digiuniverso mediakit 2014 english

8/12/2019 DigiUniverso MediaKit 2014 English

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The #1 reference in Spanish

for lovers of technology,

digital cultureand innovation

Why in Spanish?

ccording to a 2009 study by one of the most prestigious universities in Puerto Rico, nine

out of ten residents do not speak English at an advanced level.1The section of the census

concerning population and housing in Puerto Rico in 2005-2009 stated that 95 percent of

residents speak Spanish at home, and 85 percent do not speak English very well.2

Spanish is the second most widely spoken language in the United States. There are more Spanish

speakers in the US than there are speakers of Chinese, French, German, Italian, Hawaiian and

Native American combined. According to the 2012 American Community Survey, carried out by

the U.S. Census Bureau, Spanish is the main language spoken at home by 38.3 million people aged

five or over, more than double the number in 1990.34

1Daily News (New York), 24 February 20092U.S. Census Narrative Profile. U.S. Census (20052009)

3Primary language spoken at home by people aged 5 or older. United States Census Bureau. Retrieved 2012

4

American Community Survey facts, U.S. Census Bureau 2008


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** You can take advantage of the discount to reserve a space for any month of 2015 and the remainder

of 2014. This offer can not be applied to any other offer or previously made proposals submitted by our

vendors. Offer begins on November 1 and expires on November 28, 2014.

Take advantage this November

With our Black Friday Offer

Plan your 2015 full campaign

In the only media

Specialized in technology innovation and digital culture

Contact our vendors at

Puerto Rico:787-330-1055 Miami:1-786-232-0665

Email:[email protected]


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Media Kit 2014 - printed, APPS & Web

Our Purpose

here may be many magazines in English, but there

arent any like this one, which speaks the official

language of Latinos. igiUniversowas founded with

the aim of meeting a significant need and filling a void thathas existed for years in the Spanish-speaking market in the

Caribbean and the United States for a written medium

specializing in technology and its various branches aimed

at a Spanish-speaking market which has been a significant

consumer of tech products and services for decades.

igiUniverso is the first monthly magazine in Spanish

specializing in news covering various areas of technology

and digital innovation, with the aim of inspiring and

accurately informing readers, and helping to boost the

economy, education and entrepreneurship in these fields.We also report on Latinos and their progress in these

industries. The publication have its own website and apps

that are updated on a daily basis with the latest news from

the technology world, along with the current reviews of products, brands and services.


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Our TeamSamuel Ortiz Ramos, COB/Editor in Chief

He supervises all the publishing operations in EmperorsEntertainment LLC/DigiUniverso. Before this, Mr. Ortiz has been apublicist for more than 14 years, offering services to companiesrelated to the telecommunications, computation, technology aswell as to universities specializing in academic programs oftechnology, digital culture and innovation. He has been grantedwith international awards multiple times and nominated for theEmmy Award in 2012 for a public service campaign that co-produced with Samuel Benquez, and was launched with thecollaboration of the company AT&T. Also, he has written columnsfor the newspaper Primera Hora, and publishing material of

companies of technology for different important newspapers at national andinternational level. Likewise, he is member of the Puerto Rico ManufacturersAssociation; Public Relations Society of America and the Sales and MarketingExecutives Association. He was also a member of the 'Video Games Cluster' ofthe Puerto Rico Industrial Development Company, which promotes the impulseand growth of the industry of video games in the islands of Puerto Rico.

Samuel Benquez Mndez, Vicepresident and Editor

As Vice President, he directs and supervises the expansion andstrategic planning of Emperors Entertainment LLC/DigiUniversoAlso, as Editor writes several columns for the printedpublication of the magazine and its web version DigiUniverso.comPrior to this, Mr. Benquez was publicist for more than 14 yearsoffering services to companies related to the bankingtelecommunications, computing, technology as well asuniversities specializing in academic programs in technology

digital culture and innovation. In addition, Mr. Beniquez is anexpert in everything related to social media, SEO, SMO, andresponsive web sites development. He has been awarded with internationalawards multiple times and nominated for an Emmy Award in 2012 for a publicservice campaign that co-produced with Samuel Ortiz, and was launched withthe collaboration of the company AT&T. Likewise, he has written editorialmaterial for tech firms, for various national and international media. Also, hewas member of the 'Video Games Cluster' of the Puerto Rico IndustrialDevelopment Company, which promotes the impulse and growth of the industryof video games on the islands of Puerto Rico.


