media pack - the business show

THE GREAT BRITISH BUSINESS

SHOW

13 & 14 MAY 2015ExCeL, LONDON

INCORPORATING

33RD BUSINESSSHOW2015TH

E

To enquire about exhibiting or sponsorship opportunities, please call Reg Chard on 0117 9304927 or email [email protected]

03EVENT OVERVIEW

The event is renowned for the buzz that it creates when more than 20,000 people meet under one roof to do business, network, pitch for funding and participate in workshops, seminars and debates.

The Fastest Growing Business Exhibition In EuropeEnterprise has never been more fashionable in the UK than it is now and that’s why The Great British Business Show has become the fastest growing business

The UK’s biggest business exhibition and conference.

“An unrivalled opportunity to

make direct contact with more than

20,000businesses.”

Business Startup and The Business Show combine to create the UK’s biggest business

exhibition and conference.

The event is built on a foundation of:• 20-25,000 visitors • Over 350 exhibitors showcasing goods and

services • More than 250 seminars delivered by experts • More than 140 workshops run by experts • A Keynote schedule of the UK’s most successful

business people • Personalised expert advice sessions • Networking features

exhibition in Europe. If you have a product or service that’s suited to business owners, you need to exhibit at this market leading event for an unrivalled opportunity to make direct contact with more than 20,000 businesses who attend with the primary agenda of improving and expanding their business.

After 16 years of running The Business Show, we are proud to have established a reputation as the country’s premier business exhibition, built on an exciting blend of highly respected speakers, interactive features and industry leading suppliers.

The Great British Business Show incorporates two distinct exhibitions that are tailored to meet the needs of the business community, whatever stage they are at. Business Startup is devoted to aspiring entrepreneurs and companies in the first two years of trading, while The Business Show supports businesses that have been trading for longer and are looking for ways to improve and ultimately, grow.

04WHO ATTENDS?

Those who have alreadylaunched their start-upand want to ensure itsearly growth to becomean established business.

Those who are ready to launch their business and attend to find the resources to make it happen.

The Business Startup Visitors Can Be Split Into Two

Groups:

BusinessStart-up attracted

8,259visitors inNov 2014

Who Attends Business Startup

Business Startup attracts an audience of around 10,000 visitors who are launching their own business or have been running one for less than 24 months. These visitors will be drawn in by an unrivalled line-up of keynote speakers sharing their business secrets, along with a host of seminars, hands-on workshops, 1-2-1 advice sessions, networking sessions and the opportunity to pitch to a panel of multi-millionaire investors.

1

2Industry

29% Ecommerce/Internet

27% Professional/Business Services


E

05WHO ATTENDS?

0-3 Months Ago 26%3-6 Months Ago 8%6-12 Months Ago 13%12-18 Months Ago 12%18-24 Months Ago 13%2+ Years Ago 28%

Within 0-3 Months 29%Within 4-6 Months 26%Within 6-12 Months 19%Within 18 Months 9%After 18 Months 17%

63%visitors have

recently launched their startup

37%have not yet launched

their business, but intend to in the near future

When Did The Business Launch?

When Launching?

14% Retail Outlet

14% Hospitality/Catering 8% Leisure

Food & Drink Production Manufacturing Medical / Healthcare Skilled Trade

3% 3% 1% 1%

06WHO ATTENDS?

87%said they would

return to thenext event 91%

said they wouldrecommend theevent to another

person

The BusinessShow Welcomed

13,644Visitors InNov 2014The Business Show attracts an audience

of around 12,000 established businesses who want to grow, evolve and expand. The step to expansion is a tough one that needs to be carefully structured and this event offers business owners an unparalleled opportunity to receive expert advice, guidance and access to the suppliers they need to achieve it. Every Business Show hosts an array of seminars delivered by business experts, peer-to-peer mentoring features, an angel investors panel, workshops and sector specific networking features, all carefully designed to entice notoriously busy business owners away from their place of work for the day.

