MEDIAKIT2016

VISITING 190.000 PARTY PEOPLE

The Electronic Dance Music-scene in the Benelux is still booming and trendsetting. What happens here will happen around the world, from Ibiza to Brussels and from Noordwijk to New York. Clublife EDM offers a

platform for this scene in the form of an exclusive magazine and 24/7 active digital media. You want to make it as an advertiser in the club- and dance scene? We can offer you a unique way to do so, with 189.350 party

people, DJ’s and label managers as our audience.

CLUBLIFEMEDIAKIT

2016

Target audienceNot just for party people, but also for people behind the turntables and behind the labels, Clublife EDM is the magazine of choice. From (home) DJ’s to renowned producers. After all, they also have to be up-to-date with all the latest developments. The platform serves all members of the scene.

In the heart of a trendsetting scene In the club- and dance scene it is all about trends in music, technology and fashion that are constantly moving. It is a world in which trend followers follow every move of the trendsetters, and both groups are readers and followers of Clublife EDM. The magazine, website and social media are always on the lookout for new trends and are necessary sources to find out what is happening and where it is happening. The members of the scene trust the inside knowledge Clublife EDM has to offer.

Mix of technology, music and lifestyleThe readers and followers will find a mix of partyreports, product information, interviews, agendasand articles about games, gadgets, movies and fashion in Clublife EDM. Reviews of, for instance, the latest headphones and DJ-equipment can be found right next to lifestyle reports with beautiful photography. Through digital media Clublife EDM is up-to-date every day with a well visited website, newsletter and great interaction through Facebook, Twitter, Instagram, Youtube and Google+. The readers and followers don’t have to miss out on anything.

Possibilities for advertisersWith Clublife EDM you will reach a very trendsetting target audience in a magazine thatfits this audience to a tee. The magazine and the online channels offer you as our advertiser all the possibilities to reach this valuable group of readers. Please contact us for more information or to have an advisory talk.

PLATFORM: FACTS &

NUMBERS

MagazineLaunched 2012

Frequency 4x per year

Run 36.500 copies

Reach 105.850 (read-along factor 2,9)

Spread through book stores/kiosk and subscribers. Extra release: 2.500 editions (trade shows and events)

Onlinepartyscene.nl 70.000 visitors per month

Social 38.000 total reach (Facebook, Twitter, Instagram, YouTube en Google+)

Newsletter 16.000 recipients (every Thursday)

Total reachWith the printed magazine and

online Clublife EDM reaches a total

of 190.000 party people.

Age distribution:13 - 17 25%

18 - 24 38%

25 - 34 24%

45 - 54 10%

55 - 64 3%

The reader plans to short-ly purchase one or more

of the following products: Tickets for parties 81%

Tickets for festivals 65%

Clothing 54%

Shoes 53%

Mobile phones 36%

Games 35%

Headphones 35%

Gadgets 34%

Clothing accessories 32%

DJ-equipment 30%

HiFi 28%

More than 71% claims

to keep the magazine for

more than 4 months.

99% indicates that it is a

reliable magazine.

44% indicates to visit more than

10 indoor and outdoor parties/

festivals per year.

47% likes to go to

beach clubs.

The reader spends an average

of €495,- per year on tickets for

parties/festivals.

The reader spends an average of

€285,- per year on music (cd’s,

iTunes, Beatport, etc.).

The reader spends an average

of €1.085,- per year on fashion

(clothing, shoes, accessories,

etc.).

The magazine and the website

are reviewed with an average of

8.5. and 8.0.

Clublife EDM Magazine is published by Clipboard PublishingDelftweg 147, 2289 BD Rijswijk, NederlandTel: +31(0)15 7600.700 info@clipboard-publishing.nl www.clipboard-publishing.nl

CLUBLIFE EDM MAGAZINEELECTRONIC DANCE MUSIC MAGAZINE BENELUX

FREQUENCY

PER YEAR

DISTRIBUTION

de lezer is van plan op korte termijn de volgende producten aan te schaffen

THE READER SPENDS PER YEAR ON AVERAGE:

STORES

SUBSCRIBERS

FASHION (CLOTHING, SHOES, ACCESSOIRES, ETC.)

FESTIVAL

EVENTS

TOTAL REACH

Woman

man

GENDER35%

HEADPHONES 34%GADGETS32%

CLOTHINGACCESSORIES

30%DJ- EQUIPMENT

28%HIFI

81%TICKETS FOR

PARTIES 65%TICKETS FOR FESTIVALS

36%CELLPHONE 35%

GAMES

54%CLOTHING

53%SHOES

25%13-17

38%18-24

24%25-34

10%45-54

3%55-64

ON TICKETS FOR FESTIVALS & EVENTS

ON MUSIC (ITUNES, BEATPORT, ETC.)

Clublife Magazine is published byClipboard PublishingDelftweg 147, 2289 BD Rijswijk, NederlandTel: +31(0)15 7600.700info@clipboard-publishing.nlwww.clipboard-publishing.nl

PublisherLinda Oenema

linda@clipboard-publishing.nlTel : +31(0)15-7600.700

Concept and ideas

Jascha Vinkjascha@clipboard-publishing.nl

Tel : +31(0)15-7600.771

EditorsLucas Boon

Peter GuldenpfennigJoni Hendrix

Mark HofmanMaarten Jacobi

Thomas KouveldMark Moed

redactie@clipboard-publishing.nlTel : +31(0)15-7600.707

Marketing & PR

Tim BeemerGiancarlo Idili

marketing@clipboard-publishing.nlTel : +31(0)15-7600.700

Design

Martijn HerremansLloyd TroostRon de Vos

Sales

Bart ArkesteijnManon van den Enden

Mitchell KoymansJascha Vink

sales@clipboard-publishing.nlTel: +31(0)15 7600.770

Traffic

Linda Oenematraffic@clipboard-publishing.nl

Tel : +31(0)15-7600.700

PrinterSenefelder Misset

Doetinchem

Distribution NetherlandsBetapress BV, Gilze

Distribution BelgiumImapress NV, Turnhout