2014 mediakit

2014Media Kit

We Work for You

Why You Should Advertise With Us

2 | WoodWard Publishing grouP 2014 Media Kit

We are a 100% Canadian, privately owned company featuring full-colour monthly publications for the trucking industry. Our goal is to provide compelling and relevant reading material through a Canada-wide distribution network in a publication with the lowest pricing structures for our advertisers. We offer several diverse advertising opportunities, from contract advertising, including bonus features, to monthly specials for clients who wish to book periodic advertising with FREE editorial space when booking a ¼ page or larger.

Distribution:Ontario Trucking News serves all of Ontario (15,000 copies plus thousands of emailed copies)Eastern Trucking News serves Québec and the Maritimes (5,000 copies plus hundreds of emailed copies)Western Trucking News serves Manitoba to B.C., Yukon and N.W.T. (10,000 copies plus hundreds of emailed copies)

Where Do We Distribute?Truck stops, trucking fleets, Traction/TruckPro locations in Ontario and Western Canada, dealerships, repair shops and truck training schools.Call Barb Woodward at 877-225-2232 for demographic breakdown.

theme of the month: Each month we focus on a topical theme related to the trucking industry.front Page feature Packages: Exclusive front cover photo with an accompanying full page article inside. All ads on the front cover will remain as these customers are on contract with us. Call for pricing for one, two or all three publications.

benefits of the front Page feature Package are:• 100printcopiesfreeofchargetobeusedasamarketingtool• theissuewillbeplacedonourwebsiteforeveryonetoviewforthemonth,and

later moved to our on-line archives• adigitalcopyofyourfeaturewillbeprovidedforyourownmarketingpurposes.

marketPlace section: We have enhanced our Marketplace Section for 2014. Not only do you have the option to book a print ad (approximately 2” x 2”) at $75 per square with the same ad on line for free, but you can now place ads “on-line” ONLY in the Marketplace Section priced at one low monthly rate for a group of ads, i.e. “up to 9 listings for $285 per month”. Post your entire fleet inventory on the Woodward Publishing website which is searchable by using key words. For optimum value, your ad will also be showcased on the front page of our website within a revolving banner. Ads can be changed on a daily basis. Monthly advertiser statistics are available that measure the number of impressions and clicks on each ad. Our website utilizes Google Analytics to track web stats for overall traffic, page views and visit time.

emPloyment section: Advertise for drivers, owner operators or any other career in the trucking industry.

tires & Wheels section: Monthly tips on tires and information from tire companies.

neW ProDucts & services section: An excellent venue to introduce new products and/or services to the trucking market.

section française: Reach the French-speaking community with your advertisements or publish your articles and announcements (translation services are available on a “per word” basis).

Contact barb Woodward (account executive) at [email protected] or call 877.225.2232,or Carl Mcbride (account executive) at [email protected] or call 613.902.5324

mailto:[email protected]


WoodWard Publishing grouP 2014 Media Kit | 3

There are no extra charges for process colour, graphic design or special placement. Contracts for multiple insertions must be completed within a 12 month period from date of the first insertion. If, for any reason, a contract must be cancelled, there will be a charge of 25% of the remainder of the contract.

Western Trucking News, Ontario Trucking News AND Eastern Trucking News:

2014 aDvertising rates (Per Month): 3 Publications (Print anD Online)

Western Trucking News OR Ontario Trucking News OR Eastern Trucking News:

2014 aDvertising rates (Per Month): 1 Publication

size 1 insertion 3 insertions 6 insertions 9 insertions 12 insertions1⁄8 Page 1,000.00 975.00 950.00 925.00 850.001⁄6 Page 1,200.00 1,175.00 1,150.00 1,125.00 1,075.001⁄4 Page 1,500.00 1,475.00 1,450.00 1,425.00 1,375.001⁄3 Page 1,700.00 1,675.00 1,650.00 1,625.00 1,575.001⁄2 Page 1,950.00 1,925.00 1,900.00 1,875.00 1,800.00

1⁄2 Page Banner 2,500.00 2,475.00 2,450.00 2,425.00 2,350.00Full Page (Standard) 3,300.00 3,275.00 3,250.00 3,225.00 3,100.00Full Page (Premium) 3,600.00 3,575.00 3,550.00 3,525.00 3,400.00

* Prices include insertion in 3 publications and a web version of your ad.