Visitors to The Business Show are entrepreneurs and owners of established businesses looking to grow their business and take it to the next level. They will be looking for advice and information, as well as suppliers of products and services of benefit to their business.

29% Professional/Business Services

14% Retail Outlet 10% Leisure


E

Industry


E

Who Attends The Business Show07WHO ATTENDS?

36% Managing Director

23% Finance Director

11% Chief Executive Officer

7% Marketing Director

5% Senior Manager

3% IT / Media Director

13% Other Director

2% Commercial / Business

Number of Employees

Position

19% Ecommerce/Internet 12% Hospitality/Catering

5% Medical/Healthcare 5% 4% 2%Manufacturing Food & Drink Production Skilled Trade

Development Director

1-10 11-20 21-50 51-100 101-499 500+

26%

21%

12%

6%

1%

Company Turnover

17%

28%

19%

12%0-250K

250K-1M

1M-5M

5M-20M20M +

34%

34%

“SME’s who are growing and building their businesses through their presence on Facebook so was great to have an opportunity to meet and hear feedback from some of those businesses across the UK at the Great British Business Show.”

Ciaran QuiltySMB Regional Director-EMEA, Facebook

09HANDYSTATS

The Show In Numbers

63% of attending businesses have an annual turnover of over £1m.

of visitors from the previous show have already done or are in the process of doing business with the exhibitors.

81% of visitors have complete authority over purchasing decisions.

of attendees had influence on purchasing decisions.

£32.2m of business took place during the event and the 30 day period thereafter.

of visitors don’t attend any other trade shows.

The visitors that purchased at the show spent on average £1965 each.

63%76%

81%97%

£32.2m34%

£1965

08HANDY STATS

We exhibit and have always achieved ROI. One of the best

networking opportunities you will find.Warren Cass,

Business Scene

Visitor MarketingThe show advertising campaign reaches far and wide, through a combination of traditional event marketing techniques, the latest digital techniques and social media platforms. A major benefit for any sponsor is the brand exposure that comes from a presence on our marketing campaign that hits the mainstream media, including national newspapers and TV.

Key components of the marketing campaign:• National newspapers • 250 ads across The Times, The Daily Telegraph, The Independent, The Guardian, The Financial

Times, The Sunday Times, The Sunday Telegraph, The Observer, The Daily Mail, The Mirror, The i• Ads will appear every day in both The Evening Standard and The Metro for the 7 weeks leading

up to the show • Business magazines: British SME, Talk Business, Retail Focus, Start Your Business, Money Talks• TV: 100+ ads on ITV, Sky News, Sky Sports 1,2 & 3, Sky 1• Radio (London) • Social Media (Twitter, LinkedIn and Facebook) • Web banners (targeted business websites) • Online behavioural targeting (targeting visitor profile) • 250,000 direct mail invitations to business groups and government organisations • Email campaigns to our database of more than 250,000 business owners• Partners’ emails to their databases see 1.4 million emails inviting business owners to the show

* All marketing activity is subject to change in conjunction with the event marketing needs

10VISITORMARKETING

11VISITORMARKETING

Unrivalled Seminar ScheduleThe schedule is the centre of visitor attraction, painstakingly designed to ensure that business owners view it as an unmissable opportunity to find the answers to the problems that keep them awake at night.

The Show GuideEvery pre-registered visitor receives a glossy brochure showcasing the highlights of the forthcoming exhibition and conference. They also have online access to a complete digital show guide that encourages visitors to sign up for seminars, workshops and other show features. It covers every part of the event and reinforces the hundreds of reasons to attend, updated as the show dates approach.

Interactive Features

The features form the heart of the event and pull visitors out of the workplace with the opportunity to network, attend training workshops, pitch to panels of multi-millionaire investors, and receive expert 1-2-1 advice, all free of charge.


