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8/13/2019 Marketing Strategy of Videocon & It's Comparison With Its Competitors Aaaaa

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A SUMMER TRAINNING PROJECT REPORT ON

Comparative Study of Videocon Products with OtherBrands Products in Lucknow

A report submitted to ahamaya !echnica" #niversity for t he partia"

$u"fi""ment of BA %e&ree'()*+),

#nder the -uidance of. Submitted By.

Mr. ASHISH DIXIT ASHISH RAI MBA - IIIrd Sem Roll No.-122727001

Gre!"er No#d! I$%"#"&"e o' Te()$olo*+

MBA I$%"#"&"e- Code, 2727 $o/led*e P!r -II Gre!"er No#d! U.P


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3/83

%/CLA0A!1O3

I Ashish 0ai %"&de$" o' M!%"er o' B&%#$e%% Adm#$#%"r!"#o$ )ere5+ de(l!re ")!" ")e Re%e!r() Pro4e("

Re3or" e$"#"led :Comparative Study of Videocon Products with Other Brands Products in

Lucknow %&5m#""ed #$ ")e '&l'#lme$" o' MBA 3ro*r!mme; #% m+ or#*#$!l /or !$d #% $o" %&5m#""ed"o !$+ o")er #$%"#"&"e 'or ")e !/!rd o' ")e de*ree.


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P0/$AC/

A% ! %"&de$" MBA MASTER O8 BUSINESS ADMINISTRATION o$e o' ")e mo%" re3&"ed

3ro'e%%#o$!l (o&r%e%. T)e !""r!("#6e 'e!"&re o' ")e MBA DEGREE #% ")!" !lo$* /#") ")eor+ /e !l%o *e"

"o )!6e ")e e93o%&re o' ")e 3r!("#(!l e$6#ro$me$".

T)e "o3#( 'or m+ %&mmer 3ro4e(" #%,-

Comparative study of Videocon products with other brands products in Lucknow

T)e Pro4e(" Re3or" re6ol6e% !ro&$d ")e #de$"#'+#$* d#%"r#5&"#o$ !$d %)!re *!3% o' ?IDEOCON. T)e

o54e("#6e% !re 3rede'#$ed !$d ")e "!% #% "o !((om3l#%) ")em. T)e %"&d+ /!% (o$'#$ed *eo*r!3)#(!ll+

"o %ele("ed !re!% o' @&( $o/. T)e /)ole 3ro(e%% d&r#$* ")e re3or" #% /ell 3l!$$ed; ")e 3r#m!r+ d!"!

(olle("#o$ #% do$e 'rom ")e Gr!3).

A%)#%) R!#


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List of Contents

S4 3o4 !it"e Pa&e 3o4

1. Com3!$+ Pro'#le

2. O6er6#e/ o' ")e Pro4e(" 11

. O54e("#6e o' ")e Pro4e(" 12

>. A 8ICCI S&r6e+ 1>

. Gro/") R!"e 1

. Re%e!r() Me")odolo*+ 1

7. 8#$d#$*% 21

. T!5le% 2

. Co$(l&%#o$

. Re(omme$d!"#o$ 71

10. B#5l#o*r!3)+ 7

11 A33e$d#9 7


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13!0O%#C!1O3

7


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Company Profi"e

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6#%#5#l#"+ )!% "o 5e *ood "o #$(re!%e (&%"omer &er#e% !" ")e "#me o' 3&r()!%e !$d )e$(e %!le;

l!%"l+ ")ree m!4or !re!% o' #m3ro6eme$" !re-, !'"er %!le% %er6#(e 5r!$d !/!re$e%% !$d

6#%#5#l#"+ 5r!$d 3er(e3"#o$ !$d de!ler %!"#%'!("#o$.

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!d6er"#%eme$"% o$ 3o3&l!r ()!$$el% !" %"r!"e*#( "#m#$*% !d6er"#%eme$"% #$ $!"#o$!l !$d

re*#o$!l d!#l#e% !$d 3o3&l!r 8M ()!$$el% 3r!("#%#$* o' !**re%%#6e 3&5l#( rel!"#o$ e9er(#%e

de!ler (er"#'#(!"e !$d ! mo$")l+ de!ler% mee"#$* /ere re(omme$ded.

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#%%&e%. T)e re3or" loo % 'or/!rd "o m! e %ome d#''ere$(e #$ ")e e9#%"#$* %"!"e o' !''!#r% !$d

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OV/0V1/6 O$ !2/ P0O7/C!

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m!r e" 3#e !$d #" #% 6er+ $e(e%%!r+ 'or (om3!$#e% "o $o/ /)ere ")e+ !re l!( #$* /)!" !re ")e

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'o&$d o&" *e$er!ll+ 5+ !% #$* (&%"omer% !$d de!ler% /)!" ")e+ !re l!( #$* #$ !$d /)!" 3o%%#5le

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")e+ /!$" re%e!r()er% &%&!ll+ *e" more #$'orm!"#o$ #' ")e+ !% (o$%&mer% !$d de!ler% !5o&" ")e#r*r#3e% or (om3l!#$"%. So re%e!r()er% !re 'o(&%#$* more o$ ")e#r d#%%!"#%'!("#o$% /#") ")e (&rre$"

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$o/#$* /)!" ")e (om3e"#"or% !re do#$* !$d /)!" el%e (!$ 5e do$e 'or #m3ro6#$* (&%"omer% !$d

de!ler% %!"#%'!("#o$ "o %"!+ #$ (om3e"#"#o$.

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OB7/C!1V/ O$ !2/ P0O7/C!. +

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1. To $o/ 5r!$d 3er(e3"#o$ o' ?#deo(o$ !mo$* (&%"omer% !$d de!ler%

2. To '#$d o&" 5r!$d 3e$e"r!"#o$ o' ?#deo(o$ 6#%- -6#% #"% (om3e"#"or%

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C!V 13!0O%#C!1O3

CT? (!me #$ I$d#! #$ 1 0 d&r#$* ASIAD GAMES. K#") ")e #$(e3"#o$ o' CT?% %e6er!l 3l!+er%

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P0/S/3! S1!#A!1O3. +

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B F K T? 3o3&l!"#o$ #$ ")e (o&$"r+ #% !" m#ll#o$ &$#"%

Color T? 3o3&l!"#o$ #$ ")e (o&$"r+ #% !" 0 m#ll#o$ %e"%. Ho/e6er ")#% #% '!%" ()!$*#$*CT? re*#%"er#$* do&5le d#*#" *ro/") /)#le B F K T?% %!le% /#"$e%%#$* de*ro/").

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o/$ ! T? %e".

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le!der.

( &!l#"+ (ome% o&" "o 5e $o. o$ 3re'ere$(e.