Combination of ANY 2 of Our Publications:

2014 aDvertising rates (Per Month): 2 Publications

size 1 insertions 3 insertions 6 insertions 9 insertions 12 insertions1⁄8 Page 700.00 675.00 650.00 600.00 550.001⁄6 Page 825.00 800.00 775.00 750.00 700.001⁄4 Page 950.00 925.00 900.00 875.00 800.001⁄3 Page 1,050.00 1,025.00 1,000.00 975.00 850.001⁄2 Page 1,300.00 1,275.00 1,250.00 1,225.00 1,175.00

1⁄2 Page Banner 1,900.00 1,875.00 1,850.00 1,825.00 1,775.00Full Page (Standard) 2,400.00 2,375.00 2,350.00 2,325.00 2,275.00Full Page (Premium) 2,800.00 2,775.00 2,750.00 2,725.00 2,675.00

* Prices include insertion in 2 publications and a web version of your ad.

size 1 insertions 3 insertions 6 insertions 9 insertions 12 insertions1⁄8 Page 500.00 475.00 450.00 425.00 400.001⁄6 Page 625.00 600.00 575.00 550.00 500.001⁄4 Page 750.00 725.00 700.00 675.00 600.001⁄3 Page 825.00 800.00 775.00 750.00 700.001⁄2 Page 950.00 925.00 900.00 875.00 800.00

1⁄2 Page Banner 1,200.00 1,175.00 1,150.00 1,125.00 1,075.00Full Page (Standard) 1,500.00 1,475.00 1,450.00 1,425.00 1,375.00Full Page (Premium) 1,950.00 1,925.00 1,900.00 1,875.00 1,700.00Front Page Banner 900.00 875.00 850.00 825.00 800.00Front Page Earlug 500.00 475.00 450.00 425.00 400.00

Products & services Directory: (cost per year for 12 months minimum) 300.00marketplace: (cost per month for a 2” x 2” square ad) 75.00subscription: (cost per year plus tax, for 12 months) CDN 25.00

U.S. 35.00

* Prices include insertion in 1 publication only and a web version of your ad.





(All Woodward Publishing Websites)

2014 aDvertising rates: online aDvertisements

on-line aDvertisements only (all Woodward Publishing websites)

Targeted exposure on Woodward Publishing’s buying audience. Monthly advertiser statistics are available that measure the number of impressions and clicks on each ad. Our website utilizes Google Analytics to track web stats for overall traffic, page views and visit time.

banner & other advertising opportunities

Premium Partners Banner Buttons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $300/monthVertical Banner Ads (260w x 280h pixels) max file size 60KB . . . . . . . . . . . . . $450/monthLeader Board Ads (top of page - 728w x 90h pixels) max file size 45KB . . . . $600/monthAdvertisers Section: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500/monthCareers Section: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500/month

marketplace advertising (inventory management system)

Post your entire fleet inventory on the Woodward Publishing website which is searchable using key words. For optimum value, your ad will also be showcased on the front page of our website within a revolving banner. Ads can be changed on a daily basis.

- up to 9 listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $285/month- 10 to 19 listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500/month- 20 to 29 listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $675/month- 30+ listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $950/month

samPle online marketPlace aD:






2014 Baker’s Dozen(13 ads for the price of 12)

call barb at 877.225.2232or carl at 613.902.5324

12 Month Preferred rates

1 Region (ad in 1 Publication) 2 Regions (ad in 2 Publications) National (ad in All 3 Publications)

ad size $/month + HST ad size $/month + HST ad size $/month + HST1⁄4 page 550.00 1⁄4 page 750.00 1⁄4 page 1,000.001⁄3 page 650.00 1⁄3 page 850.00 1⁄3 page 1,350.001⁄2 page 750.00 1⁄2 page 1,100.00 1⁄2 page 1,500.00

full page 1,100.00 full page 1,800.00 full page 2,800.00

FREE bonuses with any of the above contract rates: a) One free advertisement (equal to the ad size booked) to be used at the end of

your contract (i.e. 13th advertisement) b) COMBO PACK DIRECTORY (print and online, a value of $300.00/year plus tax) c) Your logo on the FRONT PAGE of our website listed as a “Premium Partner”

valued at $3,600.00 per year plus tax. d) Press releases printed free of charge. e) All ads and editorial are also included in our online, digital version with links to

your email and website addresses. f) Change your ad every month with no additional charges.