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He is in charge of new business development at Emperors EntertainmentLLC/DigiUniverso and responsible for the expansion of the company in andoutside Puerto Rico.

Jos A. Lpez Martnez, Technology Advisor

He was Senior Manager, Marketing AT&T, with more than 18 yearsof progressive experience in the marketing of products andservices of technology. He worked on world renownedcompanies such as: BellSouth Nicaragua (2 years); Intercable

Venezuela (2 years); Telefonica Movistar and Atento Holding (11months); BellSouth, Venezuela and Chile (4 years) and AT&T (7years).

Alexnder Snchez Maldonado, Production Manager

He has worked in major advertising campaigns for companies intelecommunications, and universities specialized in academicprograms in technology, digital culture and innovation. He is

also in charge of everything related to the supervision of theproduction of the magazine, the assembly of the ads in themagazine (in print, digital and web version), and graphic art andvideos of it.


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Why advertise on DigiUniverso?Some Quick Facts

How many loves technology, innovation and digital culture?

Who is the DigiUniverso Audience?

Desicion Makers

Innovators

Developers

People with purchasing power

Thought Leaders

Pioneers

Students of Science, Technology and Digital Culture

50,000+

Facebook Fans

4,000,000+

Email Subscribers

45,000+

Twitter Followers

5,000,000+

Total Audience

Your customers are

in DigiUniverso


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Editorial Content5

Social Media

Accurate information on media sites such as Facebook, Twitter, Google+ andYouTube, with how to tips.

Mobile Life

All kinds of information on mobile life, answering questions about devicesInformation on new devices about to hit the market. Fresh ways of looking at howmobile life can help business entrepreneurs and students to grow. Information on

new apps and much more.Product Reviews

Reviews and opinion pieces on different products.

Education

Academic alternatives and offerings in the higher education market relating totechnology, digital culture and innovation. Latest information on the most inuniversities in the Caribbean and the United States.

Business and Banking

Informative content on innovation, Banking, advertising, jobs, marketing, media,small business and start-ups. Interviews and information on the most significantLatin Americans in the technology, digital culture and innovation industries.

Digital Culture

Video games, cinema, digital art and design, photography, music and TV.

Advances

Business and home security, future technology, medical advances and developments

in the automotive industry.Computing

Hardware, software, Mac, Windows, programming, viruses/spyware, security andnetworks.

5Note: Editorial Calendar subject to change without notice. *Subscribers receive the issue 7 days prior to the on-sale

date.


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Green EnergyWind systems, coal and natural gas, solar power, legal issues, interviews andinfluential figures in the industry, and technical studies of green energy issues.

Gadgets

My Precious column (on essential articles for entrepreneurs and students) andAsk the Saviour (FAQs).

Telecommunications

Existing telecommunication networks and services, their application and different

categories, standards and networking, Wi-Fi, internet and IP protocol, VoIP andmultimedia, broadband networks and services, cables, ADSL and VSAT, among otherissues.


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Scope

*San Juan, Carolina, Bayamn, Catao, Trujillo Alto, Toa Alta, Toa Baja y Guaynabo.

*San Juan, MetroArea

56%

Caguas

4%

Arecibo

3%

Mayaguez

3%

Ponce

6%

Other Towns

28%

Points of Sale by Region (Puerto Rico)

Miami, Fl

47%

Orlando, Fl

34%

New York, NY

19%

Points of Sale (USA)


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Digitalo Apple Newsstando Kindle Fireo Reader (Subscription at low cost)o

Windows 8 (Free of charge)o Our Own Mobile App (Free if you provide your email and data)

Web

www.DigiUniverso.comAccording to major research6, 54 percent of Hispanic people in the United

States are online. Our website lets your brand, product, business, event andservices reach them in a creative, specific and measurable way, using all ouravailable solutions.

