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M E D I A K I T 2 0 1 4 + 2 0 1 5

Men’s Health is the magazine for active, successful, intelligent men who want to

make the most of their physical, professional and emotional lives. We give men the tools

they need to make their lives better.

Men’s Health UK is packed with Service Journalism and 100% useable fashion, style, nutrition and fitness content.

Men’s Health UK provides an upmarket premium environment with mass numbers.

Men’s Health UK reaches more AB male readers than GQ AND Esquire Combined

TOBY

WISEMAN

EDITOR

MEDIAKIT 2014 + 2015

MEN’S HEALTH UK – LAUNCHED IN FEBRUARY 1995. MEN’S HEALTH IS THE BESTSELLING MEN’S MAGAZINE IN THE UK

THE EDITORIAL ETHOS IS ACHIEVING SUCCESS IN EVERY FACET OF A MAN’S LIFE. THE MEN’S HEALTH READER IS THE ALPHA MALE / ALPHA GENT.

MEN’S HEALTH READERS RECOGNISE THAT HEALTH ISN’T JUST ABOUT PHYSICAL CONCERNS. IT’S ABOUT A LIFESTYLE IN ITS OWN RIGHT MEN’S HEALTH READERS SEE THE BIG BENEFIT IN MAKING SMALL CHANGES TO THEIR EVERYDAY LIFE.

MEN’S HEALTH HISTORY AND OVERVIEW


ACTIVELY PURCHASED

MEN’S HEALTH UK Print Edition

+0.3% INCREASE

Total sales

+0.4% INCREASE

FHMPrint Edition

-19.2% DECREASE

Total sales

-19.2% DECREASE

GQPrint Edition

-7.1% DECREASE

Total sales

-5.5% DECREASE

MEN’S FITNESS Print Edition

-20.1% DECREASE

Total sales

-17.7% DECREASE

ESQUIREPrint Edition

-20.1% DECREASE

Total sales

-18.4% DECREASE


*ABC July to December 2013

PRINTED MAGAZINE 203’053 circulation / 1.393,000 million readers (NRS PADD DATA)

PRINTED SUPPLEMENTS 3 x a year at 1.3 million per supplement – 3. 9 million total

ENHANCED TABLET EDITION 10’340 subscribers

TOTAL SALES – TABLET AND PRINT 213,393 Circulation (ABC July – December 2013)

WEBSITE – AVERAGE PER MONTH 2.8 MILLION UNIQUE USERS / 15 MILLION PAGE VIEWS

MOBILE OPTIMISED WEBSITE 821’000 UNIQUE USERS / 2.4 MILLION PAGE VIEWS

TABLET OPTIMISED WEBSITE 5TH OF TOTAL WEB TRAFFIC IS VIA TABLET

NEWSLETTERS MAIN; 93’000 SUBSCRIBERS / STYLE COUNCIL ; 158’000 SUBSCRIBERS

SOCIAL MEDIA FACEBOOK – 268,203 / TWITTER – 164,856

EVENTS FROM 250 TO 1200 PEOPLE REGULARLY ATTENDING MH

MENS HEALTH – STATISTICS AND REACH


KEY NUMBERSSTYLE AND FASHION

425,000 AB men - more than GQ and Esquire combined.

892,000 ABC1 men Men’s Health readers spend an average of

£470 million on fashion over one year more than double that of the GQ readership.The Men’s Health fashion philosophy: INFORMATIVE, USEFUL, RELEVANT, WEARABLE

MOTORSThe Men’s Health audience is the highest spending lifestyle magazine consumers on motors in the UK!

Even rivalling niche motors titles such as Top Gear and Auto Trader

Men who read Men’s Health spent £883M on new cars in the last year

FRAGRANCE AND BEAUTYMen’s Health is the no.1 title for fragrance

use among men in the UKMen’s Health: Number 1 For FragranceReach of fragrance users (per month)Men’s Health UK 889,000

GQ 287,000Esquire 113’000

FITNESS, NUTRUITION78% use sports nutrition products

80% purchase sports nutrition products online78% typically take whey protein

62% agree that a price promotion would lead them to switch brand

1 in 3 have purchased after seeing an advert in magazine or on the website

I love LA. I’ve won everything I ever wanted to win in Europe

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menshealth.co.uk158 MEN’S HEALTH MONTH 2012 menshealth.co.uk158 MEN’S HEALTH MONTH 2012