T)#% me!$% ")!" (&%"omer% o' U.P .e!%" @&( $o/ )!6e !lmo%" e &!l ")#r%" 'or *ood &!l#"+ !% ")e+

)!6e 'or re!%o$!5le 3r#(e%. No (om3!$+ (!$ (om3rom#%e /#") &!l#"+ 'or red&(#$* 3r#(e% ")#%

#$d#(!"e%.

d C&%"omer S()eme% (ome% o&" "o 5e $o. > o$ 3re'ere$(e l#%"

T)#% me!$% ")!" /#") ")e )el3 o' *ood %()eme% (om3!$#e% (!$ l&re more $o. o' (&%"omer% "o 5&+

")e#r 3rod&("%.

e A'"er %!le% %er6#(e !$d Ae%")e"#(% 5o") (ome% o&" "o 5e $o. o$ #$ ")e r!$ #$* o' (o$%&mer

3re'ere$(e.

A'"er %!le% %er6#(e !((ord#$* "o de!ler% 3l!+% ! 6#"!l role #$ *e$er!"#$* %!le% 5e(!&%e #' (&%"omer %

e93er#e$(e #% *ood /#") 5r!$d re*!rd#$* !'"er %!le% %er6#(e or re*!rd#$* !$+ ")#$* 'or ")!" 3&r3o%e

")e$ ")#% e93er#e$(e o' ")e (&%"omer /#ll %3re!d ")ro&*) word of mouth !$d !l%o *e$er!"e% 5r!$d

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lo+!l"+ !mo$* ")e (&%"omer%. So /#") %l#*)" 3ro5lem #$ &!l#"+ !$d 6er+ *ood !'"er %!le% %er6#(e

(om3!$#e% (!$ *e$er!"e )!$d%ome %!le%.

Ae%")e"#(% !l%o 3l!+ ! 6#"!l role 5e(!&%e !'"er %ee#$* Br!$d N!me (&%"omer *oe% 'or mo%" 5e!&"#'&l

loo )#% 5&d*e" !llo/%.' De!ler re(omme$d!"#o$ (ome% o&" "o 5e !" $o. o$ (&%"omer 3re'ere$(e

De!ler % re(omme$d!"#o$ !lo$e (!$ *e$er!"e 0->0 o' ")e "o"!l %!le% o' ")e de!ler. Com3!$#e%

")o%e /)o )!% *ood rel!"#o$% /#") de!ler% (!$ *e" more re(omme$d!"#o$ !$d "! e !/!+ more 3!r" o'

")#% 0->0 .

* S#$(e m!4or 3or"#o$ o' @&( $o/ (o$%#%" o' 3eo3le o' lo/er m#ddle (l!%% !$d lo/er (l!%% %o #" #% $o"

3o%%#5le 'or ")em "o 3!+ 7000- 000 #$ ! %#$*le #$%"!lme$" ")!" #% /)+ ")ere #% ! m!4or $eed 'or

'#$!$(e '!(#l#"+ !$d #' ")!" '#$!$(e (!$ 5e m!de !6!#l!5le !" re!%o$!5le #$"ere%" r!"e% ")!$ ")#% (!$

5oo%" ")e %!le%.

/4 B0A3% P0/$/0/3C/ .

I$ ")e %&r6e+ #" /!% 'o&$d ")!" . o' (&%"omer% 3re'er% 'ore#*$ 5r!$d% #$ (om3!r#%o$ o$l+ 17 o'

")e (&%"omer% 3re'er% I$d#!$ 5r!$d% !$d re%" 0 )!6e $o %3e(#!l #$(l#$!"#o$ ")#% %)o/% ")!";

8ore#*$ (om3!$#e% l# e @G S!m%&$* !$d So$+ !re *#6#$* m&() more !""e$"#o$ "o ")e#r (&%"omer% #$

"erm% o' &$der%"!$d#$* /)!" I$d#!$ (&%"omer /!$"% #$ "erm% o' &!l#"+ A'"er S!le% Ser6#(e Pr#(#$*

Ae%")e"#(% !$d E9"r! O''er#$*%.

0


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-raph+8 9

Brand Preference

$orei&n Brand:*

1ndian Brand)=

3o 1nc"ination*(

8ore#*$ (om3!$#e% )!6e 3o%#"#o$ ")em%el6e% #$"o (&%"omer% m#$d #$ %&() ! /!+ ")!" (&%"omer

!%%o(#!"e% :%&3er#or &!l#"+L /#") :So$+L :*ood !'"er %!le% %er6#(eL /#") :@G !$d S!m%&$*L.

0 (&%"omer% ")o%e /)o !re /#") $o %3e(#!l #$(l#$!"#o$ !re mo%"l+ ")e '#r%" "#me 5&+er% !$d 5&+%

&$der ")e #$'l&e$(e o' de!ler % re(omme$d!"#o$.

1


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$4 A$!/0 SAL/S S/0V1C/ .

A'"er %!le% %er6#(e !% I 'o&$d )old% ! *re!" #m3or"!$(e 5e(!&%e

I" le%%e$% de!ler % 3!#$ /)#() )e )!% "o #$'l#(" /)#le de!l#$* /#") (&%"omer% /)o )!% !$+ (om3l!#$ #')e (!$ $o" *e" (&%"omer % '!&l"+ 3rod&(" (orre("ed /#") #$ 1 or 2 (!ll ")e$ ")#% #$(o$6e$#e$(e o' ")e

(&%"omer re%&l"% #$"o ")e #$(o$6e$#e$(e o' ")e de!ler /)#() re%&l"% #$ ")e d#m#$#%)#$* #$"ere%" o' ")e

de!ler #$ %ell#$* ")e (om3!$+ % 3rod&("% !$d #' )e (!$ *e" ")e 3rod&(" (orre("ed /#")#$ 1-2 3)o$e (!ll%

")e$ ")#% red&("#o$ #$ #$(o$6e$#e$(e /or % !% ! mo"#6!"or "o ")e de!ler "o %ell ")e (om3!$+ % 3rod&("%

/#") /#ll#$*$e%% !$d (!$ !l%o "&r$ de!ler % re(omme$d!"#o$ #$ ")e '!6or o' ")e (om3!$+.

A 3oor !'"er %!le% !" "#me% #$(re!%e% ")e de!ler % (o%" "o *e" ")e '!&l"+ 3rod&(" (orre("ed (o%" /)#() )e

)!% "o #$(&r #$ 'orm o' ")e 3)o$e 5#ll /)#() #$(re!%e% /#") del!+ #$ ")e %er6#(e %o ")#% #$(re!%ed (o%" (!$d#m#$#%) de!ler % /#ll#$*$e%% "o %ell (om3!$+ % 3rod&("%.

K#") o$l+ o$e (!ll #' (om3!$+ % %er6#(e 3eo3le !re !" ")e (&%"omer % door ")e$ ")#% %)o/% ")e

(omm#"me$" o' ")e (om3!$+ % /or 'or(e !$d #$ "&r$ (omm#"me$" o' ")e (om3!$+ "o/!rd% #"% (&%"omer%

re%&l"#$* #$ ! *ood /ord o' mo&") !d6er"#%#$*.

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LG Sams n! %ni#a "i#eo$on &'L

Company Name

+fte/ Sales Se/,i$e

2


33/83

8ollo/#$* "!5le #% %)o/#$* ")e r!$ d#''ere$" (om3!$#e% )!% 5ee$ *#6e$ o$ !'"er %!le% %er6#(e

!ab"e 8'9Company 0ank on After Sa"es Service 6ei&hted Avera&e of the ranks &iven by a"" the

respondents@G 1 1.

