Radio, & Podcasting


29/31


30/31

The MediaTracks PSA Advantage

Our writers draft your PSA to maximize its community benefit

Our national database of radio outlets pinpoints appropriate stations

We include a postage-paid response card to track your PSA

We offer phone-out research

We focus on maximizing placement and delivering results

ADVANTAGES


31/31

(847) 299-9500

www.mediatracks.com

mediatracks presentation

Documents