THE COLLAR OF MONEY

From matching your shirt to your face to tying the right knot, these workwear rules

will mark you out as a man to watch

04 KNOT TO SELFYour tie knot should always conceal the collar behind it. To ensure \RXU�NQRW�VLWV�Ñ�XVK�LQ�the collar, momentarily garrotte yourself with the tie and then slip \RXU�IRUHÐ�QJHU�EHWZHHQ�the collar and your Adam’s apple to loosen LW�WR�Ð�W�FRPIRUWDEO\�

05 NICE DIMPLESCreating a dimple in the middle of the tie, just below the knot, is a styleinsider’s detail. Stick your LQGH[�Ð�QJHU�XS�LQWR�WKH�knot from the front as you tighten it to help mould the cleft. Don’t allow the edges to curl back though – that smacks of Boris Johnson carelessness.

01 FACE VALUEIf you have a round face, opt for pointed collars: their straight lines help give the illusion of a more GHÐ�QHG�MDZ��)RU�WKRVH�with particularly narrow faces, a cutaway collar or a rounded penny collar can help soften sharp angles and make your face appear fuller.

06 TO THE POINTThe tip of your tie should just touch your waistband. If it doesn’t, start again– you’ll look like an overgrown schoolboy if it’s halfway up your torso. Below the belt, it’s just an arrow to your crotch. Which could have its advantages…

02 KEEP IT IN HANDThe schoolboy knot – or the four-in-hand as it’s more properly known – is your default way to knot a tie. It’s narrow, slightly asymmetrical and works best with slimmer ties. Make this your go-to if you favour standard collars and single-breasted suits.

03 MATCHING SUITAlways consider the occasion when selecting the colour, pattern and texture of your shirt. Save coarser fabrics and bold patterns for casual situations, where as Ð�QH�JDXJH�VWULSHV�DQG�contrasting collars are born for the boardroom.

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Patrick wears Shirt £255 Wooyoungmi T-shirt £60 Tween Trousers £290 Viktor & Rolf Boots £140 Nicole Farhi De Ville Prestige watch £5,400 Omega Sunglasses £192 Dolce & Gabbana

Sophie wears Top £95 Red Valentino Jeans £90 Lacoste L!ve Pumps £345 Ferragamo

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1 Dress age-appropriately. We used to wear ripped

jeans for years. Now that we have grown up our style has changed. We now wear chinos, cashmere sweaters, double-breasted jackets and lace-up shoes. No more ripped jeans.

2 Try before you buy. Not every item will

necessarily fit or suit you. The cut, proportions and specific details make the item suitable to your body shape.

4 It’s fine to mix di" erent styles together but it’s

better to avoid exaggerated looks. Don’t go over the top. It looks contrived.

5 Our classic cut is slim-fit but it’s important to

feel relaxed in what you’re wearing. If you feel ill at ease, that will show through.

6 Visit a proper barber often – not just once

every six weeks like most

men. Stick to the same one, get to know him, develop a friendship so he looks after you and you look after him.

7 The older you get, the more you should take

care of your body and your skin. Work out and use the best products you can for your face. Don’t get to a certain age and give up.

8 There are no rules in fashion but we have

an innate love for beautiful things and for well-made clothes. Keep that in mind and you won’t make mistakes.

9 You cannot go wrong if you wear a white shirt

which fits you perfectly and, depending on the formality of the occasion a black suit with a waistcoat and a narrow tie, or just jeans. This is signature Dolce & Gabbana style.

10!Our mantra is “molto sexy”. What does this

mean? It’s all about attitude, posture, being confident. It’s not just about what you wear but the way you wear it.

DOMENICO DOLCE AND STEFANO GABBANA, CHAMPIONS OF GLAMOUR

DEVELOP A SIGNATURE STYLE

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Jacket £1625 waistcoat and trousers £1865 (part of suit)Dolce & Gabbana London Tailoring Collection–Shirt £350 Dior Homme–Bow tie £65 Gieves & Hawkes–Pocket square £40 Hilditch & Key–Watch £1900 Rado

Jacket £1525 waistcoat £295 and trousers £390 Dolce & Gabbana London Tailoring Collection–Shirt £125 Gieves & Hawkes–Watch £4625 Chanel–Pocket square £40 Hilditch & Key

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10 10STYLE

MH

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40 MEN’S HEALTH MENSHEALTH.CO.UK

HOME CIRCUIT 63-68

MOVES FOR A KIT-FREEHOME GYM

If the iron temple is the last place you want to be, don’t go. MMA coach Nick Tumminello has created this muscle-building bodyweight workout. Do 4 sets of 8-10 reps per move with 60sec rest. Then get back on that sofa

You’re likely to wobble a bit on this one, so get it in early to avoid falling into the flatscreen. With your arms outstretched for balance (A), bend one knee to 90 degrees and hold it just behind the opposite leg. Squat until your knee taps the floor (B) then straighten your leg and return to standing. Complete all your reps on one leg and then swap over.