Please note: With the booking of any of the above ad sizes in this package, you may purchase an online “Vertical Banner” at half the regular price.

Ads are in FULL COLOR with NO CHARGE for design or special placement.

2014 “Baker’s Dozen”

Front Page Feature Packages:front Page feature Packages: Exclusive front cover photo with an accompanying full page article inside. All ads on the front cover will remain as these customers are on contract with us. Call for pricing for one, two or all three publications.

benefits of the front Page feature Package:

a) 100 print copies free of charge to be used as a marketing tool

b) the issue will be placed on our website for everyone to view for the month, and later moved to our on-line archives

d) a digital copy of your feature will be provided for your own marketing purposes.

e) your feature will be placed on the “Home Page” of our website for the month in addition to being published in our on-line publications. Later it will be moved to our archives and will be searchable by “key words”. Our website utilizes Google Analytics to track web stats for overall traffic, page views and visit time.



Target Your Market


Target your market…Associating your advertisements

with one of our monthly themes or with one of our popular columnists

or writers.

2014 DeaDline ScheDule:

2014 eDitorial calenDar:

Monthly coluMnS: Column subjeCt or theme Columnist

A Drive back in time Wendy Morgan-McBride

business insurance matters Linda Colgan

Cross border services Dawn Truell

From the Driver’s seat Carl McBride

GPs systems Diane Shirchenko

health & Fitness Dr. George Traitses

health insurance matters Lina Demedeiros

healthy living Brenda Ricker

Keeping Your Vehicles Clean Jack Jackson

legal matters Mark Reynolds

making Your miles Count Robert D. Scheper

the Complacency Coach Bruce Outridge

the safety tip Adviser Alvis Violo

transport for Christ Chaplain Len Reimer

Month theMe

January Communications & On-board Computers

February Fuel Economy Products (Fuel Additives, Aero Parts, Mudflaps)

March Engines (New developments & features including LNG)

April Factoring & Finance

May Truck & Trailer Repair Services

June Truck Accessories

July Labour Shortage (Drivers & Mechanics)

August Insurance & Wealth Management Products

September Truck Bodies & Chassis

october Brakes, Tires & Wheel Products

november Truck Washing Systems & Products

December Diesel Exhaust Fluids

ISSUE # SalES &ETN & WTN OTN MONTH EDITORIal PRINTER DISTRIBUTION

68 126 January December 12 December 18 December 23

69 127 February January 16 January 23 January 28

70 128 March February 14 February 21 February 26

71 129 April March 14 March 21 March 26

72 130 May April 17 April 24 April 29

73 131 June May 16 May 23 May 28

74 132 July June 16 June 23 June 26

75 133 August July 17 July 24 July 29

76 134 September August 15 August 22 August 27

77 135 October September 17 September 22 September 25

78 136 November October 16 October 23 October 28

79 137 December November 14 November 21 November 26


Design & ProDuction:If required, our graphic designer will help you design and create your advertisement at no extra charge. To get the best results we would need the following; a good quality copy of your logo (original artwork if possible), photos, illustrations, as digital files or scannable images. If you have an existing ad, we can re-size it if necessary. Under certain circumstances if the size of an existing ad does not match our standard dimensions and cannot be changed, we can “float” the ad within the layout of a page. “Bleeds” are accepted. Any supplied art or photographs should be at least 300 dpi if possible (lower resolutions can be used but will result in a lower quality final product). No film required, we go directly from PDF to Plate.