S!m%&$* 2 2.So$+ .01

?#deo(o$ > .>O$#d! .7BP@ .7

O")er% 7 >.2

I$ ")e %&r6e+ @G !33e!red "o 5e ")e 5e%" !'"er %!le% 3ro6#der 'ollo/ed 5+ S!m%&$* So$+ ?#deo(o$

O$#d! BP@ !" 2$d rd >") ") ") 3l!(e re%3e("#6el+.

A'"er %!le% %er6#(e (!$ #$(re!%e ")e lo+!l (&%"omer% 5+ ! %#*$#'#(!$" $o. !% #" #% "old 5+ ")e re%3o$de$"%.

I" /!% 'o&$d ")!" #' 5+ m#%"! e !$+ '!&l"+ T? #% del#6ered 5+ (om3!$+ or 5+ d#%"r#5&"or !$d !'"er ")!" #'

de!ler or re"!#ler !% % 'or re3l!(eme$" ")e$ )e )!% "o %&''er ! lo" #$ %ome (!%e% '!&l"+ T? )!% $o" 5ee$

re3l!(ed 'or "o mo$")% ")#% "+3e o' !("#6#"#e% de"er#or!"e% ")e (om3!$+ % #m!*e !mo$* ")e de!ler%.

I$ ")e %&r6e+ I /!% "old 5+ de!ler% ")!" ?#deo(o$ % 'r!$()#%ee %+%"em #$ /)#() (om3!$+ )!$d% o6er !ll

")e re%3o$%#5#l#"+ !'"er %!le% %er6#(e "o d#%"r#5&"or #% mo%" o' ")e "#me $o" /or % /ell 5e(!&%e #'

d#%"r#5&"or )!% 5!d rel!"#o$% /#") re"!#ler ")e$ )e doe% $o" *#6e 3ro3er !""e$"#o$ "o ")!" 3!r"#(&l!r re"!#ler

#$ "erm% o' !'"er %!le% %er6#(e !$d &l"#m!"el+ ")#% #% ")e (&%"omer /)o )!% "o %&''er /)#() de"er#or!"e%

")e (om3!$+ % #m!*e #$ (&%"omer % m#$d.


34/83

-4 3O6L/%-/ O$ !/C231CAL $O0C/.

A 6er+ (r&(#!l '!("or /)#() d#re("l+ !''e("% !'"er %!le% %er6#(e #% $o/led*e o' "e()$#(!l 'or(e 5e(!&%e o'

'ollo/#$* re!%o$%;

!ab"e 8*9

Company 0ank on now"ed&e of technica" force@G 1S!m%&$* 2So$+O$#d! >?#deo(o$BP@O")er% 7

I' (om3!$+ % "e()$#(!l 3eo3le !re &$!5le "o de"e(" '!&l" d&e "o /)#() de6#(e #% $o" '&$("#o$#$* /ell

")e$ (&%"omer )!% "o %&''er !$d #$ "&r$ #" (re!"e% ! 5ed #m3re%%#o$ !5o&" (om3!$+ #$ ")e (&%"omer %

m#$d ")#% e93er#e$(e o' ")e (&%"omer %3re!d% ")ro&*) /ord o' mo&") /#") ! (&m&l!"#6e e''e(".

I' o$e or "/o 6#%#" "e()$#(!l 3er%o$ (!$$o" de"e(" '!&l" #$ ")e de6#(e ")e$ (om3!$+ )!% "o %e$d ")em !"

")e (&%"omer % door rd >") ") "#me e6e$ ")#% #$(re!%e #$ ")e $o. o' 6#%#"% I$(re!%e% Com3!$+ % (o%" /#")

$e*!"#6e #m!*e #$ ")e (&%"omer % m#$d !5o&" ")e (om3!$+ ")!" me!$% do&5le lo%%. O$ ")#% 3!r!me"er !((ord#$* "o m+ %&r6e+ @G !33e!red !% ! (om3!$+ /#") 5e%" $o/led*e!5le

"e()$#(!l 'or(e 'ollo/ed 5+ S!m%&$* So$+ O$#d! ?#deo(o$ !$d BP@ !" No. 2 $d rd >") ") !$d ")

3l!(e re%3e("#6el+.

24 SAL/S $O0C/ V1S1! .

S!le% 'or(e 6#%#" #% ")e ")#$* /)#() )old% m&() o' ")e #m3or"!$(e 5e(!&%e o' 'ollo/#$* re!%o$%;

>


35/83

Re*&l!r %!le% 'or(e 6#%#" #% ")e ")#$* /)#() de6elo3% 'eel#$* o' 5elo$*#$*$e%% !mo$* ")e de!ler% 'or

(om3!$+ #$ ! /!+ ")!" de!ler ")#$ % ")e (om3!$+ #% !("#6e #$ ")e m!r e" !$d "! e% more #$"ere%" #$

%ell#$* 3rod&("% o' ")!" (om3!$+.

Re*&l!r %!le% 3eo3le 6#%#" !l%o e$%&re% ")!" ")ere #% $o (omm&$#(!"#o$ *!3 5e"/ee$ (om3!$+ !$dde!ler% !5o&" e9!("l+ /)!" %()eme% (om3!$+ #% r&$$#$* !$d /)!" #% ")e 3r#(e o' ! 3!r"#(&l!r model !"

3!r"#(&l!r "#me #' ")ere #% ! ()!$*e /)#() red&(e% de!ler % (o%" /)#() )e )!% "o #$(&rred #$ ")e 'orm o'

3)o$e 5#ll !$d !l%o ee3 ")e ")#$*% mo6#$* %moo")l+.

!ab"e 8,9

Company 0ank on Sa"es $orce Visit@G 1O")er% 2S!m%&$*?#deo(o$So$+ >O$#d!BP@

I$ "erm% o' %!le% 3eo3le 6#%#" @G #% No. o$e #"% %!le% 3eo3le *#6e% ")e mo%" 're &e$" 6#%#" #$

m!r e" 'ollo/ed 5+ O")er% !" No. 2; !$d S!m%&$* !$d ?#deo(o$ 5o") !" No. . A" No. > !$d ;

O")er% So$+ O$#d! !$d BP@ !re %"!$d#$* re%3e("#6el+.

Some o' ")e *ood de!ler% )!6e "old ")!" ?#deo(o$ #% ! :#$!("#6e (om3!$+ #$!("#6e L #"% %!le%

3eo3le doe%$ " 6#%#" 're &e$"l+ #$ ")e m!r e" !6er!*e 're &e$(+ #% %"ood !" 20 d!+% ")!" (!$$o" 5e

(o$%#dered 6er+ *ood.

14 A0-13 .

M!r*#$ #% ")e %ole mo"#6e o' !$+ 5&%#$e%%. De!ler % m!r*#$ )!% "o 5e "! e$ (!re o' 5e(!&%e o' #"%

#m3or"!$(e #$ *e$er!"#$* %!le%.