Interest Specific Emails

We send regular emails to visitors highlighting specific areas of interest. For instance, visitorsinterested in finding alternative sources of funding will receive an email detailing features like Angels Den, a list of relevant finance seminars and 1-2-1 finance advice sessions, as well as pointing them to the exhibitor list.

Visitor-To-Visitor EngagementWe ramp up our Twitter, LinkedIn, Facebook and YouTube campaigns in the weeks leading up to the show. Our keynote speakers are instrumental in drumming up excitement about the event to their large followings on social media channels. As the activity increases, visitors begin engaging with one another through these channels, which creates pre-event networking and in turn, a cast iron reason to attend and meet one another face-to-face.

In addition to the extensive media and partners marketing campaign, we ensure that pre-registered visitors remain engaged with and excited about the event, ensuring it remains a ‘must’ in their diary. 89% of our pre-registered visitorstypically go on to attend the event, which is far above the average of just 60% across the board for free-to-attend trade exhibitions. So what makes us different?

Why do pre-registered visitors attend?

12EXHIBITOR TESTIMONIALS

Aside from the first class sales and support during the planning and set-up of the show, the volume of business that the show drove to our stand was unprecedented. I barely had time to breathe during the two days and the net result was dozens of business leads, some of which have already been converted into sales. I couldn’t recommend more highly.Stuart Spice, buzzbox Telecom

The Business Show is the biggest and bus-iest business event in London/UK and is a must attend for anyone serious about their business. We exhibit (Business Scene) and have always achieved ROI. One of the best networking opportunities you will find.Warren Cass, Business Scene

Having been a speaker at the The Business Show since 2009, I have to say the way this year’s event was run and the quality of people surpassed the best ever show so far. Great work by all, keep it up.Warren Knight, Gloople

We had so many people to our stand that we had to fly in another member of staff from our office in Ireland for the second day of the show.Mary Stapleton, Tweak.com

Great time at The Business Show. It was apleasure meeting so many visitors andseeing so many business cards andknowledge exchanged.Oakley ERP

We’ve done six shows already this year, and brought the same amount of business cards and information packs as normal. At this show there were so many visitors that we almost ran out of leaflets on the first morning, and we were already getting enquiries back at the office while the show was still on.Jeremy Anderson, Pinsure

We have traditionally received a good return from The Business Show, but this time we’d smashed our show target by the first afternoon!Sarah Woods, Marketing Manager, SAGE

The show was great; best one that I’ve been to so far! Looking forward to the next one!Scott Hartley – Sales & Marketing Manager, Talk Business Magazine, Exhibitor

Making an event of this size successful requires a huge commitment of time, skill, energy and elbow grease. You blaze the trail guys and should give yourself a big hug for doing it with style, passion and integrity.Dee Blick, The Marketing Gym

Thank you to The Business Show fororganising yet another fabulous event.We were delighted with the support wereceived again. What always drives meis the passion by many business ownersand entrepreneurs to learn. John Coupland, Author of ACCELerate™Your Social Media

Exhibitor TestimonialsA fantastic two days at

The Business Show.

Elite Business Magazine

“I started with a 3x2 stand over 6 years ago and now you can see I have 120m2. Brilliant show, fantastically run and always, always, always make return on investment.”

Jonathan Pfahl – Rockstar Mentoring

13EXHIBITOR TESTIMONIALS

“The energy and enthusiasm of everyone that I met at The Business Show was fantastic. It’s a real treat to come into contact with so many inspired and driven entrepreneurs.”Ben Hunt Davies MBEOlympic Gold Medallist & Keynote Speaker


14VISITORTESTIMONIALS

“Amazing day at The Business Show. Learned a lot and have

never felt more confidentin my business.”