Squats are still the gold standard for lower-body muscle. This variant forces each leg to lift your entire bodyweight for!nicely balanced bulk

01 \ SINGLE LEG KNEE-TAP SQUAT

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T AWAY WITHOUT DOING...

BB SPLIT SQUATS

Home squat racks aren’t considered art deco yet. This kit-free equivalent delivers

a!huge boost in leg and core strength

B

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MEN’S HEALTH 41MENSHEALTH.CO.UK

PT 04.2014

Bend your knees and sink down until your fingertips reach the ground between your legs. Make sure you keep your heels flat on the floor (A). Now explode up as high as you can and straighten your body in mid air (B). Land with bent knees and a smug expression: you’re getting as much bang for your buck as you do when you’re on the box.

Maximise your power to stress fast-twitch muscle fi bres – the ones with the most potential for growth. Just watch the ceiling, will you?

02 \ FROG JUMP

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T AWAY WITHOUT DOING...

BOX JUMPS

An elite athlete’s staple in the comfort of your own

home, developing explosive power – without smashing

your coffee tableB

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G-Shock watches have been at the forefront of UK street culture for 30 years.

We sent leading street style photographer Jonathan Pryce, aka GarconJon, to London, Manchester and Newcastle to take pictures of people wearing G-Shocks. We’ve printed some of his photography here with a wider selection at menshealth.co.uk/gshockstreetstyle.

“I didn’t know how easy it would be to find subjects but it turned out there were loads of G-Shock wearers around,” says Pryce, who also shoots for The Sunday Times Style and Mr Porter. “Not one person refused to be photographed – there was a real sense of pride in wearing these watches.”

In London, Pryce focused around Carnaby Street in Soho and Neal Street not far from the G-Shock shop in Covent Garden. “The style here was definitely more designer-led and understated than in the two other cities, but I wouldn’t say there was a discernable look.” However, there was a broader age range with a noticeable number of older men in their late 30s and early 40s wearing G-Shock Premium watches.

G-SHOCK AWG-M100A-1AER £135 CASIO

THE G-SHOCK STREET STYLE PROJECT

DAY 1 LONDON

MH URBAN ACTIVE HIT THREE CITIES IN THREE DAYS TO PHOTOGRAPH PEOPLE WEARING G-SHOCK WATCHES. SEND IN YOUR OWN PICTURE FOR A CHANCE TO WIN A HOLIDAY. GET INVOLVED

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A

B

The good news: your legs get a bit of a break with this move. Unfortunately the overhead press will slaughter your upper body. Stand in the power rack with a loaded barbell set to shoulder height and hold it with an overhand grip, palms facing up (A). Straighten your arms to push the weight above your head (B). Steady now. Lower it to the start position. This is another move where your abs will stop you braining yourself.

There’s nothing like the threat of danger to make you tense. This one works your shoulders and chest, too

06 \ OVERHEAD BARBELL PRESS

BETTER THAN A SET OF...

LEG RAISES

Holding up a loaded barbell puts more direct pressure

on your upper abs than swinging your legs about

on!a pull-up bar

MEN’S HEALTH 23MENSHEALTH.CO.UK

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READER PROFILE INFORMATION

AGEOF MEN’S HEALTH

UK READERS

15-24 397,000 (31%)

25-34 412,000 (32%)

35-44 246,000 (19%)

45-54 169,000 (13%)

55+62,000 (5%)

Social Grade of Men’s Health UK readers

ABC1892,000 (69%)

AB425,000 (33%)

C1468,000 (36%)

C2254,000 (20%)

Average income of Men’s Health UK

readers

£72,723.00

£58,884.00Household

Personal


With 38 editions and dynamic websites worldwide, Men’s Health is the world’s largest men’s lifestyle magazine brand. From the first international launch in 1995, Men’s Health has seen unparalleled international success and has established itself as a true global brand - one that delivers for readers, online, tablet and mobile users, and advertisers.

Men’s Health is the #1 source worldwide of information for and about men. It’s the brand for active, successful, professional men who want greater control over their physical, mental, and emotional lives. Men’s Health gives men the tools they need to make

their lives better, through in-depth reporting covering everything from fashion and grooming to health and nutrition as well as cutting-edge gear, the latest entertainment, timely features, and more Men’s health international readers consistently have higher income levels than local market averages.