36/83

M!r*#$ (!$ 5e 3&" !" ")e "o3mo%" 3r#or#"+ o' de!ler% %o (om3!$+ /)#() 3ro6#de% more m!r*#$ "o

de!ler% (!$ e!%#l+ "&r$ de!ler % re(omme$d!"#o$ /)#() ")e+ *#6e "o ")e#r (&%"omer% #$ #"% '!6or .

3ote+. %ea"er@s recommendation is responsib"e for *(+,( of any dea"er@s sa"e

M!r*#$ /)#() de!ler% *e" o$ %ell#$* ! 3!r"#(&l!r (om3!$+ % 3rod&(" #% 'o&$d !% ! *re!" mo"#6!"or

#$ ")e %&r6e+ ")#% m!r*#$ '&r")er mo"#6!"e% de!ler "o %ell ")!" (om3!$+ % 3rod&(" more #$ $&m5er.

?#deo(o$ /!% 'o&$d !% No. 1 Com3!$+ #$ 3ro6#d#$* m!r*#$% "o #"% de!ler% !$d ")!" #% ")e %ole

re!%o$ /)#() I 'o&$d re%3o$%#5le 'or more No. o' de!ler% !re re(omme$d#$* ?#deo(o$ 5&" mo%" o' ")e

de!ler% ")o%e /)o !re re(omme$d#$* ?#deo(o$ !re %m!ll de!ler% ")!" #% /)+ e''e(" o' ")e#rre(omme$d!"#o$ (!$$o" 5e %ee$ #$ ")e %!le% '#*&re%.

-raph+ 8))9


37/83

2 54 2 592 81

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LG Sams n! %ni#a "i#eo$on &'L

Company Name

6a/!in

?#deo(o$ /!% r!$ ed 1 %" #$ 3ro6#d#$* m!r*#$% "o #"% de!ler% 'ollo/ed 5+ S!m%&$* @G O$#d!

BP@ %"!$d#$* !" 2$d rd >") !$d ") 3o%#"#o$ re%3e("#6el+ 5+ ")e de!ler% o' @&( $o/.

7


38/83

74 P01C13-.

I$d#!$ m!r e" #% ! 6er+ 3r#(e %e$%#"#6e m!r e"; )ere (&%"omer /!$"% 6!l&e 'or mo$e+ 'or e!() r&3ee )e

%3e$d% ")!" me!$% *ood &!l#"+ !" lo/ 3r#(e #% /)!" (&%"omer /!$"%. M+ o5%er6!"#o$% o' U.P.e!%"

l&( $o/, )!% re6e!led 'ollo/#$* 3o#$"%, I$ m+ %&r6e+ o' U.P. e!%" @&( $o/ I o5%er6ed ")!" mo%" o' ")e !re!% !re $o" 3o%) !re!% e9(e3"

%ome re%#de$"% o' ")o%e !re!% !re 3eo3le /)o /!$" !ll moder$ e me$"% !" lo/e%" 3r#(e

3o%%#5le %o #" )old% "r&e 'or (olor T?%.

Com3!$#e% /)o )!% lo/ (o%" )#*) &!l#"+ 3rod&("% !" o''er )!6e %l#*)" !d6!$"!*e #$ "erm% o' %!le

")!" #% ")e re!%o$ /)+ ?#deo(o$ #% !" $o. > #$ "erm% o' %!le% le!d#$* !)e!d o' #"% (om3e"#"or /)o

)!% !lmo%" %!me &!l#"+ !" o''er 5&" o$l+ 3r#(#$* (!$$o" m! e !$+ (om3!$+ ")e le!der #$ ")e

U.P.e!%" @&( $o/ "o 5e(ome le!der #$ ")e U.P. e!%" @&( $o/ (om3!$+ )!% "o 3!+ #"% !""e$"#o$%#m&l"!$eo&%l+ !" A'"er S!le% Ser6#(e &!l#"+ De!ler S!"#%'!("#o$ S()eme% "oo.

-raph+ 8)'9


39/83

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LG Sams n! "i#eo$on &'L %ni#a

Company Name

'/i$in!

?#deo(o$ (!me o&" !" No. 1 #$ "erm% o' 3r#(#$* !" o''er 'ollo/ed 5+ @G S!m%&$* O$#d! !$d

BP@ !" 2$d rd >") !$d ") 3l!(e

T)o&*) o")er 5r!$d% l# e T-Ser#e% O%(er B&%) A !# !$d S)!r3 !re o''er#$* 6er+ lo/ 3r#(e% 5&"

T)e+ l!( o$ o")er 3!r!me"er% l# e A'"er S!le% Ser6#(e &!l#"+ Br!$d E "+ !$d De!ler %

S!"#%'!("#o$ !$d mo%" #m3or"!$"l+ Br!$d Rel#!5#l#"+.

4 SC2/ /S .

Good %()eme% /or % !% ! m!*$e" 'or (om3!$#e% "o !""r!(" (&%"omer%. S()eme% !re *e$er!ll+ r&$

5+ (om3!$#e% !" %ome %3e(#!l e6e$"% or d&r#$* 'e%"#6!l %e!%o$ ")o&*) I 'o&$d ")!" %()eme% d&r#$*

$o$e

'e%"#6!l %e!%o$ (!$ !l%o *e$er!"e *ood !mo&$" o' %!le%. I$ ")e %&r6e+ #" /!% o5%er6ed ")!",

@G (!me !" No. 1 #$ r&$$#$* %()eme% /#") 'ollo/#$* %()eme%.

D?DQT-%)#r"

S&mmer P!r"+ %(r!"() (!rd %()eme /)#() @G #% r&$$#$* !" 3re%e$"

T? Q ?CD


40/83

Hol#d!+ 3!( !*e

S!m%&$* (!me No. 2 #$ r&$$#$* %()eme% /#") #"%

-o"d %o $"at Lo %()eme

T)#% S!m%&$* % %()eme )!% *o" m!9#m&m re(!ll ")e re!%o$% !re, - -, I" #% (&rre$"l+ #$ ")e !#r

-, Amo&$" o' !d6er"#%#$* ")#% %()eme )!% *o" #% more ")!$ !$+ o")er %()eme.

?#deo(o$ (!me o&" !" No. #$ r&$$#$* %()eme% /#") #"% 'ollo/#$* %()eme%, -

I"% SMS o''er :B&+ 1 D?D 3l!+er 'or R%. 0 !$d *e" 10 D?D% Q1 ?CD% /or") R%. 0

!5%ol&"el+ 'ree.

T)#% %()eme o' ?#deo(o$ )!% 6er+ lo/ re(!ll re!%o$% /)#() I 'o&$d 'or ")e %!me !re;

T)e !mo&$" o' !d6er"#%#$* ")#% %()eme #% *e""#$* #% $o" e$o&*)

T)ere #% 6er+ #$%#*$#'#(!$" d#%3l!+ m!"er#!l #% d#%3l!+ed !" %)o3% e$dor%#$* ")#% %()eme

O$#d! !$d BP@ (!me o&" !" $o. > /#") $o (&%"omer %()eme.

L4 P0O O!1O3AL AC!1V1!1/S .