Format

Printed and Digital: 8.5 x 11

Frequency

Monthly

Audience7

Puerto Rico Retail in Print format: 65,000Print Subscribers: 92,000Digital Subscribers (Apps): 105,000

United States Retail in Print Format: 220,000Print Subscribers: 230,000Digital Subscribers (Apps): 240,000

Pass Along: 3.5 personsTotal audience: 3,332,000

Social Media

Facebook: 50,000+Twitter: 45,000+Email Subscribers: 4,000,000+

6Scarborough Research, March 20097Distribution and audience will constantly change based on strategic opportunities,readers and market

needs.
http://www.digiuniverso.com/http://www.digiuniverso.com/http://www.digiuniverso.com/


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Visits to our website www.DigiUniverso.com

750,000+ monthly

Price of the magazine outlets retail

Printed in US & Puerto Rico (Retail): $5.99Digital subscription

(Apple Newsstand,

Amazon Apps (Android),Kindle Fire) $28.75 yearly (60%off)Digital Subscription in Windows 8:

Free of charge

Our own Mobile Application:

Free of charge when providesemail and data

Readr: $9.99 monthly and can readDigiUniverso and many othermagazines

Reading Profile

Age

24%

55%

21%

18 - 2425 - 49

50 - 65


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Gender

Socioeconomic LevelMinority groups in the U.S. wield more economic influence than ever this yearand going into the future, according to the Annual Multicultural EconomyReport by the Selig Center for Economic Growth at the Terry College ofBusiness.

Hispanic consumers in the U.S. control a market worth $1.2 trillion in 2013 afigure that surpasses the entire economy of Turkey as a result of high birthrates, immigration and increased business initiative among the Hispanicpopulation.8

Technology, knowledge, digital culture, creativity companies and theirexecutives are the most powerful in the world.

In Puerto Rico the most influential people with purchasing power, are morelinked to science, technology and digital culture. The influential and moreaffluent people know that only through technology managed to influencethe masses.

8The Multicultural Economy 2013 by the Selig Center for Economic Growth at the Terry College of

Business, University of Georgia

Female

45%

Male

55%


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Education

Employment

University graduates +

55% of our readers are college graduates or are in theprocess of completing their degree.

Postgraduate Degree

19% of our readers have a postgraduate degree or are inthe process of completion.

Employed

91% of our readers are employed

Professional/Managerial

80% of professional/managerial read our magazine

CXOs

38% of CXOs read us


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2014 Deadlines *

Issue Space Reservation Digital Art DeadlineMarch-April 2014 January 23, 2014 January 24, 2014

April-May 2014 April 10, 2014 April 11, 2014

May-June 2014 May 1, 2014 May 12, 2014

June-July 2014 June 9, 2014 June 13, 2014

July-August 2014 June 27, 2014 June 30, 2014

August-September 2014 July 1, 2014 July 4, 2014September-October 2014 July 11, 2014 July 25, 2014

October-November 2014 August 8, 2014 August 22, 2014

November-December 2014 November 5, 2014 November 9, 2014

December-January 2014 November 24, 2014 November 28, 2014

January-February 2015 December 1, 2014 December 5, 2014

February-March 2015 December 22, 2014 December 26, 2014

March-April 2015 January 13, 2015 January 23, 2015

April-May 2015 February 12, 2015 February 25, 2015

May-June 2015 March 12, 2015 March 25, 2015

*These dates are subject to change without prior notice.


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Traditional Specifications for Advertisements

Size Bleed

Height Width

Trim

Height Width

Safety

Height Width

Double Page 11 16 1/2 10 3/4 16 1/4 9 1/2 15

Full Page 11 8 3/8 10 3/4 8 1/8 9 3/4 7 1/8

Junior Page 8 3/4 5 5/8 8 1/2 5 3/8 7 7/16 4 3/8

1/2 Page Vertical 11 4 1/2 10 3/4 4 1/4 9 3/4 3 1/4

1/2 Page Horizontal 5 5/8 8 3/4 5 3/8 8 1/8 4 3/8 7 1/8

1/3 Page Vertical 11 3 5/16 10 3/4 3 1/16 9 3/4 2 1/8

1/3 Page Square 5 5/8 5 5/8 5 3/8 5 3/8 4 1/8 4 1/8

1/3 Page Horizontal 3 1/2 8 1/2 3 1/4 8 1/4 2 3/4 7 1/8

1/4 Page (ROP) 5 5/8 4 1/2 5 3/8 4 1/4 4 3/16 3 1/4

Banner 2 10/16 8 3/4 2 11/16 8 1/81/4 Shoppers Guide 4 5/16 3 1/2


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General Rates 2014 (Rates for major companies that benefit of our wholedistribution market - U.S. & PR) includes print and Apps version**