Men’s Health editorial specials cover the key topics that help our readers be at the top of their game; from style to nutrition , these editorial specials are a great platform for brands to communicate their message in the perfect editorial environment and to connect with our global audience .

THE GLOBAL REACH OF THE BRANDMen’s Health International


The Men’s Health bespoke team will work with you to produce engaging promotions and special projects – both in print and online – to deliver your commercial messages

in classic Men’s Health style and tone.

Whether it’s on-the-page, using paper technology, online, tablet, at events or otherwise and promotions in Men’s Health are a very effective way

to communicate complex, stylish or aspirational messages to our readers in a focused and effective manner.

Imaginative ways to advertise with Men’s Health, to see examples of our best creative work visit http://www.mhpromo.co.uk

MEN’S HEALTH 360Creative solution work,

Promotions & Special projects,


Digital key information

www.menshealth.co.uk is the UK’s biggest upmarket men’s lifestyle website. With a broad range of categories from health & fitness to style & grooming, to travel and finance, menshealth.co.uk provides a fully interactive lifestyle offering, and extends online the content formula that has made Men’s Health, the magazine, one of the publishing success stories of the last ten years.

Our website offers users a host of interactive tools, picture galleries, self-tests, surveys, competitions, video content, and user forums. We provide a number of integrated and flexible advertising solutions which either work in tandem with print campaigns or communicate purely with our online users on a number of different levels – including display inventory, advertorial, e-newsletter sponsorship, and video pre-rolls.

We have effective targeting available in our premium channels: Living, Style and Grooming and Homepage.

We are currently working on engaging, exciting new formats, and aim to be at the forefront of digital innovation in 2014.


website screen grabs

style and groominghome page !tness


DIGITAL – New ‘In read’ format – new ‘in read’ video format, first site in the UK to feature this creative format.

Cost to advertiser only when digital user views 50% or more of the loaded VIDEO content.

Digital Gatefold - Homepage curtain featuring creative, which opens to reveal takeover on specific channel

User journey will play like a video, Takeover after approx. 4-5 seconds

In house production cost: £5k, Serve cost: £3k per day inclusive of takeover. * Capped at 1 per user per day

3D Box LB & MPU - Adapting standard formats to create higher impact and interactive display ads

Open Door Takeover - High Impact takeover on homepageUser ‘clicks to play’ button within skin creative - this pushes MH page to one side, to reveal more high impact creative & content can reveal video, gallery showcase & voucher code. Intrusive ad, capped at 1 user per day or lifetime

Portrait, - A high impact format with scope to push several elements of a campaign within the Men’s Health framework.

Incorporates 3 x different ad platforms within the portrait ad each is delivering a slightly different ad unit.

These can be as interactive as possible, and allow for multiple engagement points with a brand

Each ad unit can have separate click through URLS if desired.Created to fit seamlessly into a high impact HPTO / skin

Example Formats MEDIAKIT 2014 + 2015

SUPPLEMENTS

URBAN ACTIVE

URBAN ACTIVE Men's Health launched the first in the series of fashion bi-annual – Urban Active with October issue of

2013 in partnership with Harrods.

Because of the great success we will be continuing to produce this in 2014 and 2015 with the fashion supplement on sale with April and October issue every year.

The supplement is 100 to 120 x pages of direct shopping advice for the 1.2 million Men's Health UK readers including all relevant brands from high-street to high-end.

SPORT + FASHION

BEAT TINIE TEMPAH TURNS UP THE VOLUME ON YOUR WARDROBE & WORKOUTS

MODE

SOCIALCLIMBING

Backpacks fit for mountain & metropolis

AUDIO CRAVE

Headphones you want,sound effects you need

FUTURECLASSICS

Icons of tomorrow, investments of

today

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EXPLORATION SPECIAL!

ARCTIC JUNKIESPolar gear with city cool PLACE INVADERS Break in bad, looking good

WORN SURVIVORSOuterwear to outwit nature

PERSONAL TRAINERSLuxury high-tops, premium performance

IN PARTNERSHIP WITH

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SPORT + FASHION


MODE

SOCIALCLIMBING


AUDIO CRAVE


FUTURECLASSICS


today

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IN PARTNERSHIP WITH

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SPORT + FASHION


MODE

SOCIALCLIMBING


AUDIO CRAVE


FUTURECLASSICS


today

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IN PARTNERSHIP WITH

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THE PARTICIPANT RESULTS FORM 2013 Supplement circulation 1.2 million readers / 216’000 circulationDigital traffic for urban active microsite 2.3 million page views to urban active area in just 2 monthsSupplement event attendance 1390 people attended Harrods shopping event on 4th SeptemberHarrods results 2nd biggest takings in one evening ever on the fifth floor space, since it has been opened.