Promo"#o$ !("#6#"#e% !re ")e 5!( 5o$e o' !$+ 5r!$d 5ld#$* !$d !/!re$e%% (re!"#o$ e9er(#%e; #" #$(re!%e%

")e 5r!$d re(!ll !$d 3&"% ")e 5r!$d !" "o3 o' ")e m#$d TOM o' (&%"omer% %o #$ %)or" #" #$(re!%e% 5r!$d

re(!ll re%&l"% #$ #$(re!%ed &er#e% !5o&" 3rod&(" /)#() &l"#m!"el+ re%&l"% #$ #$(re!%ed %!le%.

I$ ")e %&r6e+ o' U.P.e!%" l&( $o/, #" /!% "old 5+ ")e de!ler% ")!",

?#deo(o$ )!% $o" 5ee$ !5le "o (re!"e dem!$d !mo$* (&%"omer% 'or #"% 3rod&("% d&e "o /)#()

de!ler% do $o" /!$" "o ee3 ?#deo(o$ % 3rod&("%. Br!$d re(!ll o' ?#deo(o$ #% 6er+ lo/ /)#() d#re("l+ !''e("% (&%"omer % de(#%#o$ !" ")e "#me o'

3&r()!%e 'or e9!m3le ! %m!ll $&m5er o' 3eo3le $o/ ")!" ?#deo(o$ 3rod&(e% 8l!" "ele6#%#o$% %o ")ere #%

6er+ le%% 3ro5!5#l#"+ ")!" (&%"omer /)o doe% $o" $o/ ")e #$d o' 3rod&(" 8l!" T? )e #% 3&r()!%#$* #%

!l%o !6!#l!5le /#") ?#deo(o$ 5r!$d /#ll e$d &3 3&r()!%#$* ?#deo(o$ % 8l!" T?

8ollo/#$* !re ")e 3romo"#o$!l !("#6#"#e% /)#() ?#deo(o$ !$d #"% (om3e"#"or% !re do#$*,

>0


41/83

L-. +

Pro6#d#$* !**re%%#6e !d6er"#%eme$" %&33or" "o #"% 3rod&(" r!$*e G#6#$* *ood e9"r! o''er#$*% "o (&%"omer%

Or*!$#=#$* !$d %3o$%or#$* 6!r#o&% %m!ll !$d 5#* e6e$"%

U%#$* !'"er %!le% %er6#(e !% !$ e9"r! o''er 'or (&%"omer%

G#6#$* o''er% "o #"% de!ler%

E9er(#%#$* 3&5l#( rel!"#o$ !% !$ !/!re$e%% (re!"#o$ "ool

G#6#$* lo" o' !""e$"#o$ "o POP m!"er#!l d#%3l!+

H!6e "#ed &3 /#") %ome *ood mo6#e ")e!"re% "o 3&" #"% "ele6#%#o$% !" ")e e$"r!$(e o' mo6#e

")e!"re%

P&""#$* )o!rd#$*% !" %"r!"e*#( 3l!(e%

SA S#3-. +

Pro6#d#$* !**re%%#6e !d6er"#%eme$" %&33or" "o #"% 3rod&(" r!$*e

G#6#$* *ood e9"r! o''er#$*% "o (&%"omer% G#6#$* lo" o' !""e$"#o$ "o m!"er#!l d#%3l!+

P&""#$* )o!rd#$*% !" %"r!"e*#( 3l!(e%

Or*!$#=#$* !$d %3o$%or#$* 6!r#o&% %m!ll !$d 5#* e6e$"%

G#6#$* o''er% "o #"% de!ler%

O31%A. +

G#6#$* o''er% "o #"% de!ler%

Pro6#d#$* !d6er"#%eme$" %&33or" "o #"% 3rod&(" r!$*e

V1%/OCO3. +

G#6#$* o''er% "o #"% de!ler%

S"!r"ed *#6#$* !""e$"#o$ "o m!"er#!l d#%3l!+


G#6#$* e9"r! o''er#$*% "o (&%"omer%

>1


42/83

BPL. + G#6#$* o''er% "o #"% de!ler%


A7O0 $13%13-S.11 8B0A3% P/0C/P!1O3 A3% B0A3% P/3/!0A!1O3

C#S!O /0 P/0C/P!1O3.

I" /!% 'o&$d re*!rd#$* (&%"omer % 3er(e3"#o$ o' ?#deo(o$ 5r!$d

?#deo(o$ #% ! (om3!$+ /#") 5!d !'"er %!le% %er6#(e !" o''er.

O$l+ o' ")e re%3o$de$"% $o/ ")!" ?#deo(o$ 3rod&(e% 8l!" T?%

O$l+ 10 o' re%3o$de$"% remem5er !$+ o' ?#deo(o$ % T? (ommer(#!l #"% match on to Videocon

A$d Bada hai to behter hai )!% *o" m!9#m&m re(!ll

0esearcher@s observations.

?#deo(o$ #% ! (om3!$+ /)#() )!% lo/ "e(); lo/ 3r#(e 3rod&("% !" o''er ")#% #$d#re("l+ me!$%

")!" ?#deo(o$ % 3rod&("% (!$$o" 5e "r&%"ed.

?#deo(o$ #% ! (om3!$+ /)#() #% o''er#$* %!me mod!l% 'or +e!r% $o")#$* #% $e/ !$d

#$$o6!"#6e /)#() (!$ !""r!(" (&%"omer%.

?#deo(o$ &%e% C)#$e%e (om3o$e$"% #$'er#or (om3o$e$"% #$ #"% 3rod&("%.

?#deo(o$ #% ! (om3!$+ /#") #$%#*$#'#(!$" or $o !d6er"#%eme$" %&33or" "o #"% 3rod&(" r!$*e

B4 VAL#/ $O0 O3/5.+

8ollo/#$* ")#$*% /ere o5%er6ed #$ ")e %&r6e+ !5o&" 5r!$d% *#6#$* 6!l&e 'or mo$e+,

8ollo/#$* *r!3) %)o/% 3er(e$"!*e o' 3eo3le 5el#e6e% ")!" /)#() !ll (om3!$#e% *#6#$* 6!l&e 'or

mo$e+

O$l+ . 2 o' re%3o$de$"% %!#d ")!"


43/83

%#de #"% !'"er %!le% %er6#(e #% lo/er ")!$ !6er!*e.

@G !$d S!m%&$* !re !" ")e "o3 3o%#"#o$ /#") 0 o' ")e re%3o$de$"% )!6e *#6e$ ")e#r 6#e/% #$

'!6o&r

o' e!() o' ")e%e 5r!$d% re!%o$ 5e#$* ")e *ood 5r!$d e "+ ")e%e 5r!$d )!6e *ood (&%"omer %&33or"%+%"em o' ")e%e (om3!$#e% )!% 3r#(#$* !$d !e%")e"#(% o' ")e#r mod!l%.

So$+ /!% de(l!red !% No. 2 #$ "erm% o' *#6#$* 6!l&e 'or mo$e+ re!%o$% 'or ")e %!me !re ")e )#*)

3r#(e% o' So$+ % 3rod&("% !$d mo%" o' ")e re%3o$de$"% /ere 'rom m#ddle (l!%% !$d lo/er m#ddle

(l!%%.

