may 25 th 2011 elmbrook auditorium brookfield, wi
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\. May 25 th 2011 Elmbrook Auditorium Brookfield, WI. November 16, 2010 over 650 high income women met dozens of area businesses who offer products and services designed to make their busy lives easier OUR SPONSORS. Taste of Home 2010 was powered by. 300,000 attendees/year. - PowerPoint PPT PresentationTRANSCRIPT
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May 25th
2011
Elmbrook Auditorium
Brookfield, WI
November 16, 2010 over 650 high income women met dozens of area businesses who offer products
and services designed to make their busy lives easier
OUR SPONSORS
Sources: ABC, FAS-FAX2H, Comscore, Omniture Reporting 2009, Community Server: 1/2010
Who Reach 435,000
Milwaukee Women Weekly
300,000 attendees/year
Taste of Home 2010 was powered by
Sources: ABC, FAS-FAX2H, Comscore, Omniture Reporting 2009, Community
Server: 1/2010
2,100,000 monthly unique visitors
300,000+ attendees/year
16 million
total audience —
the world’s largest cooking magazine
300,000 attendees/year
With the power of America’s #1 food
and entertainment brand
You get America’s leading cooking school program
Direct interaction with your consumers on a local level within a compelling,
unique event
Nationally
350 schools per year, 300,000+ consumers (average attendance of 800–
1,000)
Attendees
97% women / 3 % men
49.3 years / median age
18 – 54: 69%
$73,100 HHI
Source: SRi Taste of Home Cooking School Sponsorship Assessment, Fall
2009
The Taste of Home Cooking School attendees
The Cooking School audience is highly engaged and vested in the schools
Source: SRi Taste of Home Cooking School Sponsorship Assessment Fall 2009
94% of attendees spoke to others about the
event
They are heavily engaged in the shows and
view them as a social experience93% attended with someone else
They share their excitement97% are likely to strongly recommend the Cooking Schools to friends and family
Attendees return year after year88% plan to return to the show next year
A live celebration of cooking
that motivates consumers!
Our Host: Guy Klinzing
A winning recipe
Sponsors Generated revenue
and excitement
Leveraged a high-impact
Marketing opportunity
Directly connect
with their very best customers – WOMEN!
VENDOR BOOTHS
Ticket SponsorReceive:
Logo on 1000 tickets Logo link on Taste of Home Page on 991wmyx.com 10’x10’ expo booth Early Bird Ticket Sale at your Location including a
two hour remote broadcast Name mention in a minimum of 50 announcements
promoting ticket sales 25 – 30 second commercials 6am – 7pm 25 – 30 second commercial 5am – 1am 50 – 30 second commercials The Mix Internet Radio 300X250 Display Ad on 991wmyx.com 10,000
impressions Logo and link in Tribal Direct E Mail sent to 88,000 Inclusion in Social Media Marketing Opportunity to include one item in gift bag
Total Investment - $9,100Plus minimum $50 value stage giveaway
With Stations Designed with your specific
customer in mind High Income Women
Presenting SponsorReceive:
Logo on 1000 tickets Banners (you provide) on stage during cooking school Minimum of 3 name mentions during show Double 10’x10’ expo booth Name mentions in a minimum of 100 announcements
promoting the Cooking Show Logo link on Taste of Home Page on 991wmyx.com 100 – 30 second commercials 6am – 7pm 100 – 30 second commercial 5am – 1am 200 – 30 second commercials The Mix Internet Radio 300X250 Display Ad on 991wmyx.com 40,000 impressions Logo and link in two Tribal Direct E Mail sent to 88,000 Inclusion in Social Media Marketing
Total Investment - $25,400Plus one $50 minimum stage prize Each vendor has the opportunity to include an item in the gift bag must be delivered to Entercom prior to May 1st.