Men’s Health UK created a pop-up area on the Harrods 5th floor for two weeks promoting the supplement and the event with live models in selected key products.


Mens Health - Fashion Spend

51 % of Men’s Health readers buy new clothes every season, and they spend; £50 million on Shirts, £64 million on Jumpers, £44 million on Coats, £42 million on Jackets, £47 million on Suits, £47 million on trousers, £70 million on T-Shirts, £72 million on ShoesAnd £34 million on Boots.

In total, including the categories above the Men’s Health reader spends an average of - £470 million on fashion over one year, compared to GQ readers who spend an average of £222 million.

MAKING AN IMPACT WITH REAL FASHIONMen’s Health sees Fashion, Style and Grooming as one

of the key focuses for the brand in 2013 and is dedicated to producing consistent informative style advice for

all the readers.

Men’s health fashion editorial is service journalism that the reader

can truly use and incorporate into their daily lives.

All of the fashion content in the magazine is 100% usable and purchase led.

Information that takes the reader direct from the page, to the till point.

We produce dedicated fashion content and also special style supplements throughout the year.

Detailed below are the key fashion themes for the matching issues planned for 2013


SYNCRONISED WATCH BUYER SUPPLEMENT

A dedicated 100 page Horology supplement that is bagged with December issue every year and free to view on menshealth.co.uk one month after magazine also available to purchase on Apple newsstand as a standalone magazine for £0.69.

M H : 7 6

WORLDTIMER £2270 ORIS : 911 CARRER A 4 S FROM £87, 959 PORSCHE : COAT £ 1695 BURBERRY PRORSUM : ROLLNECK £250 MCQ BY ALEX ANDER MCQUEEN : SUNGLASSES £325 GUCCI : R ING £ 120 SEVEN LONDON : BR ACELET £ 120 TATEOSSIAN

M H : 7 6

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DRIVE TIMEA finely engineered watch shares much with a great race car.

Here are some of the two worlds’ most stylish head-on collisions

PHOTOGRAPHY: LUIS MONTEIRO | STYLING: ERIC DOWN | WORDS: ALEX DOAK

M H : 7 7

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SUPER MODELS

Some people won’t get out of bed for a watch that costs less than ten grand. These pretty faces will look elegant on your arm

PHOTOGRAPHY: RICHARD DAWSON STYLING: ERIC DOWN WORDS: CHRIS HALL

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Rotonde de Cartier Astrotourbillon £105,000Cartier’s in-house movement replaces the second hand with a rotating tourbillon, which orbits the dial. Playboy’s alternative Dining on the tasting menu at the Fat Duck every night for a year

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Rolex GMT Master II £5950 Don’t let oligarchs sneer at the price; this is a lifetime investment that’s only going up in value. New for 2013 is Rolex’s dual-colour ceramic bezel. Playboy’s alternative A Gieves & Hawkes bespoke suit

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IF YOU ONLY BUY ONE.. .

Six top watch writers pick their desert island timepiece.

Try not to drool...

TAG HEUER CARRERA CALIBRE 1887 JACK HEUER EDITIONBy Simon de BurtonWatch correspondent for The Financial Times The brand TAG started out by making chronograph movements accurate to fractions of a second – hence its close association with F1.The details Launched in 1963, the Carrera is now TAG Heuer’s most successful line. This 50th anniversary model, to honour its inventor, has collectable potential. £5295

ROLEX SUBMARINERBy Timothy BarberEditor of 00/24 WatchWorld The brand Rolex is the pinnacle of superbrands –ahead of even Coke, Google or Apple – so its watches never really date or devalue. The details Beyond the Sub’s status as the original Bond accessory, and a pre-eminent diving watch, is the sheer agelessness of its design. There are colour versions, but collectors should pick the traditional black, as worn by Sean Connery’s 007. £5000

PATEK PHILIPPE CALATRAVA 5227JBy James GurneyEditor of watch magazine QPThe brand Patek’s tagline states: “You never actually own a Patek Philippe – you merely look after it for the next generation.” The Geneva brand makes 45,000 watches annually, with five-year waiting lists for some models.The watch Buy this Patek and you get a surefire classic: discreet on the outside, but with a new-generation movement inside. £25,110