O$#d! !$d BP@ /#") . 2 o' ")e re%3o$de$"% )!6e (!%"ed ")e#r 6o"e #$ '!6o&r o' e!() o' ")e%e

(om3!$#e% %"!$d#$* !" No. 3o%#"#o$ !lo$* /#") ?#deo(o$

-raph+ 8)*9

Va"ue for money

L-*(

Samsun&*(

Onida>

BPL>

VideoconA

Sony):

>


44/83

C4 B#513- %/C1S1O3 A /0

8ollo/#$* *r!3) %)o/% 3er(e$"!*e o' 3eo3le !$d ")e#r !*e *ro&3 /)o "! e% 5&+#$* de(#%#o$ #$ ")e#r

'!m#l#e%.

o' ")e re%3o$de$"% %!#d ")!" 3er%o$ /)o "! e% de(#%#o$ !5o&" /)#() (om3!$+ % 3rod&(" "o 5&+

#% 20- 0 +e!r% old.

7 o' ")e re%3o$de$"% %!#d ")!" #$ ")e#r '!m#l+ 5&+#$* de(#%#o$ m! er #% o' ")e !*e 0->0 +e!r% %o

e''e("#6el+ #$ 0 o' ")e '!m#l#e% 3er%o$ /)o de(#de% /)#() (om3!$+ % !$d /)#() model "o 5&+ #% o'

")e !*e 5elo/ >0 +e!r% .

Re%" >0 o' ")e re%3o$de$"% "old ")!" !*e o' 5&+#$* de(#%#o$ m! er #% !5o6e >0 +e!r%.

>>


45/83

-raph+ 8),9

Buyin& %ecision aker

'(+*(:*

D,(,(

*(+,(=

>


46/83

!ab"e 8:9

%ea"er@s 0esponse Customer@s 0esponse

o' ")e (&%"omer% l# e 'ore#*$

5r!$d

o' ")e '!m#l#e% )!6e 5&+#$*

de(#%#o$ m! er o' ")e !*e 5e"/ee$ 20- 0

+e!r% old17 o' ")e (&%"omer% l# e I$d#!$ 5r!$d 7 o' '!m#l#e% )!6e 5&+#$* de(#%#o$

m! er o' ")e !*e 5e"/ee$ 0->0 +e!r% old0 o' ")e (&%"omer% )!6e $o %3e(#!l

#$(l#$!"#o$

>0 o' '!m#l#e% )!6e 5&+#$* m! er

!5o6e >0 +e!r%

T)#% #$d#(!"e% ")!" +o&$*%"er% 3l!+% ! m!4or role #$ m! #$* or !%%#%"#$* #$ ")e %!me #$ "od!+ % I$d#!$

'!m#l#e% !$d *e$er!ll+ /o&ld l# e "o *o 'or 'ore#*$ 5r!$d% %o ")ere #% ! $eed !""r!(" ")e%e +o&$*%"er%.

%4 P/3/!0A!1O3

8ollo/#$* *r!3) %)o/% 3er(e$"!*e 3e$e"r!"#o$ o' d#''ere$" (om3!$#e% #$ U.P. e!%" @&( $o/

'( o' ")e re%3o$de$"% )!6e L- #$ ")e#r )ome

'( o' ")e re%3o$de$"% )!6e Samsun& #$ ")e#r )ome

)( o' ")e re%3o$de$"% )!6e Sony #$ ")e#r )ome

): o' ")e re%3o$de$"% )!6e Videocon #$ ")e#r )ome

)( o' ")e re%3o$de$"% )!6e BPL #$ ")e#r )ome

: o' ")e re%3o$de$"% )!6e Onida #$ ")e#r )ome

'( o' ")e re%3o$de$"% )!6e other brands 8AkaiE AiwaE SansuiE !homsonE 3e"coE Sharp et+

cetra9 #$ ")e#r )ome

>


47/83

-raph+8),9

Penetration

Sony10.

%ni#a5.&'L

10.

LG20.

%the/s20.

"i#eo$on15.

Sams n!20.

Pe$e"r!"#o$ (!$ o$l+ 5e #m3ro6ed /)e$ 3eo3le $o/ !5o&" (om3!$+ % 3rod&(" !$d "r&%"% ")e &!l#"+ o'

")e 3rod&("% ")!" !ll de3e$d% )o/ ! (om3!$+ )!% 3o%#"#o$ed #"%el' #$ ")e (&%"omer % m#$d ?#deo(o$ )!%

3o%#"#o$ed #"%el' !% ! lo/ "e(); lo/ 3r#(e 3rod&(" m! er %o ")#% 3o%#"#o$ $eed "o 5e #m3ro6ed

>7


48/83

/4 A!!0AC!1O3 $O0 $LA! !Vs

8ollo/#$* *r!3) /o&ld *#6e d#''ere$" re!%o$% /)+ 3eo3le l# e 8l!" T?%

-raph+ 8);9

Attraction ality13.

nothin!30.

shape19.

pi$t /e $la/ity25.

ne te$h13.

1 o' ")e re%3o$de$"% %!#d ")!" ")ere #% $o")#$* %3e(#!l #$ 'l!" T?% 1 o' ")e re%3o$de$"% %!#d ")!" #" % ")e !e%")e"#(% o' ")e 'l!" %(ree$ T?% /)#() !""r!("% ")e mo%".

2 o' ")e re%3o$de$"% 5el#e6e ")!" 3#("&re (l!r#"+ #% m&() 5e""er #$ ")e 'l!" %(ree$ T?% ")!$

Co$6e$"#o$!l T?% /)#() !""r!("% ")e mo%".

1 o' ")e re%3o$de$"% 5el#e6e ")!" 'l!" %(ree$ #% ! $e/ "e()$olo*+ !$d ")e+ %)o&ld *#6e ! "r+ "o #".

12 o' ")e re%3o$de$"% 5el#e6e% ")!" o6er!ll &!l#"+ o' 'l!" %(ree$ T?% #% o$ ")e )#*)er %#de ")!$

Co$6e$"#o$!l T?%.

So e''e("#6el+ o' ")e re%3o$de$"% /!$" "o *#6e ! "r+ "o 'l!" %(ree$ T?% 'or o$e re!%o$ or

!$o")er

")#% %)o/% ")!" 'l!" %(ree$ "e()$olo*+ )!% ! 3rom#%#$* '&"&re !$d 3re%e$"% ! *ood o33or"&$#"+ 'or

e9()!$*e o''er% r&$ 5+ (om3!$#e%.

>


49/83

$4 B0A3% 0/CALL

K)e$ I !% ed !5o&" /)#() !ll (om3!$#e% 3rod&(e% 'l!" %(ree$ T?% ")e$ 'ollo/#$* re%&l"% (!me o&"

5!%ed o$ ")e re%3o$%e% I *o",-

>( o' ")e re%3o$de$"% $o/ ")!" L- 3rod&(e% 'l!" %(ree$ T?%

=: o' ")e re%3o$de$"% $o/ ")!" Samsun& 3rod&(e% 'l!" %(ree$ T?%

=: o' ")e re%3o$de$"% $o/ ")!" Sony 3rod&(e% 'l!" %(ree$ T?%

8ollo/#$* Gr!3) %)o/% 3er(e$"!*e o' 5r!$d re(!ll 'or d#''ere$" 5r!$d% !mo$* (&%"omer%

-raph+ 8)=9

Brand Recall

LG24.