Proofs:A “proof” (copy) of all advertisements created or modified by the publisher (i.e. Woodward Publishing) will be e-mailed (preferred method) or faxed to the advertiser or agency prior to publication. If proofs are not returned for corrections, the publisher assumes that the proof is satisfactory and is authorized for use. All advertisers receive a print copy by mail of the publication(s) in which they appear.

comPuter environment:Our graphic design department is PC based and we primarily use Adobe Photoshop, Illustrator, InDesign and Acrobat. These applications can accept files produced on Mac computers.

file formats:We prefer that digital files be in one of the following electronic formats; Photoshop (PSD), Illustrator (AI, fonts to outlines), Acrobat (PDF, fonts included), PNG, JPG/JPEG, TIF or EPSPostscript (eps). We can, however, work with most file formats if necessary. Files can be compressed (i.e. ZIP/Stuff-It).

meDia:If files are to be supplied on physical media, we can accept USB Flash Drives, all memory cards, CD-ROM/RW and DVD.

agency commission:Woodward Publishing inc. is pleased to work with accredited advertising agencies. A 15% commission is calculated on rates before discount.

mechanical sPecificationsWoodward Publishing publications are printed on 35 lb Premium 80 with a 60 lb gloss Cover

tabloid, Web Width 27”

live area: 95/8’’ x 12¾”(¾” gutter)

trim area: 103/8” x 13½”(+ 3/8” margins)

bleed area: 111/8” x 14¼”(+ 3/8” margins)

live area: 95/8’’ x 12¾”(¾” gutter)

trim area: 103/8” x 13½”(+ 3/8” margins)

bleed area: 111/8” x 14¼”(+ 3/8” margins)

Fo

ld

1/3 Pagevertical2 col x 12”18p9 x 72p31/8” x 12”

1/3 Page4 col x 6”

38p3 x 36p63/8” x 6”

¼ Pagevertical

2 col x 9”18p9 x 54p

31/8” x 9”

½ Page3 col x 12”28p6 x 48p4¾” x 12”

¼ Page3 col x 6”

28p6 x 36p4¾” x 6”

1/3 Page – horizontal6 col x 4”

57p9 x 24p95/8” x 4”


28p6 x 24p4¾” x 4”

½ Page – horizontal6 col x 6”

57p9 x 24p95/8” x 6”

½ Page – Double banner12 col x 3”

120p0 x 18p20” x 3”

full Page – Double banner12 col x 6”

120p0 x 36p20” x 6”

½ Page4 col x 9½”36p9 x 56p3

6” x 9½”

1/6 Page2 col x 6½”17p9 x 39p

3” x 6½”


27p3 x 18p64½” x 3”

1/8 Page2 col x 4¾”

17p9 x 28p93” x 4¾”

1/3 Page3 col x 8½”27p3 x 50p64½” x 8½”



The “Marketplace”An Ideal Place to Advertise

call barb at 877.225.2232

Classifieds Cols Rows Display AD Width (‘‘) Height (‘‘) $ per Month

1 1 1 21⁄8 2 74.952 1 2 21⁄8 43⁄8 149.90

2 1 41⁄2 23 1 3 21⁄8 65⁄8 224.85

3 1 67⁄8 24 1 4 21⁄8 9 299.80

2 2 41⁄2 43⁄84 1 91⁄4 2

5 1 5 21⁄8 111⁄4 374.756 2 3 1⁄4 page 41⁄2 65⁄8 449.70

3 2 67⁄8 43⁄87 524.658 2 4 41⁄2 2 599.60

4 2 91⁄4 43⁄89 674.5510 2 5 1⁄2 page 41⁄2 2 749.5011 824.4512 3 4 67⁄8 9 899.40

4 3 91⁄4 65⁄813 974.3514 1,049.3015 3 5 67⁄8 111⁄4 1,124.2516 4 4 91⁄4 9 1,199.2017 1,274.1518 1,349.1019 1,424.0520 4 5 full page 91⁄4 111⁄4 1,499.00

2014 mediakit

Documents

trucking industry

ontario trucking news

trucking fleets

trucking market

marketplace section

employment section

section franaise

new products services