OMEGA SPEEDMASTER PROFESSIONALBy Robin SwithinbankEditor of Calibre MagazineThe brand Most people know Omega for its ties with astronauts, James Bond and the Olympics, but it’s also renowned for four-year warranties because the tech is so good.The watch In the ’60s, the Speedy made it to the Moon on the wrists of NASA’s astronauts. It remains a masculine, no-nonsense instrument watch. £2810

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IWC PORTUGUESE PERPETUAL CALENDARBy Caragh McKayWatch editor of The Daily Telegraph and Wallpaper*The brand The International Watch Company’s name derives from its founder’s desire to mix Swiss watch-making know-how with US production techniques.The details If you really want a watch that calculates calendar anomalies, then this model in rose gold is as beautiful a tool as you’re likely to find. £28,000

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BREITLING TRANS!OCEAN UNITIMEBy Laura McCreddieEditor of Retail JewellerThe brand Mainstream recognition may have shot up thanks to a certain Mr Beckham, but Breitling’s precision timing credentials – particularly on pilots’ watches – are very strong. The watch This handsome chronograph has 24 timezones on its busy dial, but the black face with white and red markings makes for easy reading. £8460

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Jaeger-LeCoultre at William & Son Master Control Tourbillon £67,000 The epitome of grace under pressure: all Jaeger-LeCoultre Master Control watches are subject to 1000 hours of reliability tests before they can be approved. So not only is she utterly beautiful, but she’ll stick by you when it counts too. Playboy’s alternative A Panasonic 103in plasma TV with home cinema system

T̈UXEDO £795 GIEVES & HAWKES

S̈HIRT £ 149 TIGER OF SWEDEN

B̈OW TIE £95 AND CUMMERBUND £ 150 DUNHILL

The necktie/DJ trend is fading. Wear a

self-tie bowtie, which looks just as excellent

when she’s undone it

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BALANCE WHEELThe watch’s equivalent of a pendulum, oscillating at 28,800 vibrations per hour. It’s suspended on a tiny hairspring and regulates the escapement’s rate of tick.

M H : 3 0

The time/face continuum Who says a watch should always be round? Over the years there has been plenty of variation

HOW DOES IT WORK?This is your guide to the jigsaw puzzle that is a mechanical movement – in this case TAG Heuer’s 320-part Calibre 1887. Please don’t try this at home...

WINDING ROTORThis weighted arm spins with the movement of your wrist, winding the mainspring via a ratchet. Watches with rotors are ‘automatic’; those without ‘manual’, because you have to wind them yourself.

COLUMN WHEELThe hub of the chronograph mechanism, governing start, stop and reset functions with a soft click of the button at the 2 o’clock position.

OSCILLATING PINIONA coupling system patented by Edouard Heuer in 1887 (thus the origin of this new calibre’s name), this enables the chronograph mechanism to locate onto the main movement’s energy train with precision and lightning speed: an incredible 2/1000th-of-a-second.

BARRELThe watch’s source of power, kept fully charged by the rotor. Inside is a tightly coiled spring, which forces the toothed barrel to drive the gear train, which, were it not for the locking/unlocking escapement, would whizz to a halt in less than a second.

ESCAPEMENTThis is the locking/unlocking lever mechanism that releases the geartrain tooth by tooth, tick by tick.

JEWEL BEARINGSThe 39 pink dots are actually synthetic rubies, providing durable – yet virtually frictionless – pivot points.

GEAR TRAINCharged by the mainspring; running at a rate governed by the escapement. The gear train is what the hours, minutes and seconds hands are attached to.

SQUAREThe first series-produced wristwatch was square. What’s more, over 100 years later, the Santos de Cartier still looks hip. Huey Lewis wears one for this reason, probably.

TONNEAU A barrel-shaped design, which first rose to prominence in the ’20s. Swiss watchmaker Franck Muller made it his own, and many others have mimicked it (not always successfully).

ART DECOA close cousin of the tonneau, Jaeger-LeCoultre perfected this rectangular form with its flippable Reverso – designed for polo players, since adopted by Batman.

’50S ODDITIESAll manner of experimental designs emerged in the golden post-war years, many thanks to Vacheron Constantin. Its Aronde watch is named after the swallow-wings case profile.

HEXAGONAL Designer extraordinaire Gérald Genta was fond of a hexagon. Rightly so: six-siders Patek’s Nautilus, IWC’s Ingenieur and Audemars Piguet’s Royal Oak are still in production today.

100SEIKO SCORES A TONKintaro Hattori’s Seikosha clock factory manufactured Japan’s first ever wristwatch in 1913. It’s since become a world leader, always innovating and nurturing a fine-watchmaking division (Grand Seiko) to rival most Swiss ateliers.