%the/s11.

Sony7.

"i#eo$on12.

&'L14.

%ni#a9.

Sams n!23.

>


50/83

,( o' ")e re%3o$de$"% $o/ ")!" Videocon 3rod&(e% 'l!" %(ree$ T?%

,: o' ")e re%3o$de$"% $o/ ")!" Onida 3rod&(e% 'l!" %(ree$ T?%

'( o' ")e re%3o$de$"% $o/ ")!" BPL 3rod&(e% 'l!" %(ree$ T?% ': o' ")e re%3o$de$"% $o/ ")!" other brands l# e S!$% S)!r3 A !# A#/! P)#ll#3%

T)om%o$

Prod&(e% 'l!" %(ree$ T?% %o ")ere #% ! *re!" $eed "o ed&(!"e (&%"omer% !5o&" ?#deo(o$ % 3rod&("

r!$*e "o #$(re!%e %!le%.

!ABL/S

8)9 SAL/S

!ab"e 8;9Si?e !ype L- Samsun& Sony Videoco

n

Onida BPL

'(F') $"at

$$S!

1277

112

27

7 0

0

NI@

2 0

1

1 0

>

70

270': $"atF$$S

!

0 NI@ NI@

' $"at

$$S!

1

10

11

10

110

NI@

7 22

1

10

10

0


51/83

3ote. + %ata in the fo""owin& tab"es represents the rankin&s &iven and percenta&e of respondents

rep"ied in favor of particu"ar point or company4

8'9 AVA1LAB1L1!5 O$ B0A3%

!ab"e 8=9

Company Avai"abi"ity in percenta&e

@G

S!m%&$* 2

?#deo(o$ 7

O$#d!

BP@

So$+ 7

O")er% 0

1


52/83

8*9 %/AL/0@S 0/CO /3%A!1O3

!ab"e 8>9

Company Percenta&e of respondents recommendin& the

brand to their customers3o 0ecommendation >

L- 1

Samsun& 1>

Videocon 1

Onida

BPL >

Sony >

Others

8,9 C#S!O /0 P0/$/0/3C/

2


53/83

!ab"e 8 9

Location Price Gua"ity Customer

Schemes

Aesthetics Brand

3ame

Service %ea"er@s

0ecommen

dation2a?rat&anH4 2 > 1

A"i&anH4 1 2 1 >

-omti na&ar 2 > 1 7

A"amba&h4 2 > 1

Charba&h4 2 > 1 >

7ankipuram4 2 1 2 2

aiserba&h4 2 2 > 1 >

Pho"ba&h4 1 2 > 1 >

hurramna&er4 2 > 1

unshipu""iya4 2 > 1

Vikasna&ar4 1 > 2

Po"ytechnic4

2 > 1 >

1ndira na&ar4 2 > 1 >

Vivek na&ar4 1 2 >

Sahara &anH4 2 > 1

3aharriya4 1 > 2

Patrkaarpuram4 2 1 >


54/83

Sum of 0ankin& '= ,> =* == ') == >

Total lucknow

Mkt.

Ranking

2 3 4 5 1 5 6

8:9 A$!/0 SAL/S S/0V1C/

!ab"e 8)(9

Location L- Samsun& Onida Videocon BPL Others

2a?rat&anH4 1 2 2 >

A"i&anH4 2 1 >

-omti na&ar 1 2 >

>


55/83

A"amba&h4 1 2 > >

Charba&h4 1 2 >

7ankipuram4 2 1 >

aiserba&h4 1 2 > >

Pho"ba&h4 1 > 2 >

hurramna&er4 1 2 2 2 2

unshipu""iya4 1 2 2 >

Vikasna&ar4 1 > 2

Po"ytechnic4

1 2 >

1ndira na&ar4 1 2 >Vivek na&ar4 2 1 >

Sahara &anH4 1 2 >

3aharriya4 1 1 2 2 >


2 1 >

Sum of 0ankin& '' * ;: :; ;> :

Total U.P.east

lucknow: Ranking

1 2 4 3 5 6


56/83

8;9 3O6L/%-/ O$ !/C231CAL $O0C/

!ab"e 8))9

Company 0ankin& in #4P4east "ucknow.

L- 2

Samsun& 1

Sony

Onida >

Videocon

BPL

Others 7


57/83

8=9 A0-13

!ab"e 8)'9

Location L- Samsun& Onida Videocon BPL

2a?rat&anH4 2 1 >

A"i&anH4 > 1 2

-omti na&ar > 1 2

A"amba&h4 2 > 1

Charba&h4 2 > 1

7ankipuram4 > 2 1 2

aiserba&h4 1 2 >

Pho"ba&h4 2 > 1

hurramna&er4 > 1 2

7


58/83

unshipu""iya4 2 2 1 >

Vikasna&ar4 1 2 1 >

Po"ytechnic4

2 > 1

1ndira na&ar4 1 2 >Vivek na&ar4 2 1 >

Sahara &anH4 2 > 1

3aharriya4 1 2 >

Patrkaarpuram4 > 2 1

2 > 1

Sum of rankin& :( ,> :, '= =:

Total U.P.east lucknow:

Ranking

3 2 4 1 5


59/83

8>9 P01C13-

!ab"e 8)*9

Location Company L- Samsun& Onida Videocon BPL

3and 3a&ri 2 > 1

2a?rat&anH4 2 > 1

A"i&anH4 1 > 2

-omti na&ar 2 > 1

A"amba&h4 2 2 2 1

Charba&h4 2 1 2 1

7ankipuram4 1 2 1

aiserba&h4 2 > 1

Pho"ba&h4 2 2 1 >

hurramna&er4 1 > 2

unshipu""iya4 1 > 2 1

Vikasna&ar4 1 2 >

1 2 >


60/83

Po"ytechnic4

1ndira na&ar4 2 1 >

Vivek na&ar4 1 > 2

Sahara &anH4 > 2 1

3aharriya4 2 > 1


Sum Of Ranking 31 4 61 3! "4

Total U.P.east lucknow:

Ranking

2 3 4 1 5

0


61/83

8 9 VAL#/ $O0 O3/5

!ab"e 8),9

Company Percenta&e Of 0espondent 0esponded 1n $avor Of

CompanyL- 0

Samsun& 0

Sony 1

Onida

Videocon

BPL

8)(9 P/3/!0A!1O3

1


62/83

!ab"e 8):9

Company Percenta&e of respondents have company@s

!V at their homeL- 2

Samsun& 22

Sony 10

Onida

Videocon 10

BPL 10

Others 20

8))9 A!!0AC!1O3 $O0 $LA! !V

!ab"e 8);9

2


63/83

0eason for attraction towards $"at

screen !Vs

Percenta&e of respondents responded

in fovor

3o Attraction *)

Aesthetics )

3ew !echno"o&y )*

Picture C"arity ':

Gua"ity )'

8)'9 B0A3% 0/CALL

!ab"e 8)=9


64/83

Company Percenta&e of reca""

L- 0

Samsun& 7

Sony 7

Onida >

Videocon >0

BPL 20

Others 2

CO3CL#S1O3S

B!%ed o$ m+ '#$d#$*% 'ollo/#$* !re ")e (o$(l&%#o$% /)#() I )!6e re!()ed !".