Mark Roberts

15VISITORTESTIMONIALS

Lots of thanks to The Business Show. Great day, met lots of great contacts and learnt a lot!A Brand in a Box

Cracking time at The Business Show, networking socks off and lovely chats! Contacts and relationships in the making. :) It’s awesome!Wilkietv

Interesting visit to The Business Show. Loads of advice, entertaining chats and new ideas! Amazed at the crowds!Elizabeth Whycer

Really productive at The Business Show. So much enthusiasm in one place. Very positive!Tim O’Rahilly

The Business Show shows why the UK is a great place to be - so many ideas, contacts and sweets!Martine Frost

Wow! The Business Show is intense! Sensory overload, but lots of great offers, help and advice.Paul Lancaster

Really productive and insightful day. Cannot wait to move forward with my business now! Thank you.Gavin Francis

Awesome couple of days. I’ve got a lot from the days and met some fantastic people.Tom Norman

Wow what a busy week! Had an amazing time at The Business Show, met some great people.Ketan Makwana

Visitor TestimonialsGreat afternoon at The Business Show. Went to some great seminars and workshops. Always Keep Learning!Camille Johnson, MCJ Consultancy

Great day at The Business Show. Highly recommended. Well worth a visit!Candy GaGa

Brimming with plans for my business! Aspiring entrepreneurs and small business owners; head to The Business Show.Nelum Samara

I met some amazing people at The Business Show and the opportunityto share ideas. Dee Alimi

Impressed by your show – busy and noisy!Trevor Merriden

Seriously had the best day at The Business Show! Learned so much and identified the gaps of knowledge I need to fill!Bella Talk

The Business Show? Excellent event!Anna Kuzia

Great day so far at The Business Show. Learnt a lot of things!Joshua Stewart

Great time at The Business Show yesterday. Met many good people. See you again next year.David Watts

Really enjoyed this year’s Business Show. Lots learnt and new people met.Claire Hearn

Just left The Business Show after seven hours of networking, conferences, workshop and more... It was simply amazing! Congrats!Le Dame

Speed networked today at The Business Show! Hadn’t tried it before, but it’s a good idea and very productive.Zoey Cooper

Reading The Business Show guide on the train back to Newcastle. Don’t let anyone tell you there’s no help for startups; there’s tonnes at The Business Show!Paul Lancaster

Feel so inspired and reassured to know that a normal woman like me can achieve her dream.Rosie Pretorius

Had a blast at The Business Show. Learnt so much. Can’t believe it was all free. Sometimes the best things in life are free!House Of Arike

Fantastic two days at The Business Show! Couldn’t have asked to get more from it!Sam Anderson

Awesome couple of days at The Business Show. I’ve got a lot from the last couple of days and I’ve met some fantastic people. Tom Norman

Think my brain’s still downloading all the stellar info from The Business Show 2013. Well done! Yet another buzz-filled show!October Jeroh


16ALTERNATIVE OPPORTUNITIES

Alternative OpportunitiesOur mission is to help you to achieve your marketing goals at the event. If there’s anything you’d like to do for that all-important big impact on the audience, we can work with you to make it a reality. We’ve worked with clients in the past to produce all kinds of creative branding solutions, from a giant red telephone in the registration area to brand-ed printed footsteps guiding visitors from a client’s workshop to their stand. Anything and everything is open to discussion and we would welcome the opportunity to work with you to find a solution to your brand exposure aims.

ShowSponsorship Sponsorship of The Business Show is a unique opportunity to establish a brand association and strong relationships early in the journey of tomorrow’s blue chips. The two tiers of sponsorship offer a range of opportunities to display your branding prominently around the event and across the advertising campaign. Ask us for more information.

FeatureSponsorship There are numerous sponsorship opportunities, all designed to offer you a big branding impact on the visitor, from speed networking to advice clinics. They draw in visitors and create a real buzz. Sponsoring a feature will ensure your brand stands out from the crowd, attracts your target audience and gives you data of the visitors who book it in advance. You’ll also have the added benefit of your branding appearing in all the visitor collateral and on the website.