160TISSOT TICKS OFF ONE!SIX!OHGoodness knows how Tissot produces such great-quality watches for the price they do, but they’ve been excellent value since 1853 when they introduced the first mass- produced pocket watch.

30SWATCH AND G!SHOCK COME OF AGEOnce an attempt to shake up the then-ailing Swiss watch industry, the Swatch watch has endured and it’s still cool. The pioneer of the digital revolution in Japan, G-Shock, has also hit its third decade, remaining as iconic and tough as ever.

50TAG HEUER CARRERA AND ROLEX DAYTONA HIT HALF!CENTURIESTwo heroes of horology were born in 1963. Jack Heuer invented the motorist’s first purpose-built chronograph, and Rolex introduced the Daytona – forever linked to style legend Paul Newman.

Time can’t fade them2013’s big birthday celebrations

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WORDS: ALEX DOAKREWIND THROUGH A YEAR IN THE WORLD OF WATCHES WITH OUR BRIEF HISTORY OF 2013

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SCREEN TIMEYou can tell a lot about a man from what’s on his wrist and eagle-eyed watch nerds are rewarded by horological cameos on the big and small screen. Here are 2013’s star turns

SCREEN

RUSHActors Daniel Brühl, Chris HemsworthCharacters Niki Lauda, James HuntWatches Heuer Silverstone, Heuer CarreraNotes Ron Howard’s smash-hit F1 romp is faultless in period detail, right the way down to Heuer’s sponsorship livery.

BREAKING BADActors Bryan Cranston, Aaron PaulCharacters Walter White, Jesse PinkmanWatch TAG Heuer Monaco Calibre 12Notes Walt turns 51 in the fifth series and the star of the show is meth-head Jesse’s gift. It was Steve McQueen’s choice too (the watch, that is, not meth). £4600

A GOOD DAY TO DIE HARDActor Jai CourtneyCharacter John ‘Jack’ McClane JrWatch Hamilton Khaki X-Patrol AutoNotes A tough nut with an edgy design that looks good with a vest. The ideal chrono for McClane’s progeny. £1350

HOUSE OF CARDSActor Kevin SpaceyCharacter Francis UnderwoodWatch IWCPortuguese Chronograph Notes A bold choice, given Spacey’s slight frame, but clever – it strikes the right balance between status and calculated refinement. £5900

WHITE HOUSE DOWNActor Channing TatumCharacter John CaleWatch Bulova HackNotes This is a solid, straightforward, military number: the perfect complement to Tatum’s plain-speaking cop. £95

THE GREAT GATSBYActor Leonardo DiCaprioCharacter Jay GatsbyWatch Ti! any GalleryNotes Anachronistic, as timepieces were much smaller in those days and wrist watches were not yet worn by men. Still, looks nice. £2100

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SUPPLEMENTS

SYNCHRONISED


SYNCRONISED Digital Buyer’s Guide The enhanced buyer’s guide experience. All the featured watches are shot to view in a 360° format.

A-Z OF WATCH BRANDS

We feature all the key brands available to consumers in the UK. The tool is live on the site for a full year until the publication of the next Synchronised Magazine – when we will also update this digital buying content. This tool will allow the Men’s Health audience to discover more about each watch brand. The A-Z bar at the top of the feature will offer simple functionality to find any specific brand alphabetically from a drop down menu.

ENHANCED BRAND COVERAGE

£1000 net admin fee for existing advertisers and £5000 admin fee for non-print supplement advertisers.

Load up to 5 product images with information and live links

Embed a video Direct Social media links Include a larger logo format Link direct to brand website Be a Home Page “Brand of the Day” Be a Home Page “Featured Brand”

WATCH SURVEY 2013

9 out of 10 readers wear a watch every day

MH readers own an average of 3.2 watches each

On average the MH reader buys a new watch every 4 years

8 out of 10 readers are planning to buy a new watch in the next 2 years

Most likely to buy a Tag, Breitling or Omega

Over 30% (350,000 readers) plan to spend £3,000+ on their next watch

8% (88,000 readers) plan to spend £10,000+ on their next watch

47% spent more they intended to, the last time they purchase a timepiece

70% of readers have read Synchronised

73.5% of Synchronised readers have considered buying a featured watch

WATCH SURVEY 2013 MENS HEALTH - WATCH SPEND

Men’s Health readers spend £34.7 million a year on watches compared with GQ readers who only spend £13.7 million.