)4 0/LA!1O3 O$ SAL/S 61!2 O!2/0 PA0A /!/0S.

S!le% o' !$+ (om3!$+ !re $o" ")e %e3!r!"e ")#$* #$ #"%el' #" #% #$"erl#$ ed /#") m!$+ o' ")e o")er

3!r!me"er% l# e,-

>


65/83

Customer support system+.+

C&%"omer %&33or" %+%"em *#6e ")e %&re"+ "o (&%"omer ")!" !'"er 3&r()!%#$* ")e 3rod&(" #' 3rod&("

M!l'&$("#o$% ")e$ (&%"omer /#ll $o" )!6e "o %&''er "o *e" #" (orre(".

Promotiona" activities l# e !d6er"#%eme$" %&33or" 6#%#5#l#"+ o' 5r!$d o''er#$*% "o 5o")(&%"omer% !$d de!ler% e"(. .

Promo"#o$!l !("#6#"#e% #$(re!%e ")e 5r!$d !/!re$e%% /)#() 3&"% ")e 5r!$d !" "o3 o' m#$d o'

(&%"omer

!" ")e "#me o' 3&r()!%e /)#() #$(re!%e ")e 3ro5!5#l#"+ o' %!le%.

Pricin&+.+

Good 3r#(#$* 3&"% more (&%"omer% #$ ")e r!$*e ")!" (!$ !''ord ")e 3rod&(" !$d )e$(e #$(re!%e%

%!le%. Avai"abi"ity of company@s products 8penetration94

I' ")e 3rod&(" #% $o" !6!#l!5le !" ")e 3!r"#(&l!r %)o3 ")ere #% 6er+ le%% 3ro5!5#l#"+ ")!" (&%"omer

/o&ld

Dem!$d 'or ")e 3rod&(" &$le%% ")e (om3!$+ )!% ! 6er+ %"ro$* 5r!$d $!me #$ ")e m!r e".

%ea"er@s recommendation.+

De!ler % re(omme$d!"#o$ !''e("% (&%"omer % de(#%#o$ !5o&" /)#() (om3!$+ % 3rod&(" )e %)o&ld *o

'or ")#% #% ")e *e$er!l 'eel#$* !mo$* ")e (&%"omer ")!" de!ler (!$ *de ")em /ell 5e(!&%e )e $o/%!5o&" e!() !$d e6er+ 5r!$d % &!l#"+.

'4 0/LA!1O3 O$ %/AL/0@S 0/CO /3%A!1O3 61!2 O!2/0 PA0A /!/0S.

De!ler % re(omme$d!"#o$ #% ")e ")#$* /)#() (!$ !''e(" 0->0 o' ")e "o"!l %!le% !$d ")#% #% d#re("l+

Rel!"ed /#") de!ler % %!"#%'!("#o$.

De!ler (!$ 5e %!"#%'#ed o$l+ /)e$, -

T)ere #% ! *ood dem!$d o' ")e 3rod&(" #$ ")e m!r e" De!ler *e"% '!#r !mo&$" o' m!r*#$ 5+ %ell#$* (om3!$+ % 3rod&("%

De!ler % (o%" o' %ell#$* (om3!$+ % 3rod&("% (o%" /)#() )e )!% "o #$(&r /)#le 'or/!rd#$*

(&%"omer % (om3l!#$ /)#le (o$'#rm#$* !5o&" 3r#(e% %()eme% e"(. #% m#$#m&m

De!ler #% *#6e$ 3ro3er !""e$"#o$ 5+ (om3!$+ #$ "erm% o' !'"er %!le% %er6#(e de!ler 6#%#" !6!#l!5#l#"+

o' !ll ")e mod!l% /)e$ )e re re% ")em.


66/83

*4 A$!/0 SAL/S S/0V1C/.

To ee3 !'"er %!le% %er6#(e !" 3!r (om3!$+ )!% "o *#6e 3ro3er !""e$"#o$ "o #" %, -

Te()$#(!l 'or(e !5#l#"+ "o de"e(" '!&l". A6!#l!5#l#"+ o' %3!re 3!r"% /)e$ ")e+ !re re red.

A6!#l!5#l#"+ o' %er6#(e 6e)#(le /)e$ #" #% re red.

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)4 6hat is your avera&e month"y sa"eK

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*46hat are the company@s essentia"s re"ated with orderK

Brands inimum no4 of

units to be ordered

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order

!ar&eted sa"es 8as

su&&ested by

company9L-Samsun&VideoconOnidaBPL

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6hy -,

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dayK

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;4 Are customers more inc"ined towards 1ndian brands or forei&n brands or no specia" inc"inationK

6hat do you &enera""y observesK

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)(4 6hich company provides most incentives to youK

L- Samsun& Onida Videocon BPL

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))4 Persona" information+.

3ame of the shop

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Ph number

$aM no .

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6hy+.

;4 6hat attracts you most in $"at !VK

6hich companies produce $"at !VsK %o you knowK

=4 %o you remember any $"at !V advertisementK 1f yes which one and whyK

6hy -,

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>4 Accordin& to you which brands@ co"our !Vs are tota" paisa basoo"K

L- Samsun& Onida Videocon BPL

4 6hat can be added on in co"our !Vs to make it more suitab"e and comfortab"e hand"in&

viewin& for youK

)(4 6ho &enera""y takes buyin& decision in your fami"yK

3ame

Occupation

A&e

0e"ation with respondent

))4 6hich company@s after sa"es service you think or eMperienced is best 8rank on ) to : sca"es9K

Brand Guickness Best know"ed&eab"e

!echnica" force

Behaviour of

technica" forceL-Samsun&OnidaVideocon

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BPL

)'4 Persona" information ;

a9 Address

b9 Phone 3o4

c9 Occupation

!hank you 'or "! #$* 3!r" #$ ")#% %&r6e+ !$d !dd 6!l&e "o #". I /o&ld l# e "o +o& "o ")#$ !5o&" ")e

%&r6e+ +o& 4&%" 3!r"#(#3!"ed #$.

Ple!%e )el3 &% !%%e% o&r o/$ e''e("#6e$e%% o$ ! %(!le o':4

:9 Very satisfiedE ,9 SatisfiedE *9 neither satisfied nor dissatisfied '9 somewhat

%issatisfiedE )9 Very dissatisfied4

0ank+.

1f dissatisfiedE whyK

! C!ll#$* !" #$(o$6e$#e$" "#me 5 &e%"#o$$!#re /!% re3e"#"#6e

( Poor #$"er6#e/ % #ll%

d Poorl+ /orded &e%"#o$%

e &e%"#o$$!#re /!% d#''#(&l" "o !$%/er

' &e%"#o$$!#re /!% "oo lo$*

* O")er re!%o$ 3le!%e %3e(#'+

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marketing strategy of videocon & it's comparison with its competitors aaaaa

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