Black & White 1 X 3 X 6 X 9 X 12 X

Full Page

$7,339 $6,976 $6,608 $6,238 $5,872

Junior Page $5,136 $4,879 $4,624 $4,368 $4,110

1/2 Page V / H

$4,387 $4,169 $3,947 $3,729 $3,508

1/3 Page V / H $3,006 $2,855 $2,703 $2,554 $2,413

1/4 Page (ROP)

$2,493 $2,366 $2,242 $2,116 $1,986

Banner $1,913 $1,813 $1,720 $1,621 $1,528

1/4 Shopping Guide

$1,471 $1,395 $1,322 $1,247 $1,176

Two Colors 1 X 3 X 6 X 9 X 12 X

Full Page

$8,957 $8,507 $8,061 $7,611 $7,165

Junior Page $6,270 $5,956 $5,644 $5,330 $5,018

1/2 Page V / H

$5,394 $5,127 $4,856 $4,585 $4,316

1/3 Page V / H

$3,680 $3,495 $3,307 $3,122 $2,941

1/4 Page (ROP) $3,046 $2,893 $2,737 $2,588 $2,436

Banner

$2,314 $2,196 $2,080 $1,968 $1,850

1/4 Shopping Guide $1,780 $1,690 $1,600 $1,513 $1,423


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Full Color 1 X 3 X 6 X 9 X 12 X

Full Page

$10,528 $10,000 $9,479 $8,951 $8,424

Junior Page

$7,369 $7,034 $6,632 $6,265 $5,893

1/2 Page V / H $6,328 $6,010 $5,690 $5,379 $5,061

1/3 Page V / H

$4,333 $4,117 $3,902 $3,683 $3,466

1/4 Page (ROP) $3,589 $3,408 $3,226 $3,048 $2,869

Banner $2,701 $2,564 $2,433 $2,293 $2,1541/4 Shopping Guide $2,077 $1,973 $1,872 $1,764 $1,657

Front Cover***** $19,500 ---- ---- ---- ----

Back Cover

$13,557

$12,876

$12,199

$11,518

$10,841

Inside Back Cover $12,419 $11,620 $11,175 $10,555 $9,932

First 10 Pages: 15% extra

Special position requested by client: 15% extra

***** Promotions in cover page "Full Page" must be approved by the Editor in Chief.** Rates effective April 2014.**Rate includes advertising in digital and print. In digital version you can add videos andhyperlinks.**Rates and rules subject to change without prior notice.**

Rates for inserts or special projects will be quoted separately.**

All rates are gross, before agency commission.

**Advertising agency Commissions: 20% is paid only to recognized advertising agenciesand when the bill is paid on time. If the agency pays their bill after the date specifiedtherein, the agency will lose the right to receive its commission, without exception.**Discount per Frequency:Based on the frequency of advertising, advertisers can getdiscounts on the rate. To qualify, the advertiser must run at least 3X in DigiUniversowithin 12 months.**

All advertising transactions are subject to the Terms, Conditions and Regulations ofthe Emperors Entertainment LLC./DigiUniverso Agreement. The terms, conditions andregulations are available on our website:www.DigiUniverso.com
http://www.digiuniverso.com/http://www.digiuniverso.com/http://www.digiuniverso.com/http://www.digiuniverso.com/


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Retail Rates for Business 2014 (Rates for small businesses and for thosethat do not benefit of our whole distribution market) includes print andApps version ***

Black & White 1 X 3 X 6 X 9 X 12 X

Full Page $4,403 $4,186 $3,965 $3,743 $3,523

Junior Page

$3,082 $2,927 $2,774 $2,621 $2,466

1/2 Page V / H

$2,632 $2,501 $2,368 $2,237 $2,105

1/3 Page V / H $1,804 $1,713 $1,622 $1,532 $1,448

1/4 Page (ROP)