Sunday Times £36.2m Men’s Health £34.7m Sunday Times mag £28.2m Times mag £26.3m Times sat £24.7m Times £21.4m Telegraph m-f £19.0m Telegraph Sat £16.3m Guardian weekend £15.9m Telegraph Sunday £13.6m GQ £13.7m

One insertion in Men’s Health reaches - 402,000 AB adults... You would need 3 insertions in the FT to match this and 7 insertions in GQ!


ISSUE PLANEditorial themes and key months

MARCHMen’s fashion week

S/S coverage Special – Luxury and catwalk

Special self-covered ‘Guide to Style’ 40 page fashion

section

APRILStreet wear coverage – Denim and High street special

Special Men’s Luxury Sportswear Supplement in partnership with Harrods – ‘Urban

Active’

SEPTEMBER Special self-covered ‘Guide to Style’ 40 page fashion section

Tailoring coverage – Suits and Work wear

special

OCTOBER Special Men’s Luxury Sportswear Supplement in partnership with Harrods – ‘Urban

Active’

DECEMBER Special Watch /

Horology Supplement – ‘Synchronised’


ADVERTISER EXAMPLESFLAGSHIP STORE - 44 Brompton Road, Knightsbridge, London

REGENT STREET STORE - 233 Regent Street, London

PRESSE_UK MEN’S HEALTH MEN_POLO_GREEN 08/08 02/09 (Repasse DATE OCTOBRE-07/10 - 04/11) Retrait texte 10 mm du bord de page BAT

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THE NATURE OF THE

MOBIUM ELITE ADAPTIVE FOOTWEAR TECHNOLOGY* When you move, your foot naturally changes in length, height and proportion. So does the Mobium Elite. Its adaptive design comfortably expands and contracts with your foot, without constraints. This give-and-take technology maximizes energy and propels you forward past your every notion of running.

WINDLASS CHASSISChanges in length, height and proportion along with your foot’s natural movement.

MOBIUM BANDInspired by the foot’s tendons: The more force applied, the more spring it returns.

EXPANSION PODSProvide cushioning, protection and flexibility exactly where you need it most.

*PCT Patent Pending

The PUMA Mobuim Elite is available at:

www.prodirectrunning.com | www.sweatshop.co.uk | www.wiggle.co.uk | www.kitbag.com | www.barringtonsports.com | www.sportsshoes.com | www.accelerateuk.com

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2014 Print Rate Card Men’s Health Uk SINGLE PAGESInside back cover Outside back cover 1st and 2nd Right hand = £16,337.00

1st 3rd of issue Or three of the following; Front halfRight hand Facing matter Requested editorial = £15,353.00

Two of the following; Front halfRight hand Facing matter Requested editorial= £13,072.00

Run of magazine – Banked page = £10,889.00

Promotions full page = £10,609.00

DOUBLE PAGE SPREADSInside front cover 1st or 2nd DPS= £32,674.00

1st 3rd of issue Or two of the following; First HalfRequested editorial Unbanked= £30,500.00

One of the following;First HalfRequested editorial Unbanked= £26,142.00

Second Half of issue – Requested editorial = £23,966.00

Run of Magazine = £21’778.00

Promotions Double page spread= £21,218.00

2014 DIGITAL RATE CARD HPTO + Reskin £1,750 per dayBillboard HPTO + Reskin £2,500 per dayBillboard £60 cpmLeaderboard £20 cpmExpandable Leaderboard £35 cpmMPU £40 cpmExpandable MPU £45 cpmSuper MPU £60 cpmOverlays £60 cpmMobile Banner £20 cpmBespoke Email £5,500Newsletter AdBox £2,500Competitions £2,500Advertorial / Article £6,000Product Gallery £6,500


ADVERTISING CONTACTPublisher Duncan Chater [email protected]

Advertising DirectorSam O’[email protected]

Advertising ManagerTom [email protected]

Account ManagerMorgan Harrison Doyle [email protected]

Digital Account managerJonathan [email protected]

Creative Solutions DirectorGemma Frostick [email protected]

DATE DETAILS 2014ISSUE ADVERTISING DEADLINE ONSALE DATE

March 7 Jan 31 Jan

April 11 Feb 7 Mar

May 11 Mar 4 Apr

June 4 Apr 2 May

July 12 May 6 Jun

August 10 Jun 4 Jul

September 8 Jul 1 Aug

October 11 Aug 5 Sep

November 9 Sep 3 Oct

December 7 Oct 31 Oct

Jan / Feb 15 11 Nov 5 Dec


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