Gift Bag SponsorReceive:
Logo link on Taste of Home Page on 991wmyx.com 10 x 10 Expo Booth 50 – 30 second commercials 6am – 7pm 50 – 30 second commercial 5am – 1am 100 – 30 second commercials The Mix Internet
Radio 300X250 Display Ad on 991wmyx.com 20,000
impressions Name and link in Tribal Direct E Mail sent to
88,000 Inclusion in Social Media Marketing
Investment – $9,100 Plus 2000co-branded bags
Plus one $50 minimum stage prize Opportunity to include an item in the gift bag - delivered to Entercom prior to May1st.
With Stations Designed with your specific customer in mind High Income Women
Appliance SponsorReceive:
Logo link on Taste of Home Page on 991wmyx.com 10 x 10 Expo Booth 50 – 30 second commercials 6am – 7pm 50 – 30 second commercial 5am – 1am 100 – 30 second commercials The Mix Internet
Radio 300X250 Display Ad on 991wmyx.com 10,000
impressions Name and link in Tribal Direct E Mail sent to 88,000 Inclusion in Social Media Marketing
Total Investment – $11,600Plus you provide appliances for Taste of Home Cooking School use and OPTIONAL – giveaway during event. If you do giveaway you receive a minimum of 50 name mentions in promos ($10,000 value) Plus one $50 minimum stage prize . Vendor may include an item in the gift bag that must be delivered to Entercom prior to May 1st.
Kitchen Cabinetry SponsorReceive:
Logo link on Taste of Home Page on 991wmyx.com 10 x 10 Expo Booth 50 – 30 second commercials 6am – 7pm 50 – 30 second commercial 5am – 1am 100 – 30 second commercials The Mix Internet Radio 300X250 Display Ad on 991wmyx.com 20,000 impressions Name and link in Tribal Direct E Mail sent to 88,000 Inclusion in Social Media Marketing
Total Investment – $11,600 Plus cabinetry to spec for stage showPlus you provide Kitchen Cabinetry for Taste of Home Cooking School use and OPTIONAL – giveaway during event. If you do giveaway you receive a minimum of 50 name mentions in promos ($10,000 Value) Plus one $50 minimum stage prize . Opportunity to include an item in the gift bag. Must be delivered to Entercom prior to May 1st.
Grocery SponsorReceive:
Logo link on Taste of Home Page on 991wmyx.com 10 x 10 Expo Booth 50 – 30 second commercials 6am – 7pm 50 – 30 second commercial 5am – 1am 100 – 30 second commercials The Mix Internet Radio 300X250 Display Ad on 991wmyx.com 10,000 impressions Name and link in Tribal Direct E Mail sent to 88,000 Inclusion in Social Media Marketing
Total Investment – $11,600 Plus provide $300 in grocery for show – see specsPlus 5 – 10 bags of groceries for giveaway during the show Opportunity to include an item in the gift bag -must be delivered to Entercom prior to May 1st.
Photography SponsorReceive: Logo link on Taste of Home Page on 991wmyx.com
before the event and after the event on the photo page!
25 – 30 second commercials 6am – 7pm 25 – 30 second commercial 5am – 1am 50 – 30 second commercials The Mix Internet Radio 300X250 Display Ad on 991wmyx.com 10,000
impressions Name and link in Tribal Direct E Mail sent to 88,000 Inclusion in Social Media MarketingTotal Investment – $6,850 Plus you provide photography for Taste of Home Cooking Show Event. Plus one $50 minimum stage prize Opportunity to include an item in the gift bag - must be delivered to Entercom prior to May 1st.
With Stations Designed with your specific customer in mind High Income Women
Restaurant RowReceive:
Logo link on Taste of Home Page on 991wmyx.com
10’x10’ Expo Booth to sample your food 25 – 30 second commercials 6am – 7pm 25 – 30 second commercial 5am – 1am 50 – 30 second commercials The Mix Internet
Radio 300X250 Display Ad on 991wmyx.com 10,000
impressions Name and link in Tribal Direct E Mail sent to
88,000 Inclusion in Social Media Marketing
Total Investment – $6,850 Plus one $50 minimum stage prize Opportunity to include an item in the gift bag - must be delivered to Entercom prior to May 1st.