$1,496 $1,420 $1,345 $1,270 $1,192

Banner $1,148 $1,088 $1,032 $973 $917

1/4 Shopping Guide

$883 $837 $793 $748 $706

Two Colors 1 X 3 X 6 X 9 X 12 X

Full Page

$5,374 $5,104 $4,837 $4,567 $4,299

Junior Page $3,762 $3,574 $3,386 $3,198 $3,011

1/2 Page V / H

$3,236 $3,076 $2,914 $2,751 $2,590

1/3 Page V / H $2,208 $2,097 $1,984 $1,873 $1,765

1/4 Page (ROP)

$1,828 $1,736 $1,642 $1,553 $1,462

Banner $1,388 $1,318 $1,248 $1,181 $1,110

1/4 Shopping Guide

$1,068 $1,014 $960 $908 $854


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Full Color 1 X 3 X 6 X 9 X 12 X

Full Page

$6,317 $6,000 $5,687 $5,371 $5,054

Junior Page

$4,421 $4,220 $3,979 $3,759 $3,536

1/2 Page V / H $3,797 $3,606 $3,414 $3,227 $3,037

1/3 Page V / H

$2,600 $2,470 $2,341 $2,210 $2,080

1/4 Page (ROP) $2,153 $2,045 $1,936 $1,829 $1,721

Banner $1,621 $1,538 $1,460 $1,376 $1,2921/4 Shopping Guide $1,246 $1,184 $1,123 $1,058 $994

*** Rates effective April 2014.***

Rate includes advertising in digital and print. In digital version you can add videos andhyperlinks.***Rates and rules subject to change without prior notice.***Rates for inserts or special projects will be quoted separately.***All rates are gross, before agency commission.***Advertising agency Commissions: 20% is paid only to recognized advertising agenciesand when the bill is paid on time. If the agency pays their bill after the date specifiedtherein, the agency will lose the right to receive its commission, without exception.***

Discount per Frequency:

Based on the frequency of advertising, advertisers can get

discounts on the rate. To qualify, the advertiser must run at least 3X in DigiUniversowithin 12 months.***All advertising transactions are subject to the Terms, Conditions and Regulations ofthe Emperors Entertainment LLC./DigiUniverso Agreement. The terms, conditions andregulations are available on our website:www.DigiUniverso.com
http://www.digiuniverso.com/http://www.digiuniverso.com/http://www.digiuniverso.com/http://www.digiuniverso.com/


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of retail establishments should appear on each page. The establishmentor chain listed may be owned by the manufacturer.e. DigiUniverso will not allow that the manufacturer mention a company

with over 500 establishments in the ad, getting the Retail Rates. If themanufacturer wishes to mention in the Ad a company with over 500establishments, will be forced to pay the General Rate. A manufacturerwill not get the Retailer Rate by the mere mention in the ad a websitebelonging to third parties, or by including an informational toll-freenumber.

f.

The minimum required font size should be 2 mm height.

Ads that do not meet these requirements will be billed based on the General

Rate.

All Cover ads will be billed according to our General Rates.


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Rates to Business Directory (In Text / Classifieds Type) in Printed Formatmagazine (Black & White only):

Prices and Complements:

Price 1 x 3 x 6 x 9 x 12 x

Per line

$44.03 $41.83 $39.74 $37.75 $35.86

Title Bold and Centered: 65.00

Font of the title bold and centered on your box within the directory. A

maximum of 22 characters are allowed for this line. The cost is $65.00 plus theregular cost of your ad. Phone and Internet address will also be bold withthe purchase of this package. This directory will be published in black andwhite.


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Production Costs*

For ads prepared by DigiUniversos designers and copywriters:

Black & White or Full Color

Full Page $550.00Junior Page $450.001/2 Page $450.001/3 Page $450.00

1/4 Page $320.00Banner $320.002 x 2 $175.00

Other Costs:

Photographic paper By Quotation(Color proofs, for all ad size)Logo design By QuotationPre-press and photo retouching By Quotation

*

Costs are subject to change without notice.


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Email DropsMass advertising via email to database of users of DigiUniverso magazine

Minimum delivery: 250,000 userso $20.00 CPMo Delivery Rate for the entire base: $80,000.00 (4 millions Users)


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Rates for online advertising (website)


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Notes relating to web ads The monthly fee guarantees a minimum of 700,000 impressions. CPM = Cost per thousand impressions. Monthly rates cannot be divided by week. Emperors Entertainment LLC reserves the right to publish an advertisement and

it must meet its Advertising Copy and Contract Terms, Conditions andRegulations.


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