@TheBusinessShow was a huge success for Hyve Hyve – The Business Show ExCeL 2014 Sponsors

Sponsoring the Boardrooms worked really well for us, we could engage the targeted audience onsite, whilst taking advantage of the wider branding opportunities it presented us. Great fun and excellent ROI, what more could we ask for?

Warren Cass, Business Scene

“Great crowd! The show definitely attracts small businesses that want to grow, fast, and are taking the right steps to make it happen. Tightly run from a logistics point of view as well.”

Brian Lavery, SMB Partnerships Manager, Twitter EMEA

17ALTERNATIVE OPPORTUNITIES

Workshops One way to guarantee pre-qualified leads and make a big branding impact on the show is to host a workshop, based on a proven formula previously operated by Google, Yell, SAGE and Microsoft.

Unlike any other form of B2B marketing, there is no uncertainty. These 30 minute hands-on interactive sessions throughout the day allow you to demonstrate your products and expertise. Workshops are the exhibition equivalent of pay-per-click marketing and the price is on a ‘per seat’ basis, so you only pay for as many hot prospects as you can take on.

Advertising OpportunitiesAdvertise your products and services to the entire audience and incentivise them to visit your stand through the visitor’s digital show guide which is emailed to every single person who registers for a ticket to the event.

Sponsorship opportunities include:

Angels DenBusiness ConnectionsBusinesses For Sale LiveFacetimeMidas TouchSeminar HallsSpeed NetworkingThe BoardroomsTweet MeetWorkshops

Volusion held a workshop and over the two days there were a total of 400 places. The workshop applications were enormous – we had a total of 943 people apply to be involved.

Sonu Sayeed


18PACKAGE & COST

There are countless marketing benefits directly related to having a stand at The Business Show over and above the obvious powerful benefits of face-to-face marketing to over 25,000 visitors at the event itself.

Included in the package for every stand is:

StandPut your brand in front of some of the hottest prospects in the UK. This is your space to personalise with your branding to stand out from the crowd and demonstrate the benefits of your product or service in person to the visitors.

Digital Show GuideAs an exhibitor, you will receive a 75-word exhibitor listing, including your contact and website details. The show guide is emailed to all visitors who pre-register for the show (approx 30,000 businesses) and is also available on our website.

WebsiteYou will be given a dedicated page to promote your products and services on our website, which receives in excess of 1,000,000 hits a year. Your dedicated page can include up to 500 words, a product image, a company logo, a link to your website and also links to your Twitter and Facebook profile pages.

Social Media CampaignWe have a dedicated member of staff for our social media channels, who will work with you to promote your product or service to our following through Facebook and Twitter. We currently have 4,500 Twitter followers and a Facebook audience of around 1,000.

Exhibitor Package & Cost

19PACKAGE & COST

Shell Scheme StandsShell scheme stands are fully carpeted and walled. Stand inclusive of fascia name board and stand number.

£435 plus VAT per square metre for shell scheme stands

Space Only Stands Space only stands are just that – space on the show floor, giving you a blank canvas to create something special within that area.

£415 plus VAT per square metre for space only

“Without question, the best business show in the

UK. A show which doesn’t cut corners has massive reinvestment and recognises that the way you

stay #1 is by constantly innovating and adding value. 10/10”

Brad Burton, Founder of 4Networking and UK’s #1 Motivational Speaker To enquire about exhibiting or sponsorship opportunities, please call

Reg Chard on 0117 9304927 or email [email protected]

The Business Show is brought to you by Prysm BSU Limited, a company registered in the United Kingdom, with registered number 07447489 and with its registered office at Suite 6C Whitefriars, Bristol, BS1 2NT.

If you sell products or services to businesses,

you need to exhibit at The Business Show.

To enquire about exhibiting or sponsorship opportunities, please call Reg Chard on 0117 9304927 or email

[email protected]

Photos courtesy of

media pack - the business show

Documents

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business startup

established business

business secrets

business community

business owners

business startup visitors

great british business