With Stations Designed with your specific customer in mind High Income Women
VIP Guest Sponsor your business will be the host of the VIP areaReceive:
Logo link on Taste of Home Page on 991wmyx.com 10’x10’ Expo Booth banner on VIP Area (provided by
sponsor) 50 – 30 second commercials 6am – 7pm 50 – 30 second commercial 5am – 1am 100 – 30 second commercials The Mix Internet Radio 300X250 Display Ad on 991wmyx.com 20,000
impressions Name and link in Tribal Direct E Mail sent to 88,000 Inclusion in Social Media Marketing Ten VIP Tickets to the eventTotal Investment – $11,600Plus one $50 minimum stage prize Opportunity to include an item in the gift bag - must be delivered to Entercom prior to May 1st.
With Stations Designed with your specific customer in mind High Income Women
Booth SponsorReceive:
Logo link on Taste of Home Page on 991wmyx.com
10’x10’ Expo Booth
Total Investment – $500Plus one $50 minimum stage prize Opportunity to include an item in the gift bag must be delivered to Entercom prior to May 1st.
With Stations Designed with your specific customer in mind High Income Women
Booth PlusReceive:
Logo link on Taste of Home Page on 991wmyx.com
10’x10’ Expo Booth 50– 30 second commercials The Mix
Internet Radio 300X250 Display Ad on 991wmyx.com
10,000 impressions Name and link in Tribal Direct E Mail
sent to 88,000
Total Investment – $1,200Plus one $50 minimum stage prize Opportunity to include an item in the gift bag must be delivered to Entercom prior to May 1st.
With Stations Designed with your specific customer in mind High Income
Women
Gift Bag StufferReceive:
Logo link on Taste of Home Page on 991wmyx.com 50– 30 second commercials The Mix Internet Radio 300X250 Display Ad on 991wmyx.com 10,000
impressions Name and link in Tribal Direct E Mail sent to 88,000
Total Investment – $150Opportunity to include an item in the gift bag must be delivered to Entercom prior to May 1st.
With Stations Designed with your specific customer in mind High Income Women
Gift bags for attendees
The Taste of Home Gift Bags are the hit of the show! Be the
business who provides the bag that holds all the goodies and you will
be a show favorite!
Bag sponsor supplies bag for 1000+ attendees and co-brands
with radio station logos. This is a great opportunity to
sample your product, distribute coupons and touch your very best
customers in a personal way.
Door prizes
Taste of Home Cooking School Attendees won FABULOUS PRIZES
Creative marketing opportunities
Possibilities are endless for creative ways to
involve non-traditional sponsors to further increase revenue
Some ideas that have worked previously include:
• hair and makeover stations by local salon• wedding cake exhibit and sampling
from local vendor• R/V or car dealerships represented in parking lot• culinary specialist rides in on Harley Davidson
Your return on the investment
Brand Awareness The #1 Cooking Magazine in
the world meets Entercom Milwaukee’s Wall of Women – 99.1 WMYX and KISS FM Reach more than 50% of the women in Milwaukee EVERY WEEK!
Your business gets an implied endorsement from both of these media powerhouses by being a part of this exciting event. Planning Resources
Customized ‘kick-off’ meeting for show planning
Resource Web Site with timelines, checklists, ideas, samples, etc.
Source: TOH_ROI.PDF – Separate attachment
Promotion and Reach – Everyone will know about
this event!
99.1 WMYX and 103.7 KISS FM – Hundreds of promotional
announcements and interviews
E-newsletters with 60,000 – 1,700,000 subscribers to
www.tasteofhome.com
Facebook and Twitter integration with 120,000+ “likes”
Promotional e-mail sent to magazine subscribers and past
Cooking School Attendees, totaling 1.1 million individuals in
March 2010
Elmbrook Church – The Venue
Secure venue Seating up to 3000
Professional Booth Space
The Perfect Partnership
With Women Of Faith at
Elmbrook Church
Thank YouXXXXXXXXXX
Entercom Milwaukee
Sponsorship Package Chosen Business Name_______________________ _________________
______________________Signature